Adewale Adebowale
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since October 12, 2021
Wale is a senior designer with over seven years of experience in brand, web, mobile, and digital products. He participates and leads in all project areas, from primary and secondary research through ideation to design, prototyping, implementation, and commercialization. For roughly seven years of his career, Wale has provided creative direction and product strategy, managing teams of various sizes, including corporate and in-house product teams in the B2B2C sector.
Portfolio
Rock Hero | Food Delivery
Work Experience
Design Lead
Guaranty Trust Bank
- Led the design team at Squad and oversaw product design strategy, design direction, and the development of multiple customer-facing products across web platforms—payment links and gateway, SquadPOS, USSD, eCommerce, and virtual accounts.
- Contributed to Squad's overall growth and success, leading to its current number of 70,000 active members and daily transactional volume of £7 million.
- Designed and launched a design system library that was used across more than five product units at Squad.
UX Designer
Pangea Holdings
- Led the design for new features, including an e-gift card platform, quiz funnel, and product video tutorial for Lumin eCommerce DTC (direct-to-consumer) site.
- Improved eCommerce metrics, such as conversion rate by 10%+ and average order value by 12%+, through design interventions.
- Worked closely with cross-functional teams, including marketing, development, and product management, to ensure that the design aligned with business goals and objectives.
Senior UX/UI Designer
Capricon Digital
- Led the redesign of the Baxipay mobile and web app and MPOS for 50,000+ users and 80,000+ agents, enabling an end-user to pay for a multitude of digital products and services, including electronic airtime, utility bills, and money transfers.
- Ideated and implemented new app features such as scheduled payments and finance management for users, which, in turn, increased retention and acquisition by 5%.
- Built and shipped several features across the Baxi App ecosystem that contributed to the 20% increase in customer retention rate and 10% increase in customer acquisition, consequently increasing customer transactions by up to over £540,000 monthly.
Senior UX Designer
Africa Prudential
- Led efforts in designing the TEF connect platform that connects over one million African entrepreneurs and business leaders in 54 African countries.
- Designed and implemented new features that added user value—collaboration tools, educational resources, and networking.
- Collaborated with the development team to implement design changes and test their effectiveness through A/B testing and ensuring that the final product met usability standards and adhered to the design vision.
Product Designer
Software Business Solutions Consulting
- Consistently delivered over 10 successful products to clients within resource constraints.
- Contributed significantly to evaluating Adidas' current IT system environment to identify gaps in key Enterprise applications, Legacy systems, Homegrown applications, and manual, automated, and repetitive processes.
- Grew the design and front-end development team from three to eight members.
- Presented solutions to complex design problems in presentations, click-through prototypes, and design specifications to stakeholders and clients.
Education
Bachelor of Science Degree in Computer Engineering
University of Lagos - Lagos, Nigeria
Certifications
Interaction Design
Codecademy
Interactivity with JavaScript
Coursera
Human-Centered Design
Coursera
Google Analytics for Beginners
Google Analytics Academy
How to Build Digital Products
Product School
Skills
Tools
Sketch, Adobe Photoshop, Adobe Experience Design (XD), Google Analytics, Miro, Adobe Illustrator, ProtoPie, Photoshop CC, Maze, Jira, Illustrator CC, Zoom, Asana, After Effects CC, Slack, Adobe After Effects, Airtable, Google Meet, InVision, Skype, Adobe Creative Suite, Google Docs, Google Slides
Languages
HTML5, CSS, HTML, JavaScript, CSS3
Platforms
Figma, Shopify, Android, Webflow, Visual Studio Code (VS Code), iOS
Other
Inspectlet, User Research, Human Interface Design, Interaction Design (IxD), Product Strategy, Design Thinking, User Interface (UI), User Experience (UX), Responsive Web Apps, SaaS, Data Visualization, B2B, Accessibility, UX Design, UI Design, Visual Design, Dashboards, CX Strategy, UX Strategy, Minimal UI, Hair & Skin Care, Skincare, Checkout, Online Shopping, Fintech, Card Payments, Mobile Payments, User Flows, iOS App Design, eCommerce, Android App Design, Mobile UX, Mobile Apps, Mobile App Design, Interactive UI, Interactive UX, Notion, Web & Mobile Applications, Progressive Web Applications (PWAs), UX Research, Product Discovery, Web UX, Design Systems, Dashboard Design, Payment Processing, Payment Gateways, Online Payments, Product Design, Enterprise, Responsive Web Design (RWD), Information Architecture (IA), Web App UX, Wireframing, Prototyping, Mobile Design, Software as a Service (SaaS), eCommerce UX, eCommerce UI, Web Design, Usability Testing, Web Accessibility, Usability, Business to Business (B2B), Enterprise SaaS, Marketplace Design, App Design, Mobile App UI, UX Prototyping, UI Prototyping, Landing Page Design, Presentation Design, Digital Agencies, iOS UX Design, Rapid Prototyping, Mobile UI Design, iOS Design Guidelines, Mobile UI, Mobile Mockups, Social Design, Personal Finance, B2B2C, Financial UX, A/B Testing, UX Testing, User Interviews, Digital Product Design, Visual Assets, Heuristics, Usability Heuristics, Heuristic Analysis, Heuristic Evaluation, eCommerce Web Design, Typography, Color Schemes, Imagery, UI Branding, UX Branding, MVP Design, User Journey Maps, UX Wireframes, Web App Design, Mockups, Code Composer Studio, Mobile UX Design, UX Leadership, Leadership, Remote Team Leadership, Business to Business to Consumer (B2B2C), Minimum Viable Product (MVP), Stakeholder Management, Agile UX, Lean UX, Web UI Design, Management Consulting, eCommerce Design, Shopify Design, Conversion Rate Optimization (CRO), System Design, Product Owner, Product Ownership, SaaS Design, Web Applications, Web App UI, Enterprise Design, Dom Manipulation, Email, Web Notifications, Dark UIs, Food Ordering, Food Delivery Services, Vendor Management, UI Animation, Design Leadership, Google Material Design, Graphic Design, Web Marketing, Online Marketing, Analytics, DataViz, Branding, Service Design, Delivery, Animation, Push Notifications, Stock Market, Investment Banking, Pricing, Sales Orders, Digital Banking, Mobile Wallet, Subscriptions, QR Codes, Microsoft Teams, jQuery, Responsive Design, Edtech Design, Google, Amplitude, Discord, Communication, Collaboration, UX Audits
Experience
- eCommerce - 7 years
- Design Thinking - 7 years
- UI Design - 7 years
- User Research - 7 years
- UX Design - 7 years
- Fintech - 7 years
- Product Strategy - 7 years
- B2B2C - 7 years
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