Adrian Ciulei
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since August 21, 2019
With extensive experience leading in-house branding teams and collaborating with startups of all sizes, Adrian ensures that every aspect of the design language is both visually compelling and strategically effective. His multidisciplinary background enables him to guide projects seamlessly from discovery through design and implementation. Adrian takes a research-based approach to design, creating effective solutions for clients of all sizes, from international companies to local startups.
Experience
- Presentation Design - 11 years
- Web Design - 11 years
- Digital Design - 11 years
- Corporate Identity - 11 years
- Visual Design - 11 years
- Brand Design - 10 years
- UI Design - 10 years
- Pitch Decks - 8 years
Portfolio
Work Experience
Co-founder | Brand Designer
Studio~humm
- Created and designed the interface and launched an Android parking app from scratch.
- Designed various digital assets and collateral for multiple EMEA-based enterprise clients.
- Rebranded the employer branding presence of a large European retailer.
- Rebranded and created the website for a payments consultancy company from Berlin.
- Designed the UX and UI of a banking platform and worked with their developers for the design handover.
- Developed a new visual identity and website for a venture company from Germany.
- Built-up a package of digital assets and various pitch decks and presentations for a Berlin company.
EMEA Design Lead
Oracle
- Delivered over 300 design and branding projects with 1,500+ individual deliverables ranging from web assets, infographics, video editing, website design, animations, and campaign branding.
- Built an internal design team that soon expanded into multiple positions across other lines of business.
- Offered on-site design support and consultancy at Oracle's largest London and San Francisco conferences.
- Produced over €400,000 in content value as a rough estimate.
- Established real progress in educating our campaign leads by holding five design training sessions on the Oracle brand and its visual identity.
- Empowered the local team and the regional marketing stakeholders to create their own assets by offering them 30 easy-to-use templates.
- Reduced the overall asset turnaround time by creating a seamless communication and briefing model.
- Strengthened the relationship with the global brand team in San Francisco and worked with them on some brand initiatives.
EMEA Graphic Designer | Branding Coordinator
Oracle
- Delivered 50+ branding campaigns across EMEA while carefully adapting the visual language to the region's cultural and social specifics and target groups.
- Improved Oracle's employer branding presence in online and offline mediums towards becoming the #1 most desired employer in many key markets.
- Generated hundreds of custom designs for our campaign and event efforts while adhering closely to the Oracle brand guidelines.
- Created consistent and scalable branding for our major campaigns and initiatives across EMEA's most important markets.
- Improved the quality of work and how the brand design was seen within the recruitment organization.
- Set the foundation for a strong design and content team within the EMEA employer branding division—team. Later, the team grew to over ten members, working on global projects.
Branding Specialist
Bookster
- Worked on communication campaigns for the new website launch.
- Designed digital and print assets for the startup.
- Created and implemented various email marketing campaigns.
- Worked with the lead UX designer to continuously improve the website's functionality.
Design and Brand Consultant
Visual Playground Design School
- Organized a design-and-illustration school for young, aspiring designers.
- Collaborated with the lead designer in creating promotional assets for the project.
- Supported the relaunch of the new website and reached a nation-wide audience with our marketing campaign.
Education
Bachelor's Degree in Business Management/Administration
Bucharest University of Economic Studies - Bucharest, Romania
Completed Courses in Graphic Design
Visual Playground - Bucharest, Romania
Skills
Tools
Adobe CC, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Illustrator CC, After Effects CC, Banner, Microsoft PowerPoint, Adobe Creative Suite, Adobe Audition, Adobe Dreamweaver, InVision App
Platforms
MacOS, Webflow CMS, Webflow, Figma, Web, WordPress
Industry Expertise
Banking & Finance, Investments, Real Estate, Professional Services, Advertising, Technology, Luxury Goods
Languages
CSS, HTML
Other
Typography, Responsive Design, Grid Systems, Consulting, Startups, Web Consulting, Writing & Editing, Mobile Web Design, Venture Capital, Photography, Investing, Digital Branding, Web Illustration, Layout, Editorial Design, eCommerce, eCommerce Design, eCommerce Web Design, Web UX, Photography Styling, Layout Design, Web Layout, Mobile UX, Vector Illustration, App Design, App UX, Mobile UX Design, Mobile App UI, Google Material Design, Infographics, Template Design, Landing Pages, Communication Design, Banner Ads, Corporate Design, Corporate Branding, Poster Design, Social Media Design, Designing for Data, Databases, Corporate Websites, Corporate Identity, Digital Marketing Design, Dashboard Design, Iconography, Web UI Design, Branding, Web Design, UI Design, UX Design, Marketing Design, Brand Design, Visual Design, Pitch Decks, Digital Design, Mobile Design, Presentation Design, UI Branding, Mobile UI Design, Prototyping, Design, UX Branding, Brand Development, Web UI, Presentations, Graphic Design, Landing Page Design, Email Design, Email Marketing, Email Template Design, Mobile UI, Web App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Web Animation, Brand Identity, Identity Design, Visual Identity, Logo Design, Business, Strategy, Print Design, Websites, B2B, Product Design, Website Redesign, Color Palettes, Facebook, Brand Guidelines, Instagram, LinkedIn Marketing, Social Ad Design, Information Design, PowerPoint Templates, Art Direction, Software as a Service (SaaS), SaaS, Color Schemes, Content Creation, Social Media, Print Media, Social Media Content, Website Design, Chart Design, PowerPoint Design, Charts, Data Visualization, Graphs, Illustration, Infographs, Sales Presentations, Loom, UI Animation, Print, Brand Strategy, Brand Marketing, 2D Illustrations, Isometric Design, Icon Design, Online Payments, Transactions, Wireframing, Android UI Design, Mobile Apps, Driving, App UI, Mobile App Design, Mobile Applications, User Testing, Web Platforms, User Paths, Online Banking, Responsive UI, Responsive UX Design, Consumer Banking, Mobile Banking, Financial UX, Financial Design, Material Design, Android Design Guidelines, Web Marketing, Dashboards, UI Development, UI Prototyping, SaaS Design, Content Marketing, White Papers, Ads, Booth Design, Human-centered Design (HCD), Usability Testing, Brand Positioning, Companion Software
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