Adrian Ciulei, Designer in Berlin, Germany

Adrian Ciulei


Berlin, Germany
Toptal Member Since
August 21, 2019

With experience leading in-house branding teams and working with startups of all sizes, Adrian will ensure an aesthetic and functional representation of the design language on all fronts. His multi-disciplined background means Adrian can lead a project from the discovery phase to the design and implementation. Adrian's design process shines through with his well-researched solutions, which result in successful projects with both global and local players.

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Work Experience

2017 - PRESENT

Co-founder | Brand Designer

  • Created and designed the interface and launched an Android parking app from scratch.
  • Designed various digital assets and collateral for multiple EMEA-based enterprise clients.
  • Rebranded the employer branding presence of a large European retailer.
  • Rebranded and created the website for a payments consultancy company from Berlin.
  • Designed the UX and UI of a banking platform and worked with their developers for the design handover.
  • Developed a new visual identity and website for a venture company from Germany.
  • Built-up a package of digital assets and various pitch decks and presentations for a Berlin company.
Technologies: CSS, Digital Design, Brand Design, Visual Design, Mobile UI, InVision, HTML, Webflow, Sketch, Adobe CC
2015 - 2017

EMEA Design Lead

  • Delivered over 300 design and branding projects with 1,500+ individual deliverables ranging from web assets, infographics, video editing, website design, animations, and campaign branding.
  • Built an internal design team that soon expanded into multiple positions across other lines of business.
  • Offered on-site design support and consultancy at Oracle's largest London and San Francisco conferences.
  • Produced over €400,000 in content value as a rough estimate.
  • Established real progress in educating our campaign leads by holding five design training sessions on the Oracle brand and its visual identity.
  • Empowered the local team and the regional marketing stakeholders to create their own assets by offering them 30 easy-to-use templates.
  • Reduced the overall asset turnaround time by creating a seamless communication and briefing model.
  • Strengthened the relationship with the global brand team in San Francisco and worked with them on some brand initiatives.
Technologies: CSS, Brand Design, Visual Design, HTML, Adobe Audition, Adobe After Effects, Adobe Photoshop, Adobe Illustrator
2014 - 2015

EMEA Graphic Designer | Branding Coordinator

  • Delivered 50+ branding campaigns across EMEA while carefully adapting the visual language to the region's cultural and social specifics and target groups.
  • Improved Oracle's employer branding presence in online and offline mediums towards becoming the #1 most desired employer in many key markets.
  • Generated hundreds of custom designs for our campaign and event efforts while adhering closely to the Oracle brand guidelines.
  • Created consistent and scalable branding for our major campaigns and initiatives across EMEA's most important markets.
  • Improved the quality of work and how the brand design was seen within the recruitment organization.
  • Set the foundation for a strong design and content team within the EMEA employer branding division—team. Later, the team grew to over ten members, working on global projects.
Technologies: CSS, Brand Design, HTML, Adobe Dreamweaver, Adobe Audition, Adobe After Effects, Adobe Photoshop, Adobe Illustrator
2014 - 2014

Branding Specialist

  • Worked on communication campaigns for the new website launch.
  • Designed digital and print assets for the startup.
  • Created and implemented various email marketing campaigns.
  • Worked with the lead UX designer to continuously improve the website's functionality.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator
2012 - 2013

Design and Brand Consultant

Visual Playground Design School
  • Organized a design-and-illustration school for young, aspiring designers.
  • Collaborated with the lead designer in creating promotional assets for the project.
  • Supported the relaunch of the new website and reached a nation-wide audience with our marketing campaign.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator


2012 - 2015

Bachelor's Degree in Business Management/Administration

Bucharest University of Economic Studies - Bucharest, Romania

2012 - 2013

Completed Courses in Graphic Design

Visual Playground - Bucharest, Romania