Aida Rezaei, Designer in Vancouver, BC, Canada

Aida Rezaei


Vancouver, BC, Canada
Toptal Member Since
July 20, 2018

Aida is a UX/UI designer with experience designing for Fortune 500 companies like Nike, Levi’s, Activision, and more. Her experience spans across digital agency to co-founding a startup and leading the redesign of major web software. Aida's passion lies in crafting the full product life cycle revolving around human-centered design, business goals, and market trends.

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Image of Data Visualization project
Data Visualization
Data VisualizationData-informed Visual DesignGraphic DesignUI DesignUX DesignSoftware Design
Image of Call of Duty: Black Ops 3 project
Call of Duty: Black Ops 3
Interaction Design (IxD)Interface DesignFortune Global 500Marketing Campaign Design
Image of Destiny The Game Website Refresh project
Destiny The Game Website Refresh
UX DesignInteraction Design (IxD)Web DesignFortune Global 500UI DesignVideo Games
Image of Jordan Retail Research project
Jordan Retail Research
ResearchUser Journey MapsAffinity DiagramsRetail & WholesaleOmnichannel MarketingFortune Global 500+ 2 more

Work Experience

2017 - 2018

User Experience Design Consultant

Tantalus Systems
  • Led the redesign of a digital web and analytics platform, contributing to a 16% increase in customer base, equating to 350,000 additional devices managed using the platform across North America, The Caribbean Basin, and Central America.
  • Increased user ability to make smarter business decisions through drastically improving product workflow, leveraging granular data and providing actionable insights to the right utility personnel at the right time.
  • Brought the company up to speed with today's design standards leveraging modern design methodologies and practices in user experience and interface design as well as research.
  • Increased team productivity by executing a new workflow for quick design feedback to developers within the agile model.
  • Restructured and reorganized complex sets of data from meter readings of utility devices such as gas, electricity, and water, and implemented the new data groupings inside a new software architecture with a focus on training and visual cues.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, InVision, Sketch
2015 - 2017


Serene Audio Inc.
  • Led the industrial and user experience design of a full product from ideation to design for manufacturing, leveraging design thinking methodologies and user research to inform the product design as well as its manufacturing and marketing strategy.
  • Elevated the company's overall impact through leveraging effective networks and strategies in marketing, social media, design improvements, research, and user insights, while building a solid network of advisors.
  • Increased the company's social media presence by establishing new social channels, introducing a consistent and meaningful social media strategy, improving the company's website, and creating impactful collateral for blog posts and social media outlets.
  • Boosted the company's influence by developing an end-to-end brand guideline, covering many aspects such as brand personality, tone and voice, manifesto, and visual guide.
  • Designed new products from concept to research, sketching, prototypes, 3D modeling, design for manufacturing, outsourcing, and conducted factory visits in China for production.
Technologies: SOLIDWORKS, Adobe InDesign, Adobe Photoshop, InVision, Adobe Illustrator
2014 - 2015

User Experience Designer

  • Contributed to the creation of world-class campaigns and interactive experiences (digital and physical) for Fortune 500 brands such as Nike Jordan, Activision (Call of Duty, Destiny), Levi's, Google Glass, and more.
  • Conducted qualitative and quantitative user research, audits and analysis, planned strategy, created user journeys, ecosystem diagrams, and wireframes using Illustrator, Indesign, Sketch, and InVision.
  • Designed unique experiences for web and mobile campaigns, product releases, and retail engagement leveraging research, strategy, and design methodologies.
  • Contributed with UX insights and ideas to cross-functioning teams of visual designers, developers, project managers, and more.
  • Effectively communicated ideas and designs by giving presentations directly to high-level Fortune 500 clients, putting a focus on storytelling.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, InVision, Sketch


2010 - 2014

Bachelor's Degree in Industrial Design

Emily Carr University of Art + Design - Vancouver, British Columbia

2013 - 2013

Exchange Term During Progress towards a Bachelor's Degree in Industrial Design

Lund University - Lund, Sweden