Aida Rezaei, Designer in Vancouver, BC, Canada
Aida Rezaei

Designer in Vancouver, BC, Canada

Member since July 20, 2018
Aida is a UX/UI designer with experience designing for Fortune 500 companies like Nike, Levi’s, Activision, and more. Her experience spans across digital agency to co-founding a startup and leading the redesign of major web software. Aida's passion lies in crafting the full product life cycle revolving around human-centered design, business goals, and market trends.
Aida is now available for hire

Portfolio

Digital Design

Employment

  • User Experience Design Consultant

    2017 - 2018
    Tantalus Systems
    • Led the redesign of a digital web and analytics platform, contributing to a 16% increase in customer base, equating to 350,000 additional devices managed using the platform across North America, The Caribbean Basin, and Central America.
    • Increased user ability to make smarter business decisions through drastically improving product workflow, leveraging granular data and providing actionable insights to the right utility personnel at the right time.
    • Brought the company up to speed with today's design standards leveraging modern design methodologies and practices in user experience and interface design as well as research.
    • Increased team productivity by executing a new workflow for quick design feedback to developers within the agile model.
    • Restructured and reorganized complex sets of data from meter readings of utility devices such as gas, electricity, and water, and implemented the new data groupings inside a new software architecture with a focus on training and visual cues.
    Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, InVision, Sketch
  • Co-founder

    2015 - 2017
    Serene Audio Inc.
    • Led the industrial and user experience design of a full product from ideation to design for manufacturing, leveraging design thinking methodologies and user research to inform the product design as well as its manufacturing and marketing strategy.
    • Elevated the company's overall impact through leveraging effective networks and strategies in marketing, social media, design improvements, research, and user insights, while building a solid network of advisors.
    • Increased the company's social media presence by establishing new social channels, introducing a consistent and meaningful social media strategy, improving the company's website, and creating impactful collateral for blog posts and social media outlets.
    • Boosted the company's influence by developing an end-to-end brand guideline, covering many aspects such as brand personality, tone and voice, manifesto, and visual guide.
    • Designed new products from concept to research, sketching, prototypes, 3D modeling, design for manufacturing, outsourcing, and conducted factory visits in China for production.
    Technologies: SOLIDWORKS, Adobe InDesign, Adobe Photoshop, InVision, Adobe Illustrator

Education

  • Bachelor's degree in Industrial Design
    2010 - 2014
    Emily Carr University of Art + Design - Vancouver, British Columbia
  • Exchange term during progress towards a Bachelor's degree in Industrial Design
    2013 - 2013
    Lund University - Lund, Sweden

Experience

Location

Vancouver, BC, Canada

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