Aida is a UX/UI designer with experience designing for Fortune 500 companies like Nike, Levi’s, Activision, and more. Her experience spans across digital agency to co-founding a startup and leading the redesign of major web software. Aida's passion lies in crafting the full product life cycle revolving around human-centered design, business goals, and market trends.
Led the redesign of a digital web and analytics platform, contributing to a 16% increase in customer base, equating to 350,000 additional devices managed using the platform across North America, The Caribbean Basin, and Central America.
Increased user ability to make smarter business decisions through drastically improving product workflow, leveraging granular data and providing actionable insights to the right utility personnel at the right time.
Brought the company up to speed with today's design standards leveraging modern design methodologies and practices in user experience and interface design as well as research.
Increased team productivity by executing a new workflow for quick design feedback to developers within the agile model.
Restructured and reorganized complex sets of data from meter readings of utility devices such as gas, electricity, and water, and implemented the new data groupings inside a new software architecture with a focus on training and visual cues.
Led the industrial and user experience design of a full product from ideation to design for manufacturing, leveraging design thinking methodologies and user research to inform the product design as well as its manufacturing and marketing strategy.
Elevated the company's overall impact through leveraging effective networks and strategies in marketing, social media, design improvements, research, and user insights, while building a solid network of advisors.
Increased the company's social media presence by establishing new social channels, introducing a consistent and meaningful social media strategy, improving the company's website, and creating impactful collateral for blog posts and social media outlets.
Boosted the company's influence by developing an end-to-end brand guideline, covering many aspects such as brand personality, tone and voice, manifesto, and visual guide.
Designed new products from concept to research, sketching, prototypes, 3D modeling, design for manufacturing, outsourcing, and conducted factory visits in China for production.
Contributed to the creation of world-class campaigns and interactive experiences (digital and physical) for Fortune 500 brands such as Nike Jordan, Activision (Call of Duty, Destiny), Levi's, Google Glass, and more.
Conducted qualitative and quantitative user research, audits and analysis, planned strategy, created user journeys, ecosystem diagrams, and wireframes using Illustrator, Indesign, Sketch, and InVision.
Designed unique experiences for web and mobile campaigns, product releases, and retail engagement leveraging research, strategy, and design methodologies.
Contributed with UX insights and ideas to cross-functioning teams of visual designers, developers, project managers, and more.
Effectively communicated ideas and designs by giving presentations directly to high-level Fortune 500 clients, putting a focus on storytelling.