Alejandro Velasco, Digital Designer in Madrid, Spain
Alejandro Velasco

Digital Designer in Madrid, Spain

Member since March 29, 2017
Alejandro is a passionate designer—a former industrial designer turned digital over the years—taking advantage of his skills in user-centered designs and interests in technology and digital image rendering. He's been working in the user interface field for more than eight years—specializing in working with teams to create visual and interaction languages. Nowadays, he's helping startups build their identities through their interfaces.
Alejandro is now available for hire


Digital Design


  • UI Designer

    2019 - 2020
    Lykke Business (via Toptal)
    • Designed the back office for a blockchain cryptocurrency wallet.
    • Worked within an international team of experts to help create the visual design of the iOS and Android apps.
    • Established the interaction and animation standards for the apps.
    • Helped data analytics experts to choose which information to display and how to show it for the dashboard concept.
    • Created design guidelines for development.
    Technologies: Principle, Jira, Zeplin, Sketch, Abstracts
  • Design Lead

    2019 - 2019
    NVICTA (via Toptal)
    • Designed an app that allows drillers in oil and gas do calculations while they drill.
    • Built the MVP/clickable prototype for iPad.
    • Developed dashboard wireframes including the analytics visualization.
    • Created the information architecture.
    • Generated the control design using animation sketches.
    Technologies: InVision, KeyShot, Rhinoceros 3D, Principle, Sketch

Other Experience

  • The Power of Structure: A Guide to Design System Models (Publication)
    Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?


  • Master's Degree in Industrial and Product Design
    2009 - 2010
    Scuola Politecnica di Design - Milan, Italy
  • Technical Engineer's Degree in Engineering on Industrial Design
    2003 - 2008
    Universidad Nebrija - Madrid, Spain



Madrid, Spain

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