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Alejandro Velasco

Alejandro Velasco

Digital Designer
Madrid, Spain
Member since March 29, 2017
Alejandro is a passionate designer—a former industrial designer turned digital over the years—taking advantage of his skills in user-centered designs and interests in technology and digital image rendering. He's been working in the user interface field for eight+ years—specializing in working with teams to create visual and interaction languages. Nowadays, he's helping startups build their identities through their interfaces.
Alejandro is now available for hire
Portfolio
  • BANYU | Brand and Product—2017
  • TRAITY | Visual—2016
  • AYVRI | Brand, UI/UX, Illustration—2018
  • TUENTI | Apps and Workflow—2015
  • TUENTI MOVIL | eCommerce—2013
  • TUENTI MOVIL | First Mobile Account—2013
Employment
  • Lead Designer
    2017 - 2018
    Ayvri (via Toptal)
    • Redesigned a platform based on 3D virtual world maps which were mostly used to replay or preview outdoor sports and races.
    • Improved the 3D platform's UX to make the web design up to par with the quality of the 3D player.
    • Created and refined the Outdoor Activities illustration style guide.
    • Built a UI toolkit including a design system tailored to fit project future demands.
    • Designed the player interface including statistics panels and controls.
    • Created premium user flows and explored customer journeys including three different personas.
    Technologies: Sketch, InVision, After Effects, Illustrator
  • UX/UI Designer
    2017 - 2017
    Renoviso (via Toptal)
    • Worked on several projects, starting with a redesign of Renoviso's mobile website for the consumer side of the marketplace.
    • Designed the experience for mobile's upper and lower funnels of the eCommerce platform.
    • Chose strong typography to help with visual understanding.
    • Defined the services including the customer journey which connected online and offline experiences.
    • Created custom email designs to complete the experience.
    Technologies: Sketch, InVision, Mirror, After Effects
Education
  • Master's degree in Industrial and Product Design
    2009 - 2010
    Scuola Politecnica di Design - Milan, Italy
  • Technical engineer's degree in Engineering on Industrial Design
    2003 - 2008
    Universidad Nebrija - Madrid, Spain
Experience
  • User-centered Design (UCD)10 years
  • Adobe Photoshop10 years
  • Illustrator CC10 years
  • User Research10 years
  • Visual Design Language5 years
  • UX Thinking5 years
  • Visualization Design2 years
Tools
  • Illustrator CC
  • Adobe Photoshop
Madrid, Spain
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