Alejandro Velasco, Digital Designer in Madrid, Spain
Alejandro Velasco

Digital Designer in Madrid, Spain

Member since March 30, 2017
Alejandro is a passionate designer—a former industrial designer turned digital over the years—taking advantage of his skills in user-centered designs and interests in technology and digital image rendering. He's been working in the user interface field for more than eight years—specializing in working with teams to create visual and interaction languages. Nowadays, he's helping startups build their identities through their interfaces.
Alejandro is now available for hire


Digital Design


  • Senior Product Designer

    2020 - 2022
    New Relic
    • Designed the user interface for workloads (cloud abstraction), user research, information architecture, interaction design, and visual design.
    • Worked on process and artifacts for platform navigation revamp. Built five sacrificial concepts and published two research reports. Helped build a coded prototype.
    • Created the initial EAP Service Level Management experience. User interface and user flows plus jobs to be done definition.
    Technologies: Sketch, Figma, After Effects CC, Abstracts, Haiku
  • UI Designer

    2019 - 2020
    Lykke Business (via Toptal)
    • Designed the back office for a blockchain cryptocurrency wallet.
    • Worked with an international team of experts to help create the visual design of the iOS and Android apps.
    • Established the interaction and animation standards for the apps.
    • Helped data analytics experts choose which information to display and how to show it for the dashboard concept.
    • Created design guidelines for different engineering squads to work in parallel.
    Technologies: Principle, Jira, Zeplin, Sketch, Abstracts

Other Experience

  • The Power of Structure: A Guide to Design System Models (Publication)
    Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?


  • Master's Degree in Industrial and Product Design
    2009 - 2010
    Scuola Politecnica di Design - Milan, Italy
  • Technical Engineer's Degree in Engineering on Industrial Design
    2003 - 2008
    Universidad Nebrija - Madrid, Spain


  • User Zoom Certification
    MAY 2021 - PRESENT
    UserZoom Academy



Madrid, Spain

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