Alejandro Velasco

Alejandro Velasco

Digital Designer
Madrid, Spain
Member since March 29, 2017
Alejandro is a passionate designer—a former industrial designer turned digital over the years—taking advantage of his skills in user-centered designs and interests in technology and digital image rendering. He's been working in the user interface field for more than eight years—specializing in working with teams to create visual and interaction languages. Nowadays, he's helping startups build their identities through their interfaces.
Alejandro is now available for hire
Portfolio
Digital Design
  • BANYU | Brand and Product—2017
    BANYU | Brand and Product—2017
  • TRAITY | Visual—2016
    TRAITY | Visual—2016
  • AYVRI | Brand, UI/UX, Illustration—2018
    AYVRI | Brand, UI/UX, Illustration—2018
  • TUENTI | Apps and Workflow—2015
    TUENTI | Apps and Workflow—2015
  • TUENTI MOVIL | eCommerce—2013
    TUENTI MOVIL | eCommerce—2013
  • TUENTI MOVIL | First Mobile Account—2013
    TUENTI MOVIL | First Mobile Account—2013
Employment
  • Lead Designer
    2017 - 2019
    Client Loyalty (via Toptal)
    • Designed a platform to enable big corporations to manage their relationships with other companies through the visualization of NPS scores and public data.
    • Worked for two years on the entire design cycle from product and UX to interaction and visual.
    • Designed a feed with data coming from the market and social inputs mixed with statistics from assessments.
    • Built an assessment tool from scratch to gather information for the platform.
    • Created a dashboard design with graphs table and gauges when needed.
    • Developed table design patterns to enable more efficient reading.
    Technologies: Sketch, InVision, illustrator, Photoshop
  • Lead Designer
    2017 - 2018
    Ayvri (via Toptal)
    • Redesigned a platform based on 3D virtual world maps which were mostly used to replay or preview outdoor sports and races.
    • Improved the 3D platform's UX to make the web design up to par with the quality of the 3D player.
    • Created and refined the Outdoor Activities illustration style guide.
    • Built a UI toolkit including a design system tailored to fit project future demands.
    • Designed the player interface including statistics panels and controls.
    • Created premium user flows and explored customer journeys including three different personas.
    Technologies: Sketch, InVision, After Effects, Illustrator
Education
  • Master's degree in Industrial and Product Design
    2009 - 2010
    Scuola Politecnica di Design - Milan, Italy
  • Technical engineer's degree in Engineering on Industrial Design
    2003 - 2008
    Universidad Nebrija - Madrid, Spain
Experience
  • User-centered Design (UCD)10 years
  • Product Design10 years
  • Brainstorming10 years
  • Digital Product Design8 years
  • UX Thinking8 years
  • Visual Design Language7 years
  • Interaction Design (IxD)5 years
  • Visualization Design4 years

Location

Madrid, Spain

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