Alia Knowlan
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since September 20, 2018
With 10+ years of experience, Alia has led creative roles across the board—from design directing at mental health startup Brightside Health to visual design at frog to branding and product design for large and small-scale clients. As an all-around visual communicator, Alia works across product design, UI/UX, design research, branding, and marketing. She has partnered with a range of organizations, including healthcare, retail, media, eCommerce, banking, entertainment, and education.
Experience
- Branding - 10 years
- UI Design - 10 years
- UX Design - 10 years
- Art - 10 years
- Design Research - 10 years
- Digital Product Design - 10 years
- Visual Design - 10 years
- Figma - 10 years
Portfolio
Work Experience
Design Director | Lead Designer
Brightside Health, Inc.
- Designed, user-tested, and launched a member-facing mobile app offering life-saving therapy and psychiatry appointments, messaging, lessons, health tracking, and the corresponding psychiatrist and therapist-facing portals.
- Helped grow the company from 5 to 200+ people, hired, managed, and directed our product design team, expanded our user research practices, developed a career ladder for all designers, and formed collaboration practices across teams.
- Built and continuously maintained the design system for the company, including colors, typography, buttons, icons, and other assets.
Senior UX/UI Designer
Freelance Clients
- Partnered with a fashion technology startup to design the UX and UI for a first-of-its-kind app connecting sales associates with shoppers across retail brands.
- Assisted a group of doctors with improving the design of their medical software to more intuitively display critical patient information.
- Created journey maps, personas, pitch decks, websites, printed content, and more for a product management consultancy firm and its clients.
Visual Designer II
frog
- Designed a connected vehicle experience for SiriusXM and presented it to car manufacturers at the CES Conference in Las Vegas.
- Partnered with a major sporting network to capture and grow their digital media audience to better serve the right content to the right fans at the right time.
- Worked with a leading grocery store brand to create responsive websites and mobile applications, as well as a next-generation digital experience strategy.
Graphic Designer
Freelance Clients
- Designed the branding and corporate identity for various freelance clients across industries.
- Designed and executed various print materials such as brochures, menus, labels, and packaging.
- Created wayfinding and signage for various retail businesses and events.
Education
Master's Degree in Fine Art
University of the West of England - Bristol, UK
Bachelor's of Fine Arts in Graphic Design
Savannah College of Art and Design (SCAD) - Savannah, Georgia, USA
Skills
Tools
Adobe Lightroom, Adobe CC, Adobe Photoshop, Sketch, Apple Keynote, Adobe Illustrator, Adobe Experience Design (XD), Adobe InDesign, Canva, Microsoft PowerPoint, Adobe Creative Suite, Figma to Shopify, Figma Prototyping, Manufacturing, Adobe After Effects
Industry Expertise
Education, Fine Arts, Product Ideation, Luxury Goods, Marketing, Advertising
Platforms
Android, iOS, Figma, WordPress, Shopify, Webflow, Square, Web, Salesforce
Other
Mixed Media, Web Design, Product Design, Responsive Web Design (RWD), Mobile UI, Web UI, Wireframing, Style Guides, UI Style Guides, Grid Systems, Mobile Design, Responsive UI, Mobile App Design, Mobile UI Design, Web UI Design, Web UX Design, Mobile UX Design, Responsive UX Design, Mobile UX, Identity Design, Marketing Design, Advertising Design, Business Card Design, Instagram, Social Media, Responsive Layout, Visual Identity, Human-centered Design (HCD), Print Design, Digital Design, Data Visualization, Corporate Identity, Brand Design, User Experience (UX), Art Direction, User Interface (UI), Visual Design, Design Research, Prototyping, Collage Design, Branding, Graphic Design, Art, Illustration, UI Design, UX Design, PowerPoint Design, Production, Typography, Printmaking, Digital Product Design, Design, Landing Page Design, SaaS, Dashboard Design, Logo Design, Responsive Web Apps, SaaS Design, Web App Design, Websites, E-learning, Print Media, Content Creation, Presentations, Social Media Content, Squarespace, Non-governmental Organizations (NGOs), App Design, Design Systems, Apps, Connected Apps, UX Research, Social, Paid Advertising, UX Audits, Usability Testing, eCommerce, Brochures, Website Design, User Journeys, Rapid Prototyping, Digital Marketing, UX Prototyping, Conversion Rate Optimization (CRO), SEO Tools, Business to Business (B2B), Presentation Design, Pitch Decks, Storytelling, Social Media Design, Social Media Kits, B2B, Enterprise Design, MVP Design, Complex Application User Interfaces (UI), Brochure Design, Web App UI, Data Synthesis, Journey Mapping, Process Mapping, User Research, Responsive Design, Usability, App UX, UX Review, Agile, User Flows, Digital Kiosks, Interaction Design (IxD), Information Architecture (IA), UX Analysis, B2B Lead Generation, Competitive Analysis, Content Management Systems (CMS), Corporate Websites, Cross-cultural Design, Lead Generation, SEO Audits, Search Engine Optimization (SEO), Website Redesign, Google SEO, Mobile Applications, Android App Design, UX Wireframes, User Experience Design, iOS App Design, Shopify Design, Software as a Service (SaaS), Conceptual Design, Pitch Deck Design, Financial Presentations, No-code Development, Editorial Design, Magazine Layout Design, Package Design, Photography, Packaging, Motion Graphics, Art & Painting, TV App Design, Connected Cars, Home Entertainment, Landing Pages, Email, A/B Testing, Analytics
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