Allen is available for hire
Hire AllenAllen Wu
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since November 28, 2019
Bio
Allen is a highly experienced product and UX/UI designer with 20+ years in web and digital product design, spanning the public service, healthcare, IT, and consulting industries. Skilled in delivering end-to-end, user-centered design solutions across both consumer and enterprise applications, he's an expert in applying UX methodologies within Agile environments, including requirements gathering, problem definition, research, journey mapping, wireframing, prototyping, and usability testing.
Experience
- Product Design - 10 years
- Prototyping - 8 years
- User Experience (UX) - 8 years
- UX Analysis - 6 years
- Rapid Prototyping - 6 years
- Figma - 5 years
- Design Thinking - 3 years
- Usability Testing - 3 years
Portfolio
PwC Talent Exchange
Android Design GuidelinesiOS Design GuidelinesResponsive DesignHR ToolsUser Experience (UX)Usability Testing
Drip
User Experience (UX)Blockchain Platforms
SMART Coffee
User Experience (UX)
iDoc
User Experience (UX)
GE NPI Projects
User Experience (UX)
Work Experience
Senior Service/UX Designer
2024 - 2025
Government of Ontario
- Created the service design framework and identified the key milestones and objectives for the Discovery, Alpha, Beta, and Live (DABL) design lifecycle.
- Conducted two rounds of user research to understand end-users' needs and pain points. Analyzed workplace safety requirements and regulatory guidelines.
- Refined the portal’s information architecture for clarity and ease of use, utilized the components of ODS(Ontario Design System), and designed products that are AODA/WCAG compliant.
- Facilitated the alignment and internal understanding workshop to generate the business operation model and business model canvas to better understand and plan how our business operates.
- Gathered and analyzed all findings and data through the opportunity workshop into service design blueprints and final recommendations: documented design decisions and service improvements.
Technologies: Figma, Adobe Creative Suite, User Experience (UX), Rapid Prototyping, Usability Testing, Adobe CC, User Interface (UI), UI Design, UX Design, Product Design, Prototyping, Responsive Web Design (RWD), Web Design, Websites
UX Designer/Technical Advisor
2022 - 2023
Shared Service Canada (SSC)
- Supported the user research strategy, contributed to the future vision, and associated narrative for the next-gen HR and pay solution.
- Delivered the analysis reports and recommendations.
- Leveraged the GC design system, design visual guidelines, and template library for internal communication documents, created the communication site, and made other presentations.
Technologies: Figma, Adobe Creative Suite, SharePoint, Microsoft Office, User Experience (UX), Rapid Prototyping, Usability Testing, Adobe CC, User Interface (UI), UI Design, App Design, UX Design, Product Design, Branding, Web Design, Websites
Senior Product Designer
2021 - 2022
- Led UX design for Google’s Stadia Partner Program, collaborating with publishing and operations teams to improve partner experience.
- Designed user workflows and interfaces for automated release tools, streamlining publishing processes and boosting operational efficiency.
- Supported internationalization initiatives by creating solutions for Euro price ingestion in compliance with ND4C standards.
Technologies: Figma, Adobe Creative Suite, MURAL, Miro, Principle, Microsoft Office, User Experience (UX), Rapid Prototyping, Usability Testing, Adobe CC, User Interface (UI), UI Design, App Design, UX Design, Direct to Consumer (D2C), Product Design, Prototyping, Responsive Web Design (RWD), Branding, Web Design, Websites, Mobile Design
Senior UX Designer
2021 - 2022
Employment and Social Development Canada (ESDC)
- Led the brand redesign and refresh of Cloud FinOps and Cloud service teams. Took ownership of visual design needs across internal projects, delivering high-quality design assets aligned with brand and accessibility standards.
- Maintained and enhanced the SharePoint site, ensuring content usability, consistency, and accessibility for internal stakeholders.
- Provided design guidance and hands-on support for presentations, templates, and internal digital materials, strengthening overall visual identity.
Technologies: Adobe Creative Suite, Figma, MURAL, Miro, User Experience (UX), Rapid Prototyping, Adobe CC, User Interface (UI), UI Design, UX Design, Branding, Web Design, Websites
Senior UX/UI Designer
2021 - 2021
TELUS
- Provided UX solutions and consultancy for upgrading the home services and mobile services sales systems.
- Was hands-on with all the responsive wireframes and interface design for the new user flow on multiple platforms, to enhance user engagement and boost customer retention.
- Delivered overall design deliverables and information architecture.
Technologies: Adobe Creative Suite, Figma, Miro, Principle, User Experience (UX), Rapid Prototyping, Usability Testing, Adobe CC, User Interface (UI), UI Design, App Design, UX Design, Direct to Consumer (D2C), Product Design, Prototyping, Responsive Web Design (RWD), Branding, Web Design, Websites, Mobile Design
Senior UX/UI Designer
2019 - 2021
Canada Health Infoway
- Led the successful delivery of the Access Health Gateway MVP, which spanned a desktop portal and mobile app, and received strong recognition for providing high-quality solutions that met user and stakeholder needs.
- Performed usability research, interaction design, and user testing in an Agile environment. Validated the MVP products with the WCAG 2.0 to meet the accessibility requirements.
- Supported quick prototyping and testing for PrescribeIT projects. Created new UX design guidelines across multiple platforms to align with corporate branding.
Technologies: Microsoft Office, Principle, Flinto, Axure, Adobe CC, InVision, Sketch, User Experience (UX), Rapid Prototyping, Usability Testing, User Interface (UI), UI Design, App Design, UX Design, Prototyping, Responsive Web Design (RWD), Branding, Web Design, Websites, Mobile Design
Senior Design Lead
2015 - 2019
PwC Information Technologies (Shanghai)
- Created and revised user flows, sitemaps, and wireframes based on specifications, goals, needs, and limitations.
- Combined end-to-end experiences, interaction models, and emerging technologies (blockchain, IoT, and AI) into the final prototype.
- Led the team to define the design principle and style guide to ensure that a consistent design language is applied across the product to create a high-fidelity user interface visually.
- Contributed to the following projects: Emerging Tech Lab (US) and Talent Exchange (US).
Technologies: Microsoft Office, Flinto, Axure, Adobe CC, InVision, Sketch, User Experience (UX), Rapid Prototyping, Usability Testing, User Interface (UI), UI Design, App Design, UX Design, Direct to Consumer (D2C), Product Design, Prototyping, Responsive Web Design (RWD), Branding, Web Design, Websites, Mobile Design
Senior UX Consultant
2012 - 2015
Tata Consultancy Service
- Worked closely with clients to design interactive systems using Scrum methodology.
- Solved business problems by translating client goals and customer needs into best-in-class digital experiences across multiple platforms and devices.
- Worked on the following projects: McKinsey SSC (US), JP Morgan Hera (US), and Ping An Insurance Company.
Technologies: Adobe CC, Microsoft Office, Axure, User Experience (UX), Rapid Prototyping, User Interface (UI), UI Design, App Design, UX Design, Prototyping, Web Design, Websites, Mobile Design
Senior UI Designer
2009 - 2011
Weight Watchers China
- Worked with the development team to build efficient and reusable front-end abstractions and systems for the company website.
- Collaborated with the online and marketing team to identify consumer insight and behaviors to ensure the attractiveness and effectiveness of each online campaign.
- Created the branding guideline for the Chinese market specifically.
Technologies: Adobe Creative Suite, Microsoft Office, User Interface (UI), UI Design, Web Design, Websites
Senior Web Designer
2006 - 2009
M-Media Group
- Created an innovative and consistent interaction interface, aligned with brand visual identity guidelines (Forbes China, InformationWeek China, The Bund) and in compliance with the design standards.
- Effectively communicated with program managers and developers through the implementation to realize the design vision.
- Designed and delivered the UI components, key visual, and other visual elements for our magazines.
Technologies: CSS, HTML, Microsoft Office, Adobe Creative Suite, Web Design, Websites
Web and Exhibition Designer
2003 - 2006
Shanghai Electric Cable Research Institute (SECRI)
- Created the official website and designed printing materials for both domestic and international exhibitions.
- Contributed to the arrangement of exhibition venues.
- Helped engineers build front-end websites and systems for the research institute.
Technologies: Microsoft Office, Adobe Creative Suite
Education
1999 - 2003
Bachelor's Degree in Art Design
Nanjing Arts University - Nanjing, China
Certifications
AUGUST 2023 - PRESENT
Google UX Design Professional Certificate
Google | via Coursera
APRIL 2016 - PRESENT
Scrum Master Certification
Scrum Master Alliance
DECEMBER 2014 - DECEMBER 2018
Project Management Professional (PMP)
PMI | Project Management Institute
Skills
Tools
Adobe Creative Suite, Sketch, Adobe CC, InVision, Microsoft Office, Google Slides, Axure RP Pro, Flinto, Principle, MURAL, Miro
Platforms
Figma, iOS, Android, MacOS, Axure, SharePoint
Languages
HTML5, CSS3, HTML, CSS, JavaScript
Other
Interface Design, User Interface (UI), Product Design, UI Design, Prototyping, Android UI Design, Design Thinking, User Experience (UX), UX Flows, Usability Testing, Interaction Design (IxD), Rapid Prototyping, Graphic Design, Information Architecture (IA), UX Sketching, Responsive Design, Responsive Web Design (RWD), Android Design Guidelines, App Design, UX Design, Branding, Web Design, Websites, Mobile Design, Smart Watches, Internet of Things (IoT), Story Mapping, Personas, UX Analysis, User Interviews, Visual Identity, Data Visualization, Direct to Consumer (D2C), Quantitative User Research, Qualitative Research, Accessible Design, Inclusive Design, iOS UI Design, Material UI, ChatGPT, Project Management, Scrum Master, iOS Design Guidelines, HR Tools, Blockchain Platforms
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