Amy Mew, Designer in Los Angeles, CA, United States
Amy Mew

Designer in Los Angeles, CA, United States

Member since May 30, 2019
Amy is a UX designer and researcher with over 15+ years of professional experience working with advertising and branding agencies on projects for small startups to Fortune 500. She has worked in-house and remotely with multidisciplinary teams of all sizes to help guide a product's functionality, development, content, and layout into an engaging, rewarding experience. Amy is always on the lookout for exciting and innovative collaborations.
Amy is now available for hire


Digital Design


  • Senior UX Designer and Researcher

    2002 - PRESENT
    • Worked on contract work with branding and advertising agencies for small startups to Fortune 500, including companies like NFL, Amgen, Toyota, and Disney.
    • Defined functionality, content, navigation, and interaction models through prototypes, page-level wireframes, sitemaps, process flowcharts, use cases, and content matrices.
    • Generated the user requirement definition by leading and participating in creative brainstorming and working sessions with internal and client teams.
    • Presented deliverables and recommendations to clients and led related meetings.
    • Led the user persona research and documentation to express major needs and expectations of the most important user groups.
    • Worked closely with content strategists to develop content and data models, nomenclature, and taxonomies.
    • Researched and evangelized the latest tools, methodologies, practices, and trends related to the field.
    • Contributed to the overall strategic direction and vision of projects, making positive contributions in a tightly-knit, multidisciplinary team environment.
    • Conducted multiple primary and secondary research methods, including interviews with key stakeholders, observation, surveys, and usability studies, and delivered finding reports.
    • Conducted heuristic pattern analysis, UX and competitive audits, and delivered reports outlining opportunities for improvement and guidelines to support a best practice experience.
    Technologies: OptimalSort, User Testing, Adobe InDesign, InVision, eCommerce, Usability Testing, User Journey Maps, Figma, Heuristic Analysis, Competitive Analysis, Fantasy Leagues, Wireframing, Responsive Web Design (RWD), Sitemaps, UX Strategy, User Personas, A/B Testing, User Research, Personas, InDesign CC, Information Architecture (IA), UX Audits, Mobile UX Design, User Flows,, SaaS, Mobile UX, Concept Sketching, Registration & Sign-up, Corporate Websites
  • Senior Product Designer

    2021 - 2021
    Boldium, LLC
    • Collaborated with a multidisciplinary team to develop the UX strategy and concepts for a new SaaS product aimed at digitizing the design process for all footwear companies.
    • Conducted one-on-one interviews with end-users to understand the footwear industry and audience needs.
    • Brought the UX research to life through detailed personas and user journeys to drive the UX design strategy.
    • Gathered product requirements from stakeholders and user interviews.
    • Created a feature prioritization matrix that detailed the product roadmap and defined the focus of the MVP.
    • Designed detailed user flows, site maps, and wireframes.
    Technologies: Product Design, User Research, User Experience (UX), SaaS, User Interviews, Figma, Competitive Analysis, Concept Sketching


  • Bachelor of Arts Degree in Psychology
    1997 - 2000
    University of California, Santa Cruz - Santa Cruz, CA, USA




Los Angeles, CA, United States

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