Amy Mew

Designer in Los Angeles, CA, United States

Member since May 30, 2019

Amy is a UX designer and researcher with over 15+ years of professional experience working with advertising and branding agencies on projects for small startups to Fortune 500. She has worked in-house and remotely with multidisciplinary teams of all sizes to help guide a product's functionality, development, content, and layout into an engaging, rewarding experience. Amy is always on the lookout for exciting and innovative collaborations.

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Portfolio

Digital Design

CORSAIR
- User Personas
- Journey Mapping
- Annotated Wireframes
- Stakeholder Interviews
- Focus Groups
- Competitor Analysis & Profiling
- eCommerce UX
- Funnel Optimization
- eCommerce
- User Journey Maps
- Competitive Analysis
- Wireframing
- Responsive Web Design (RWD)
- Sitemaps
- UX Strategy
- Personas
- InDesign CC
- Information Architecture (IA)
- Usertesting.com
- Concept Sketching
SaaS Product for Footwear Industry
- Product Design
- User Research
- User Experience (UX)
- User Interviews
- Figma
- SaaS
- Competitive Analysis
- Concept Sketching
NFL Fantasy Football
- Market Research & Analysis
- Conceptual Design
- Usability Testing
- Focus Groups
- Fantasy Sports
- Fantasy Leagues
- Annotated Wireframes
- Funnel Optimization
- Wireframing
- InDesign CC
- Information Architecture (IA)
NFL GamePass
- A/B Testing
- Windows Mobile
- Microsoft Surface
- Mobile Video
- Responsive UX Design
- Annotated Wireframes
- User Flows
- iOS
- Android
- Modular Design
- Registration & Sign-up
- Journey Mapping
- Funnel Optimization
- eCommerce
- Wireframing
- InDesign CC
- Information Architecture (IA)
D + Me
- Mobile First
- Guerilla Usability Testing
- UX Sketching
- Concept Sketching
- Prototyping
- Competitor Analysis & Profiling
- Brainstorming
- UX Strategy
- Wireframing
- User Interviews
- Usability Testing
- InDesign CC
- Information Architecture (IA)
Foodida
- Rapid Prototyping
- Lean UX
- Crowdsourcing
- iOS
- Mobile Apps
- Startup Consulting
- Brainstorming
- Wireframing
- InDesign CC
- Information Architecture (IA)
- Concept Sketching
Amgen
- User Interviews
- Stakeholder Interviews
- Responsive Design
- Rapid Prototyping
- OptimalSort
- Annotated Wireframes
- Sitemaps
- ServiceNow
- Wireframing
- Sketch
- Information Architecture (IA)
Edison International
- Energy Utilities
- Corporate Websites
- Responsive Design
- User Personas
- Task Flows
- Annotated Wireframes
- Sitemaps
- Wireframing
- Personas
- InDesign CC
- Information Architecture (IA)

Employment

Senior UX Designer and Researcher
2002 - PRESENT
Moceanair
- Worked on contract work with branding and advertising agencies for small startups to Fortune 500, including companies like NFL, Amgen, Toyota, and Disney.
- Defined functionality, content, navigation, and interaction models through prototypes, page-level wireframes, sitemaps, process flowcharts, use cases, and content matrices.
- Generated the user requirement definition by leading and participating in creative brainstorming and working sessions with internal and client teams.
- Presented deliverables and recommendations to clients and led related meetings.
- Led the user persona research and documentation to express major needs and expectations of the most important user groups.
- Worked closely with content strategists to develop content and data models, nomenclature, and taxonomies.
- Researched and evangelized the latest tools, methodologies, practices, and trends related to the field.
- Contributed to the overall strategic direction and vision of projects, making positive contributions in a tightly-knit, multidisciplinary team environment.
- Conducted multiple primary and secondary research methods, including interviews with key stakeholders, observation, surveys, and usability studies, and delivered finding reports.
- Conducted heuristic pattern analysis, UX and competitive audits, and delivered reports outlining opportunities for improvement and guidelines to support a best practice experience.
Technologies: OptimalSort, User Testing, Adobe InDesign, InVision, eCommerce, Usability Testing, User Journey Maps, Figma, Heuristic Analysis, Competitive Analysis, Fantasy Leagues, Wireframing, Responsive Web Design (RWD), Sitemaps, UX Strategy, User Personas, A/B Testing, User Research, Personas, InDesign CC, Information Architecture (IA), UX Audits, Mobile UX Design, User Flows, Usertesting.com, SaaS, Mobile UX, Concept Sketching, Registration & Sign-up, Corporate Websites
Senior Product Designer
2021 - 2021
Boldium, LLC
- Collaborated with a multidisciplinary team to develop the UX strategy and concepts for a new SaaS product aimed at digitizing the design process for all footwear companies.
- Conducted one-on-one interviews with end-users to understand the footwear industry and audience needs.
- Brought the UX research to life through detailed personas and user journeys to drive the UX design strategy.
- Gathered product requirements from stakeholders and user interviews.
- Created a feature prioritization matrix that detailed the product roadmap and defined the focus of the MVP.
- Designed detailed user flows, site maps, and wireframes.
Technologies: Product Design, User Research, User Experience (UX), SaaS, User Interviews, Figma, Competitive Analysis, Concept Sketching
UX Analyst
2019 - 2019
Associated Electric Cooperative, Inc.
- Provided a heuristic analysis of the UX design and usability of three HCM software solutions—Workday, Dayforce, and Ultimate.
- Created the evaluation criteria based on Jacob Nielsen's ten heuristics and scored each HCM solution.
- Delivered findings reports, ranking each HCM system and outlining best practices for HCM solutions.
Technologies: UX Design, UX Research, Usability Analysis, Heuristic Analysis, Findings & Recommendations Reports, Workday, Design Guidelines, Usability Testing
Senior Usability Consultant
2006 - 2008
Siegel+Gale
- Contributed to the UX strategy and design of brand experiences for clients like the Four Season Hotels and Resorts, Sony PlayStation, and The College Board.
- Interfaced and collaborated with digital strategists, content strategists, brand identity designers, and developers.
- Crafted personas, sitemaps, site flows, wireframes, use cases, and prototypes.
- Planned and conducted usability studies (one-on-one interviews, surveys, and usability tests) and provided a report of the analysis relating to the usability issues, including those specific to the test and any additional ones observed.
- Mentored and managed junior to mid-level user experience designers.
Technologies: Adobe Illustrator, Adobe InDesign, eCommerce, Usability Testing, Heuristic Analysis, Competitive Analysis, Wireframing, Sitemaps, UX Strategy, User Personas, User Research, Personas, InDesign CC, Information Architecture (IA), Concept Sketching, Corporate Websites
Senior Information Architect
2005 - 2006
Proxicom
- Collaborated with large teams of visual designers, information architects, business analysts, account managers, content strategists, and developers on the redesigns of toyota.com, mazda.com, and infinitiusa.com.
- Engaged in the website development process from RFP to project inception (discovery and strategy) to implementation (design and development.).
- Contributed to developing UX-driven automotive advertising campaigns that were engaging, effective marketing initiatives, and relevant and helpful user experiences.
- Focused intensely on the automotive industry and what incentivized users to keep moving down the automotive shopping funnel.
Technologies: Adobe Illustrator, Adobe InDesign, eCommerce, Usability Testing, Heuristic Analysis, Competitive Analysis, Wireframing, Sitemaps, User Personas, User Research, Personas, InDesign CC, Use Cases, Information Architecture (IA), Corporate Websites
Information Architect
2004 - 2005
Razorfish
- Contributed to the UX strategy and design of web experiences for clients like Southern California Edison, Disney, and Toyota.
- Created research and design deliverables: research plans, usability tests, reports, personas, user flows, annotated wireframes, sitemaps, and customer journey maps.
- Interfaced and collaborated with digital strategists, content strategists, visual designers, and developers.
Technologies: Visio, eCommerce, Usability Testing, Heuristic Analysis, Competitive Analysis, Wireframing, Sitemaps, User Personas, User Research, Personas, InDesign CC, Use Cases, Information Architecture (IA), Corporate Websites