Amy Mew, Designer in Los Angeles, CA, United States
Amy Mew

Designer in Los Angeles, CA, United States

Member since September 22, 2017
Amy is a UX designer and researcher with over 15 years of professional experience working with advertising and branding agencies on projects for small startups to Fortune 500. She has worked in-house and remotely with multidisciplinary teams of all sizes to help guide a product’s functionality, development, content, and layout into an engaging, rewarding experience. Amy is always on the lookout for exciting and innovative collaborations.
Amy is now available for hire


Digital Design


  • Principal | UX Designer and Researcher

    2002 - PRESENT
    • Worked on contract work with branding and advertising agencies for small startups to Fortune 500, including companies like NFL, Amgen, Toyota, and Disney.
    • Defined functionality, content, navigation, and interaction models through prototypes, page-level wireframes, sitemaps, process flowcharts, use cases, and content matrices.
    • Generated user requirement definition by leading and participating in creative brainstorming and working sessions with internal and client teams.
    • Presented deliverables and recommendations to clients and led related meetings.
    • Led user persona research and documentation to express the major needs and expectations of the most important user groups.
    • Worked closely with content strategists to develop content and data models, nomenclature, and taxonomies.
    • Researched and evangelized the latest tools, methodologies, practices, and trends that relate to the field.
    • Conducted multiple primary and secondary research methods, including interviews with key stakeholders, observation, surveys, and usability studies.
    • Contributed to the overall strategic direction and vision of projects, making positive contributions in a tightly-knit, multidisciplinary team environment.
    Technologies: OptimalSort, User Testing, OmniGraffle, Adobe InDesign, Sketch, InVision
  • Senior Usability Consultant

    2006 - 2008
    • Contributed to the UX strategy and design of brand experiences for clients like the Four Season Hotels and Resorts, Sony PlayStation, and The College Board.
    • Interfaced and collaborated with digital strategists, content strategists, brand identity designers, and developers.
    • Crafted personas, sitemaps, site flows, wireframes, use cases, and prototypes.
    • Planned and conducted usability studies (1:1 interviews, surveys, and usability tests) and provided a report of the analysis relating to the usability issues, including those specific to the test and any additional ones observed.
    • Mentored and managed junior to mid-level user experience designers.
    Technologies: Adobe Illustrator, Adobe InDesign


  • Bachelor of Arts Degree in Psychology
    1997 - 2000
    University of California, Santa Cruz - Santa Cruz, CA, USA



Los Angeles, CA, United States

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