Amy Mew

Designer

Los Angeles, CA, United States

Member since September 22, 2017

Amy is a UX designer and researcher with over 15 years of professional experience working with advertising and branding agencies on projects for small startups to Fortune 500. She has worked in-house and remotely with multidisciplinary teams of all sizes to help guide a product’s functionality, development, content, and layout into an engaging, rewarding experience. Amy is always on the lookout for exciting and innovative collaborations.-

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Portfolio

Digital Design

CORSAIR
- User Personas
- Journey Mapping
- Sitemaps
- Annotated Wireframes
- Stakeholder Interviews
- Focus Groups
- Competitor Analysis & Profiling
- eCommerce UX
- Funnel Optimization
Foodida
- Rapid Prototyping
- Lean UX
- Crowdsourcing
- iOS
- Mobile Apps
- Startup Consultation
- Brainstorming
- Wireframing
Amgen
- User Interviews
- Stakeholder Interviews
- Responsive Design
- Rapid Prototyping
- OptimalSort
- Annotated Wireframes
- Site Map
- ServiceNow
NFL Fantasy Football
- Market Research & Analysis
- Conceptual Design
- Usability Testing
- Focus Groups
- Fantasy Sports
- Fantasy Leagues
- Annotated Wireframes
- Funnel Optimization
NFL GamePass
- A/B Testing
- Windows Mobile
- Microsoft Surface
- Mobile Video
- Responsive UX Design
- Annotated Wireframes
- User Flows
- iOS
- Android
- Modular Design
- Registration & Sign-up
- Journey Mapping
- Funnel Optimization
Edison International
- Energy Utilities
- Corporate Websites
- Responsive Design
- User Personas
- User Task Flows
- Annotated Wireframes
- Sitemaps
D + Me
- Mobile First
- Guerilla Usability Testing
- UX Sketching
- Concept Sketching
- Protoyping
- Competitor Analysis & Profiling
- Brainstorming
- UX Strategy
- Wireframing

Employment

Principal | UX Designer
2002 - PRESENT
Moceanair
- Worked on contract work with branding and advertising agencies for small startups to Fortune 500 including companies like NFL, Amgen, Toyota, and Disney.
- Defined functionality, content, navigation, and interaction models through prototypes, page level wireframes, sitemaps, process flowcharts, use cases, and content matrices.
- Generated user requirement definition by leading and participating in creative brainstorming and working sessions with internal and client teams.
- Presented deliverable and recommendations to clients and led related meetings.
- Led user persona research and documentation.
- Worked closely with content strategists to develop content/data models, nomenclature and taxonomies.
- Researched and evangelized latest tools, methodologies, practices, and trends that relate to the field.
- Conducted multiple methods of primary and secondary research including interviews with key stakeholders, observation, surveys, and usability studies.
- Contributed to the overall strategic direction and vision of projects, making positive contributions in a tightly-knit, multidisciplinary team environment.
Technologies: InVision, Sketch, InDesign, OmniGraffle, User Testing, OptimalSort
Senior Usability Consultant
2006 - 2008
Siegel+Gale
- Contributed to the UX strategy and design of brand experiences for clients like the Four Season Hotels and Resorts, Sony PlayStation, and The College Board.
- Interfaced and collaborated with digital strategists, content strategists, brand identity designers, and developers.
- Crafted personas, sitemaps, site flows, wireframes, use cases, and prototypes.
- Planned and conducted usability studies (1:1 interviews, surveys, and usability tests) and provided a report of the analysis relating to the usability issues, including those specific to the test and any additional ones observed.
- Mentored and managed junior to mid-level user experience designers.
Technologies: InDesign, Illustrator
Senior Information Architect
2005 - 2006
Proxicom
- Collaborated with large teams of visual designers, information architects, business analysts, account managers, content strategists, and developers on the redesigns of toyota.com, mazda.com, and infinitiusa.com.
- Engaged in the website development process from RFP to project inception (discovery and strategy) to implementation (design and development.).
- Contributed to the development of UX-driven automotive advertising campaigns that were both engaging and effective marketing initiatives and relevant and helpful user experiences.
- Focused deeply on the automotive industry and what incentivized users to keep moving down the automotive shopping funnel.
Technologies: InDesign, Illustrator
Information Architect
2004 - 2005
Razorfish
- Contributed to the UX strategy and design of web experiences for clients like Southern California Edison, Disney, and Toyota.
- Created research and design deliverables: research plans, usability tests, reports, personas, user flows, annotated wireframes, sitemaps, and customer journey maps.
- Interfaced and collaborated with digital strategists, content strategists, visual designers, and developers.
Technologies: Visio

Education

Bachelor of Arts degree in Psychology
1997 - 2000
University of California, Santa Cruz - Santa Cruz, CA, USA

Experience

Annotated Wireframes15 years
Personas15 years
User Journey Maps15 years
User Experience (UX)15 years
InDesign CC12 years
InVision8 years
Sketch5 years

Tools

Sketch
InDesign CC
InVision

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