Amy Mew

Designer

Los Angeles, CA, United States

Member since September 22, 2017

Amy is a UX designer and researcher with over 15 years of professional experience working with advertising and branding agencies on projects for small startups to Fortune 500. She has worked in-house and remotely with multidisciplinary teams of all sizes to help guide a product’s functionality, development, content, and layout into an engaging, rewarding experience. Amy is always on the lookout for exciting and innovative collaborations.-

Amy is now available for hire

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Portfolio

Digital Design

CORSAIR
- User Personas
- Journey Mapping
- Sitemaps
- Annotated Wireframes
- Stakeholder Interviews
- Focus Groups
- Competitor Analysis & Profiling
- eCommerce UX
- Funnel Optimization
Foodida
- Rapid Prototyping
- Lean UX
- Crowdsourcing
- iOS
- Mobile Apps
- Startup Consultation
- Brainstorming
- Wireframing
Amgen
- User Interviews
- Stakeholder Interviews
- Responsive Design
- Rapid Prototyping
- OptimalSort
- Annotated Wireframes
- Site Map
- ServiceNow
NFL Fantasy Football
- Market Research & Analysis
- Conceptual Design
- Usability Testing
- Focus Groups
- Fantasy Sports
- Fantasy Leagues
- Annotated Wireframes
- Funnel Optimization
NFL GamePass
- A/B Testing
- Windows Mobile
- Microsoft Surface
- Mobile Video
- Responsive UX Design
- Annotated Wireframes
- User Flows
- iOS
- Android
- Modular Design
- Registration & Sign-up
- Journey Mapping
- Funnel Optimization
Edison International
- Energy Utilities
- Corporate Websites
- Responsive Design
- User Personas
- User Task Flows
- Annotated Wireframes
- Sitemaps
D + Me
- Mobile First
- Guerilla Usability Testing
- UX Sketching
- Concept Sketching
- Protoyping
- Competitor Analysis & Profiling
- Brainstorming
- UX Strategy
- Wireframing

Employment

Principal | UX Designer
2002 - PRESENT
Moceanair
- Worked on contract work with branding and advertising agencies for small startups to Fortune 500 including companies like NFL, Amgen, Toyota, and Disney.
- Defined functionality, content, navigation, and interaction models through prototypes, page level wireframes, sitemaps, process flowcharts, use cases, and content matrices.
- Generated user requirement definition by leading and participating in creative brainstorming and working sessions with internal and client teams.
- Presented deliverable and recommendations to clients and led related meetings.
- Led user persona research and documentation.
- Worked closely with content strategists to develop content/data models, nomenclature and taxonomies.
- Researched and evangelized latest tools, methodologies, practices, and trends that relate to the field.
- Conducted multiple methods of primary and secondary research including interviews with key stakeholders, observation, surveys, and usability studies.
- Contributed to the overall strategic direction and vision of projects, making positive contributions in a tightly-knit, multidisciplinary team environment.
Technologies: InVision, Sketch, InDesign, OmniGraffle, User Testing, OptimalSort
Senior Usability Consultant
2006 - 2008
Siegel+Gale
- Contributed to the UX strategy and design of brand experiences for clients like the Four Season Hotels and Resorts, Sony PlayStation, and The College Board.
- Interfaced and collaborated with digital strategists, content strategists, brand identity designers, and developers.
- Crafted personas, sitemaps, site flows, wireframes, use cases, and prototypes.
- Planned and conducted usability studies (1:1 interviews, surveys, and usability tests) and provided a report of the analysis relating to the usability issues, including those specific to the test and any additional ones observed.
- Mentored and managed junior to mid-level user experience designers.
Technologies: InDesign, Illustrator
Senior Information Architect
2005 - 2006
Proxicom
- Collaborated with large teams of visual designers, information architects, business analysts, account managers, content strategists, and developers on the redesigns of toyota.com, mazda.com, and infinitiusa.com.
- Engaged in the website development process from RFP to project inception (discovery and strategy) to implementation (design and development.).
- Contributed to the development of UX-driven automotive advertising campaigns that were both engaging and effective marketing initiatives and relevant and helpful user experiences.
- Focused deeply on the automotive industry and what incentivized users to keep moving down the automotive shopping funnel.
Technologies: InDesign, Illustrator
Information Architect
2004 - 2005
Razorfish
- Contributed to the UX strategy and design of web experiences for clients like Southern California Edison, Disney, and Toyota.
- Created research and design deliverables: research plans, usability tests, reports, personas, user flows, annotated wireframes, sitemaps, and customer journey maps.
- Interfaced and collaborated with digital strategists, content strategists, visual designers, and developers.
Technologies: Visio

Education

Bachelor of Arts degree in Psychology
1997 - 2000
University of California, Santa Cruz - Santa Cruz, CA, USA

Experience

Annotated Wireframes15 years
Personas15 years
User Journey Maps15 years
User Experience (UX)15 years
InDesign CC12 years
InVision8 years
Sketch5 years

Tools

Sketch
InDesign CC
InVision

Amy Mew

Location