Amy Oughton, Designer in Arlington, VA, United States
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Amy Oughton

Bio

Amy is a senior product and design leader specializing in big data, high-converting digital experiences, and complex systems. With over a decade of experience, she's built and scaled apps and SaaS products that balance business results with human needs. A former Founder and CEO, she led work across healthcare, education, nonprofit, and government sectors. Living with type 1 diabetes, Amy brings lived expertise to healthtech and is a co-author of Diabetes Digital Health and Telehealth (Elsevier).

Portfolio

Work Experience

UI Designer

2025 - PRESENT
Navigate IQ, Inc
  • Reviewed and iterated on 10 + existing marketing dashboards, elevating their visual and functional sophistication to meet competitive market standards.
  • Proposed alternative data visualizations that improved clarity of campaign performance insights and enhanced decision-making for end users.
  • Ensured all dashboard designs adhered to contemporary desktop and laptop use standards, aligning with B2B usability expectations.
  • Created visual metaphors that translated complex marketing metrics into intuitive, easily understood representations.
  • Evaluated dashboards against usability heuristics and delivered actionable guidelines that improved navigation, accessibility, and overall user satisfaction.
  • Produced high-fidelity mockups in Figma to support rapid iteration and seamless collaboration with cross-functional teams.
  • Developed a scalable design system that incorporated the startup’s six-color palette, fonts, and logo, establishing a cohesive visual identity in the absence of a formal brand study.
  • Collaborated with product and engineering stakeholders to refine dashboard interactions and ensure designs could be implemented efficiently.
Technologies: Dashboard Design, User Interface (UI), B2B, SaaS Design, Data Visualization, Enterprise SaaS

Product Designer

2024 - 2025
Layer Health, Inc.
  • Developed Figma mockups and interactive prototypes to establish the foundational design direction for a new healthcare platform.
  • Created data visualization designs that transformed complex healthcare information into clear, accessible, and user-friendly formats.
  • Collaborated with engineering and product management teams to ensure design feasibility, alignment with technical requirements, and consistency with project goals.
  • Participated in structured user feedback sessions to validate design decisions and capture usability insights for iterative improvements.
  • Iterated on prototypes based on user testing results, refining workflows and visual elements to better support patient and provider needs.
  • Influenced early product strategy by shaping the design vision during the platform’s initial development phase.
  • Ensured all designs balanced user-centered principles with business objectives, supporting the delivery of a scalable, compliant healthcare solution.
Technologies: Figma, SaaS Design, Artificial Intelligence as a Service (AIaaS)

UX/UI Designer

2024 - 2025
Preston Financial LLC
  • Designed a client- and advisor-facing investment dashboard that consolidated account details, transaction history, and portfolio insights into a single, intuitive interface.
  • Applied the firm’s existing branding elements—including typography and color palette—across all screens to reinforce brand consistency and trust.
  • Produced high-fidelity Figma screens that supported an efficient design-to-development handoff.
  • Structured navigation and information architecture to present complex financial data clearly and improve overall usability.
  • Collaborated closely with the in-house developer to ensure seamless translation of design specifications into production within the project timeline.
  • Incorporated client feedback through iterative reviews, resulting in a finalized design aligned with stakeholder expectations.
Technologies: Dashboard Design, Data Visualization, User Experience (UX), User Interface (UI), Figma, Trading

Product Designer

2024 - 2024
Kixie
  • Redesigned the onboarding process into a streamlined, self-service flow that reduced sales team intervention by over 40%, accelerating customer time-to-value.
  • Improved the visual design and usability of the calling interface—used by 80% of customers—resulting in a measurable increase in daily active usage and a 25% reduction in reported usability issues.
  • Revamped the admin dashboard to simplify complex workflows, improving settings and form management efficiency, and reducing admin task time by 30%.
  • Enhanced user management features by consolidating account creation, permissions, and role assignment into an intuitive flow that cut setup time in half.
  • Developed a scalable design system that established visual consistency and interaction patterns across all product surfaces, improving cross-team design efficiency by 50%.
  • Conducted user testing and iterative design reviews that identified top friction points, leading to a 20% increase in task completion rates across core workflows.
  • Created comprehensive design documentation leveraging existing style guides and mockups, ensuring seamless cross-functional collaboration and faster design-to-development handoff.
Technologies: B2B, SaaS Design, Enterprise SaaS

Information Designer

2024 - 2024
Sidan Media LTD
  • Reviewed the current website, web app, and requirements to collect all the information needed to conceptualize the creation of the mobile app UI.
  • Designed the most efficient ways to deal with large quantities of data on mobile.
  • Showcased data visualizations through high-quality Figma prototypes.
Technologies: Data Visualization, User Interface (UI), User Experience (UX), Artificial Intelligence as a Service (AIaaS)

UI/UX Designer

2024 - 2024
Above Lending Inc
  • Worked with the marketing and engineering teams to create an automated web origination funnel to boost conversions.
  • Used a Lean/Agile approach to create/iterate on prototypes, wireframes, and, mockups to deploy and test.
  • Had daily meetings for standups and design reviews and weekly 1-1 meetings and Jira grooming ceremonies.
Technologies: Fintech, Mobile App Design, User Experience Design, Trading

UI Designer

2023 - 2023
Tad Slaff Consultancy Services
  • Reviewed all market research, and used interviews to validate all challenges and assumptions.
  • Conceptualized/designed the dashboard based on iterative collaborating sessions.
  • Completed and delivered wireframes, a component library, and mockups.
Technologies: Data Visualization, Dashboards, Analytical Dashboards, Qualitative Research, Data Analytics, Proof of Concept (POC), Rapid Prototyping, UI Prototyping, Stakeholder Management, User Requirements, Artificial Intelligence as a Service (AIaaS)

Senior Product and Web App Designer

2021 - 2022
Unit21, Inc
  • Created an internal design ticketing system for five product teams to submit designs.
  • Worked with five product teams to ideate, conceptualize, and design new and existing product offerings.
  • Interviewed and onboarded three new designers. Led all the team meetings and documented the progress.
Technologies: Dashboard Design, Figma, Information Architecture (IA), Enterprise SaaS, SaaS Design, B2B, Qualitative Research, Data Analytics, Enterprise Application Design, UI Prototyping, User Experience Design, User-centered Design (UCD)

UX Designer

2021 - 2021
CrowdStrike
  • Delivered all design assets, including mind maps, information architecture diagrams, flowcharts, wireframes, and mockups.
  • Reviewed the documentation, including JSON files, to strategize a data visualization approach.
  • Worked closely with the development team to conceptualize implementation.
Technologies: User Journeys, UX Process, Qualitative Research, Quantitative Research, Data Analytics, Enterprise Application Design, Rapid Prototyping, UI Prototyping, User Experience Design, Web Portals, Enterprise SaaS

UI/UX Designer

2021 - 2021
InheRET, Inc.
  • Revamped the existing SaaS platform and user experience.
  • Conceptualized a new InheRET product—creating user flows, information architecture, and mockups.
  • Worked with the team and leveraged the lean UX methodologies alongside senior executives, developers, and product managers.
Technologies: User Interface (UI), User Experience (UX), Healthcare Management Systems, Proof of Concept (POC), Rapid Prototyping, UI Prototyping, Stakeholder Management, User Experience Design, Web Portals, User Requirements, ADA Compliance

UX/UI Designer

2020 - 2021
Intelligent Machines Lab Inc.
  • Analyzed the available data fields to conceptualize an accurate data story for all user types.
  • Reviewed the existing research and held internal interviews to develop a design strategy.
  • Completed and delivered mind maps, information architecture diagrams, flowcharts, wireframes, and mockups.
Technologies: User Interface (UI), User Experience (UX), Complex Application User Interfaces (UI), Dashboard Design, Artificial Intelligence (AI), Qualitative Research, Quantitative Research, Data Analytics, Proof of Concept (POC), Rapid Prototyping, UI Prototyping, Stakeholder Management, User Experience Design, User Requirements

UX Specialist | Data Visualization Designer

2019 - 2020
My Patient Insight
  • Worked with the client on several SaaS healthcare dashboards and platforms related to hypertension, heart failure, EHR redesign concepts, and design research.
  • Analyzed the available data fields to conceptualize an accurate data story for all user types.
  • Reviewed existing research to develop a design strategy.
  • Worked with medical doctors and advisers for focused feedback.
  • Led collaborated sessions with the development and engineering teams.
  • Created and presented wireframes and design mockups.
Technologies: Design Leadership, User Interface (UI), User Experience (UX), Qualitative Research, Quantitative Research, User Research, Data Analytics, Healthcare Management Systems, Proof of Concept (POC), Rapid Prototyping, Natural Language Processing (NLP), UI Prototyping, Stakeholder Management, User Experience Design, Web Portals, Discovery Workshops, User-centered Design (UCD), User Requirements, ADA Compliance, Social Impact

UX Specialist | Product Designer

2019 - 2020
Wowza
  • Revamped the existing SaaS platform experience ClearCaster and other features and tools under one cloud platform.
  • Conceptualized a new Wowza product, creating user flows, information architecture, and mockups.
  • Worked with the team and leveraged the lean UX methodologies alongside senior executives, developers, and product managers.
Technologies: Design Leadership, User Interface (UI), User Experience (UX), Figma, User Research, Data Analytics, Enterprise Application Design, Proof of Concept (POC), Rapid Prototyping, UI Prototyping, User Experience Design, Web Portals, User-centered Design (UCD), User Requirements

Web Designer (UI/UX)

2019 - 2019
VersaPay
  • Met with key stakeholders, SMEEs, and the technical team to asses a design approach.
  • Delivered all design assets, including mind maps, information architecture diagrams, flowcharts, wireframes, and mockups.
  • Worked closely with the development team to conceptualize implementation.
Technologies: User Interface (UI), User Experience (UX), Quantitative Research, Enterprise Application Design, Rapid Prototyping, Cryptocurrency Wallets, UI Prototyping, User Experience Design

UX Specialist | Product Designer

2019 - 2019
Square Box CatDV
  • Revamped and reconceptualized SquareBox's B2B vast and complex Saas platform.
  • Provided information architecture and wireframes for the video asset library.
  • Customized the Material Design framework to revitalize the existing platform.
  • Conducted design reviews and brainstorming sessions with C-level executives.
Technologies: Design Leadership, User Interface (UI), User Research, Proof of Concept (POC), UI Prototyping, Stakeholder Management, User Experience Design, User-centered Design (UCD), User Requirements

Product Designer

2018 - 2018
E/CAPITAL
  • Held technical interviews, presentations, and soft-thinking strategies to conceptualize the platform.
  • Reviewed the business plan, success metrics, target audience, and other avenues to success prior to conventionalizing.
  • Worked with the CEO and CTO to ideate, conceptualize, and design new and existing product offerings.
Technologies: User Experience (UX), User Interface (UI), Fintech, Proof of Concept (POC), Rapid Prototyping, Cryptocurrency Wallets, Natural Language Processing (NLP), UI Prototyping, Stakeholder Management, Mobile App Design, User Experience Design, Discovery Workshops, User-centered Design (UCD), User Requirements

UX Specialist | Product Designer

2017 - 2018
Income Discovery
  • Redesigned interactive financial dashboards and wizards for users who were over 50 years old.
  • Used the Material Design framework to clean the existing platform for brand consistency.
  • Created a linear data story for the end user that visualized their financial retirement goal and trends.
  • Presented my design solutions and UX research to the C-Level executives and development team for early and frequent feedback.
Technologies: Design Leadership, User Interface (UI), Quantitative Research, User Research, Proof of Concept (POC), Natural Language Processing (NLP), UI Prototyping, Stakeholder Management, User Experience Design, User-centered Design (UCD), User Requirements

UI/UX Designer

2017 - 2017
i2i Population Health
  • Collaborated with the VP to review the user personas/stories, analyze the KPIs/measures, and create a data visualization strategy.
  • Worked directly with the VP to conceptualize and design the UI and create a clickable prototype for their new SaaS healthcare analytics product.
  • Collaborated directly with the VP to complete prototypes, mockups, wireframes, and flowcharts.
Technologies: Design Leadership, User Interface (UI), Qualitative Research, Quantitative Research, User Research, Healthcare Management Systems, Enterprise Application Design, Proof of Concept (POC), Rapid Prototyping, Stakeholder Management, User Experience Design, Web Portals, Discovery Workshops, User Requirements, Social Impact

UI/UX Designer

2016 - 2016
Patient Ready Clinicians
  • Handled the creation and delivery of all design assets, including mind maps, concept boards, information architecture diagrams, flowcharts, a UI kit, wireframes, and mockups.
  • Led all the design meetings, while also managing expectations.
  • Collaborated closely with the development team to successfully create a custom responsive WordPress theme.
Technologies: Design Leadership, User Interface (UI), User Research, Healthcare Management Systems, Stakeholder Management, User Experience Design, Discovery Workshops, User Requirements

UI/UX Designer

2016 - 2016
Alqimi — Sift 3.0
  • Led all creative sessions and presented design concepts and findings to stakeholders.
  • Delivered design assets, including mind maps, flowcharts, wireframes, and mockups.
  • Spearheaded discussions to help solidify content among the team members.
  • Presented key information about existing pain points within the data intelligence industry through detailed research and analysis.
  • Handled both understanding the business objectives and keeping them aligned with the technical ones.
Technologies: Design Leadership, User Interface (UI), Qualitative Research, Enterprise Application Design, Proof of Concept (POC), User Experience Design, Web Portals, Discovery Workshops

Information Architect

2015 - 2016
Department of Transportation
  • Worked in a position that required public trust security clearance.
  • Performed an inventory and audit on several large government sites (amounted to 80,000 plus pages).
  • Developed and presented an actionable content migration strategy that included key information about existing pain points and best user experience practices for the web of stakeholders.
  • Managed tasks in Jira and all documents in Confluence.
Technologies: User Interface (UI), Enterprise Application Design, Information Technology, Discovery Workshops

UI/UX Designer

2015 - 2015
Roqos
  • Led all creative sessions and was also responsible for the delivery of all design assets.
  • Ensured that the deliverables resulting from this collaborative creative direction included mind maps, flow charts, wireframes, and high-fidelity mockups.
  • Created and provided the team with a detailed user experience design specification handbook.
Technologies: User Interface (UI), Proof of Concept (POC), Natural Language Processing (NLP), Stakeholder Management, User Experience Design, Discovery Workshops

UI/UX Designer | Graphic Designer

2015 - 2015
Moko Social
  • Managed presenting and delivering all design assets to stakeholders.
  • Created moodboards and wireframes/mockups for multiple projects.
  • Led discussions to help solidify the design strategy among the team members.
  • Completed in-depth research on the benefits of mobile-friendly websites and used this information to deliver a high-fidelity UI prototype for several of the Moko Social sub-brands.
  • Redesigned graphics, social media landing pages, and also helped to print shirts and stickers.
Technologies: User Interface (UI), User Experience Design

UI/UX Designer

2015 - 2015
Atlantic Media
  • Responsible for presenting and delivering all assets to event planners, editors, and developers.
  • Created moodboards, wireframes, mockups, and also content strategy for the digital media team.
  • Optimized the responsive layout and look/feel for the GovExec, Route Fifty, and Threat Watch websites.
Technologies: Design Leadership, User Interface (UI), User Experience Design

Creative Director | Designer

2013 - 2015
CED AME Zion
  • Created an all-encompassing digital experience for a worldwide organization with well over 100,000 members.
  • Provided detailed research and analysis, and also added/updated content within the Drupal content management system environment.
  • Collaborated closely with other team members to establish both digital and print brand identities.
  • Worked with team members to create wireframes, information architecture, and other digital assets.
Technologies: Design Leadership, User-centered Design (UCD)

Other Experience

Image of Vital Design: The Importance of Healthcare App Accessibility publication
Publication

Vital Design: The Importance of Healthcare App Accessibility

https://www.toptal.com/designers/accessible-web/healthcare-app-accessibility

Education

2007 - 2012

Bachelor's Degree in Interior Design with a minor in Web Design

The Art Institute of Washingtion - Arlington, VA, USA

Skills

Tools

Canva

Industry Expertise

Banking & Finance, Healthcare, Health, Information Technology, Education Technology (Edtech), Government

Platforms

Figma

Other

Dashboards, Web Applications, Nonprofits, Dashboard Design, User Experience (UX), User Interface (UI), Design Leadership, Electronic Health Records (EHR), Data Visualization, Data-informed Visual Design, Mobile App Design, Information Architecture (IA), Fintech, SaaS Design, Social Impact, Big Data, Enterprise SaaS, B2B, User Journeys, UX Process, Complex Application User Interfaces (UI), Analytical Dashboards, UX Audits, Qualitative Research, Quantitative Research, User Research, Data Analytics, Healthcare Management Systems, Enterprise Application Design, Proof of Concept (POC), Rapid Prototyping, UI Prototyping, Stakeholder Management, User Experience Design, Web Portals, Discovery Workshops, User-centered Design (UCD), User Requirements, ADA Compliance, Startups, Trading, Artificial Intelligence (AI), Cryptocurrency Wallets, Natural Language Processing (NLP), Artificial Intelligence as a Service (AIaaS)

Experience

  • Information Architecture (IA) - 12 years
  • Information Technology - 12 years
  • B2B - 12 years
  • User Requirements - 12 years
  • Data Visualization - 8 years
  • Natural Language Processing (NLP) - 8 years
  • Artificial Intelligence (AI) - 6 years
  • Artificial Intelligence as a Service (AIaaS) - 6 years
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