Amy Oughton, Designer in Arlington, VA, United States
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Amy Oughton

Verified Expert  in Design

Bio

Amy has over ten years of experience specializing in analyzing big data and designing high-converting interfaces and visualizations for applications, SaaS products, and websites. She is a digital design agency CEO focusing on healthcare, education, nonprofit, and government sectors. Amy is a person with type 1 diabetes, a well-published designer on the subject of healthtech, and co-author of the book Diabetes Digital Health and Telehealth published by Elsevier.

Portfolio

Work Experience

UI/UX Designer

2024 - 2024
Above Lending Inc
  • Worked with the marketing and engineering teams to create an automated web origination funnel to boost conversions.
  • Used a Lean/Agile approach to create/iterate on prototypes, wireframes, and, mockups to deploy and test.
  • Had daily meetings for standups and design reviews and weekly 1-1 meetings and Jira grooming ceremonies.
Technologies: UX Design, UI Design, Fintech, B2C, Product Design, CX Strategy, Executive Presentations, Mobile App Design, User Experience Design, User Experience Strategy, Mobile Prototypes, Experience Maps, Web Application Design

UI Designer

2023 - 2023
Tad Slaff Consultancy Services
  • Reviewed all market research, and used interviews to validate all challenges and assumptions.
  • Conceptualized/designed the dashboard based on iterative collaborating sessions.
  • Completed and delivered wireframes, a component library, and mockups.
Technologies: Data Visualization, UI Design, Dashboards, Web App Design, Analytical Dashboards, Qualitative Research, Interaction Design (IxD), Analytics, Data Analytics, Key Performance Indicators (KPIs), Conversion Rate, User Workflows, User Journey Maps, Proof of Concept (POC), Layout, Visual Design, Rapid Prototyping, UI Prototyping, Stakeholder Management, UX Wireframes, Software as a Service (SaaS), Web, Marketing, Advertisement Design, Social Media, Social Media Design, Journey Mapping, Typography, Web Dashboards, High-fidelity Mockups, AI Design, Miro, User Requirements, Web Application Design

Senior Product and Web App Designer

2021 - 2022
Unit21, Inc
  • Created an internal design ticketing system for five product teams to submit designs.
  • Worked with five product teams to ideate, conceptualize, and design new and existing product offerings.
  • Interviewed and onboarded three new designers. Led all the team meetings and documented the progress.
Technologies: Dashboard Design, Figma, Web App Design, UI Design, UX Design, DataViz, Information Architecture (IA), Enterprise SaaS, Enterprise Design, SaaS Design, User Flows, Web App UX, Web App UI, B2B, Web Design, Product Design, Qualitative Research, Data Analytics, Key Performance Indicators (KPIs), Enterprise Application Design, User Workflows, User Journey Maps, User Validation, Layout, Visual Design, UI Prototyping, UX Wireframes, Software as a Service (SaaS), Web, Journey Mapping, Typography, User Interviews, Web Dashboards, High-fidelity Mockups, AI Design, Critical Analysis, User Paths, Executive Presentations, User Experience Design, User Experience Strategy, Design Reviews, User-centered Design (UCD), Experience Maps, User Stories, Web Application Design

UX Designer

2021 - 2021
CrowdStrike
  • Delivered all design assets, including mind maps, information architecture diagrams, flowcharts, wireframes, and mockups.
  • Reviewed the documentation, including JSON files, to strategize a data visualization approach.
  • Worked closely with the development team to conceptualize implementation.
Technologies: UX Design, User Journeys, Design Systems, UX Process, Workflow, Wireframing, Prototyping, UI Design, Qualitative Research, Quantitative Research, Analytics, Data Analytics, Key Performance Indicators (KPIs), Enterprise Application Design, User Workflows, User Journey Maps, User Validation, Layout, Rapid Prototyping, UI Prototyping, DataViz, UX Wireframes, Software as a Service (SaaS), Web, Journey Mapping, Typography, User Interviews, Web Dashboards, High-fidelity Mockups, Critical Analysis, User Paths, Executive Presentations, User Experience Design, Web Portals, Web Application Design

UI/UX Designer

2021 - 2021
InheRET, Inc.
  • Revamped the existing SaaS platform and user experience.
  • Conceptualized a new InheRET product—creating user flows, information architecture, and mockups.
  • Worked with the team and leveraged the lean UX methodologies alongside senior executives, developers, and product managers.
Technologies: User Interface (UI), User Experience (UX), Gang of Four (GOF) Design Patterns, Wireframing, UI Design, Software, IT, Web Design, UX Design, Responsive Web Design (RWD), Mobile Apps, Interaction Design (IxD), Healthcare Management Systems, User Workflows, User Journey Maps, Proof of Concept (POC), Layout, Visual Design, Interactive UI, Consumer Products, Rapid Prototyping, UI Prototyping, Stakeholder Management, DataViz, UX Wireframes, Software as a Service (SaaS), Web, Journey Mapping, Typography, High-fidelity Mockups, AI Design, Image Processing, Critical Analysis, Miro, User Paths, CX Strategy, Executive Presentations, User Experience Design, Web Portals, User Experience Strategy, Design Reviews, User Requirements, User Stories, Web Application Design, ADA Compliance

UX/UI Designer

2020 - 2021
Intelligent Machines Lab Inc.
  • Analyzed the available data fields to conceptualize an accurate data story for all user types.
  • Reviewed the existing research and held internal interviews to develop a design strategy.
  • Completed and delivered mind maps, information architecture diagrams, flowcharts, wireframes, and mockups.
Technologies: Product Design, User Interface (UI), User Experience (UX), UX Design, UI Design, Complex Application User Interfaces (UI), Prototyping, SaaS, Dashboard Design, Wireframing, Responsive Web Design (RWD), Artificial Intelligence (AI), Qualitative Research, Quantitative Research, Interaction Design (IxD), Analytics, Data Analytics, User Workflows, User Journey Maps, Proof of Concept (POC), Educational Platform Design, Adult Education, Edtech Design, Layout, Visual Design, Interactive UI, Rapid Prototyping, UI Prototyping, Stakeholder Management, UX Wireframes, Software as a Service (SaaS), Web, Journey Mapping, Typography, High-fidelity Mockups, Miro, User Paths, Executive Presentations, User Experience Design, User Experience Strategy, Stakeholder Interviews, User Requirements

UX Specialist | Data Visualization Designer

2019 - 2020
My Patient Insight
  • Worked with the client on several SaaS healthcare dashboards and platforms related to hypertension, heart failure, EHR redesign concepts, and design research.
  • Analyzed the available data fields to conceptualize an accurate data story for all user types.
  • Reviewed existing research to develop a design strategy.
  • Worked with medical doctors and advisers for focused feedback.
  • Led collaborated sessions with the development and engineering teams.
  • Created and presented wireframes and design mockups.
Technologies: Design Leadership, Project Estimation, User Interface (UI), User Experience (UX), Zeplin, Sketch, InVision, Qualitative Research, Quantitative Research, User Research, Analytics, Data Analytics, Healthcare Management Systems, User Workflows, User Journey Maps, Proof of Concept (POC), Educational Platform Design, Adult Education, Edtech Design, Layout, Interactive UI, Rapid Prototyping, Natural Language Processing (NLP), UI Prototyping, Stakeholder Management, DataViz, UX Wireframes, Web, Journey Mapping, Typography, User Interviews, Web Dashboards, High-fidelity Mockups, Critical Analysis, Miro, User Paths, Executive Presentations, User Experience Design, Web Portals, Discovery Workshops, User-centered Design (UCD), Experience Maps, Stakeholder Interviews, User Requirements, User Stories, Web Application Design, ADA Compliance

UX Specialist | Product Designer

2019 - 2020
Wowza
  • Revamped the existing SaaS platform experience ClearCaster and other features and tools under one cloud platform.
  • Conceptualized a new Wowza product, creating user flows, information architecture, and mockups.
  • Worked with the team and leveraged the lean UX methodologies alongside senior executives, developers, and product managers.
Technologies: Design Leadership, Project Estimation, User Interface (UI), User Experience (UX), Sketch, Figma, User Research, Data Analytics, Enterprise Application Design, User Workflows, User Journey Maps, Proof of Concept (POC), Layout, Visual Design, Interactive UI, Rapid Prototyping, UI Prototyping, UX Wireframes, Software as a Service (SaaS), Web, Advertisement Design, Social Media, Social Media Design, Journey Mapping, Typography, Web Dashboards, High-fidelity Mockups, Miro, User Paths, Executive Presentations, User Experience Design, Web Portals, User Experience Strategy, Design Reviews, User-centered Design (UCD), User Requirements, User Stories, Web Application Design

Web Designer (UI/UX)

2019 - 2019
VersaPay
  • Met with key stakeholders, SMEEs, and the technical team to asses a design approach.
  • Delivered all design assets, including mind maps, information architecture diagrams, flowcharts, wireframes, and mockups.
  • Worked closely with the development team to conceptualize implementation.
Technologies: Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Web Design, UI Design, Web UX Design, Quantitative Research, Enterprise Application Design, User Workflows, User Journey Maps, Web UI Design, Layout, Visual Design, Rapid Prototyping, Cryptocurrency Wallets, UI Prototyping, Software as a Service (SaaS), Web, Journey Mapping, Typography, User Paths, Executive Presentations, User Experience Design

UX Specialist | Product Designer

2019 - 2019
Square Box CatDV
  • Revamped and reconceptualized SquareBox's B2B vast and complex Saas platform.
  • Provided information architecture and wireframes for the video asset library.
  • Customized the Material Design framework to revitalize the existing platform.
  • Conducted design reviews and brainstorming sessions with C-level executives.
Technologies: Design Leadership, Project Estimation, User Interface (UI), Material Design, InVision, Zeplin, Sketch, Document Management, User Research, User Workflows, User Journey Maps, Proof of Concept (POC), Mobile UI Design, Layout, App UI, App Design, Visual Design, Mobile First, Mobile UI, Mobile, Interactive UI, Consumer Products, UI Prototyping, Stakeholder Management, UX Wireframes, Software as a Service (SaaS), Web, Mobile Design, Journey Mapping, Typography, High-fidelity Mockups, Miro, User Paths, Executive Presentations, User Experience Design, User Experience Strategy, Mobile Prototypes, Design Reviews, User-centered Design (UCD), Experience Maps, User Requirements, Web Application Design

Product Designer

2018 - 2018
E/CAPITAL
  • Held technical interviews, presentations, and soft-thinking strategies to conceptualize the platform.
  • Reviewed the business plan, success metrics, target audience, and other avenues to success prior to conventionalizing.
  • Worked with the CEO and CTO to ideate, conceptualize, and design new and existing product offerings.
Technologies: Product Design, User Experience (UX), User Interface (UI), Design, Interactive Prototypes, Web App UX, Web App UI, Financial UX, Fintech, Cryptocurrency, Mobile Apps, Web UX Design, Interaction Design (IxD), User Workflows, User Journey Maps, Proof of Concept (POC), Web UI Design, Mobile UI Design, Layout, iOS, Social Networks, App UI, App Design, Visual Design, Branding, Mobile First, Mobile UI, Mobile, Interactive UI, Consumer Products, Rapid Prototyping, Cryptocurrency Wallets, Natural Language Processing (NLP), UI Prototyping, iOS App Design, Stakeholder Management, Android, UX Wireframes, Software as a Service (SaaS), Web, Mobile Design, Journey Mapping, Typography, High-fidelity Mockups, User Paths, CX Strategy, Executive Presentations, Mobile App Design, User Experience Design, User Experience Strategy, Mobile Prototypes, Design Reviews, Discovery Workshops, User-centered Design (UCD), Experience Maps, Stakeholder Interviews, User Requirements, User Stories, Web Application Design

UX Specialist | Product Designer

2017 - 2018
Income Discovery
  • Redesigned interactive financial dashboards and wizards for users who were over 50 years old.
  • Used the Material Design framework to clean the existing platform for brand consistency.
  • Created a linear data story for the end user that visualized their financial retirement goal and trends.
  • Presented my design solutions and UX research to the C-Level executives and development team for early and frequent feedback.
Technologies: Design Leadership, Project Estimation, User Interface (UI), InVision, Zeplin, Sketch, Mobile Apps, Web UX Design, Quantitative Research, User Research, User Workflows, User Journey Maps, Proof of Concept (POC), Web UI Design, Mobile UI Design, Adult Education, Educational Platform Design, Layout, Consumer Products, Natural Language Processing (NLP), UI Prototyping, Stakeholder Management, DataViz, UX Wireframes, Software as a Service (SaaS), Web, Journey Mapping, Typography, High-fidelity Mockups, User Paths, CX Strategy, User Experience Design, User Experience Strategy, User-centered Design (UCD), Experience Maps, Stakeholder Interviews, User Requirements, Web Application Design

UI/UX Designer

2017 - 2017
i2i Population Health
  • Collaborated with the VP to review the user personas/stories, analyze the KPIs/measures, and create a data visualization strategy.
  • Worked directly with the VP to conceptualize and design the UI and create a clickable prototype for their new SaaS healthcare analytics product.
  • Collaborated directly with the VP to complete prototypes, mockups, wireframes, and flowcharts.
Technologies: Design Leadership, Project Estimation, User Interface (UI), InVision, Sketch, Qualitative Research, Quantitative Research, User Research, Interaction Design (IxD), Analytics, Healthcare Management Systems, Enterprise Application Design, User Workflows, User Journey Maps, Proof of Concept (POC), Edtech Design, Layout, Visual Design, Interactive UI, Rapid Prototyping, Stakeholder Management, DataViz, UX Wireframes, Web, Journey Mapping, Typography, Web Dashboards, High-fidelity Mockups, Critical Analysis, User Paths, User Experience Design, Web Portals, Discovery Workshops, Stakeholder Interviews, User Requirements, User Stories, Web Application Design

UI/UX Designer

2016 - 2016
Patient Ready Clinicians
  • Handled and was responsible for the creation and delivery of all design assets, including mind maps, concept boards, information architecture diagrams, flowcharts, a UI kit, wireframes, and mockups.
  • Led all the design meetings, while also managing expectations.
  • Worked closely the development team to successfully create a custom responsive WordPress theme.
Technologies: Design Leadership, Project Estimation, User Interface (UI), Wireframing, Sketching, Project Management, Project Planning, UX Research, UI Design, WordPress, Sketch, User Research, Interaction Design (IxD), Healthcare Management Systems, User Workflows, User Journey Maps, Layout, Visual Design, Interactive UI, Consumer Products, Stakeholder Management, DataViz, UX Wireframes, Journey Mapping, Typography, Web Dashboards, High-fidelity Mockups, Critical Analysis, User Paths, User Experience Design, Discovery Workshops, User Requirements

UI/UX Designer

2016 - 2016
Alqimi — Sift 3.0
  • Led all creative sessions and presented design concepts and finding to stakeholders.
  • Delivered design assets, including mind maps, flowcharts, wireframes, and mockups.
  • Spearheaded discussions to help solidify content among the team members.
  • Presented key information about existing pain points within the data intelligence industry through detailed research and analysis.
  • Handled and was largely responsible for both understanding the business objectives and keeping them aligned with the technical ones.
Technologies: Design Leadership, Project Estimation, User Interface (UI), Wireframing, Sketching, UX Research, UI Design, Bootstrap, Apple Keynote, Jira, Sketch, Qualitative Research, Enterprise Application Design, Proof of Concept (POC), Layout, Visual Design, UX Wireframes, Journey Mapping, Typography, High-fidelity Mockups, Critical Analysis, User Experience Design, Web Portals, Discovery Workshops, Web Application Design

Information Architect

2015 - 2016
Department of Transportation
  • Worked in a position that required public trust security clearance.
  • Performed an inventory and audit on several large government sites (amounted to 80,000 plus pages).
  • Developed and presented an actionable content migration strategy that included key information about existing pain points and best user experience practices for the web of stakeholders.
  • Managed tasks in Jira and all documents in Confluence.
Technologies: Project Estimation, User Interface (UI), Drupal, Confluence, Jira, Microsoft Office, Analytics, Enterprise Application Design, User Workflows, User Journey Maps, DataViz, Information Technology, Journey Mapping, Typography, Discovery Workshops

UI/UX Designer

2015 - 2015
Roqos
  • Led all creative sessions and was also responsible for the delivery of all design assets.
  • Ensured that the deliverables resulting from this collaborative creative direction included mind maps, flow charts, wireframes, and high-fidelity mockups.
  • Handled and led all user experience research.
  • Created and provided the team with a detailed user experience design specification handbook.
Technologies: Project Estimation, User Interface (UI), Wireframing, Prototyping, Sketching, Project Planning, UX Research, UI Design, Microsoft PowerPoint, Sketch, Adobe Photoshop, Mobile Apps, Responsive Web Apps, User Workflows, User Journey Maps, Proof of Concept (POC), Layout, Consumer Products, Natural Language Processing (NLP), Stakeholder Management, Android, UX Wireframes, Journey Mapping, Typography, High-fidelity Mockups, CX Strategy, User Experience Design, Mobile Prototypes, Discovery Workshops

UI/UX Designer | Graphic Designer

2015 - 2015
Moko Social
  • Managed and was responsible for presenting and delivering all design assets to stakeholders.
  • Created moodboards and wireframes/mockups.
  • Led discussions to help solidify the design strategy among the team members.
  • Completed in depth research on the benefits of mobile friendly websites and used this information to deliver a high fidelity UI prototype for several of the Moko Social sub-brands.
  • Redesigned graphics, social media landing pages, and also helped to print shirts and stickers.
Technologies: Project Estimation, User Interface (UI), Wireframing, Sketch, Project Planning, UX Research, UI Design, Adobe Illustrator, Adobe Photoshop, User Workflows, User Journey Maps, Layout, Android, UX Wireframes, Journey Mapping, Typography, High-fidelity Mockups, CX Strategy, User Experience Design

UI/UX Designer

2015 - 2015
Atlantic Media
  • Responsible for presenting and delivering all assets to event planners, editors, and developers.
  • Created moodboards, wireframes, mockups, and also content strategy for the digital media team.
  • Optimized the responsive layout and look/feel for the GovExec, Route Fifty, and Threat Watch websites.
Technologies: Design Leadership, Project Estimation, User Interface (UI), Collaboration, Brainstorming, Sketching, WordPress, Adobe Illustrator, Adobe Photoshop, User Journey Maps, Social Media Design, Journey Mapping, Typography, High-fidelity Mockups, User Experience Design

Creative Director | Designer

2013 - 2015
CED AME Zion
  • Created an all encompassing digital experience for a worldwide organization with well over 100,000 members.
  • Provided detailed research and analysis and also added/updated content within the Drupal content management system environment.
  • Worked closely with other team members to establish both digital and print brand identities.
  • Worked with team members to create wireframes, information architecture, and other digital assets.
Technologies: Design Leadership, Project Estimation, Wireframing, Prototyping, Sketching, Project Planning, UX Research, UI Design, Drupal, Adobe Photoshop, UX Wireframes, Journey Mapping, Typography, User-centered Design (UCD)

Education

2007 - 2012

Bachelor's Degree in Interior Design with a minor in Web Design

The Art Institute of Washingtion - Arlington, VA, USA

Skills

Tools

Apple Keynote, Adobe CC, Sketch, Zeplin, Google Docs, Canva, Jira, InVision, Miro, Adobe Photoshop, Adobe Illustrator, Microsoft Office, Microsoft PowerPoint, Adobe Experience Design (XD), UXPin, Confluence, Atlassian

Industry Expertise

Banking & Finance, Healthcare, Health, Information Technology, Technology, Consumer Products, Marketing, Education Technology (Edtech), Government

Platforms

Microsoft, Figma, iOS, Mobile, Android, Web, WordPress, WordPress Theme Design, Drupal

Languages

CSS, HTML

Other

Brainstorming, Prototyping, UI Design Standards & Best Practices, Mockups, UX Analysis, Product Design, UX Design, Responsive, Conceptualization, Design Strategy, Dashboards, Web Applications, Task Flows, User Flows, Nonprofits, Dashboard Design, User Experience (UX), User Interface (UI), Project Estimation, Design Leadership, Electronic Health Records (EHR), Web App UX, Web App UI, Data Visualization, Data-informed Visual Design, Google Material Design, UI Design, Mobile App Design, Responsive Web Design (RWD), Security Clearance, UIKit, Project Planning, Wireframing, Information Architecture (IA), UX Strategy, Web Design, Conceptual Design, Web App Design, Fintech, SaaS Design, Social Impact, Big Data, Material Design, DataViz, B2B, Mobile UX, Mobile Apps, Web UX Design, Document Management, Responsive Web Apps, UX Audits, Qualitative Research, Quantitative Research, User Research, Analytics, Data Analytics, Customer Journeys, Healthcare Management Systems, Enterprise Application Design, User Workflows, User Journey Maps, User Validation, Proof of Concept (POC), Web UI Design, Mobile UI Design, Edtech Design, Adult Education, Educational Platform Design, Layout, Social Networks, App UI, App Design, Visual Design, Branding, Mobile First, Mobile UI, Interactive UI, Rapid Prototyping, UI Prototyping, iOS App Design, Stakeholder Management, Leadership, UX Wireframes, Software as a Service (SaaS), Mobile Design, Social Media Design, Style Guides, Journey Mapping, Sports Websites, Web UI, Web UX, Typography, Information Design, User Interviews, Direct to Consumer (D2C), Web Dashboards, High-fidelity Mockups, Critical Analysis, User Paths, Responsive UI, CX Strategy, Executive Presentations, User Experience Design, Web Portals, User Experience Strategy, Mobile Prototypes, Creative Strategy, Design Reviews, Discovery Workshops, User-centered Design (UCD), Experience Maps, Stakeholder Interviews, User Requirements, User Stories, Web Application Design, ADA Compliance, Bootstrap, Highcharts, Medtech, Cryptocurrency, Creative Direction, Customer Management Applications, Employee Training, Decision Modeling, Decision Trees, SaaS, Content Management Systems (CMS), UX Research, Content Management, Digital Branding, Digital Ad Design, Presentation Design, Crypto, Interaction Design (IxD), Key Performance Indicators (KPIs), B2C, Cryptocurrency Wallets, Natural Language Processing (NLP), Advertisement Design, Social Media, Social Media Covers, AI Design, Sketching, Project Management, Collaboration, Bootstrapping, Local & Municipal Government, Redesign, Financial Design, Angular Material, Agile CRM, Salesforce Service Cloud, Apps, Online Banking, Trading, Trading Applications, Web Design Strategy, Google Chart API, Higher Education, Drupal Design, Digital Media, Web Presentation, Enterprise SaaS, Enterprise Design, Gang of Four (GOF) Design Patterns, Software, IT, User Journeys, Design Systems, UX Process, Workflow, Complex Application User Interfaces (UI), Artificial Intelligence (AI), Design, Interactive Prototypes, Financial UX, Analytical Dashboards, Conversion Rate, Image Processing, eCommerce

Experience

  • Mobile App Design - 10 years
  • UX Strategy - 4 years
  • Responsive Web Design (RWD) - 4 years
  • Content Management - 3 years
  • Sketch - 3 years
  • Content Management Systems (CMS) - 3 years
  • Jira - 1 year
  • Zeplin - 1 year

Tools

  • Sketch
  • Zeplin
  • Jira
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