Andra Tirla
Verified Expert in Design
Designer
Cluj-Napoca, Cluj County, Romania
Toptal member since March 9, 2018
Andra is a product designer with 15+ years of experience creating AI-native, behavior-driven digital products. She helps teams turn complex ideas into intuitive, scalable experiences that reduce cognitive load and drive measurable impact. Her work blends design thinking, behavioral science, and product strategy, and includes enterprise and NDA-protected projects involving complex workflows and large-scale platforms.
Experience
- UX Design - 15 years
- Data Visualization - 10 years
- Product Design - 10 years
- SaaS Design - 10 years
- Enterprise Design - 10 years
- Prototyping - 10 years
- AI Design - 2 years
- Artificial Intelligence (AI) - 2 years
Portfolio
AI Parenting Operating System
AI-powered Intelligence Platform
AI Learning and Productivity App
Interview Training App for Candidates | Website
Work Experience
Senior Product Designer
Toptal Clients
- Defined products from scratch or rethought and redesigned existing ones on a range of client jobs.
- Assisted clients in validating their business idea using frameworks such as value proposition canvas, business model canvas, competitor analysis, and others, performing user research, creating rapid prototypes, and testing them with real users.
- Served in a proactive role in the product team. Defined product strategy and roadmaps, and prioritized features, user stories, and documented requirements.
- Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
- Adapted easily to different requirements, working comfortably in various team structures.
- Collaborated with developers and the QA team to ensure they had all the assets and information they needed. Constantly checked that the end-product matches the design.
Senior Product Designer
Scale AI - Global Public Sector
- Led the design of an AI-powered product that transforms complex data into actionable insights for decision-makers.
- Focused on problem definition, simplifying complex data experiences, and designing AI-assisted workflows that make insights easier to understand and act on.
- Worked closely with product and engineering to prototype, iterate, and ship intelligent, scalable UX in a fast-paced environment.
Product Designer
Empower Education Inc.
- Led the design of an AI-powered learning and productivity platform that helps professionals adopt AI through real-world task execution rather than passive courses.
- Defined the product’s behavioral foundations, applying BJ Fogg’s Behavior Model to drive activation, habit formation, and measurable workflow impact.
- Collaborated closely with Product and Engineering to design personalized learning paths and AI-assisted execution flows that translate knowledge into performance gains.
Product Lead
Big Interview
- Designed an interview training system app for managers from scratch. Performed research activities and translated findings into an MVP in order to test the business idea.
- Created a video interviewing tool that helps managers customize interviews and evaluate candidates fairly.
- Defined new features and improved existing ones for an app that helps candidates prepare for interviews.
- Defined product strategy and roadmaps and prioritized features, user stories, and documented requirements while being proactive in the product team.
- Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
Senior UX/UI Designer
Evozon
- Designed a web-based app that uses data science to match schools to candidate teachers and vice versa.
- Created an app design that collects data from people living with melanoma, uses it for medical research purposes, and gives back several digital benefits to the user base.
- Designed an application that improved a local shopping mall employee's experience and can predict the customers' behavior using big data and machine learning.
- Led workshops and discussions with clients and built a bridge of understanding between the business goals, users' needs, and technical possibilities.
- Defined the medium and longer-term product strategy.
- Designed and developed wireframes, user flows, prototypes, and other functional specifications.
- Sold my work by telling compelling stories when presenting deliverables to clients.
- Created visual designs and collaborated with front-end engineers on deliverables.
- Validated and tested high-level prototypes with real users.
Product Consultant
Jules App
- Designed a cross-platform app that creates a comprehensive inventory of the home and connects homeowners with third-party services.
- Set up, maintained, and implemented an agile process across the team.
- Worked on UX activities such as being connected with the stakeholders, learning from the user base and product flows, creating wireframes, and testing the visual design.
Interactive Designer
Knightsbridge Branding
- Understood the business goals, user needs, and technical specifications.
- Conceptualized solutions before the actual design stage.
- Translated ideas into detailed wireframes, visual designs, and prototypes.
- Crafted and delivered intuitive, usable, and engaging interactions.
- Explored and studied effective UI designs, trends, and best practices when it came to interactions, animations, layouts, and more.
- Worked hand-in-hand with developers to create responsive solutions that balance performance and visual expression.
- Created data visualizations that converted complex data into easy-to-understand information.
Education
Bachelor's Degree in Art and Design
University of Arts and Design - Cluj-Napoca, Romania
Certifications
AI for Designers
Interaction Design Foundation
Skills
Tools
Miro, Figma Make, Claude, Hotjar, Google Analytics, Adobe Photoshop, Apple Keynote, Moqups, AI Tools, Zoom, FigJam
Platforms
Web, Figma, iOS, WordPress, Mobile
Industry Expertise
Education, Health, Psychology & Mental Health
Other
User Flows, Data Visualization, Analytics, Dashboard Design, Minimum Viable Product (MVP), Agile UX, B2B, B2C, UI Prototyping, Design Systems, User Behavior, Gamification, Learning Management Systems (LMS), Wellness, UX Flows, Wireframing, Prototyping, Responsive Web Apps, User Onboarding, SaaS Design, UX Design, UI Design, Mobile Design, UX Strategy, Product Design, Design Sprints, User Research, Onboarding, MVP Design, UX Research, Web App UX, Competitor Analysis & Profiling, Web App Design, Responsive Web Design (RWD), Visual Design, UX Audits, Lean UX, Mockups, Startups, Web Design, Edtech Design, Market Research, Competitive Analysis, Landing Page Design, Web App UI, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes, User Interface (UI), User Experience (UX), SaaS, Mobile UI Design, Mobile UX Design, Dashboards, Journey Mapping, Consumer Health, User Testing, Information Architecture (IA), Sitemaps, Artificial Intelligence (AI), Lean Startups, Rapid Prototyping, Workshops, Product Strategy, Discovery Workshops, Web UX, B2B2C, Design Workshops, Discovery, User Engagement, Stakeholder Engagement, Project Discovery, Behavioral Design, Web UI Design, Complex Data Analysis, Generative Artificial Intelligence (GenAI), Enterprise Design, Landing Pages, Human-centered AI, Conversational AI, Conversational UX, AI Systems, Behavioral Science, Conversational Interfaces, Adaptive Design, AI-powered Product Design, Mobile App Design, Native Mobile Apps, Lovable, Agentic AI, User Journeys, Agentic Frameworks, Rapid Interactive Prototyping, User Validation, Complex Application User Interfaces (UI), Enterprise AI, Enterprise Application Design, Responsible AI, User Experience Design, App Design, ChatGPT, AI Assistants, AI Virtual Assistant, AI Ethics, AI Learning, AI Research, AI-assisted UX, AI-enabled Applications, Enterprise, AI-driven Insights, AI Chatbots, AI-generated Assets, Audits, Chatbot Conversation Design, Conversational Design, Voice UI Design, Conversational UI, Internal Apps, Interaction Design (IxD), Large Language Models (LLMs), Product Roadmaps, Survey Design, UI Style Guides, AI Design, Documentation, Research, Product Discovery, Artificial Intelligence as a Service (AIaaS), Systems Thinking, Marketplace Design, Recruitment, User Stories, Requirements & Specifications, Business Process Flow Diagrams, iOS UI Design, Android UI Design, Mobile App UI, iOS App Design, Android App Design, Storyboarding, Website Redesign, Conversion-centered Design, K-12 Education, Educational Platform Design, Educational Portals, Tablet UX, Tablet UI, Learning Strategy, Personalization, eCommerce UX, eCommerce UI, Website Audits, Responsive UI, Responsive Design, Presentation Design, Android Design Guidelines, Training, UX Frameworks, UX Prototyping, Fitness Trackers, Mobile UX, Mobile UI, Workout, Web UI, Interviews, Websites, Notion, Mobile First, System Architecture Design, Product Management, Parenting, Productivity, AI-generated Video, AI Product Strategy, Explainable Artificial Intelligence (XAI), Persona Mapping, User Workflows, Quality Assurance (QA), AI Adoption, Web Platforms, Platform Design, Product Vision, Flow Diagrams, Claude Code
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