Andra Tirla, Designer in Cluj-Napoca, Cluj County, Romania
Andra Tirla

Designer in Cluj-Napoca, Cluj County, Romania

Member since March 9, 2018
As a product UX/UI designer with over a decade of experience, Andra has helped startups and enterprises create products from scratch and define product strategy in their evolution from MVPs to successful products. She covers the entire project lifecycle from user research and product strategy to flows, wireframes, UI, prototypes, and user testing. Andra focuses on defining user experiences that increase customer acquisition and retention rates.
Andra is now available for hire

Portfolio

Digital Design

Employment

  • Product Designer

    2016 - PRESENT
    Toptal Clients
    • Defined products from scratch or rethought and redesigned existing ones on a range of client jobs.
    • Assisted clients in validating their business idea using frameworks such as value proposition canvas, business model canvas, competitor analysis, and others, performing user research, creating rapid prototypes, and testing them with real users.
    • Served in a proactive role in the product team. Defined product strategy and roadmaps and prioritized features, user stories, and documented requirements.
    • Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
    • Adapted easily to different requirements, working comfortably in various team structures.
    • Collaborated with developers and the QA team to ensure they had all the assets and information they needed. Also, checked constantly that the end-product matches the design.
    Technologies: Google Analytics, Hotjar, GitLab, RealtimeBoard, Zeplin, Marvel, InVision, Lucidchart, Sketch
  • Product Lead

    2019 - 2021
    Big Interview
    • Designed an interview training system app for managers from scratch. Performed research activities and translated findings into an MVP in order to test the business idea.
    • Created a video interviewing tool that helps managers customize interviews and evaluate candidates fairly.
    • Defined new features and improved existing ones for an app that helps candidates prepare for interviews.
    • Defined product strategy and roadmaps and prioritized features, user stories, and documented requirements while being proactive in the product team.
    • Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
    Technologies: Agile UX, Product Design, UI, UX, MVP Design, UX Research, UX Frameworks, Sketch, UX Prototyping, User Flows, Web App UX

Education

  • Bachelor's Degree in Art and Design
    2004 - 2008
    University of Arts and Design - Cluj-Napoca, Romania

Experience

Location

Cluj-Napoca, Cluj County, Romania

To view more profiles

Join Toptal
Share it with others