For over the past decade—as a product UX/UI designer—Andra's helped startups and enterprises create new products from scratch and define their UX strategy on their evolution from MVPs to successful products. She covers the entire project life cycle from user research and product strategy to flows, wireframes, UI, prototypes, and user testing. Andra's focus is on defining user experiences that increase customer acquisition and retention rates.
Worked with a range of clients on defining products from scratch or rethinking and redesigning already existing ones.
Helped several clients validate their business idea by using different frameworks (value proposition canvas, business model canvas, competitor analysis etc), doing user research, creating rapid prototypes and testing them with real users.
Had a proactive role in the product team: defined product strategy, roadmaps, did features prioritisation, user stories and documented requirements.
Covered all UX related activities: user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
Worked comfortably in different team structures and adapted easily to different requirements.
Worked together with developers and the QA team to ensure they have all the assets and information they need. Also checked constantly that the end-product matches the design.