As a product UX/UI designer with over a decade of experience, Andra has helped startups and enterprises create products from scratch and define product strategy in their evolution from MVPs to successful products. She covers the entire project lifecycle from user research and product strategy to flows, wireframes, UI, prototypes, and user testing. Andra focuses on defining user experiences that increase customer acquisition and retention rates.
Defined products from scratch or rethought and redesigned existing ones on a range of client jobs.
Assisted clients in validating their business idea using frameworks such as value proposition canvas, business model canvas, competitor analysis, and others, performing user research, creating rapid prototypes, and testing them with real users.
Served in a proactive role in the product team. Defined product strategy and roadmaps and prioritized features, user stories, and documented requirements.
Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
Adapted easily to different requirements, working comfortably in various team structures.
Collaborated with developers and the QA team to ensure they had all the assets and information they needed. Also, checked constantly that the end-product matches the design.