Publication
Solutions, Not Art – The True Business Value of Design
https://www.toptal.com/designers/web/business-value-of-design
Andres is available for hire
Hire AndresAndres Esquivel
Verified Expert in Design
Designer
Location
Nuevo Cuscatlán, La Libertad Department, El Salvador
Toptal Member Since
June 21, 2019
Andrés is the maestro of user experiences. With over eight years in the field, he's been the driving force behind elevating the digital presence of powerhouse brands. Picture this: brands like Nestle, Vital Proteins, CatchCo, and Maisonette—all benefiting from Andrés' knack for turning every click into an unforgettable journey. He doesn't just improve user experiences; he orchestrates them with finesse.
Portfolio
Work Experience
Senior CRO Strategist | Creative Director | UX/UI Designer
2023 - PRESENT
DTC Garage
- Successfully led 40+ start-to-finish projects at DTC Garage, showcasing a track record of effective project management and delivery.
- Conducted CRO-focused audits for 40+ stores, implementing strategies to enhance user experience and boost conversion rates.
- Collaborated with top-tier clients, including Aeropress, Solawave, Subtl Beauty, Nailboo, Hairbrained Live, and more, establishing strong partnerships and delivering impactful solutions.
- Orchestrated a large, diverse team of project managers, strategists, designers, and developers at DTC Garage, ensuring the delivery of high-quality output to meet and exceed client expectations.
Technologies: eCommerce UI, eCommerce, eCommerce UX, Mobile eCommerce, eCommerce Listings, eCommerce Design, eCommerce Web Design, eCommerce Platforms, eCommerce Analysis, eCommerce Marketing, eCommerce Development, Multi-vendor eCommerce, Design, UI Design, UX Design, Icon Design, Web Design, Web UI Design, Blog Design
UX Design Lead
2022 - 2023
Vital Proteins LLC - Main
- Spearheaded the user research for Vital Proteins on Usertesting.com and ensured the effectiveness of CRO designs by pre-validating them before implementation, streamlining the process for seamless and user-approved website updates.
- Led creative explorations and shaped a new design system in Figma for Vital Proteins' rebrand, ensuring a cohesive visual identity and contributing to their refreshed market positioning.
- Conducted a strategic competitive analysis and positioned Vital Proteins for market success by identifying and capitalizing on competitive advantages, enabling the brand to stand out and thrive in a dynamic market environment.
- Performed a comprehensive audit of the entire direct-to-consumer (DTC) site and implemented CRO best practices to enhance user experience and increase conversion rates, resulting in a more efficient and user-friendly online platform.
- Contributed to the optimization of Vital Proteins' presence on Amazon; applied my expertise to refine their store, ensuring that the brand's products were effectively showcased and maximizing their impact in the competitive Amazon marketplace.
Technologies: eCommerce UI, eCommerce, eCommerce UX, Mobile eCommerce, eCommerce Listings, eCommerce Design, eCommerce Web Design, eCommerce Analysis, eCommerce Marketing, eCommerce Development, User Research, User Testing, User Acceptance Testing (UAT), Figma, Shopify, Optimizely
Lead Product Designer
2022 - 2022
JLL - JLLT Core
- Redesigned the company platform's filtering system and created components to be implemented by developers.
- Designed edge cases for specific user stories and mocked up what those looked like to be presented to key stakeholders.
- Redesigned important screens that included tables, data visualization, and important application content with UX / UI best practices.
Technologies: Product Design, User Research, Design Leadership, Design Workshops, Wireframing, High-fidelity Prototypes, Prototyping, B2B, B2C, UX Design, UI Design, Sketch, Figma, Zeplin, Adobe Experience Design (XD), Product Discovery, UX Analysis, Ideation Workshops, Discovery Workshops, Service Blueprints, User Journeys, Low-fidelity Prototypes, Stakeholder Interviews, Design Systems, WCAG 2, Enterprise, Presentations
Lead Designer
2022 - 2022
Giftly Inc
- Redesigned the company's eCommerce checkout flow based on CRO, eCommerce, and upselling best practices.
- Worked with the development team to refine the company's design system for a web platform (eCommerce).
- Collaborated with the product manager to successfully design flows and mocks based on specific user stories.
Technologies: Web App Design, User Flows, Figma, System Design, eCommerce, User Roles, Dashboards
CRO Analyst | Senior Product Designer
2022 - 2022
Oddit
- Demonstrated my expertise in conversion rate optimization (CRO) and audited and redesigned over 1,250 eCommerce sites globally, gaining insights into diverse industries and refining my ability to address conversion barriers.
- Conducted competitor research—beyond site optimization—to strategically position brands, ensuring they stood out in the market by leveraging unique opportunities and understanding global user behaviors.
- Showed commitment to delivering results: crafted concise reports for clients, offering a breakdown of data-driven recommendations that facilitated collaborative discussions and led to measurable improvements in conversion rates and user satisfaction.
Technologies: Figma, Google Slides
Product Designer
2021 - 2021
Maisonette, Inc.
- Designed various screens for the company's eCommerce store, collaborating with various product management and development team members.
- Assisted in creating the new design system for the site redesign for this children's luxury brands online shop.
- Crafted user flows, wireframes, mocks, and prototypes to be reviewed by key stakeholders.
Technologies: Web Design, eCommerce, eCommerce Design, eCommerce UX, eCommerce UI, Websites, Wireframing, High-fidelity Mockups
UX/UI Designer
2020 - 2020
FYNANC
- Redesigned the company's Saas application with a fresh look for better efficiency.
- Created an effective style guide to be used across all projects.
- Built a design strategy that included business goals, user research, and user personas.
Technologies: Adobe Illustrator, Adobe Experience Design (XD)
Graphic Designer
2020 - 2020
digiCRUSH
- Assisted with design work in the UX/UI for ProClips, the exclusive importer and distributor of ProClip mobile device mounting solutions for all of North and South America, and redesigned their website.
- Worked with the UX/UI design for North Orange Family Dentistry and redesigned their landing page.
- Provided design work in the UX/UI for other clients.
Technologies: Adobe Photoshop, Adobe Illustrator, Figma
Graphic Designer
2019 - 2020
Platform9
- Helped redesign the company's new website by creating a refined style guide.
- Assisted digital marketing content design to improve reach and increase sales.
- Designed an ebook and whitepapers that helped position the brand and promote sales.
- Crafted illustrations for the new website through angled illustration concepts.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Sketch, Adobe Experience Design (XD)
UX/UI Designer
2019 - 2020
CatchCo
- Redesigned the Mystery Tackle Box website with a new strategic approach.
- Redesigned the new Karl's Club checkout process with a new visual style and UX principles.
- Helped design other internal pages and flows with a new visual style and UX principles.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD)
Graphic and UX/UI Designer
2018 - 2018
Point Research
- Developed a design strategy to position the brand with a competitive advantage.
- Designed their identity system.
- Created a brand messaging strategy.
- Designed and developed their website.
- Worked on stationery designs such as business cards, letterheads, and envelopes.
Technologies: Wix, Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Graphic and UX/UI Designer
2018 - 2018
Spirit Security
- Crafted a design strategy to position the brand with a competitive advantage.
- Crafted an effective branding and messaging strategy to communicate the product and brand in a clear way.
- Designed and developed their website with the best UX/UI practices.
- Created stationery designs, including business cards, letterheads, and envelopes.
Technologies: Wix, Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Other Experience
Education
2017 - 2020
Bachelor's Degree in Graphic Design
Liberty University - Lynchburg, VA, United States
Experience
Tools
Collaboration That Works
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