Publication
Solutions, Not Art – The True Business Value of Design
https://www.toptal.com/designers/web/business-value-of-design
Andres is available for hire
Hire AndresAndres Esquivel
Verified Expert in Design
Designer
San Salvador, San Salvador Department, El Salvador
Toptal member since June 21, 2019
Bio
Andrés is the maestro of user experiences. With over eight years in the field, he's been the driving force behind elevating the digital presence of powerhouse brands. Picture this: brands like Nestle, Vital Proteins, CatchCo, and Maisonette—all benefiting from Andrés' knack for turning every click into an unforgettable journey. He doesn't just improve user experiences; he orchestrates them with finesse.
Experience
- User Experience (UX) - 4 years
- User Interface (UI) - 4 years
- Product Design - 4 years
- Figma - 4 years
- Web Design - 3 years
- eCommerce - 3 years
- Data Visualization - 2 years
- Conversion Rate Optimization (CRO) - 1 year
Portfolio
Visual Refresh and Website Design for Mio3, Tokenized Assets
WebflowUX DesignUI DesignDigital StrategyWeb Content
Real Estate Investing App
Web UXWeb UIResponsive Web AppsResponsive Web Design (RWD)User Experience (UX)User Interface (UI)+ 5 more
Nailboo Visual Overhaul
eCommerce
Home Service Web and Mobile App
Visual DesignUI DesignSystem DesignBrand DesignDesign Strategy
Marketing Website for SaaS Product
Web DesignWeb DevelopmentWebflowFigmaVisual Messaging
Work Experience
Senior CRO Strategist | Creative Director | UX/UI Designer
2023 - PRESENT
DTC Garage
- Successfully led 40+ start-to-finish projects at DTC Garage, showcasing a track record of effective project management and delivery.
- Conducted CRO-focused audits for 40+ stores, implementing strategies to enhance user experience and boost conversion rates.
- Collaborated with top-tier clients, including Aeropress, Solawave, Subtl Beauty, Nailboo, Hairbrained Live, and more, establishing strong partnerships and delivering impactful solutions.
- Orchestrated a large, diverse team of project managers, strategists, designers, and developers at DTC Garage, ensuring the delivery of high-quality output to meet and exceed client expectations.
Technologies: eCommerce UI, eCommerce, eCommerce UX, Mobile eCommerce, eCommerce Listings, eCommerce Design, eCommerce Web Design, eCommerce Platforms, eCommerce Analysis, eCommerce Marketing, eCommerce Development, Multi-vendor eCommerce, Design, UI Design, UX Design, Icon Design, Web Design, Web UI Design, Blog Design
UI/UX Designer
2025 - 2025
University Place Asset Management, LLC
- Crafted a creative direction from the client's requirements to a visual direction to be carried out on the entire project.
- Designed mobile and desktop screens, properly aligning with the creative direction.
- Developed all the screens in Webflow, making them look exactly like the design.
Technologies: User Experience (UX), UI Design, UX Design, Web Design, Investment Banking, Financial UX, User Interface (UI)
UI/UX Designer
2025 - 2025
Emily Stark
- Helped map a proper product strategy to digest the client's idea for the app with proper UX and UI principles.
- Designed an entire web app with its design system, focusing on responsiveness and modern visuals.
- Aligned the client requirements with the developer capabilities.
Technologies: UX Design, UI Design, Digital Design, Mobile UX, Marketplaces, Product Design, Desktop, Portals, Web Portals, Hiring, Technical Hiring, Hiring Process Development, UX Wireframes, Mockups, Responsiveness, Data Matching, System Design
UX/UI Designer
2024 - 2024
Pfizer - Customer Experience (CX) Design team
- Helped the VP conceptualize and design new requirements.
- Helped tackle issues with previous versions of the design.
- Assisted developers with handoff, questions, and revisions.
Technologies: Figma, Design Systems, UX Design, UI Design, Mobile, Product Design, Mobile Apps, Wireframing, Prototyping, Agile, Mobile Design, Android, iOS, User Experience (UX), User Interface (UI), User Research
UX Design Lead
2022 - 2023
Vital Proteins LLC - Main
- Spearheaded the user research for Vital Proteins on Usertesting.com and ensured the effectiveness of CRO designs by pre-validating them before implementation, streamlining the process for seamless and user-approved website updates.
- Led creative explorations and shaped a new design system in Figma for Vital Proteins' rebrand, ensuring a cohesive visual identity and contributing to their refreshed market positioning.
- Conducted a strategic competitive analysis and positioned Vital Proteins for market success by identifying and capitalizing on competitive advantages, enabling the brand to stand out and thrive in a dynamic market environment.
- Performed a comprehensive audit of the entire direct-to-consumer (DTC) site and implemented CRO best practices to enhance user experience and increase conversion rates, resulting in a more efficient and user-friendly online platform.
- Contributed to the optimization of Vital Proteins' presence on Amazon; applied my expertise to refine their store, ensuring that the brand's products were effectively showcased and maximizing their impact in the competitive Amazon marketplace.
Technologies: eCommerce UI, eCommerce, eCommerce UX, Mobile eCommerce, eCommerce Listings, eCommerce Design, eCommerce Web Design, eCommerce Analysis, eCommerce Marketing, eCommerce Development, User Research, User Testing, User Acceptance Testing (UAT), Figma, Shopify, Optimizely
Lead Product Designer
2022 - 2022
JLL - JLLT Core
- Redesigned the company platform's filtering system and created components to be implemented by developers.
- Designed edge cases for specific user stories and mocked up what those looked like to be presented to key stakeholders.
- Redesigned important screens that included tables, data visualization, and important application content with UX / UI best practices.
Technologies: Product Design, User Research, Design Leadership, Design Workshops, Wireframing, High-fidelity Prototypes, Prototyping, B2B, B2C, UX Design, UI Design, Sketch, Figma, Zeplin, Adobe Experience Design (XD), Product Discovery, UX Analysis, Ideation Workshops, Discovery Workshops, Service Blueprints, User Journeys, Low-fidelity Prototypes, Stakeholder Interviews, Design Systems, WCAG 2, Enterprise, Presentations
Lead Designer
2022 - 2022
Giftly Inc
- Redesigned the company's eCommerce checkout flow based on CRO, eCommerce, and upselling best practices.
- Worked with the development team to refine the company's design system for a web platform (eCommerce).
- Collaborated with the product manager to successfully design flows and mocks based on specific user stories.
Technologies: Web App Design, User Flows, Figma, System Design, eCommerce, User Roles, Dashboards
CRO Analyst | Senior Product Designer
2022 - 2022
Oddit
- Demonstrated my expertise in conversion rate optimization (CRO) and audited and redesigned over 1,250 eCommerce sites globally, gaining insights into diverse industries and refining my ability to address conversion barriers.
- Conducted competitor research—beyond site optimization—to strategically position brands, ensuring they stood out in the market by leveraging unique opportunities and understanding global user behaviors.
- Showed commitment to delivering results: crafted concise reports for clients, offering a breakdown of data-driven recommendations that facilitated collaborative discussions and led to measurable improvements in conversion rates and user satisfaction.
Technologies: Figma, Google Slides
Product Designer
2021 - 2021
Maisonette, Inc.
- Designed various screens for the company's eCommerce store, collaborating with various product management and development team members.
- Assisted in creating the new design system for the site redesign for this children's luxury brands online shop.
- Crafted user flows, wireframes, mocks, and prototypes to be reviewed by key stakeholders.
Technologies: Web Design, eCommerce, eCommerce Design, eCommerce UX, eCommerce UI, Websites, Wireframing, High-fidelity Mockups
UX/UI Designer
2020 - 2020
FYNANC
- Redesigned the company's Saas application with a fresh look for better efficiency.
- Created an effective style guide to be used across all projects.
- Built a design strategy that included business goals, user research, and user personas.
Technologies: Adobe Illustrator, Adobe Experience Design (XD)
Graphic Designer
2020 - 2020
digiCRUSH
- Assisted with design work in the UX/UI for ProClips, the exclusive importer and distributor of ProClip mobile device mounting solutions for all of North and South America, and redesigned their website.
- Worked with the UX/UI design for North Orange Family Dentistry and redesigned their landing page.
- Provided design work in the UX/UI for other clients.
Technologies: Adobe Photoshop, Adobe Illustrator, Figma
Graphic Designer
2019 - 2020
Platform9
- Helped redesign the company's new website by creating a refined style guide.
- Assisted digital marketing content design to improve reach and increase sales.
- Designed an ebook and whitepapers that helped position the brand and promote sales.
- Crafted illustrations for the new website through angled illustration concepts.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Sketch, Adobe Experience Design (XD)
UX/UI Designer
2019 - 2020
CatchCo
- Redesigned the Mystery Tackle Box website with a new strategic approach.
- Redesigned the new Karl's Club checkout process with a new visual style and UX principles.
- Helped design other internal pages and flows with a new visual style and UX principles.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD)
Graphic and UX/UI Designer
2018 - 2018
Point Research
- Developed a design strategy to position the brand with a competitive advantage.
- Designed their identity system.
- Created a brand messaging strategy.
- Designed and developed their website.
- Worked on stationery designs such as business cards, letterheads, and envelopes.
Technologies: Wix, Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Graphic and UX/UI Designer
2018 - 2018
Spirit Security
- Crafted a design strategy to position the brand with a competitive advantage.
- Crafted an effective branding and messaging strategy to communicate the product and brand in a clear way.
- Designed and developed their website with the best UX/UI practices.
- Created stationery designs, including business cards, letterheads, and envelopes.
Technologies: Wix, Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Other Experience
Education
2017 - 2020
Bachelor's Degree in Graphic Design
Liberty University - Lynchburg, VA, United States
Skills
Tools
Photoshop CC, Sketch, Adobe Illustrator, Adobe InDesign, Shopify Plus, Optimizely, Zeplin, Adobe Experience Design (XD), Adobe Photoshop, Wix, Adobe Lightroom, Adobe, Adobe Creative Suite, Google Slides
Platforms
Webflow, Figma, Web, iOS, Mobile, Shopify, Desktop, Android
Industry Expertise
Healthcare, Security, Technology, Events, Luxury Goods, Apparel & Accessories, Fashion, Fashion & Beauty
Other
Responsive Web Design (RWD), Art Direction, eCommerce UX, eCommerce UI, Responsive, Responsive Design, Web UX, Web UI, User Journey Maps, User Personas, User Profiles, Personas, Buyer Personas, Landing Page Optimization, Checkout, App UI, Apps, App Design, Annotated Wireframes, Design, Mobile Apps, Flat Design, Pets, Animal Care, Animals, iOS UX Design, Web UX Design, Websites, UX Branding, Logo Design, Logotype, Look Development, Web Development Strategy, Agency, Corporate, Corporate Design, Corporate Identity, B2C, Corporate Branding, UI Branding, Website Redesign, Mockups, High-fidelity Mockups, Web Page Mockups, SaaS, SaaS Design, Web Illustration, Dashboard Design, Web App UX, Web App UI, Web App Design, App UX, Icon Sets, Mobile UI, Mobile UI Design, Mobile Web, User Experience (UX), User Interface (UI), Branding, Web Design, User Research, Mobile App Design, B2B, Prototyping, UI Prototyping, UX Prototyping, Information Design, Information Architecture (IA), UX Research, UI Research, Mobile Design, Mobile Web Design, UI Design, UX Design, eCommerce, Data Visualization, eCommerce Design, Wireframing, User Flows, Landing Page Design, Graphic Design, Illustration, Marketing Design, Visual Design, Product Design, Design Leadership, Design Workshops, High-fidelity Prototypes, Product Discovery, UX Analysis, Ideation Workshops, Discovery Workshops, User Journeys, Low-fidelity Prototypes, Design Systems, Lean Canvas, Product Management, Design Strategy, Sales, Sales Funnel, Funnel Marketing, Mobile eCommerce, eCommerce Listings, eCommerce Web Design, eCommerce Development, eCommerce Marketing, eCommerce Analysis, eCommerce Platforms, Multi-vendor eCommerce, User Conversion, Data Conversion, Replo, Shopify Design, Shopify Theme, Shopify Customizations, User Experience Design, User Experience Strategy, Funnel Analysis, Funnel Optimization, Testing, UI Testing, UX Testing, QA Testing, A/B Testing, User Testing, User Acceptance Testing (UAT), Software as a Service (SaaS), Visual Messaging, Digital Design, Mobile UX, Marketplaces, Portals, Web Portals, Hiring, Technical Hiring, Hiring Process Development, UX Wireframes, Responsiveness, Data Matching, Investment Banking, Financial UX, Veterinary Medicine, Clinical Research, Web UI Design, Logo Systems, IT Security, Conversion Rate Optimization (CRO), Fintech, Service Blueprints, Stakeholder Interviews, WCAG 2, Enterprise, Presentations, Brand Design, Web Development, Security Design, Network Security, Corporate Development, Corporate Websites, B2B Lead Generation, Sales Pipeline Management, Style Guides, UI Style Guides, Digital Branding, Redesign, Blog Design, Consulting, Business to Business (B2B), Communication, Communication Design, Landing Pages, 3D Mockups, Finance, Data, Data-informed Visual Design, Dashboards, Web Dashboards, Transactions, Visualization Design, Digital Illustration, Vector Illustration, Finance Reports, Personal Finance, Personal Finance Management, Responsive Web Apps, Onboarding, Icon Design, App Icon Design, Iconography, Conversion, Conversion Rate, Nonprofits, Contact, Luxury Industry, Animation, Web Animation, Digital Marketing, Fashion Design, Minimalism, Minimal UI, Sales Pipelines, System Design, User Roles, Analytics, Agile, Digital Strategy, Web Content, Investing, Financial Products
Collaboration That Works
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