Andres Esquivel

Designer in Nuevo Cuscatlán, El Salvador

Member since May 24, 2019

Andrés is a lead product and web designer who specializes in brand positioning through design strategy. Judicious use of design can help companies to reach their next milestone, and achieving business goals is the essence of his design process. Consider working with Andrés on your next project—he's a sure asset to any team.

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Portfolio

Digital Design

Que Barato | Luxury Accessories
- B2B
- B2C
- eCommerce
- Luxury Industry
- Animation
- Web Animation
- Responsive Web Design (RWD)
- Responsive
- Responsive Design
- UI Design
- Mobile UI
- User Research
- Digital Marketing
- Fashion Design
- Web Design
- Mobile
- Mobile Design
- Mobile UI Design
- Mobile Web
- Minimalism
- Minimal UI
- UI Branding
- Branding
- User Interface (UI)
- Landing Pages
- Landing Page Design
- Style Guides
- UI Style Guides
CCI | Website Design
- Landing Pages
- Landing Page Design
- Conversion
- Conversion Rate
- Conversions
- Websites
- Website Redesigns
- Responsive
- Web UI
- Web UX
- Web UI Design
- Web UX Design
- Adobe Experience Design (XD)
- UX Design
- UI Design
- Wireframing
- Mockups
- Web Page Mockups
- High-fidelity Mockups
- Non-profits
- Contact
- Information Architecture (IA)
- Redesign
- Web
Platform9⎜B2B Website Redesign
- B2B
- B2B Lead Generation
- B2B Sales Pipeline
- Web Design
- Website Redesigns
- eCommerce Design
- Branding
- Style Guides
- UI Style Guides
- UX Branding
- UI Branding
- Digital Branding
- UX Design
- UI Design
- Web UX Design
- Web UI Design
- Redesign
- Blog Design
- Sales Pipelines
Mystery Tackle Box ⎜Website Redesign
- eCommerce
- eCommerce UX
- eCommerce Design
- eCommerce UI
- Responsive
- Responsive Design
- UI
- UX
- Web UX
- Web UI
- Branding
- Illustration
- Wireframing
- User Flows
- User Journey Maps
- User Personas
- User Profiles
- Personas
- Buyer Personas
- Adobe Experience Design (XD)
- Photoshop CC
- Adobe Photoshop
- Adobe Illustrator
- User Research
- Landing Page Design
- Landing Page Optimization
- Checkout
- Web Design
Clothes 2 Factory | Branding and Web
- Branding
- Digital Branding
- Consulting
- Consultation
- B2B
- Business to Business (B2B)
- Communication
- Communication Design
- Web UI
- Web UI Design
- UI Design
- Landing Pages
- Landing Page Design
- Landing Page Optimization
- Graphic Design
- Mockups
- 3D Mockups
- High-fidelity Mockups
- Web Page Mockups
- UI Branding
Syndash | Finance App
- SaaS
- SaaS Design
- Illustration
- Web Illustration
- Finance
- Data
- Data Visualization
- Data-informed Visual Design
- Wireframing
- User Flows
- Web
- Web UX
- Web UI
- Dashboards
- Dashboard Design
- Web Dashboards
- Transactions
- Visualization Design
- Digital Illustration
- Vector Illustration
- Websites
- Landing Pages
- Landing Page Design
- Finance Reports
- Personal Finance
- Personal Finance Management
- Web Design
- Web App UX
- Web App UI
- Web App Design
- Responsive Web Apps
- Responsive
- UI Design
- UX Design
- Onboarding
- Branding
- App UI
- App UX
- UI Branding
- UX Branding
- Icon Sets
- Icon Design
- App Icon Design
- Iconography
Petworld | App Concept
- User Interface (UI)
- UI Design
- UX Design
- App UI
- Apps
- App Design
- Veterinary Medicine
- Clinical Research
- Annotated Wireframes
- Adobe Experience Design (XD)
- Design
- Mobile Apps
- iOS
- Flat Design
- Pets
- Animal Care
- Animals
- iOS UX Design
Spirit Security | Website Design and Branding
- Web UX
- Web UI
- Web UX Design
- Web UI Design
- Websites
- User Interface (UI)
- UX Design
- UI Design
- Adobe
- Adobe Experience Design (XD)
- Adobe Photoshop
- Design
- Branding
- UX Branding
- Logo Design
- Logotype
- Logo Systems
- WiX
- Responsive
- Look Development
- Web Development
- Web Development Strategy
- Graphic Design
- IT Security
- Agency
- Corporate
- Corporate Design
- Corporate Identity
- B2B
- B2C
Point Research | Website Design and Branding
- Graphic Design
- Web Development Strategy
- Web Development
- Look Development
- Responsive
- WiX
- Branding
- Logo Systems
- Logotype
- Logo Design
- UX Branding
- Design
- Adobe Photoshop
- Adobe Experience Design (XD)
- Adobe
- Adobe Illustrator
- UX Design
- User Interface (UI)
- Websites
- Web UI Design
- Web UX Design
- Web UI
- Web UX
- Security Design
- Network Security
- Corporate
- Corporate Design
- Corporate Branding
- Corporate Development
- Corporate Websites
- UI Branding
- B2B
- B2C
- B2B Lead Generation

Employment

UX/UI Designer
2020 - PRESENT
FYNANC
- Redesigned their Saas application with a fresh look for better efficiency.
- Created an effective style guide to be used across all projects.
- Built a design strategy that included business goals, user research, and user personas.
Technologies: Adobe Illustrator, Adobe Experience Design (XD)
Graphic Designer
2020 - PRESENT
digiCRUSH
- Assisted with design work in the UX/UI for ProClips and redesigned their website.
- Worked with the UX/UI design for North Orange Family Dentistry and redesigned their landing page.
- Provided design work in the UX/UI for other clients.
Technologies: Adobe Photoshop, Adobe Illustrator, Figma
Graphic Designer
2019 - PRESENT
Platform9 (via Toptal)
- Helped redesign their new website by creating a refined style guide.
- Assisted digital marketing content design to improve reach and increase sales.
- Designed an ebook and whitepapers that helped position the brand and promote sales.
- Crafted illustrations for the new website through angled illustration concepts.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Sketch, Adobe Experience Design (XD)
UX/UI Designer
2019 - PRESENT
CatchCo (via Toptal)
- Redesigned the Mystery Tackle Box website with a new strategic approach.
- Redesigned the new Karl's Club checkout process with a new visual style and UX principles.
- Helped design other internal pages and flows with a new visual style and UX principles.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD)
Graphic Designer
2018 - PRESENT
Liberty University
- Designed posters and slides and crafted flyer designs for the School of Music to advertise events.
- Designed brochures for different School of Music's uses and purposes.
- Created logos for the bands of the School of Music.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Graphic Designer
2016 - PRESENT
Freelance Work
- Developed a personal brand strategy for Carlos Escobar, a clothing consultant that worked with North Face.
- Established a brand identity system for Beyond Expectation Films, a film company located in Indiana.
- Created a logo for Dockside, a boat cleaning company in Wisconsin.
- Positioned the image and increased the sales of a wholesale company called Que Barato.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Graphic and UX/UI Designer
2018 - 2018
Point Research
- Developed a design strategy to position the brand with a competitive advantage.
- Designed their identity system.
- Created a brand messaging strategy.
- Designed and developed their website.
- Worked on stationery designs such as business cards, letterheads, and envelopes.
Technologies: WiX, Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Graphic and UX/UI Designer
2018 - 2018
Spirit Security
- Crafted a design strategy to position the brand with a competitive advantage.
- Designed their identity system.
- Developed a messaging strategy.
- Designed and developed their website.
- Created stationery designs, including business cards, letterheads, and envelopes.
Technologies: WiX, Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Marketing Strategist
2016 - 2016
Que Barato El Salvador
- Increased sales through digital marketing strategies.
- Shot up lead generation by 300%, expanded page followers, and increased post impressions by 200%.
- Raised brand and product awareness as part of my role.
Technologies: Adobe Illustrator, Adobe Lightroom, Adobe Photoshop

Other Experience

Solutions, Not Art – The True Business Value of Design (Publication)
https://www.toptal.com/designers/web/business-value-of-design
Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

Education

Bachelor's degree in Graphic Design
2017 - 2020
Liberty University - Lynchburg, VA, United States

Experience

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Designer in Nuevo Cuscatlán, El Salvador

Portfolio

Employment

UX/UI Designer

Graphic Designer

Graphic Designer

UX/UI Designer

Graphic Designer

Graphic Designer

Graphic and UX/UI Designer

Graphic and UX/UI Designer

Marketing Strategist

Other Experience

Education

Experience

Location