Product Designer (UI/UX)
2019 - PRESENT
Freelance
- Designed an interactive iPad app in Figma for a sales demo that landed new clients in the healthcare sector.
- Created a design system in Figma for a crypto and banking application and designed the help and support area of the app.
- Redesigned the UI of a fully responsive web application in the healthcare industry, which received positive feedback from existing clients and led to a reduced churn rate.
- Designed a mobile banking application concept from scratch, including the UX, UI, onboarding, ID verification, and cards.
- Performed UX audits on high-traffic B2B and B2C websites via user interviews and user research, highlighting issues and proposing fixes that led to increased conversions.
Technologies: Marvel App, Adobe Photoshop, Axure, Adobe Experience Design (XD), Figma, Web App UX, Responsive UI, Usertesting.com, UX Research, Product Design, Mobile Design, UX Design, UI Design, UX Audits, Usability, Prototyping, Mobile Apps, Usability Heuristics, Web Usability, User Flows, User Experience (UX), User Interface (UI), Design Production, Digital Product Design, Android App Design, Web UX Design, Information Architecture (IA), Design Systems, Financial Design
Senior Web Designer
2018 - 2019
Mercato Solutions
- Redesigned a large eCommerce website in the IT industry. Presented designs and explained my approach and how various UI/UX issues were addressed and would lead to increased conversions.
- Designed a responsive web application for configuring Dell equipment. Managed stakeholders and presented designs.
- Built a flexible UI template for the in-house CMS used by the whole company. Liaised with developers and implementers to ensure the template was fully responsive and allowed easy customization.
- Created landing page designs for a range of local and global B2B websites, including Toshiba, Dell, and others in the IT industry, while also adapting brand guidelines and ensuring good usability.
Technologies: Adobe Photoshop, Adobe Experience Design (XD), UI Design, Mobile UI Design, Web Design
UX Designer and CRO Specialist
2014 - 2018
Enigma Digital Ltd.
- Created the UX and UI for a suite of Windows and Mac applications that recover deleted data from smartphones. Performed user research, surveys, data analysis, and user testing.
- Designed iOS and Android mobile applications that work in tandem with desktop software to recover data.
- Implemented a CRO strategy across the website and products, tracked conversions, and met personal KPIs.
Technologies: Adobe Illustrator, Marvel App, Axure, Adobe Photoshop, Adobe Experience Design (XD), Android Design Guidelines, Android UI Design, iOS UI Design, Windows UI Design, MacOS, UI Design, Usertesting.com, UX Design, Product Design, Mobile Design, UX Audits, Prototyping, Mobile Apps, Usability Heuristics, Web Usability, User Experience (UX), Agile UX, Lean Startups, MVP Design, Desktop App Design, SaaS Design
Digital Content Coordinator
2012 - 2014
Halfords Group PLC
- Designed web adaptations of in-store promotional designs that were published across the website, seen by millions of visitors, and used by the whole design team.
- Designed landing pages for a Christmas advertising campaign on TV. Worked closely with colleagues from various departments to ensure consistent messaging and design.
- Proposed and designed an “Offers” page that contained all current offers and allowed website visitors to view them in one place.
Technologies: Adobe Fireworks, Adobe Photoshop, HTML, HTML5, CSS, CSS3, CSS4
Digital Designer
2010 - 2012
Freelance (Part-time)
- Worked as a freelance web designer from 2010 to 2012. Later on, I continued freelancing part-time in addition to my full-time jobs and transitioned more into UI/UX design.
- Designed a website for the local boxing gym in Worcester, UK. Took photos and videos that were later used on the website.
- Designed a website for a local woodworking business, worked with a mentor, and used WordPress.
Technologies: Adobe Photoshop, WordPress
Walit Banking App
Enigma Recovery Desktop Software
Mediq Responsive Web Application
Highr Mobile App
Consultus WordPress Theme
Enigma Cloud Mobile Web App
