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Anna Gondzik
Verified Expert in Design
Designer
Houston, TX, United States
Toptal member since September 8, 2021
Bio
Anna has 16 years of experience in web design, CRO, UI/UX, responsive design, WordPress, web development, landing pages, sales funnels, and on-page SEO. She has completed 2,000+ website projects, focusing on conversion optimization and lead generation. Anna has worked with B2B and B2C brands to create websites that grab viewers' eyeballs and get them to convert at the highest rates possible.
Experience
- Landing Page Optimization - 16 years
- WordPress - 16 years
- Conversion Rate Optimization (CRO) - 10 years
- On-page SEO - 7 years
- Responsive UI - 7 years
- Page Speed Optimization - 6 years
- Lead Generation - 6 years
- Figma - 4 years
Portfolio
Financial Services Website Design / CRO / Lead Generation
SketchConversion Rate Optimization (CRO)WordPressOn-page SEOPage Speed OptimizationAdobe Photoshop+ 8 more
Healthcare and Insurance Website Design / CRO / Lead Generation
SketchConversion Rate Optimization (CRO)WordPressOn-page SEOPage Speed OptimizationAdobe Photoshop+ 2 more
Jewelry Designer Website / CRO / Lead Generation
Web UI DesignWeb UX DesignSketchConversion Rate Optimization (CRO)On-page SEOAdobe Photoshop+ 2 more
Work Experience
Full-stack WordPress Designer and Developer
2023 - PRESENT
Law Firm Website Series – Lead Gen & SEO Focus
- Designed and delivered modern, responsive WordPress websites for multiple US law firms using low-code tools and frameworks, ensuring efficient builds without sacrificing quality or scalability.
- Built and optimized custom Figma prototypes and UI systems, translating design into clean, responsive WordPress implementations with pixel-perfect accuracy.
- Implemented on-page SEO and technical SEO strategies and optimized site structure, metadata, internal linking, and schema, resulting in improved rankings and local search visibility.
- Enhanced site performance through technical optimization (Core Web Vitals, caching, image processing, and reduced plugin dependency), leading to faster load times and smoother UX.
- Streamlined client maintenance by prioritizing low-plugin, stable WordPress solutions that reduce bloat, extend lifespan, and lower long-term costs.
Technologies: WordPress, Figma, Conversion Rate, On-page SEO
WordPress Expert via Toptal
2023 - 2023
PIDC Construction, LLC
- Designed and launched a fully responsive website successfully, emphasizing a UI/UX design optimized for conversions alongside advanced WordPress development that prioritizes longevity, incorporates future-proof frameworks, and simplifies maintenance.
- Achieved a notable increase in conversion rates by applying design and optimization strategies focused on conversions, which resulted in significantly improved lead generation.
- Attained superior performance ratings on Google PageSpeed Insights through meticulous website optimization efforts, including faster page loading and server environment enhancements, leading to a more efficient and smooth user experience.
- Enhanced website accessibility successfully, achieving compliance with WCAG guidelines and passing Google's accessibility test, thereby ensuring an inclusive user experience for individuals with disabilities.
- Enhanced mobile engagement and conversions by ensuring optimal website responsiveness across a variety of devices and screen sizes.
- Executed effective on-page SEO tactics, such as keyword optimization, metadata enhancements, and broad technical SEO improvements, to strengthen online visibility.
- Fostered strong collaboration with the CRO copywriter during the project's early stages and maintained productive partnerships with the marketing team through to the project's successful completion.
Technologies: Web Design, WordPress, Landing Page Design, Responsive Web Design (RWD), UX Design, UI Design, Visual Design
WordPress Designer
2022 - 2023
Vorto
- Developed an entire responsive website from the ground up, focusing on conversion-optimized UI/UX and hyper-optimized WordPress development with built-in longevity, future-proof frameworks, and easy maintenance.
- Increased the conversion rate significantly by implementing conversion-focused design and optimization strategies for the website that doubled lead generation.
- Reduced bounce rates and enhanced user satisfaction and overall engagement after revamping and improving the website's UX through user and competitive research and incorporating professional conversion-rate optimization (CRO) copy.
- Achieved extremely high scores on GTmetrix and Pingdom by optimizing website performance. Reduced page load times and optimized the server environment, resulting in a faster and smoother UX.
- Improved mobile user engagement and conversions by ensuring the website's responsiveness across various devices and screen sizes.
- Implemented on-page SEO techniques, including keyword optimization, metadata improvements, and overall technical improvements.
- Collaborated effectively with the CRO copywriter in the initial phase and the marketing team in the final milestones of the project.
Technologies: Web Design, Sketch, Figma, UI Design, UX Design, Visual Design, WordPress, Conversion Rate, On-page SEO
Digital Manager
2020 - 2021
Admiral Consulting Group
- Developed entire responsive website (WordPress) from the ground up, focused on conversion-optimized UI/UX and lead generation.
- Created and implemented and website strategy, effective landing pages, on-page SEO, and sales funnels resulting in a 200-300% average monthly increase in qualified leads.
- Designed and implemented lead generation tools and maximized overall website speed and performance.
Technologies: Sketch, Web UX, Web UI, Adobe Photoshop, WordPress, Lead Generation, On-page SEO, Conversion Rate Optimization (CRO)
Web Developer
2019 - 2020
Marquardt & Belmonte
- Designed and developed a conversion-optimized, fully responsive website (WordPress).
- Created and implemented website strategy, effective landing pages, on-page SEO, and appropriate sales funnels.
- Optimized UI/UX for conversion, speed, and performance resulting in a measurable qualified lead increase.
Technologies: Sketch, WordPress, Web UI Design, Web UX Design, On-page SEO, Lead Generation, Conversion Rate Optimization (CRO), Web Design, Responsive UI
Web Design Lead
2018 - 2019
Next Millennium
- Developed the website strategy, effective landing pages, and lead generation tools.
- Designed responsive UX/UI and developed the website in WordPress.
- Maximized CRO, performance, and on-page SEO factors.
Technologies: Sketch, Adobe Photoshop, Conversion Rate Optimization (CRO), WordPress, Web UI, Web UX, Responsive UI, On-page SEO, Lead Generation
Web Developer
2015 - 2017
Cash Company
- Developed the entire website design and website development strategy with focus on conversion optimization for Google AdWords campaigns.
- Designed responsive UI/UX mock-ups for all landing pages.
- Developed and maintained website in WordPress with on-page SEO and speed optimization.
- Achieved organic search results for meaningful keywords based on content marketing and on-page SEO alone.
- Quadrupled website leads and increased revenues by 450% and as a result, the company is planning to open more locations.
Technologies: WordPress, Sketch, Google Ads, Landing Pages, Landing Page Optimization, Conversion Rate Optimization (CRO), Lead Generation, Adobe Photoshop, Web Design, Web UX Design, Web UI Design, Web Development, Web Design Strategy, Web Development Strategy, On-page SEO
Web Developer
2013 - 2014
Pathcom
- Developed the entire website from the ground up in WordPress (still in use today).
- Built 20+ landing pages and implemented lead generation tools (web forms and chat support).
- Maintained website and components for entire theme and product life cycle.
Technologies: WordPress, Adobe Photoshop
Web Developer
2010 - 2011
Design by Sevan
- Redesigned company branding and entire website UI/UX strategy and design.
- Developed a website in WordPress with a focus on conversion-optimized landing pages for Google AdWords campaigns, and on-page SEO.
- Consistently maintained, secured, managed, refreshed, evolved, and updated the entire website (to this day).
Technologies: WordPress, Adobe Photoshop, Web UX Design, Web UI Design, Conversion Rate Optimization (CRO), Landing Page Optimization, On-page SEO, Lead Generation
Education
2005 - 2010
Bachelor's Degree in Digital Enterprise Management and Digital Communication
University of Toronto - Toronto, Canada
Certifications
APRIL 2013 - PRESENT
Google Adwords Certified
Skills
Tools
Sketch, Adobe Photoshop, InVision
Languages
HTML, CSS, PHP
Platforms
WordPress, Figma, Google Ads
Other
User Interface (UI), Conversion Rate Optimization (CRO), On-page SEO, Lead Generation, Page Speed Optimization, Web Design, Web UI Design, Web UX Design, Responsive UI, User Experience (UX), Web Design Strategy, Web Development Strategy, Landing Page Optimization, Landing Page Design, Conversion Rate, WordPress Design, Responsive Coding, Responsive Design, Web UX, Web UI, Landing Pages, Web Development, UI Design, UX Design, Visual Design, Responsive Web Design (RWD)
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