Ashfaq Amin, Designer in Toronto, Canada
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Ashfaq Amin

Verified Expert  in Design

Designer

Location
Toronto, Canada
Toptal Member Since
December 3, 2014

Ashfaq is a UX professional with more than seven years of experience, interested in creating easy-to-use and delightful, inclusive, and accessible experiences. He focuses on interaction design, strategic user research, multi-channel experiences, and visual design. Ashfaq's worked in enterprise SaaS B2B, B2C, telco, gaming, and eCommerce industries.

User Experience (UX)WireframingResponsiveService DesignUX StrategyUsability TestingB2BUI DesignIdeationUser Interface (UI)Mobile UX DesignAdobe Creative SuiteAdobe PhotoshopAdobe IllustratorBalsamiq Mockups

Portfolio

Work Experience

Lead UX Designer

2021 - PRESENT
Cisco
  • Designed for Licensing Simplification, Cisco's top customer complaint about over a decade.
  • Worked closely with product, development, business, and executive teams in an agile cross-functional and fast-paced environment.
  • Worked on customer and partner cloud experiences.
Technologies: Figma, Miro, Excel 365, Jira, Confluence

Senior UX/UI Designer

2017 - 2021
Ceridian
  • Led the end-to-end design of the recruiting module—ideation to visual design handoff. Designed new features that were essential in turning the module into a full-priced product of the Dayforce suite.
  • Designed the candidate-management process to solve existing pain points that significantly improved satisfaction and efficiency.
  • Designed the single profile in the candidate portal and improved the UI to meet WCAG 2.1 AA.
  • Mentored new hires and was responsible for their deliverables.
  • Collaborated closely with product owners, BAs, and developers in an agile environment to define requirements, facilitate design reviews, iterate the design process, and create UX and UI specifications.
  • Developed a design system with the UX and the platform team.
Technologies: Adobe Creative Suite, Figma, User Research, Usability Testing, Prototyping, Customer Journeys, Ethnographic Studies, Design Systems

UX Consultant

2017 - 2017
Tantalus Systems
  • Designed and shipped the MVP for the TUNet Control Center, a B2B software for smart grid applications.
  • Led a team of co-ops to develop a modular component library and completely revamped the UI.
  • Created low- and high-fidelity interactive prototypes using InVision, Balsamiq, Sketch, and Adobe products. Also, created visual designs and UX guidelines.
  • Conducted user tests (in-depth interviews and focus groups) remotely and on customer sites.
Technologies: Enterprise Software

UX and UI Desiger

2016 - 2016
The Arc of the United States (via Toptal)
  • Scoped the project.
  • Translated the client's ideas into initial sketches.
  • Created wireframes as well as low and high-fidelity mockups.
  • Designed interactions.
  • Built the style guide.
Technologies: CSS, InVision, Axure RP Pro

SaaS Product Designer

2015 - 2015
InstaNatural (via Toptal)
  • Handled UX design for the "Email Builder" on the web platform (responsive screens).
  • Created design ideations and wireframes using Balsamiq mockups and final visual design using Adobe Photoshop.
  • Implemented designs that included screens for both desktop and mobile platforms.
Technologies: Bootstrap, Balsamiq Mockups, Adobe Photoshop

Senior Executive | Service Design and UX

2013 - 2014
Grameenphone
  • Designed multi-channel onboarding experiences with over 90% self-completion rates within five minutes, compared to a 30% completion rate with the help of customer support before.
  • Completely redesigned an online content store that improved content categorization, price discovery, search, checkout process, and the UI.
  • Introduced HTML prototyping, created the first UX guideline for mobile apps, created customer journey maps, and improved the personas based on field research and ethnographic studies.
Technologies: Bootstrap, Adobe Photoshop, Adobe Illustrator, HTML5, CSS3, Usability Testing

UI Designer

2012 - 2013
Playdom - Disney Social Games
  • Handled game UI component design using Photoshop and Illustrator.
  • Made use of Flash animation techniques.
  • Optimized images.
  • Reconstructed game artwork.
Technologies: Adobe Illustrator, Adobe Photoshop
2015 - 2016

MSc Degree in Interactive Arts and Technology

Simon Fraser University - Vancouver, BC, Canada

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