Belinda De Bruyn
Verified Expert in Design
Belinda's multidisciplinary approach to design is one of her greatest strengths, as it allows her to bring diverse skills and perspectives to every project. Her focus on designing functional, smart, and aesthetically pleasing designs ensures that her clients receive an outcome that not only looks great but also performs well. Belinda's extensive experience in branding, web design, visual design, and Webflow implementation allows her to take on various projects.
DrSmile | Branding, Web, and App Design
ToolTime Webflow Web Design
Astaworks | Branding, Web Design, and Illustrations
- Partnered with the marketing team to develop and execute successful social media ad campaigns.
- Designed eye-catching infographics for various projects.
- Collaborated with cross-functional teams to ensure brand consistency across all marketing channels, resulting in a cohesive and recognizable brand identity that resonated with customers.
Freelance Graphic Designer, Web Designer, Webflow Developer, Social Media Designer
- Designed a visually stunning website using Webflow, including custom graphics and animations that effectively communicate the brand's message and value proposition.
- Collaborated closely with the marketing team to create highly effective social media ads that resulted in a significant increase in engagement and conversions.
- Maintained and improved the website continuously by assisting with the creation and deployment of new pages and adjustments, ensuring a seamless user experience and optimized performance.
Senior Brand and Web Designer
- Designed multiple brands from scratch, including developing brand guidelines, resulting in a consistent and recognizable brand identity for each company.
- Designed websites, including implementation in Webflow, creating a seamless user experience for visitors.
- Crafted visually appealing branding and user interface designs for native mobile apps.
- Created custom illustrations and icons that uniquely captured each brand's story and essence, helping them to stand out in a crowded market.
- Designed packaging and print designs for multiple industries.
- Produced engaging 2D animations for information videos and web design, enhancing user understanding and retention of key information.
- Designed pitch decks for multiple startups that effectively communicated their unique value proposition and story, contributing to the success of their fundraising efforts.
Freelance Brand and Web Designer
- Executed a comprehensive brand refresh, which included updating brand guidelines, to establish a more modern and cohesive brand identity that resonated with the target audience.
- Designed the website, including all graphics and animations, to elevate the company's online presence and increase user engagement.
- Worked closely with the marketing manager to ensure all design elements aligned with the company's strategic goals and objectives.
- Collaborated closely with the developer to make sure the design got implemented correctly.
Freelance Brand Designer, Web Designer, Packaging Designer, App Designer
- Redesigned the brand, resulting in a unique and differentiated visual identity that helped the brand stand out from competitors and drove an increase in brand recognition and an increase in sales.
- Created a comprehensive set of brand guidelines and collateral materials to establish a cohesive visual identity across all touchpoints, including print materials, packaging, and digital channels.
- Redesigned the brand's website with a modern, user-friendly design that improved user engagement and increased website traffic.
- Designed eye-catching packaging for the brand's aligners, resulting in an enhanced customer experience and a significant increase in the perceived value of the product.
- Designed the brand's mobile application, which enabled customers to easily track their progress with the aligners and provided a seamless and engaging user experience.
- Coordinated with cross-functional teams to ensure that all marketing materials aligned with the new brand guidelines, resulting in a consistent and cohesive brand experience for customers.
- Mentored junior designers, providing guidance and feedback to help them develop their skills and grow in their roles.
- Helped the marketing team create infographics, print materials, and event logos, improving Techstars' website.
- Created infographics for multiple accelerator programs.
- Designed logos and marketing materials for multiple events around the globe.
- Worked together with ten different startups from all over the world, defining their needs and offering solutions.
- Gained insight and know-how from different mentors during the program.
- Created the full visual identity for a number of startups.
- Designed pitch presentations and communication for the final Demo Day event.
Accenture (formerly Kunstmaan)
- Worked with a large team of designers and developers to create brand identities.
- Designed for large and small companies across various mediums: print, web, and video (how-to videos and animations).
- Constructed magazines, brochures, ads, leaflets, and other promotional materials.
- Implemented and designed responsive web pages, mailings, social media campaigns, presentations, and banners.
- Maintained and protected existing brand guidelines.
Master's Degree in Graphic Design
LUCA School of Arts - Brussels, Belgium
Bachelor's Degree in Graphic Design
LUCA School of Arts - Brussels, Belgium