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Belinda De Bruyn
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since December 12, 2015
Bio
Belinda's multidisciplinary approach to design is one of her greatest strengths, as it allows her to bring diverse skills and perspectives to every project. Her focus on designing functional, smart, and aesthetically pleasing designs ensures that her clients receive an outcome that not only looks great but also performs well. Belinda's extensive experience in branding, web design, visual design, and Webflow implementation allows her to take on various projects.
Portfolio
Experience
- Adobe Illustrator - 14 years
- Icon Design - 14 years
- User Interface (UI) - 14 years
- Adobe InDesign - 14 years
- Logo Design - 14 years
- Branding - 11 years
- Visual Design - 11 years
- Webflow - 4 years
Tools
- Adobe Illustrator
- Adobe InDesign
Work Experience
Freelance Graphic Designer, Web Designer, Webflow Developer, Social Media Designer
2020 - PRESENT
ToolTime
- Designed a visually stunning website using Webflow, including custom graphics and animations that effectively communicate the brand's message and value proposition.
- Collaborated closely with the marketing team to create highly effective social media ads that resulted in a significant increase in engagement and conversions.
- Maintained and improved the website continuously by assisting with the creation and deployment of new pages and adjustments, ensuring a seamless user experience and optimized performance.
Technologies: Webflow, Figma, No-code Development, Visual Design, User Interface (UI), Icon Design, Web Design, Illustration, Iconography, Print Design, Layout, Web UI Design, Adobe CC, Illustrator CC, Social Media Design, Promotional Leaflets & Flyers, Webflow CMS
Senior Brand and Web Designer
2016 - PRESENT
Freelance Work
- Designed multiple brands from scratch, including developing brand guidelines, resulting in a consistent and recognizable brand identity for each company.
- Designed websites, including implementation in Webflow, creating a seamless user experience for visitors.
- Crafted visually appealing branding and user interface designs for native mobile apps.
- Created custom illustrations and icons that uniquely captured each brand's story and essence, helping them to stand out in a crowded market.
- Designed packaging and print designs for multiple industries.
- Produced engaging 2D animations for information videos and web design, enhancing user understanding and retention of key information.
- Designed pitch decks for multiple startups that effectively communicated their unique value proposition and story, contributing to the success of their fundraising efforts.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Sketch, Figma, Webflow, Lottie, Notion, Trello, Slack, Visual Design, Web Design, Landing Page Design, Corporate Identity, Pitch Decks, Collateral Design, Brochure Design, Printing Materials, Marketing Design, PowerPoint Design, Adobe Suite, Poster Design, Responsive Web Design (RWD), Graphic Design, Brand Design, Motion Graphics, Presentations, Social Media Design, No-code Development, Presentation Design, Branding, Visual Identity, User Interface (UI), Logo Design, Icon Design, Illustration, Infographs, Iconography, Print Design, Layout, Brand Books, Web UI Design, Adobe CC, Illustrator CC, Unbounce, InDesign CC, Brand Guidelines, Brochures, Promotional Leaflets & Flyers, Framer, Webflow CMS
Freelance Designer
2022 - 2025
Experience One
- Partnered with the marketing team to develop and execute successful social media ad campaigns.
- Designed eye-catching infographics for various projects.
- Collaborated with cross-functional teams to ensure brand consistency across all marketing channels, resulting in a cohesive and recognizable brand identity that resonated with customers.
Technologies: Adobe After Effects, Sketch, Illustrator CC, Photoshop CC, Presentation Design, Visual Design, Icon Design, Illustration, Infographs, Iconography, Layout, Adobe CC
Freelance Brand and Web Designer
2019 - 2020
Seven Senders
- Executed a comprehensive brand refresh, which included updating brand guidelines, to establish a more modern and cohesive brand identity that resonated with the target audience.
- Designed the website, including all graphics and animations, to elevate the company's online presence and increase user engagement.
- Worked closely with the marketing manager to ensure all design elements aligned with the company's strategic goals and objectives.
- Collaborated closely with the developer to make sure the design got implemented correctly.
Technologies: Sketch, Illustrator CC, InVision, Trello, Branding, Visual Identity, Visual Design, User Interface (UI), Icon Design, Web Design, Illustration, Iconography, Layout, Corporate Identity, Brand Books, Web UI Design, Adobe CC, Brand Guidelines
Freelance Brand Designer, Web Designer, Packaging Designer, App Designer
2018 - 2019
DrSmile
- Redesigned the brand, resulting in a unique and differentiated visual identity that helped the brand stand out from competitors and drove an increase in brand recognition and an increase in sales.
- Created a comprehensive set of brand guidelines and collateral materials to establish a cohesive visual identity across all touchpoints, including print materials, packaging, and digital channels.
- Redesigned the brand's website with a modern, user-friendly design that improved user engagement and increased website traffic.
- Designed eye-catching packaging for the brand's aligners, resulting in an enhanced customer experience and a significant increase in the perceived value of the product.
- Designed the brand's mobile application, which enabled customers to easily track their progress with the aligners and provided a seamless and engaging user experience.
- Coordinated with cross-functional teams to ensure that all marketing materials aligned with the new brand guidelines, resulting in a consistent and cohesive brand experience for customers.
- Mentored junior designers, providing guidance and feedback to help them develop their skills and grow in their roles.
Technologies: Adobe Illustrator, Sketch, InDesign CC, Unbounce, Photoshop CC, Branding, Visual Identity, Visual Design, User Interface (UI), Logo Design, Icon Design, Web Design, Iconography, Print Design, Layout, Corporate Identity, Brand Books, Web UI Design, Adobe CC, Illustrator CC, Brand Guidelines, Brochures, Promotional Leaflets & Flyers
Freelance Designer
2016 - 2017
Techstars
- Helped the marketing team create infographics, print materials, and event logos, improving Techstars' website.
- Created infographics for multiple accelerator programs.
- Designed logos and marketing materials for multiple events around the globe.
Technologies: InVision, Sketch, Adobe InDesign, Adobe Illustrator, Visual Design, Web Design, Landing Page Design, Print Design, Adobe Suite, Responsive Web Design (RWD), Graphic Design, Presentations, Presentation Design, User Interface (UI), Icon Design, Infographs, Layout, Adobe CC, Illustrator CC, InDesign CC, Brochures
Designer
2015 - 2015
Techstars Berlin
- Worked together with ten different startups from all over the world, defining their needs and offering solutions.
- Gained insight and know-how from different mentors during the program.
- Created the full visual identity for a number of startups.
- Designed pitch presentations and communication for the final Demo Day event.
Technologies: Apple Keynote, Sketch, Adobe InDesign, Adobe Illustrator, Visual Design, Print Design, Corporate Identity, Pitch Decks, PowerPoint Design, Adobe Suite, Responsive Web Design (RWD), Graphic Design, Brand Design, Presentations, Presentation Design, User Interface (UI), Icon Design, Layout, Adobe CC, Illustrator CC, InDesign CC, Brochures, Promotional Leaflets & Flyers
Designer
2012 - 2015
Accenture (formerly Kunstmaan)
- Worked with a large team of designers and developers to create brand identities.
- Designed for large and small companies across various mediums: print, web, and video (how-to videos and animations).
- Constructed magazines, brochures, ads, leaflets, and other promotional materials.
- Implemented and designed responsive web pages, mailings, social media campaigns, presentations, and banners.
- Maintained and protected existing brand guidelines.
Technologies: Sketch, Adobe After Effects, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Visual Design, Web Design, Landing Page Design, Print Design, Corporate Identity, Brochure Design, Printing Materials, Marketing Design, Adobe Suite, Poster Design, Responsive Web Design (RWD), Graphic Design, Brand Design, Motion Graphics, Social Media Design, Visual Identity, User Interface (UI), Icon Design, Infographs, Layout, Adobe CC, Illustrator CC, InDesign CC, Brand Guidelines
Education
2010 - 2011
Master's Degree in Graphic Design
LUCA School of Arts - Brussels, Belgium
2007 - 2010
Bachelor's Degree in Graphic Design
LUCA School of Arts - Brussels, Belgium
Certifications
MARCH 2023 - MARCH 2024
Webflow Certification
Webflow University
Skills
Tools
Adobe Illustrator, Adobe After Effects, Sketch, Adobe InDesign, Trello, Slack, Apple Keynote, Microsoft PowerPoint, InVision, Adobe Photoshop, InDesign CC, Photoshop CC, Illustrator CC, Adobe CC
Platforms
Webflow, Adobe Suite, Webflow CMS, Web, Figma
Other
Print, Landing Pages, Graphic Design, Print Design, Websites, Web Design, User Interface (UI), Branding, Visual Identity, Visual Design, Logo Design, Icon Design, Illustration, UI Design, Iconography, Brand Design, Landing Page Design, New Products, Logotype, Collateral Design, Style Guides, Color Palettes, Color Schemes, Brochure Design, Printing Materials, Marketing Design, Web UI Design, Brochures, Promotional Leaflets & Flyers, Booklet Design, Web UI, Art Direction, App UI, Social Media, Responsive UI, Responsive Design, Packaging, Responsive, Icon Animation, Infographs, Brand Books, Presentation Design, Responsive Web Design (RWD), Pitch Decks, Animation, Layout, Typography, Blog Design, Infographics, Lottie, Notion, Newspapers, Package Design, B2B, Poster Design, Motion Graphics, Presentations, Social Media Design, Brand Guidelines, No-code Development, Corporate Identity, Art, PowerPoint Design, Unbounce, Framer
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