Benjamin van Gelder, Designer in Madrid, Spain
Benjamin van Gelder

Designer in Madrid, Spain

Member since December 2, 2019
Benjamin has worked with leading companies such as ING, BNP Paribas, Banco Santander, or McKinsey—helping his clients to innovate through design by translating people’s needs into products or services. Partly creative, partly strategic, he’s a skilled UX/UI designer who specializes in improving UX by being, at the same time, the voice of customers and clients. Benjamin was also a TEDx speaker in Madrid, talking about design thinking in education.
Benjamin is now available for hire


Digital Design


  • UX Researcher | Designer

    2019 - 2019
    Banco Santander
    • Researched and improved physical and digital user experience in the bank's new concept branches.
    • Designed the new product offer, including early sketches and wireframes.
    • Performed a heuristic analysis of the app and design improvements.
    • Researched and elaborated a new content architecture proposal for the corporate website.
    • Led the interviews, focus group, and other group research activities.
    • Researched and improved the digital and physical employee experience.
    Technologies: UserZoom, Apple Keynote, InVision, Sketch
  • Service and UX Designer

    2018 - 2018
    Veryday | McKinsey Design
    • Designed a new service for a transportation company, including research, ideation, and conceptualization.
    • Designed a new product for an airline company from research and customer journey mapping to ideation.
    • Performed UX research on the future role of energy companies.
    • Worked on a UX and innovation session for an NGO.
    • Conducted research for an health company and helped them improve their physical and digital user experience.
    • Led design sprints and co-creation sessions with an automotive client.
    Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch


  • Post Master's Degree in Design and Innovation (Strategic Design)
    2014 - 2014
    IED | Istituto Europeo di Design - Madrid, Spain
  • Master's Degree in Marketing and Advertising
    2011 - 2013
    IHECS | Institut des Hautes Études des Communications Sociales - Brussels, Belgium
  • Bachelor's Degree in Communication
    2008 - 2011
    IHECS | Institut des Hautes Études des Communications Sociales - Brussels, Belgium


  • Improving Education Through Design Thinking (TEDx Speaker)
    JULY 2015 - PRESENT
  • Ethical Advertising
    MARCH 2011 - PRESENT
    JEP Belgium



Madrid, Spain

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