Bill Higgins, Designer in Atlanta, GA, United States
Bill Higgins

Designer in Atlanta, GA, United States

Member since November 28, 2018
With almost two decades of product design experience working with clients from within media, telecom, and online retail, Bill has designed a wide range of product types such as eCommerce sites and streaming media apps for mobile and connected devices. He's led the UX/UI efforts on his teams taking his products from conception to production. Bill has also worked extensively with remote product teams using both waterfall and agile methodologies.
Bill is now available for hire


Digital Design


  • Senior User Experience Designer

    2018 - PRESENT
    Home Depot
    • Led the visual design and UX for a cross-functional agile team producing a nationally recognized loyalty program called Pro Xtra.
    • Increased Home Depot's app engagement rate by 30% from 2020-to 2021 by launching the Pro Xtra loyalty program. Increased attached sales among program users by 320% over non-loyalty users!
    • Facilitated UX collaboration with Product, Business, and Engineering partners throughout implementation. Constantly responding to stakeholder insights and requirements as well as measurable user feedback.
    • Conducted strategic design sprints, created rapid prototypes, conducted and reported feature-based user testing, created mockups and specs for three development teams, oversaw all design implementation.
    • Provided design leadership that helped increase online sign-up growth from 15%-72% in 2021.
    • Facilitated the growth of junior team members in my squads and those I consistently work with, providing skills-based insights, process insights, and work feedback.
    Technologies: Figma, Sketch 4, InVision App, Zeplin, Animatics, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, iMovie, Miro, Principle, B2B, Web Design, eCommerce UI, eCommerce UX, User Testing, User Experience (UX), Web UX Design, Mobile UX, Web UI, Presentation Design, eCommerce Design, Tablet UI, iOS App Design, Android App Design, SVG Animation, High-fidelity Mockups, Dashboards, High-fidelity Prototypes, Interactive Prototypes, Digital Design
  • Senior Product Designer

    2014 - 2018
    Bamtech Media
    • Straddled visual design and user experience as a hybrid designer, producing a wide range of design artifacts that established the design strategy and final visual assets for our applications.
    • Collaborated daily with our product and development teams to establish product and design strategy during pre-sprint phases.
    • Collaborated with UX partners daily to brainstorm new product and feature concepts using user-centered design methodologies.
    • Translated UX indications and business objectives into brand-centered visual design mockups and prototypes.
    • Established the design production process and oversight for multiple development teams in tandem.
    • Worked with stellar companies like the NHL, Golf Channel, WWE, Disney, Tiger Woods Foundation, and USA Baseball.
    Technologies: Zeplin, InVision, Principle, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Sketch, Data Visualization, Dashboard Design, Mobile UI Design, Web Design, Sketch 4, Mobile Design, Connected Device Design, UI Design, eCommerce UX, Pitch Decks, User Experience (UX), Web UX Design, Mobile UX, Web UI, Presentation Design, tvOS UI, Tablet UI, iOS App Design, Android App Design, High-fidelity Mockups, Dashboards, High-fidelity Prototypes, Interactive Prototypes, Digital Design


  • Bachelor of Fine Arts Degree in Graphic Design
    1997 - 2000
    Georgia State University - Atlanta, GA, USA
  • Completed Credits in Illustration
    1990 - 1991
    Savannah College of Art and Design - Savannah, GA, USA



Atlanta, GA, United States

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