Bill Higgins
Verified Expert in Design
Designer
Atlanta, GA, United States
Toptal member since November 28, 2018
With almost two decades of product design experience working with clients from within media, telecom, and online retail, Bill has designed a wide range of product types, such as eCommerce sites and streaming media apps for mobile and connected devices. He's led his teams' UI/UX efforts, taking his products from conception to production. Bill has also worked extensively with remote product teams using both Waterfall and Agile methodologies.
Portfolio
Visual Design | NHL.TV Team Home Video Portal
Work Experience
Lead UX Designer
Home Depot
- Led the visual design and UX for a cross-functional Agile team. Produced a nationally recognized loyalty program called Pro Xtra.
- Increased Home Depot's app engagement rate by 30% from 2020 to 2021 by launching the Pro Xtra loyalty program. Increased attached sales among program users by 320% over non-loyalty users.
- Facilitated UX collaboration with product, business, and engineering partners throughout implementation. Responded to stakeholder insights and requirements as well as measurable user feedback.
- Conducted strategic design sprints, created rapid prototypes, and conducted and reported feature-based user testing. Created mockups and specs for three development teams. Oversaw all design implementation.
- Provided design leadership that helped increase online sign-up growth from 15% to 72% in 2021.
- Facilitated the growth of junior team members and other coworkers. Provided skills-based insights, process insights, and work feedback.
Product Designer (UX/UI)
First Draft Legal, Inc.
- Designed a SaaS application that allows legal pros to quickly create intricate and comprehensive legal documents from a dynamic template creation engine. The final product saves users hours of editing and streamlines administrative sign-off.
- Conducted client workshops to discover business objectives and understand UX aspirations. Created multiple rounds of wireframes and prototypes using Figma to establish key application user flows.
- Translated approved wireframes after extensive reviews and collaboration with the client stakeholder. Developed high-fidelity mockups offering multiple styling options and eventually finished the full prototype, exceeding the client's expectations.
Product Designer (UX/UI)
Safehub, Inc.
- Consulted with the client to conduct a UX audit of key portions of a desktop earthquake monitoring and reporting application. The previous designer left Figma files that needed organizing into a scalable design system for the app.
- Built a design system for the engineering team, including a type ramp, icon library, key components, button library, and color guide. Created wireframes for key user flows in collaboration with the engineering team and client business partners.
- Refined desktop high-fidelity mockups and prototypes of all key user flows and then translated the interface into a mobile web app, including an animated splash screen.
Senior Product Designer
Bamtech Media
- Straddled visual design and user experience as a hybrid designer, producing a wide range of design artifacts that established the design strategy and final visual assets for our applications.
- Collaborated daily with our product and development teams to establish product and design strategy during pre-sprint phases.
- Collaborated with UX partners daily to brainstorm new product and feature concepts using user-centered design methodologies.
- Translated UX indications and business objectives into brand-centered visual design mockups and prototypes.
- Established the design production process and oversight for multiple development teams in tandem.
- Worked with stellar companies like the NHL, Golf Channel, WWE, Disney, Tiger Woods Foundation, and USA Baseball.
Sole Proprietor | UX/UI and Product Designer
Gallery Creative, Inc.
- Provided brand development and UI/UX designs for a broad range of client types, including nonprofit startups, global media companies, and small entrepreneurial ventures.
- Conducted UX and visual design development for a new media team at Turner Broadcasting on mobile and wearable applications for the NBA.
- Designed the interfaces of multiple data analytics and call center management tools for the Nexidia company.
- Created the visual design of the Agora Member Management System by applying their brand to a visual design strategy for stakeholder proposals.
- Created a visual mood board and wireframe set for the new website and eCommerce experience of the video game controller company, Scuf Gaming.
Senior Visual Designer
Yahoo! Inc.
- Served Atlanta's Yahoo! team as a senior user experience designer with a focus on visual design.
- Built various web, mobile, and IPTV applications for large telecommunications providers (AT&T, DirectTV) with a team.
- Created the visual design of connected device applications like AT&T Flickr, AT&T Tournament Pickem, and Yahoo! Videos for AT&T—leading the full scope of the visual design from conception to production.
- Designed mobile applications for AT&T Yahoo! user portals and the NCAA March Madness experience.
- Spearheaded the UX development of web and mobile app products, creating multiple responsive web apps and native iOS, Android, and Windows Phone applications.
- Created the UX and visual design for a Yahoo! ad integration and commerce platform.
Senior Graphic Designer
Razorfish
- Functioned as a team's visual design lead to establish the visual style for complex eCommerce and interactive advertising campaigns.
- Developed a wide variety of static and animated design elements for clients such as Lowe's, Burt's Bees, ADT Security Systems, Coca-Cola, Carnival Cruise Lines, FedEx, and others.
- Consulted effectively with client teams to help facilitate a clearer understanding of business requirements and user needs and develop the client relationship.
- Collaborated with creative directors, copywriters, and other project members to produce project deliverables.
- Created multiple rich media ad campaigns for Carnival Cruise Lines, ADT, and Burt's Bees.
- Created the visual design for eCommerce sites for Lowes.com, Coca-Cola, Burt's Bees—producing design artifacts used for product pitching, design ideation, the creation of style guides, and production.
Education
Bachelor of Fine Arts Degree in Graphic Design
Georgia State University - Atlanta, GA, USA
Completed Credits in Illustration
Savannah College of Art and Design - Savannah, GA, USA
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Photoshop 2017, Illustrator 2017, Sketch 4, Animatics, InVision, Adobe After Effects, Apple Keynote, Zeplin, Sketch, Principle, Adobe Fireworks, Adobe Flash, Microsoft PowerPoint, Adobe Experience Design (XD), Subversion (SVN), Photoshop Design, After Effects 2017, OmniGraffle, InVision App, iMovie, Miro
Platforms
iOS, Android, Figma, Xbox, PlayStation
Industry Expertise
Sports
Other
UI Design, Prototyping, Mobile App Design, iOS App Design, Android App Design, Design Leadership, Mobile UI Design, Mobile UX Design, Tablet UI, Mobile Design, Dashboard Design, eCommerce Design, Design Principles, UX Prototyping, Visual Design, iOS UI Design, tvOS UI, Connected Device Design, Product Design, Typography, Presentation Design, Graphic Design, Android UI Design, Wireframing, Mockups, Interactive Advertising, UX Design, PowerPoint Design, Android Design Guidelines, Web Design, Branding, eCommerce UI, eCommerce UX, Pitch Decks, Web UX Design, User Experience (UX), Mobile UX, Web UI, High-fidelity Mockups, Dashboards, High-fidelity Prototypes, Interactive Prototypes, Digital Design, Web App Design, Responsive Web Design (RWD), Web App UX, Web App UI, Style Guides, UX Audits, User Flows, Layout Design, User Interface (UI), Responsive Web Apps, Images, Imagery, Rapid Prototyping, App Design, Tablet Design, MVP Design, UX Wireframes, SaaS Design, eCommerce, Web UI Design, Desktop App Design, Print Design, Vector Design, Vector Art, Data Visualization, B2B, Brand Design, Roku, SVG Animation, User Testing, Illustration, SaaS, Component Libraries, Construction, Customer Relationship Management (CRM), Motion Graphics, UI Animation, Animated GIFs, Motion Design, Videos, User Journeys, UX Research, Drones, Technical Diagrams, Diagrams, Design Workshops, User Research, Digital Art, Art Direction, Logo Design, UX Review, Design Systems, Whiteboarding, IPTV, Brainstorming, Design Collaboration, Video Streaming, TV Sports, Wearables, Sportswear Design, Animated Prototypes, Competitor Analysis & Profiling, Design Production, Nomenclature, Agile, TV App Design, Flash Animation, Line Art, Journey Mapping, Low-fidelity Prototypes, Interactive Maps, App UX, User Experience Design, User Experience Strategy, Web Usability
Experience
- Visual Design - 20 years
- Web Design - 17 years
- Product Design - 16 years
- Mobile UI Design - 12 years
- UX Design - 10 years
- UX Prototyping - 10 years
- Mobile UX Design - 10 years
- Mobile App Design - 10 years
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