With almost two decades of product design experience working with clients from within media, telecom, and online retail, Bill has designed a wide range of product types such as eCommerce sites and streaming media apps for mobile and connected devices. He's led the UX/UI efforts on his teams taking his products from conception to production. Bill has also worked extensively with remote product teams using both waterfall and agile methodologies.
Led the visual design and UX for a cross-functional agile team producing a nationally recognized loyalty program called Pro Xtra.
Increased Home Depot's app engagement rate by 30% from 2020-to 2021 by launching the Pro Xtra loyalty program. Increased attached sales among program users by 320% over non-loyalty users!
Facilitated UX collaboration with Product, Business, and Engineering partners throughout implementation. Constantly responding to stakeholder insights and requirements as well as measurable user feedback.
Conducted strategic design sprints, created rapid prototypes, conducted and reported feature-based user testing, created mockups and specs for three development teams, oversaw all design implementation.
Provided design leadership that helped increase online sign-up growth from 15%-72% in 2021.
Facilitated the growth of junior team members in my squads and those I consistently work with, providing skills-based insights, process insights, and work feedback.
Technologies: Figma, Sketch 4, InVision App, Zeplin, Animatics, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, iMovie, Miro, Principle, B2B, Web Design, eCommerce UI, eCommerce UX, User Testing, User Experience (UX), Web UX Design, Mobile UX, Web UI
Senior Product Designer
2014 - 2018
Straddled visual design and user experience as a hybrid designer, producing a wide range of design artifacts that established the design strategy and final visual assets for our applications.
Collaborated daily with our product and development teams to establish product and design strategy during pre-sprint phases.
Collaborated with UX partners daily to brainstorm new product and feature concepts using user-centered design methodologies.
Translated UX indications and business objectives into brand-centered visual design mockups and prototypes.
Established the design production process and oversight for multiple development teams in tandem.
Worked with stellar companies like the NHL, Golf Channel, WWE, Disney, Tiger Woods Foundation, and USA Baseball.
Technologies: Zeplin, InVision, Principle, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Sketch, Data Visualization, Dashboard Design, Mobile UI Design, Web Design, Sketch 4, Mobile Design, Connected Device Design, UI Design, eCommerce UX, Pitch Decks, User Experience (UX), Web UX Design, Mobile UX, Web UI
Sole Proprietor | UX/UI and Product Designer
2013 - 2014
Gallery Creative, Inc.
Provided brand development and UX/UI designs for a broad range of client types including non-profit startups, global media companies, and small entrepreneurial ventures.
Conducted UX and visual design development for a new media team at Turner Broadcasting on mobile and wearable applications for the NBA.
Designed the interfaces of multiple data analytics and call center management tools for the Nexidia company.
Created the visual design of the Agora Member Management System by applying their brand to a visual design strategy for stakeholder proposals.
Created a visual mood board and wireframe set for the new website and eCommerce experience of the video game controller company, Scuf Gaming.
Technologies: Adobe Flash, Adobe Fireworks, Adobe Illustrator, Adobe Photoshop, Data Visualization, Dashboard Design, B2B, Mobile UI Design, Web Design, Mobile Design, UI Design, eCommerce UX, User Experience (UX), Web UX Design, Mobile UX, Web UI
Senior Visual Designer
2008 - 2013
Served Atlanta's Yahoo! team as a senior user experience designer with a focus on visual design.
Built various web, mobile, and IPTV applications for large telecommunications providers (AT&T, DirectTV) with a team.
Created the visual design of connected device applications like AT&T Flickr, AT&T Tournament Pickem, and Yahoo! Videos for AT&T—leading the full scope of the visual design from conception to production.
Designed mobile applications for AT&T Yahoo! user portals and the NCAA March Madness experience.
Spearheaded the UX development of web and mobile app products, creating multiple responsive web apps and native iOS, Android, and Windows Phone applications.
Created the UX and visual design for a Yahoo! ad integration and commerce platform.
Technologies: Subversion (SVN), Apple Keynote, Adobe Experience Design (XD), Adobe Flash, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, OmniGraffle, Microsoft PowerPoint, Data Visualization, Dashboard Design, Mobile UI Design, Web Design, Mobile Design, Connected Device Design, UI Design, eCommerce UX, Pitch Decks, User Experience (UX), Web UX Design, Mobile UX, Web UI
Senior Graphic Designer
2005 - 2007
Functioned as a team's visual design lead to establish the visual style for complex eCommerce and interactive advertising campaigns.
Developed a wide variety of static and animated design elements for clients such as Lowe's, Burt's Bees, ADT Security Systems, Coca-Cola, Carnival Cruise Lines, FedEx, and others.
Consulted effectively with client teams to help facilitate a clearer understanding of business requirements and user needs and develop the client relationship.
Collaborated with creative directors, copywriters, and other project members to produce project deliverables.
Created multiple rich media ad campaigns for Carnival Cruise Lines, ADT, and Burt's Bees.
Created the visual design for eCommerce sites for Lowes.com, Coca-Cola, Burt's Bees—producing design artifacts used for product pitching, design ideation, the creation of style guides, and production.
Technologies: Apple Keynote, Adobe Flash, Adobe Fireworks, Adobe Illustrator, Adobe Photoshop, OmniGraffle, Microsoft PowerPoint, Web Design, Branding, eCommerce UI, Pitch Decks, Web UI