Brad is a passionate digital creative director and product designer with over eleven years of professional experience building brands and digital platforms. He's worked at some of the most highly awarded advertising agencies in the industry, including R/GA, AKQA, Razorfish, and Saatchi & Saatchi. His client list includes Nike, Acura, Toyota, Vizio, and countless others. He focuses on designing delightfully intuitive products and experiences.
Helped to establish the initial brand look and feel of Thesis: a fashion-focused startup that was dubbed the "Tesla" of high heels; utilizing new technologies, Thesis aims to design and manufacture beautiful high heels that are actually comfortable for women.
Defined a creative strategy to help the startup accomplish its goal of disrupting the high heel industry.
Reenvisioned Acura's digital business by creating and managing their high-fidelity digital experiences across the entire Acura account; with the creative team, we redesigned the digital brand system for Acura and launched their new platform.
Developed creative concepts for responsive websites and mobile apps/digital products.
Defined the overall user experience and design wireframes for digital platforms and mobile apps.
Created branded content for various social channels.
Designed rich, detailed user interfaces for responsive sites and mobile apps.
Created low-fidelity and high-fidelity prototypes for interactive site experiences and mobile apps.
Designed, managed, and directed multiple creative projects, both digital and traditional, while pushing the overall aesthetic of the Toyota brand.
Revamped the Toyota owner's digital platform by setting the overall visual aesthetic and then managing the design team to bring the experience to life; worked hand in hand with the user experience, technology, and production departments to ensure the success of the final product.
Acted as a key member of the creative team that conceptualized and launched the Camry Effect, a 360º campaign created to launch the 2012 Toyota Camry; while simultaneously leading this massive site overhaul,.
Created a multi-layered, choose your own adventure digital experience for the Camry Effect.
Led the creative direction and played a vital role in the execution and deliverables for two Super Bowl commercials, eight short documentaries, a Shazam-sponsored contest component, and social & digital display extensions.
Led the design on the Nike account (the US and global) where I applied my skill set across digital products and brand campaigns.
Tasked primarily in directing the design and motion to bring cutting-edge digital experiences to life to launch flagship products.
Developed and refined brands for the following clients: Nike Sportswear (global), SPARQ (Nike's training platform before the FuelBand launched), Nike Women, Nike Training, Nike Mobile, Autodesk, and McDonald's.