Brian Scherman, Designer in Los Angeles, United States
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Brian Scherman

Verified Expert  in Design

Sound Designer

Los Angeles, United States
Toptal Member Since
September 20, 2022

Brian is the founder of Iconic Sonic Design, creating original content for brands as well as producing educational videos on sonic design. As an executive music producer, Brian led the creation of sonic identities for notable clients such as Walmart, Lexus, and Traeger Grills. As a sonic design expert, he produced elegant systems of UI sounds for Comcast Xfinity, DirecTV, and American Express. Brian shares his knowledge internationally as an Apple-trained workshop presenter and facilitator.


Work Experience

Founder | Sound Designer

2021 - PRESENT
Iconic Sonic Design
  • Created and implemented sonic logos and sound design for clients such as Netflix.
  • Produced educational series on the power of sonic design for YouTube and Instagram to inform marketers and consumers.
  • Consulted for multiple startups, including sound in wellness brands, to design sonic technologies for focus, productivity, and health.
Technologies: Avid Pro Tools, Logic Pro

VP, Executive Music Producer

2012 - 2021
Man Made Music
  • Led the creation of iconic sonic identities for Walmart, Lexus, and Traeger Grills.
  • Produced elegant systems of user interface sounds for Comcast Xfinity, AT&T, DirecTV, Virgin Hyperloop, and American Express.
  • Presented on stage for large audiences, including C-level executives, on the role of sound in design and branding.
Technologies: Avid Pro Tools, Logic Pro

Event Coordinator

2011 - 2012
  • Mentored and developed a team of 30+ workshop presenters.
  • Designed an express workshop program to educate commuters and encourage engagement.
  • Organized in-store educational events for customers.
Technologies: Apple Keynote, Logic Pro
2005 - 2006

Master's Degree in Jazz Performance

New York University - New York, NY, USA

2001 - 2003

Bachelor's Degree in Jazz Performance

New England Conservatory of Music - Boston, MA, USA

1999 - 2001

Bachelor's Degree in Music Performance

University of Colorado - Boulder, CO, USA


Avid Pro Tools, Logic Pro, Apple Keynote




Music Production, Sound Design, Presentations, Facilitation, Workshop Facilitation, Mixing, Mastering, Sonic Design, Voice User Interfaces (VUI), Sound, UX Design, Brand Design, User Interface (UI)

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