Butool Abbas, Designer in Mumbai, Maharashtra, India
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Butool Abbas

Verified Expert  in Design

Bio

Butool is a UX designer and researcher with 15 years of experience doing research, UX design, and product strategy projects, including 4 years of consulting full-time remotely. In this period, she has designed over 20 products from the ground up in varying sectors like pharmaceutical, agritech, education, healthcare, recruitment, logistics, and more. Butool can understand open-ended problems easily and create impactful solutions.

Portfolio

Work Experience

UX/UI Designer

2023 - PRESENT
GraphiteRx
  • Built the UX and UI for Mark Cuban's Cost Plus Drugs marketplace platform from scratch.
  • Handled design improvements for the GraphiteRx marketplace platform.
  • Researched and audited the implemented platform via session recordings.
Technologies: Product Design, Wireframing, UX Design, UI Design, Design Production, B2B, UX Research, Business to Business (B2B), Healthcare, Design Systems, Web, Mockups, Rapid Prototyping, eCommerce, UX Prototyping, Material UI, Process Flows, Agile, UX Analysis, UX Wireflows, MVP Design, Dashboard Design, Enterprise Design, Web Design, Discovery, Collaborative Design

Freelance

2017 - PRESENT
Independent Consultant
  • Handled the UX of a B2B agritech commodity trading platform mobile app from scratch, including research and strategy, resulting in 30,000+ suppliers connected (https://bijak.in/).
  • Built a SaaS—India's largest B2B healthcare supply chain management platform. Strategized and designed the UX, system, and navigational models for Aknamed, leading to adoption by 1,000+ hospitals in the first six months (www.aknamed.in).
  • Designed an AI conversational interface for enterprise data, website design, and desktop and mobile applications from scratch.
  • Redesigned a B2B SaaS solution for a desktop pharmacy store management application.
  • Strategized and designed for a B2C cricket prediction fantasy Android and progressive web application.
  • Delivered the UX design for a learning management platform for competitive exam aspirants.
  • Redesigned a website for an in-home caregiver provider platform.
Technologies: Zeplin, InVision, Sketch, Web App UX, User Research, Information Architecture (IA), Journey Mapping, Software as a Service (SaaS), B2B, Prototyping, Qualitative Research, SaaS Design, UX Audits, UX Strategy, Design Reviews, UX Research, UI Design, Mobile Design, Design Workshops, Service Design, System Design, Artificial Intelligence (AI), Mockups, Visual Design, Material UI, Process Flows, Agile, Mobile App Design, UX Wireflows, MVP Design, Dashboard Design, Enterprise Design, Web Design

Lead Designer

2021 - 2023
Anjuna Security
  • Designed the demo center for the Anjuna Security software.
  • Implemented usability improvements in the existing Anjuna software.
  • Handled user interviews for the product's continuous improvement.
Technologies: Product Design, UX Design, UI Design, UX Audits, UI Audits, User Testing, User Journeys, User Surveys, Storyboarding, Enterprise SaaS, UXPin, Enterprise, SaaS, Web Security, Usability, Visual Design, UX Wireflows, Design Systems

Lead Product Designer

2021 - 2023
Anjuna Security
  • Worked on revamping the Anjuna Demo Console. Rebuilt it to enrich the user experience.
  • Set up design systems and evaluated usability issues via user interviews.
  • Conducted user research to understand the pain points of stakeholders.
Technologies: Product Design, UX Design, UI Design, UX Audits, UI Audits, User Testing, User Journeys, User Surveys, Storyboarding, Enterprise SaaS, UXPin, Enterprise, SaaS, Web Security, Web, Rapid Prototyping

Product Designer

2021 - 2021
Colony Labs, Inc.
  • Helped improve the existing usability of the ScribeHow platform via actionable interventions.
  • Built the editing tool for images from scratch for the ScribeHow platform.
  • Conducted user interviews with customers to dive into their usability issues.
Technologies: Product Design, Figma, Web App Design, SaaS, SaaS Design, B2B, Business to Business (B2B), User Experience (UX), User Interface (UI), User Research, Audits, Web, Usability, Process Flows, Knowledge Management, Enterprise Design

Design Head

2015 - 2017
Aasaanjobs.com
  • Led and mentored the in-house design team for creating the UX experience and UI for all Aasaanjobs digital products (10-12) from beta level to stabilized state using lean methodology.
  • Oversaw setting up UX process, usability testing, platform consistency across apps and web platforms in terms of flow, interactions, content, and navigation.
  • Managed and hired designers to set up the team from scratch.
Technologies: Zeplin, InVision, Adobe Photoshop, Sketch, User Research, Information Architecture (IA), Journey Mapping, Software as a Service (SaaS), B2B, Qualitative Research, UX Research, Mobile Design, Visual Design, Mobile UX, Enterprise Design, Design Leadership

Consultant

2014 - 2015
Quantum Consumer Solutions
  • Supervised fieldwork using various research methodologies like Playlabs, in-home and in-depth interviews, and peer group session.
  • Headed in-depth qualitative research for understanding digital entertainment consumption across age groups in India.
Technologies: Adobe Photoshop, Microsoft PowerPoint, User Research, Qualitative Research, UX Research, Mobile UX

Co-founder and CEO

2009 - 2014
Thinking Threads Design
  • Built a fledgling organization from scratch to a team of 15 people.
  • Did qualitative research for finding possibilities of innovation in laundry packaging for a multinational company.
  • Headed a needs assessment study and rebranding of a leather footwear brand.
  • Worked on design and art direction for annual reports for a prestigious engineering institute for five consecutive years.
  • Developed communication collaterals for international conferences.
  • Developed a contextual wayfinding system for Kanpur Zoo using participatory design with school kids.
Technologies: Adobe Illustrator, Adobe Photoshop, CorelDRAW, Journey Mapping, UX Research, Workshops, eCommerce

Education

2007 - 2009

Master's Degree in Design

Indian Institute of Technology ( IIT Kanpur) - Kanpur, India

2002 - 2007

Bachelor's Degree in Architecture

Maharaja Sayajirao University - Baroda, India

Skills

Tools

InVision, Sketch, Zeplin, CorelDRAW, Adobe Photoshop, Adobe Illustrator, Microsoft PowerPoint, Miro, UXPin

Platforms

Figma, Web

Industry Expertise

Health & Wellness, Creative Tech, Entertainment & Leisure, Retail & Wholesale, Architecture, Healthcare

Other

User Experience (UX), User Interface (UI), User Flows, SaaS Design, Usability Testing, Web App UX, WebApp, SaaS, Enterprise SaaS, Web UX, Information Design, User Research, Information Architecture (IA), Journey Mapping, Software as a Service (SaaS), B2B, Prototyping, UX Flows, Wireframing, Qualitative Research, UX Design, UI Design, Web UX Design, Product Design, Customer Journeys, Business to Business (B2B), Web App Design, UI Audits, UX Audits, User Journeys, UX Research, User Interviews, Strategy, Interviews, Testing, Dashboard Design, Enterprise, Leadership, Design Reviews, MVP Design, Usability Heuristics, Audits, Design Workshops, Workshops, Mockups, Rapid Prototyping, UX Wireframes, Usability, Agile, Mobile App Design, Mobile UX, UX Analysis, User Journey Maps, UX Wireflows, Enterprise Design, User-centered Design (UCD), Creative Strategy, Design Leadership, Redesign, Design Strategy, Data Visualization, UX Strategy, Product Vision, Competitive Analysis, Mobile Design, Component Libraries, Dashboards, Design Systems, Service Design, System Design, eCommerce, User Personas, Visual Design, Flow/Process Builder, Process Flows, Knowledge Management, Web Design, Discovery, Product Discovery, Collaborative Design, Recruitment, HR Tools, Gamification, Iterative Design, Data Analytics, Flowcharts, Home Entertainment, Singing, App UX, Usability Analysis, Learning & Development, App UI, Product Requirements Documentation (PRD), Product Strategy, Navigation Models, Pharmacy, Invoice Management, Artificial Intelligence (AI), Enterprise Software, Sales, Software, Web UI, Agriculture, Agrotech, User Testing, User Surveys, Storyboarding, Web Security, Design Production, Databases, UX Prototyping, Material UI

Experience

  • User Interviews - 10 years
  • Web UX Design - 10 years
  • UX Design - 10 years
  • UX Research - 10 years
  • Product Design - 8 years
  • SaaS Design - 7 years
  • Business to Business (B2B) - 7 years
  • Healthcare - 1 year
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