Can Yelok
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since August 27, 2018
In the last six years, Can has worked with 11 companies and clocked 12,000+ hours. He led design teams in three projects, conducted 200+ stakeholder interviews across six UX research projects, and hit time and budget goals every single time. As an expert invited to work with internal teams to solve problems, Can not only addressed the most critical issues on a product and industry level, but he also crafted sustainable solutions for potential future challenges based on his experiences.
Experience
- Art Direction - 10 years
- Data Visualization - 9 years
- App Design - 9 years
- UI Design - 9 years
- UX Design - 9 years
- eCommerce - 9 years
- Product Design - 7 years
- Interaction Design (IxD) - 5 years
Portfolio
GSK Turuncu Hat Web Platform
Work Experience
Lead UX/UI Designer
Logo Software Inc.
- Redesigned the Logo Isbasi web app, one of the most used finance/ERP cloud services for micro/small businesses in Turkey, boosting over 45,000 daily users.
- Led the design team, collaborated with internal stakeholders, and managed sprints to hit every milestone over six months.
- Replaced outdated, non-user-friendly structures with cohesive, easy-to-use designs, resulting in user task completion rates approaching 100%.
- Increased time spent on the dashboard by transforming the classic dashboard into an operational hub with a new assistant for daily tasks and improved data visualization.
- Made an extensive analysis of existing products, internal and external constraints, competitors, and feature-by-feature comparisons with stakeholder feedback and industry-leading features.
- Worked with the cross-functional team to ensure the new designs are complete improvements over the current product, maintain the workflow of current users of any persona/scale, and are approved by developers.
Design Lead
VitrA
- Led the design team to redesign the VitrA website, a leading international bathroom and tile brand.
- Enabled the team to complete the discovery, definition, and execution of project phases. I ensured communication and crisis management between the teams.
- Designed the overall tone, presence, and content. Along with the content structure and new flows for different personas.
Senior Product Designer
MegaMerchant
- Designed a fulfillment management service for merchants with advanced onboarding and assistant features.
- Created wireframes, interactive prototypes, and high-fidelity mockups to effectively communicate design ideas and gather feedback from stakeholders and users.
- Designed completely friction-free interfaces that simplify complex actions.
- Worked closely with third-party developers to combine and adapt all the necessary features for the MVP.
Senior Product Designer
Acceleration Point
- Redesigned one of the industry-leading social monitoring and CRM tools used by top pharma companies.
- Processed big data, worked extensively on data prioritization and visualization, and designed screens to cater to content that varied according to the platform's modules, ranging from media sentiment analysis to clinical research data.
- Adhered to accessibility and design standards and designed the platform as a base template that could be easily branded with customizable UI. All are documented with a solid design system and guidelines.
Lead UX Designer
n11
- Redesigned the Sellers' Office of N11 - one of Turkey's top marketplaces. The new designs were successfully rolled out to 80.000 active users.
- Performed extensive UX research and analysis; spent three months on discovery and definition. Interviewed more than 50 users.
- Followed by exceptional design execution, led to massive overall improvement, new levels of seamless onboarding, and increased success rates on complex actions.
Senior UI/UX Designer
Savvy Reading
- Designed an edtech web app used by parents, K–12 students, teachers, and internal staff.
- Created UI designs that worked for adults and kids, using UI elements with kids and accessibility in mind.
- Designed an advanced match-making system for staff to match students with available classes and teachers, resulting in an easier and faster matching process and better performance on the management side.
Product Designer
SPOT Business Systems
- Redesigned a B2B dry-cleaning product's main desktop app into a web app and in-store and mobile apps for internal staff and end-users.
- Designed a complete ecosystem: managing the daily operations, CRM, and delivery - all as extensive as a product by itself.
- Designed a UI that can work seamlessly between pointer and touch-based inputs.
Lead UX/UI Designer
GlaxoSmithKline
- Designed GSK's new B2B eCommerce portal in Turkey.
- Developed a never-before-seen user flow where pharmacies can bulk order GSK products with a few clicks from their chosen wholesaler, freeing pharmacies from outdated inventory management desktop apps and websites forced by wholesalers.
- Boosted GSK's sales and retention. It was a huge success. They invited me to present it as a case study at the global event.
Education
Bachelor's Degree in Graphic Design
Yeditepe University - İstanbul, Turkey
Skills
Tools
ProtoPie, InVision App, Slack, Trello, Adobe CC, InVision, InVision Studio, Moqups, Principle, Asana, Adobe Photoshop, Adobe Illustrator, Zeplin, Adobe Experience Design (XD), Miro
Languages
CSS, HTML, HTML5, CSS3
Platforms
Figma, iOS, Mobile, Web, Android, Desktop, Windows, MacOS, Telerik
Industry Expertise
Healthcare, Marketing, Exercise & Fitness, Health & Wellness, Music
Other
SaaS, Booking UX, B2B2C, eCommerce UI, Design Systems, UI Design, Iconography, Product Design, User Research, User Experience (UX), User Interface (UI), User Flows, Task Flows, Use Cases, Prototyping, Responsive Web Apps, Responsive Web Design (RWD), Visual Design, App Design, Mobile UI, Mobile App UI, Mobile App Design, Tablet UI, Tablet UX, Data Visualization, Dashboard Design, iOS App Design, Android App Design, User Personas, Web Design, Wireframing, Landing Page Design, Art Direction, Style Guides, User Journey Maps, UX Design, Web UX, Websites, Web App UI, Web App Design, Web App UX, Mobile Design, Web UI, App UX, B2B, User Journeys, Dashboards, B2C, SaaS Design, Fintech, eCommerce, Business to Business to Consumer (B2B2C), MVP Design, UX Wireframes, UX Flows, Analytical Dashboards, Reporting, Social, Software as a Service (SaaS), Edtech Design, UI Prototyping, Enterprise, Journey Mapping, Rapid Prototyping, Layout, Customer Experience Management, Customer Relationship Management (CRM), Admin Panels, Responsive Design, Enterprise SaaS, User Stories, Customer Experience, Design Thinking, Design Thinking Facilitation, System Design, UI Components, Web Components, Mobile Apps, User Testing, Internet of Things (IoT), Competitor Analysis & Profiling, Usability Testing, Mobile Game Design, Icon Design, Mobile UX, Visual Identity, Branding, Pitch Presentations, Stakeholder Interviews, Product Branding, Corporate Identity, Logo Design, Interactive Prototypes, Crypto, Cross-platform, Women, Gamification, Gaming, K-12 Education, Cryptocurrency Wallets, Design Leadership, Component Libraries, Animated Prototypes, Time Tracking, User-centered Design (UCD), Mobile Games, Digital Branding, Accessibility, Multinational Banking, Blog Design, On-board Diagnostics II (OBD-II), Connected Cars, Graphic Design, Reservation Flow, eCommerce UX, eCommerce Web Design, Marketplaces, Interaction Design (IxD), jQuery, Digital Illustration, Mobile Game UX, Mobile Game UI, Front-end, User Onboarding, Finance, Analytics, User Experience Design, Minimum Viable Product (MVP), Web Platforms, Web UX Design, Web UI Design, Mobile UX Design, Mobile UI Design, Pharmacy, Enterprise Resource Planning (ERP), Adobe Creative Cloud, Notion
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