Catherine Whitehead
Verified Expert in Design
Designer
Cape Town, Western Cape, South Africa
Toptal member since March 14, 2022
Catherine has nearly six years of experience as a product manager and designer in industries ranging from fintech to edtech. She believes in the importance of user-centered design in product development. With foundational knowledge in graphic design, Catherine has spent a lot of time supporting new startups with brand development, in addition to her primary expertise in designing digital products and helping them with product management.
Portfolio
Work Experience
Freelance UX/UI and Graphic Designer
Amplo
- Designed their new dashboard interfaces that help companies and service technicians monitor, predict, and repair issues with their machines.
- Designed their brand guide and master slide deck.
- Conducted user testing and customer interviews to detect opportunities and pain points. I then iterated these solutions on the designs.
Co-founder and COO
MathforMoney
- Designed the entire app flow, branding, final website, and app UX/UI.
- Grew the product from scratch to 4000+ customers, with over 200,000 questions answered.
- Raised funding and managed the build and maintenance of the app.
- Conducted user testing, which resulted in numerous app iterations, including designing in-app purchases and gamification, like badges and a leaderboard.
Product and Growth Manager
We Are Monsters
- Designed app-based insurance solutions for leading South African banks.
- Managed the growth team for an innovative home loan solution.
- Designed multiple pitch decks and marketing collateral as part of my role in growth management.
- Designed an app-based income stoppage insurance solution for a leading South African bank.
- Designed a home insurance app that connects to smart devices to reduce monthly premiums.
Product Owner
Byte Orbit
- Took a project from an idea to a fully-fledged product, managing a team of five.
- Conducted in-depth customer testing and market research while discovering our product-market fit.
- Completed user stories, web flows, wireframes, and website/mobile UI.
Education
Bachelor's Degree in Ideation
Inscape Education Group - Cape Town
Certifications
Certificate Program in UX/UI Mobile Design
Friends of Design
Skills
Tools
Figma, Adobe Illustrator, Adobe Experience Design (XD), Miro, InVision, Toggl, SendGrid, Google Slides, Microsoft PowerPoint, Adobe Lightroom, Adobe InDesign, Sketch, Adobe CC, Wrike, Hotjar, Google Analytics, Adobe Photoshop
Platforms
iOS, Android, Mobile, Google Ads, WordPress, Safari
Languages
HTML5, CSS3
Other
UX Design, UI Design, Web UX, App UX, Wireframing, Prototyping, Web Design, Brand Design, Logo Design, Visual Design, Rapid Interactive Prototyping, Demo Designs, Mobile Apps, Web App UX, User Flows, Web App UI, Product Design, Web App Design, User Journeys, Websites, Website Redesign, Web Page Mockups, Presentation Design, Pitch Decks, User Interface (UI), SaaS, SaaS Design, User Experience (UX), Color Palettes, Typography, Mobile App Design, Blockchain & Cryptocurrency, Cryptocurrency Exchanges, User Journey Maps, Mobile First, Responsive Web Design (RWD), Mobile UX Design, Mobile UI Design, B2B, B2C, Dashboards, Information Architecture (IA), UX Prototyping, Style Guides, Mockups, UI Prototyping, Holistic UX Design, Digital Project Management, Collateral Design, Stationery Design, Stationery Packages, Brand Books, Leadership, Landing Pages, Decentralized Finance (DeFi), Cryptocurrency, Design Consultation, Color Theory, Design Thinking, Graphic Design, Project Management, Drip Email, Branding, Badges, UX Research, UX Strategy, Startups, Tone of Voice, Illustration, Blockchain Platforms, Machine Learning, CRM Design, Design Workshops, User Workshops, eCommerce, Web 3.0, Workshops, BTC Wallet, Metabase, App UI, Web UI, Software Design, App Design, Web Development, Gamification, Children's Illustration, Educational Games, Web Dashboards, Public Health, Employee Experience, Digital Health, Healthcare IT, Trade Finance, Dashboard Design, Eyewear, Eye Care, Online Store Design, Outdoors & Nature, Customer Insights, eCommerce UX, eCommerce UI
Experience
- Graphic Design - 7 years
- Adobe CC - 7 years
- Web Design - 6 years
- UX Design - 6 years
- UI Design - 6 years
- Branding - 4 years
- App UX - 4 years
- Blockchain & Cryptocurrency - 3 years
Tools
- Adobe CC
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