Verified Expert in Design
Catherine has nearly six years of experience as a product manager and designer in industries ranging from fintech to edtech. She believes in the importance of user-centered design in product development. With foundational knowledge in graphic design, Catherine has spent a lot of time supporting new startups with brand development, in addition to her primary expertise in designing digital products and helping them with product management.
Freelance UX/UI and Graphic Designer
- Designed their new dashboard interfaces that help companies and service technicians monitor, predict, and repair issues with their machines.
- Designed their brand guide and master slide deck.
- Conducted user testing and customer interviews to detect opportunities and pain points. I then iterated these solutions on the designs.
Co-founder and COO
- Designed the entire app flow, branding, final website, and app UX/UI.
- Grew the product from scratch to 4000+ customers, with over 200,000 questions answered.
- Raised funding and managed the build and maintenance of the app.
- Conducted user testing, which resulted in numerous app iterations, including designing in-app purchases and gamification, like badges and a leaderboard.
Product and Growth Manager
We Are Monsters
- Designed app-based insurance solutions for leading South African banks.
- Managed the growth team for an innovative home loan solution.
- Designed multiple pitch decks and marketing collateral as part of my role in growth management.
- Designed an app-based income stoppage insurance solution for a leading South African bank.
- Designed a home insurance app that connects to smart devices to reduce monthly premiums.
- Took a project from an idea to a fully-fledged product, managing a team of five.
- Conducted in-depth customer testing and market research while discovering our product-market fit.
- Completed user stories, web flows, wireframes, and website/mobile UI.
Bachelor's Degree in Ideation
Inscape Education Group - Cape Town
Certificate Program in UX/UI Mobile Design
Friends of Design
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