Ced Funches

Designer in San Diego, CA, United States

Member since March 27, 2019

Ced is a performance-driven creative marketing executive with deep experience in media, entertainment, and technology. He has a proven track record of successfully building, managing, and optimizing products and brands. Ced focuses on innovation, strategy, and data-driven insights across both traditional and digital-focused marketing to deliver results and business growth for Vox, The Verge, and Eater, to name a few.

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Portfolio

Digital Design

Smith.ai Inc.
- Design
- UI Design
- Ads
- Brand Identity
- Facebook
Vox.com
- Brand Identity
- Environment Design
- Creative Direction
- Design
- Website Redesigns
- Tech Conferences
- Branding
- UI Branding
- User Experience (UX)
- Management
- Teams
- Media Platforms
- Advertising Design
- Wireframing
- Meetings
- Product Management
- Strategic Design
- Event Branding
- UI Patterns
- Newsletter Design
- UI Templates
- Design Guidelines
The Verge Brand Refresh
- Creative Direction
- Brand Identity
- Design Systems
- Art Direction
- Brand Development
- Logo Design
- Design
- User Research
- Consumer Branding
- Media
- Media Platforms
- Social Media Apps
- Intro Videos
- Planning
- Systems Design
- Collateral Design
- Marketing
- UX Strategy
- Rebranding
- Messaging
- Mobile UX Design
- User Interface (UI)
- User Experience (UX)
- Surveys
Recode 100
- Product Design
- User Experience (UX)
- Creative Direction
- Technology
- Media
- News
- Design Direction
- Design
- Branding
- UX Branding
- User Interface (UI)
- Experience Strategy
- Content Strategy
- Project Management
- Color Theory
- Art Direction
- Newsletter Design
- HTML Templates
- Swag
- Teamwork
- Meetings
- Freelance
- Hiring
- Reviews
- Graphics
- Events
- Advertising Campaigns
TEG
- Apps
- Product Design
- Travel Design
- Interface Design
- Dynamic Websites
- User Personas
- Logo Design
- Design Systems
- Color Theory
- Creative Strategy
- App Design
- Mobile App Development
- Website Testing
- QA Testing
- User Testing
- User Flows
- Storyboarding
- Management
- Client Management
- Product Management
- Basecamp
- InVision
- Heatmaps
- Research
- Customer Journeys
- Design
Schooold for Credit Unions
- Product Design
- UX Flows
- User Testing

Employment

VP of Creative, Brand Partnerships
2018 - 2019
Jamiak, LLC
- Oversaw strategy, performance marketing, consumer research, media planning, and creative development across programmatic mobile and desktop offerings.
- Created processes for digital teams, copywriters and support staff.
- Managed website redesigns and BI tracking to increase the volume of registered leads and improve the overall customer experience.
- Ran point on priority brand/consumer partnerships.
- Recruited and managed a global team of marketers focused on maximizing awareness and driving revenue for the company.
- Led the design strategy for Klaviyo as we worked to create consistently qualified leads for repeat business.
Technologies: Facebook, Adobe Creative Suite, Google Analytics
Executive Design Director
2015 - 2017
Vox Media
- Provided executive leadership to the revenue and marketing design and brand identity teams.
- Used a creative mix of branding and storytelling to spread Vox Media's narrative across a broad mix of media including emails, creative strategy, environments, brand, and advertising touchpoints.
- Successfully led the branding redesign, strategy, and execution of key brands: SB Nation and the Verge.
- Created and tracked email campaigns and implemented changes based on data to spur growth.
- Oversaw the strategy, performance marketing, consumer research, media planning and creative development across mobile and desktop offerings.
Technologies: Basecamp, Adobe Creative Suite, InVision
Co-founder | Chief Technical Officer
2011 - 2013
Pixlwise
- Provided a comprehensive vision for the Pixlwise brand and the first wave of digital products.
- Ensured a consistent look and feel across all channels with the creative ability to transform fresh ideas into real products.
- Oversaw the strategy, performance marketing, consumer research, media planning and creative development across mobile and desktop offerings.
- Developed the marketing strategy and managed the implementation to create brand awareness, drive distribution and maximize ad network revenue.
- Led performance marketing campaigns to monetize and expand customer base.
Technologies: Ruby on Rails (RoR), Java, GitHub
Director of Web Marketing
2010 - 2012
University of San Diego
- Served as the director of web marketing for university relations.
- Oversaw all web and branded visual design within the university's on-campus schools.
- Oversaw the brand and marketing materials including the website, email newsletters, marketing ads, and more.
- Worked in an elite university environment in close collaboration with deans, provosts, VPs, and marketing professionals.
- Negotiated contracts with suppliers to ensure competitive pricing and quality control.
Technologies: Technology
Director of Creative Marketing
2006 - 2010
Destineer Studios
- Led creative marketing for a first and third-party video game publisher.
- Worked directly with Nintendo®, Microsoft, Sony PS4, and Xbox One.
Technologies: Adobe
Art Director | Graphic Designer
2000 - 2006
Minnesota Timberwolves and Minnesota Lynx
- Developed and managed the Minnesota Timberwolves and Minnesota Lynx brands.
- Created dozens of logos, banners, billboards, signage, season tickets, corporate sponsorship presentations, inside ticket sales, and collateral material.
Technologies: Adobe Illustrator, Adobe Photoshop

Education

Bachelor of Applied Science Degree in Graphic Design
1997 - 1999
The Arts Institute - Minneapolis, MN, USA

Experience

Adobe Creative Suite12 years
Brand Development12 years
Design Direction10 years
Creative Strategy10 years
Style Guides9 years
Responsive Web Design (RWD)8 years
Design Systems6 years
Webflow3 years

Tools

Adobe Creative Suite

Location

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Designer in San Diego, CA, United States

Portfolio

Employment

VP of Creative, Brand Partnerships

Executive Design Director

Co-founder | Chief Technical Officer

Director of Web Marketing

Director of Creative Marketing

Art Director | Graphic Designer

Education

Experience

Tools

Location