Ced Funches

Designer

San Diego, CA, United States

Member since March 27, 2019

Ced is a performance-driven creative marketing executive with deep experience in media, entertainment, and technology. He has a proven track record of successfully building, managing, and optimizing products and brands. Ced focuses on innovation, strategy, and data-driven insights across both traditional and digital-focused marketing to deliver results and business growth for Vox, The Verge, and Eater, to name a few.

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Portfolio

Digital Design

The Verge Brand Refresh
- Creative Direction
- Brand Identity
- Design Systems
- Art Direction
- Brand Development
- Logo Design
- Design
- User Research
- Consumer Branding
- Media
- Media Platforms
- Social Media Apps
- Intro Videos
- Planning
- Systems Design
- Collateral Design
- Marketing
- UX Strategy
- Rebranding
- Messaging
- Mobile UX Design
- User Interface (UI)
- User Experience (UX)
- Surveys
Recode 100
- Product Design
- User Experience (UX)
- Creative Direction
- Technology
- Media
- News
- Design Direction
- Design
- Branding
- UX Branding
- User Interface (UI)
- Experience Strategy
- Content Strategy
- Project Management
- Color Theory
- Art Direction
- Newsletter Design
- HTML Templates
- Swag
- Teamwork
- Meetings
- Freelance Design
- Hiring
- Reviews
- Graphics
- Events
- Advertising Campaigns
Vox.com
- Brand Identity
- Environment Design
- Creative Direction
- Design
- Website Redesigns
- Tech Conferences
- Branding
- UI Branding
- User Experience (UX)
- Management
- Teams
- Media Platforms
- Advertising Design
- Wireframes
- Meetings
- Product Management
- Strategic Design
- Event Branding
- UI Patterns
- Newsletter Design
- UI Templates
- Design Guidelines
TEG
- Apps
- Product Design
- Travel Design
- Interface Design
- Dynamic Websites
- User Personas
- Logo Design
- Design Systems
- Color Theory
- Creative Strategy
- App Design
- Mobile App Development
- Website Testing
- QA Testing
- User Testing
- User Flows
- Storyboarding
- Management
- Client Management
- Product Management
- Basecamp
- InVision
- Heatmaps
- Research
- Customer Journeys
- Design
Pagevamp
- Product Design
- Communication Design
- Branding
- Identity Design
- Website Redesigns
Schooold for Credit Unions
- Product Design
- UX Flows
- User Testing

Employment

VP of Creative, Brand Partnerships
2018 - 2019
Jamiak, LLC
- Oversaw strategy, performance marketing, consumer research, media planning, and creative development across programmatic mobile and desktop offerings.
- Created processes for digital teams, copywriters and support staff.
- Managed website redesigns and BI tracking to increase the volume of registered leads and improve the overall customer experience.
- Ran point on priority brand/consumer partnerships.
- Recruited and managed a global team of marketers focused on maximizing awareness and driving revenue for the company.
- Led the design strategy for Klaviyo as we worked to create consistently qualified leads for repeat business.
Technologies: Google Analytics, Adobe Creative Suite, Facebook
Executive Design Director
2015 - 2017
Vox Media
- Provided executive leadership to the revenue and marketing design and brand identity teams.
- Used a creative mix of branding and storytelling to spread Vox Media's narrative across a broad mix of media including emails, creative strategy, environments, brand, and advertising touchpoints.
- Successfully led the branding redesign, strategy, and execution of key brands: SB Nation and the Verge.
- Created and tracked email campaigns and implemented changes based on data to spur growth.
- Oversaw the strategy, performance marketing, consumer research, media planning and creative development across mobile and desktop offerings.
Technologies: InVision, Adobe Creative Suite, Basecamp
Co-founder | Chief Technical Officer
2011 - 2013
Pixlwise
- Provided a comprehensive vision for the Pixlwise brand and the first wave of digital products.
- Ensured a consistent look and feel across all channels with the creative ability to transform fresh ideas into real products.
- Oversaw the strategy, performance marketing, consumer research, media planning and creative development across mobile and desktop offerings.
- Developed the marketing strategy and managed the implementation to create brand awareness, drive distribution and maximize ad network revenue.
- Led performance marketing campaigns to monetize and expand customer base.
Technologies: GitHub, Java, Rails
Director of Web Marketing
2010 - 2012
University of San Diego
- Served as the director of web marketing for university relations.
- Oversaw all web and branded visual design within the university's on-campus schools.
- Oversaw the brand and marketing materials including the website, email newsletters, marketing ads, and more.
- Worked in an elite university environment in close collaboration with deans, provosts, VPs, and marketing professionals.
- Negotiated contracts with suppliers to ensure competitive pricing and quality control.
Technologies: Various Technologies (As Needed)
Director of Creative Marketing
2006 - 2010
Destineer Studios
- Led creative marketing for a first and third-party video game publisher.
- Worked directly with Nintendo®, Microsoft, Sony PS4, and Xbox One.
Technologies: Adobe Products
Art Director | Graphic Designer
2000 - 2006
Minnesota Timberwolves and Minnesota Lynx
- Developed and managed the Minnesota Timberwolves and Minnesota Lynx brands.
- Created dozens of logos, banners, billboards, signage, season tickets, corporate sponsorship presentations, inside ticket sales, and collateral material.
Technologies: Adobe Photoshop, Adobe Illustrator

Education

Bachelor of Applied Science degree in Graphic Design
1997 - 1999
The Arts Institute - Minneapolis, MN, USA

Experience

Adobe Creative Suite12 years
Creative Strategy10 years
Programmatic6 years

Tools

Location

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