Charlie Bitton
Verified Expert in Design
Designer
Miami, FL, United States
Toptal member since February 15, 2018
Charlie is a design leader and creative strategist known for building products that redefine categories. With experience across hospitality, fashion, fintech, and consumer apps, he’s led global design teams at Salesforce and IBM. Charlie blends enterprise rigor with startup agility to turn complex challenges into products people love and businesses trust.
Portfolio
Vrsus
IBM Watson
Salesforce
Work Experience
Head of Product Design
Cedar.Money
- Partnered with founders to shape the product vision and lead the end-to-end design of Cedar’s AI-first cross-border payments platform, driving zero-to-one product launch.
- Developed and implemented a modular design system, accelerating design-to-engineering handoff by 40%.
- Executed a Figma-to-code pipeline that cut UI development cycles by 30%.
Director of Product Design
Codex Health
- Hired first to take the company from zero to one hundred. Developed two products simultaneously for launch: the mobile app for patient care that had to be more consumer-oriented, and the clinical dashboard for managing.
- Scaled the team with a heavy emphasis on research being a primary driver of design decisions.
- Grew the product offerings into other areas of the medical space, such as population healthcare.
Product Designer
Toptal
- Worked with a range of startups and enterprise clients to bring MVPs to life.
- Focused on mobile and web apps from ideation to production.
- Provided branding and other design collateral for a scrappy startup.
Global Head of Design
IBM
- Led a team of designers and developers on various initiatives focused on Watson technology.
- Created solutions ranging from retail apps and chatbots to enterprise cloud products.
- Designed a holiday gift-giving app from Watson: the app was featured in IBM's annual report.
- Led product initiatives that resulted in millions of dollars for IBM Watson services.
- Collaborated with other organizations to develop solutions such as IBM.com itself.
Senior Product Designer
Salesforce
- Facilitated, as a team member of the Community Cloud, the redesign of Salesforce to what is now known as Lightning for both mobile and web.
- Led the Files product that has much of Dropbox's core features but has added context within a CRM and greater control of sharing rules and richer in data points and connectors for the enterprise space.
- Launched new product initiative, Fashionforce, that's specifically tailored to the fashion/retail enterprise clients.
Product Designer
Freelance
- Worked with startups at various stages of development to bring each unique vision to life. Be it web, mobile or corporate branding, my approach is to collaborate with my clients to find the best fit for a given project.
Skills
Tools
Sketch, Photoshop CC, Photoshop 2017, Apple Keynote, Craft Manager, Slack, InVision, Sketch 4, Lightning Design System, Trello, Adobe Photoshop, IBM Watson, Adobe After Effects, Adobe Illustrator, Adobe InDesign, Photoshop 7, Asana
Platforms
iOS, MacOS, Figma, Salesforce, IBM Mobile First, iOS 11
Industry Expertise
Fashion, Retail & Wholesale, Marketing, Consumer Products
Other
Design Thinking, Ideation, Mobile UX Design, Mobile UI Design, UI Design, Web Design, iOS UI Design, UX Branding, UI Branding, Startups, Enterprise SaaS, B2B, B2C, Web App UX, Branding, Product Design, Virtual Assistance, UX Design, Communication, Management, Salesforce Lightning, Electronic Health Records (EHR), Interaction Design (IxD), Customer Relationship Management (CRM), Enterprise Software, Web UI, User Interface (UI), User Research, User Validation, Artificial Intelligence (AI), Wireframing, Production, Agile UX, Machine Learning, Law, Case, Digital File Management, Responsive Web Design (RWD), Responsive, Responsive UI, Cognitive Computing, Sentiment Analysis, iPad, iPhone, User Experience (UX), Illustration, Product Management, Production Management, Creative Direction, eCommerce, Community, Social, 360-degree Media, 3D, 360° Video, Salesforce Community, SaaS, Enterprise, App UI, Customer Research, IBM Watson Analytics, Mobile First, Data Visualization, Augmented Reality (AR), Mixed Reality (MR), Product Demonstrations, Home Electronics, Smart Devices, Smart Homes, Engineering Management, Audio Production, Chatbots, Natural Language Processing (NLP), User Interviews, Interface Design, Interviews, Apps, Prototyping, Generative Pre-trained Transformers (GPT), Design Systems, ChatGPT, DALL-E, Midjourney, Recraft
Experience
- Product Design - 20 years
- Management - 10 years
- Mobile UI Design - 10 years
- Figma - 3 years
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