Charlie Williams, Designer in Fareham, United Kingdom
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Charlie Williams

Verified Expert  in Design


Fareham, United Kingdom
Toptal Member Since
June 7, 2019

With over 20 years within the design industry, Charlie is a product designer with a wealth of experience producing exceptional user experience flows that adhere to user-centered processes. These UX flows are visualized with outstanding user interfaces which help startups to multi-nationals realize their goals. Utilizing design with code, Charlie can help create a useable design system to help businesses manage a cohesive brand.


Work Experience

Educational UX Lead Manager

2019 - 2023
IRIS Software
  • Collaborated with multiple product teams at a senior level, ensuring design consistency and best UX practices across the group. Interacted with product owners, directors, and C-level executives across the business and in external resources.
  • Provided product design and UX consultation, ran workshops, and led the design team to produce high-fidelity prototypes to evaluate all business assumptions for these areas before being handed to the development teams.
  • Built a unified business design system, ensuring it was adopted within the business to guarantee consistency throughout the group. This unified design language has reduced the lead time on design and development cycles.
  • Created a culture of design collaboration, bringing in development teams at early stages to ensure complete buy-in with the project deliverables.
  • Reduced spend-on-development resources drastically by validating approaches with prototypes before commissioning.
Technologies: Figma, Jira, Instructional Design, Curriculum Design, Learning Management Systems (LMS), Graphic Design

Lead UX/UI Designer

2017 - 2019
Capita PLC.
  • Discussed the strategy with key stakeholders to clarify and establish key results on various projects.
  • Worked with senior stakeholders across the lifecycle of various products.
  • Collaborated with forming new business ideas and concepts into real-life clickable prototypes, helping the management team evaluate proposed new business directions.
  • Got involved with projects at the conception stage, where he worked alongside business analysts, stakeholders and project sponsors (director/C-level executives) to interpret, validate, and feature map customer requirements.
  • Developed user workflows to meet these requirements, from rough sketches, through wireframes to full working HTML or interactive clickable prototypes.
  • Worked to support the Agile development teams. The designs were followed through production, ensuring they are produced accurately, meeting both the customer requirements and our established in-house UI and UX guidelines.
  • Met with internal and external users to discuss their experience with the systems, establish areas of improvement, and feed this back to internal stakeholders and senior management to improve all of Capita’s software.
  • Conceived and launched a new platform replacing a legacy product. The adoption rate exceeded 80% in the first 30 days on an opt-in basis.
  • Launched an award-winning mobile application to market on iOS and Android.
  • Established UX and UI patterns including reference library examples for developers to ensure consistency across the software.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Instructional Design, Curriculum Design, Learning Management Systems (LMS), Graphic Design

Head of Design

2006 - 2017
Micro Librarian System
  • Worked closely with the management team, building a design language for the business. Ran the design team across the business, ensuring all existing and new products retained the brand's DNA and adhered to the best UX and accessibility standards.
  • Presented ideas and designs up to board level and implemented the design strategy. The role covered all UX and UI designs and flows for the business.
  • Acted as the lead designer in a team of 12. Ran a large spectrum of design projects from web applications, digital marketing and web design.
  • Designed a platform for book readers to log and communicate on titles they had read. This included mobile and web applications. Worked on ideation, brand, UX, UI, and the final high-fidelity prototype.
  • Created several online and print marketing materials for teachers and students.
Technologies: Webflow, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch, Instructional Design, Graphic Design

Digital Director

2006 - 2011
  • Designed multiple websites for clients across the globe.
  • Met with clients to establish the scope of projects, manage expectations, and produce a proposal to secure the business.
  • Ran a design studio of eight designers to work on the client's projects.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Graphic Design

Digital Director

2004 - 2006
PH Media Group
  • Created a design team to service the multiple client needs for the business. This involved recruitment, interviewing, and offering contracts.
  • Ensured the design side of the business was operated in an organized, successful, and professional manner. Key KPIs were monitored and reported back on an ongoing basis.
  • Created a website and all marketing materials to help promote the business.
  • Helped the sales and design team achieve personal growth and relevant educational programs.
Technologies: Adobe Illustrator, Adobe Photoshop, Graphic Design
1990 - 1993

Bachelor of Science Degree in Mathematics

University of London - London, England


Sketch, Adobe CC, Framer Prototyping, Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Marvel App, Jira


Webflow, iOS, Webflow CMS

Industry Expertise

Education, Education Technology (Edtech)




User Experience (UX), User Interface (UI), Product Design, UX Design, Educational Portals, Educational Platform Design, Social Networks, User Flows, Branding, Dashboard Design, Community Growth, Project Planning, UI Design, Mobile UI, Mobile UX, Mobile Apps, Web App UX, Web App UI, Community Development, Web UX, UX Prototyping, Data Visualization, Web UI, UX Branding, Infographics, Responsive Web Apps, CRM Design, Web Applications, WordPress Design, Rapid Prototyping, App UX, App UI, Website Redesign, UX Flows, Prototyping, Wireframing, Learning Management Systems (LMS), Graphic Design, UX Modeling, Instructional Design, Curriculum Design, UX Testing, Web App Testing, Brand Design, Brand Guidelines, E-learning, React, Framer, Mathematics

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