Christy Yee
Verified Expert in Design
Designer
Hong Kong, Hong Kong
Toptal member since August 7, 2019
Passionate about inspirational design with keen strategic insight, Christy works as a UX/UI designer specializing in high-standard output and a business-focused mindset. She successfully provides solutions for world-class companies and uses her expertise in partnering up with stakeholders across business teams to nail down the requirements, customer insights, competitive landscape, and solution definitions—to ultimately achieve design goals.
Portfolio
Insurance Product Design
EasyEvent App
Work Experience
Senior Product Designer
ThoughtWorks
- Demonstrated strong UI and UX skills, especially in creating user-centered design methodology and practical implementation.
- Coordinated customer research and led the project from end to end, from creating wireframes to high-resolution prototypes, including designing icons and clickable prototypes.
- Used various software tools, such as Sketch, InVision, Axure, Flinto, Principle, and so on; also familiar with the iOS and Android design systems.
- Conducted customer research and user testing and created wireframes, high-resolution prototypes, icons, and motion graphics.
- Conceptualized designs and created a graphic interpretation of concepts and information provided on different projects, including branding design and VI products.
- Created designs, graphic interpretations of concepts, and provided information on different projects, including PR events and VI products.
Web Designer
Glenclair Financial Services PTY LTD
- Designed an intuitive user interface for the financial website that reduced the average time for new users to complete the registration process by 30%.
- Redesigned the dashboard interface, improving the accessibility of key financial metrics and reducing the average time users.
- Tested and refined the UI based on user feedback, reducing support tickets related to usability issues by 50%.
Product Designer
Aylen Montenegro
- Designed a user-friendly interface for the transaction management tool, resulting in a 20% increase in user engagement and a 15% decrease in user errors during data entry.
- Spearheaded the UI/UX design process for the 0-1 platform, which resulted in a 40% increase in user retention and a 25% boost in user satisfaction ratings.
- Collaborated with the product owner to conduct in-depth user research and analysis, leading to a 15% improvement in user task completion rates and a 20% reduction in user abandonment rates.
Design Lead
Ark Partners Limited
- Designed an eCommerce app for social sellers from 0-1. Conducted the art direction workshop successfully with stakeholders.
- Created and delivered high-quality visual design outcomes like mood boards, concepts, UI layouts, components, and design systems.
- Provided guidance and expertise to ensure the delivery of the app designs was implemented effectively through product design, engineering build, and deployment.
- Partnered closely with the product and developer teams to run the sprint and deliver the iteration.
eCommerce Designer
PT Royal Pesona Indonesia
- Managed a team of talented designers, providing guidance, mentorship, and fostering a collaborative and creative environment. I encouraged the team to push boundaries and deliver innovative solutions.
- Conducted in-depth user research and analysis to understand the target audience, their needs, pain points, and preferences. This research informed the design decisions and helped create user personas and journey maps.
- Oversaw the end-to-end UX/UI design process, from wireframing and prototyping to visual design and interaction design. Ensured the app's interface was intuitive, visually appealing, and aligned with the brand's aesthetics.
UI/UX Designer via Toptal
Solomon Markets Ltd
- Conducted user research to understand the needs and preferences of sports betting enthusiasts.
- Created engaging and intuitive user interfaces that enhance the betting experience.
- Built a comprehensive style guide to maintain design consistency throughout the app.
UX/UI Designer
360F (Singapore) Pte Ltd
- Developed design solutions focusing on user experience and interaction design to create designs that are not only aesthetically pleasing but also easy to use and navigate. It involves understanding the needs.
- Utilized Agile methodology and provided clear UX solutions for the services. Agile methodology is a way of working that emphasizes flexibility and collaboration.
- Conceptualized, launched, and optimized products and features, conducting experiments, testing performance, and iterating quickly.
UX Designer
EPAM Systems
- Implemented creative, useable, and compelling visual mockups and prototypes.
- Created design solutions utilizing user data, new business requirements, and technical capabilities of the project within limited resources.
- Partnered with stakeholders across the business to clearly understand the business requirements, customer insights, and competitive landscape. Defined solutions and UX design.
- Worked closely with international cross-functional teams based in Asia pacific areas to align with business and product strategies while maintaining design consistency on all platforms and screens.
- Partnered with product managers, engineers, data scientists, researchers, and content strategists to define problems and goals, map user flows, prototype interactions, and launch new products and services.
- Worked on the entire project lifecycle, from wireframes to detailed specs across multiple UX platforms. Used my expertise with design deliverables, including interactive prototyping, wireframes, and mockups.
- Collaborated with the art director and brand design leaders to make our brand identities exciting and relevant through logos and typography. This included retail packaging, point-of-sale displays, interior concepts, web page, and mobile concepts.
- Conceived and designed exciting and contemporary digital graphic elements appropriate to the client's corporate image and standards.
- Developed creative graphic solutions within the given timespan.
UX Designer
Intel
- Improved a security app design for one of the world’s largest financial institutions.
- Defined visual standards and UI elements that contribute to consolidated product style guides.
- Collaborated closely with product owners, business stakeholders, and developers globally to ensure leverage of data and techniques in an agile development environment.
Education
Master's Degree in Interaction Design
University of New South Wales - Sydney, Australia
Bachelor's Degree in Design
University of New South Wales - Sydney, Australia
Skills
Tools
Principle, Sketch, InVision, Zeplin, Adobe Photoshop, Adobe Experience Design (XD), Adobe Illustrator, Microsoft Power BI, Tableau, Microsoft PowerPoint, Confluence, Jira, Google Analytics, Odoo, Wix, Canva, LeadPages, Adobe Creative Suite, Blender, Adobe InDesign, Flinto
Languages
HTML5, JavaScript, PHP, Visual Design Language, CSS, HTML
Platforms
Shopify, iOS, Android, Figma, Webflow, WooCommerce, Web, Mobile, Salesforce, WordPress, Desktop
Industry Expertise
Real Estate, Travel & Leisure, Health & Wellness, Logistics, Technology, Information Technology, Marketing, Advertising, Food & Beverage, Professional Services, Sports, Events, Automotive, Retail & Wholesale, Architecture, Music, Investments, Creative Tech, Pharmaceuticals, Fashion & Beauty, Entertainment & Leisure, Consumer Products, Hospitality, Transportation & Shipping, Exercise & Fitness, Fitness, Healthcare, Banking & Finance, Luxury Goods, Building & Construction
Other
Web Design, Mobile Design, Social Media Design, Email Design, SaaS Design, Mobile UI Design, Web UI Design, Visual Design, Brand Design, Conversion Rate Optimization (CRO), Landing Page Design, Web App UI, Web App Design, eCommerce Web Design, Mobile-first Design, eCommerce, Website Redesign, Art Direction, Microinteraction Design, UI Animation, Prototyping, eCommerce Design, User Personas, Information Design, Wireframing, Conceptual Design, System Design, User Testing, Design Systems, Information Architecture (IA), User Flows, Responsive Web Design (RWD), High-fidelity Prototypes, Content Management Systems (CMS), Lean Research, Mobile App Design, Mobile Apps, User Workflows, Fintech, Mobile App UI, Conversion Rate, Conversion, User Research, Marketing Design, Web App UX, App Reviews, Infographics, UX Audits, UX Strategy, MVP Design, Registration & Sign-up, User Experience (UX), Interaction Design (IxD), UX Research, App UX, Tablet UX, Mobile UI, Web UX, Web UI, Branding, Data Visualization, Sketching, eCommerce UX, UX Branding, UI Branding, Dashboard Design, User Interface (UI), Responsive Design, Responsive UX Design, Responsive Web Apps, iOS Design Guidelines, Product Design, UI Design, UX Design, Mobile UX, Product Discovery, Digital Product Design, B2B, B2C, Dashboards, High-fidelity Mockups, Mockups, Social Networks, Style Guides, UI Components, App Design, Design Validation, Stakeholder Management, UX Wireframes, CRM Design, Layout Design, Brand Strategy, Logo Design, Graphic Design, Typography, User Journeys, Rapid Prototyping, Workshops, Design Workshops, Website Audits, Heuristics, Audits, Heuristic Analysis, User Validation, Mobile UX Design, Presentations, Pitch Presentations, Pitch Decks, Landing Page Optimization, React, Design Leadership, Blockchain, Cryptocurrency Payments, Presentation Design, Explainer Videos, Motion Graphics, Animated Videos, Video Animation, Journey Mapping, Onboarding, Artificial Intelligence (AI), Chatbots, Web UX Design, UI Audits, WebApp, Magazines, Blog Design, Product Strategy, Gamification, Design Consultation, Squarespace, Copywriting, Texting, Low-fidelity Mockups, Component Libraries, Print Design, Brochure Design, Print Ads, Email Sales, Travel Design, Social Media Covers, Color Schemes, Recipe Books, Illustration, Recipes & Cooking, Strategy, Database as a Service (DBaaS), Product Growth, Design Strategy, Data Analytics, Analytics, Customer Journeys, Key Performance Indicators (KPIs), A/B Testing, Squarespace to WordPress, Localization, Desk Research, Market Research, User Journey Maps, Usability, Agile, Widgets, UI Prototyping, Natural Language Processing (NLP), K-12 Education, User Stories, Atomic Design, Mobile eCommerce, Mobile Games, Mobile Game Design, Websites, Brand Books, Interactive Design, Conversational UI, Conversational UX, Client Management, Web Applications, Service Design, Team Management, Layout, Interactive UI, iOS Animations, Mobile First, User Requirements, Personas, Business Intelligence (BI), Marketing Tools, PowerPoint Design, Marketplaces, Interactive UX, Brand Identity, Product Videos, Cryptocurrency Wallets, Complex Web Systems, Product Benchmarking, Workshop Facilitation, HTML Email, Newsletter Design, Animation, Video Production, Search Engine Optimization (SEO), Social Media, Social Media Kits, Sports Websites, Business Services, Web Illustration, Admin Panels, Accessibility, PowerPoint Templates, Consumer Behavior, Tools, Elementor, Women's Health, Rebranding, Service Blueprints, Use Cases, Use Case Analysis, Workflow Optimization, Marketing Analytics, Material UI, Instructional Design, Curriculum Design, Learning Management Systems (LMS), Educational Videos, Customer Relationship Management (CRM), Strategic Planning, Competitive Analysis, Native Mobile Apps, Organic Social Media, Video Editing, Game Design, Level Design, Game Mechanics, B2B2C, Consumer Banking, Mortgages, Landing Pages, Microinteractions, Financial Products, Responsive Layout, Component-based Architecture, Financial UX, Component-based Development, Web Development, Marketing Technology (MarTech), Marketplace Design, Direct to Consumer (D2C), Conversational Design, Design Thinking, UX Testing, PDF Design, Healthcare IT, UX Prototyping, Iconography, Lead Pages, Visualization Design, Website Builders, Icon Design, Art, UI Style Guides, Printing, Shopify Design, Delivery, Internet of Things (IoT), Maps, Rewards Programs, User-centered Design (UCD), Search Engines, Data-heavy Design, Biotechnology, UX Principles, Content Strategy, Tablet Design, Digital Design, CX Strategy, User Experience Design, User Experience Strategy, Web Portals, Dating Apps, Financial Services, Conversational Interfaces, Email Marketing, Content, Amplitude, User Analysis, Product Branding, SaaS, Data-informed Visual Design, Beauty Products, Food Delivery Services, Asset Management, Software as a Service (SaaS), Communication, Usability Testing, Storyboarding, Complex Application User Interfaces (UI), Booking Apps, Booking UX, Design Reviews, UX Review, Ideation, Intuitive UX Design, Wireframe to Product, Desktop App Design, User Interviews, Quantitative Research, UX Process, Qualitative Research, Research Reports, Brand Guidelines, Promotional Leaflets & Flyers, Color Palettes, Brochures, Collateral Design, Startups, Lean Startups, Cross-platform App Development, Market Research & Analysis, Discovery Workshops, App UI, Digital Bookstores, Research, UX Flows, System UI, Cosmetics, Charts, Data Analysis, Design, Responsive, Responsive UI, Desktop Web Design, Platform Design, Apps, UX Thinking, Finance, Cars, Enterprise, Property Management, Property Investment, DataViz, Non-fungible Tokens (NFT), Crypto, Social, Human-computer Interaction (HCI), Customer Insights, Emotional Design, Agile UX, Content Creation, Box Packaging, Packaging, .NET, AI Design, Redesign, Mobile Payments, Mobile Mockups, Web3, P&C Insurance, Data, Web Dashboards, Travel, Reservation Flow, Project Management
Experience
- UX Design - 8 years
- Interaction Design (IxD) - 8 years
- User Experience (UX) - 8 years
- Mobile Design - 7 years
- UI Design - 7 years
- Web Design - 6 years
- App UX - 6 years
- Product Branding - 5 years
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