Danae Botha, Designer in Cambridge, United Kingdom
Danae Botha

Designer in Cambridge, United Kingdom

Member since April 15, 2019
Danae (pronounced DUN-ay) has over 15 years of design experience, producing unmatched digital products for smaller businesses to international clients such as the Cambridge Dictionary and Subway. She’s an experienced digital designer who’s passionate about developing the disparate threads of branding, user research, strategy, structure planning, prototyping, UI design, development, and testing into elegant, effective products for her clients.
Danae is now available for hire

Portfolio

Digital Design

Employment

  • Senior UX/UI Consultant

    2019 - PRESENT
    Freelance
    • Served as the lead UX designer for two successful start ups in the professional services and supply chain sectors.
    • Redesigned the online Cambridge Dictionary (currently in beta) to be more appealing to a mobile-first market, improve overall UX, and to be AMP compliant.
    • Crafted the UX/UI design for an innovative construction snagging mobile app for iOS and Android.
    • Consulted on a Target Customer Experience analysis for Leeds Building Society.
    • Redesigned the UX/UI for the portal for international road and rail logistics company G&W (owner of Pentalver and Freightliner).
    • Contributed to branding and UX/UI for various companies in the technology and entertainment sectors.
    Technologies: Adobe XD, Marvel, Sketch, Zeplin, Figma, Invision Studios
  • Head of Design and User Experience

    2016 - 2019
    Isle Interactive
    • Utilized user research and design techniques to improve the overall user experience for a world leading scheduling and timetabling application, and redesigned the entire suite of products to be cloud-based and fully responsive, thereby relieving user- and stakeholder pain points.
    • Defined interaction models, user personas and flows, and UI specifications.
    • Ran discovery workshops and stakeholder interviews.
    • Defined and implemented functional information architecture.
    • Produced wireframes and prototyping of mobile and responsive applications.
    • Communicated scenarios, end-to-end experiences, interaction models, and screen designs to stakeholders and development.
    • Implemented the UX/UI for large online real estate portal Cheffins.
    Technologies: Sketch, Adobe XD, InVision Studio, Axure

Other Experience

  • Maximalist Design and the Problem with Minimalism (Publication)
    We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

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