Danae Botha, Designer in Cambridge, United Kingdom
Danae Botha

Designer in Cambridge, United Kingdom

Member since June 24, 2019
Danae (pronounced DUN-ay) has over 17 years of design experience, producing unmatched digital products for startups, scale-ups, and smaller businesses to international clients, such as Cambridge Dictionary and Subway. She's an experienced digital designer, passionate about developing the disparate threads of branding, user research, strategy, structure planning, prototyping, UI design, development, and testing into elegant, effective products for her clients. Danae is also a great illustrator.
Danae is now available for hire

Portfolio

Digital Design

Employment

  • Senior UI/UX Consultant

    2019 - PRESENT
    Freelance
    • Served as the lead UX designer for multiple successful startups and established companies in various industries, including social, fitness and nutrition, healthcare, career management, professional services, fintech, insurtech, and supply chain sectors.
    • Redesigned the online Cambridge Dictionary to appeal to a mobile-first market, improve overall UX, and be AMP compliant.
    • Crafted the UI/UX design for an innovative construction, snagging mobile app for iOS and Android.
    • Consulted on a target customer experience analysis for the Leeds Building Society.
    • Re-designed the UI/UX of a portal for an international road and rail logistics company, G&W (owner of Pentalver and Freightliner).
    • Contributed to the branding and UI/UX for various companies in the technology and entertainment sectors.
    Technologies: UX Design, Interactive Prototypes, UX Audits, InVision, Figma, Zeplin, Sketch, Marvel, Adobe Experience Design (XD), Product Design, Web App Design, Web App UI, Web App UX, Data-informed Visual Design, High-fidelity Mockups, Enterprise Design, Workflow, User Interviews, WebApp, Subscriptions, Mobile Design, Visual Design, System Design, Design Strategy, Brand Design, Dashboard Design, MVP Design, UI Prototyping, Tables, UI Components, User Testing, UX Strategy, Feature Prioritization, New Product Development, UX Wireframes, Minimalism, Web UI, eCommerce, CRM Design, User Journeys, Intuitive UX Design, B2B, Design Systems, Machine Learning, UX Research, Web Portals, Marketplaces, User Research, Minimum Viable Product (MVP), SaaS, Enterprise SaaS, Journey Mapping, Decision Support Systems, Fintech, UX Documentation, Sustainability, Usertesting.com, Landing Page Design, White Labeling, API Integration, Digital Product Design, Early-stage Startups, Notion, Material Design, WordPress, Stakeholder Management, Mockups, UX Architecture, Cross-platform, Map-based Systems, User Stories, Lean UX, Team Leadership, UX Mentoring, Scaled Agile Framework (SAFe), Agile, Process Optimization, Usability Testing, Graphic Design, App Design
  • UI/UX Designer

    2022 - 2022
    Benga Inc.
    • Conceptualized and designed complex features involving data capture, API integration, and workflow automation.
    • Built a fully responsive and customizable design system in Figma, including font and color styles, as well as a large library of components.
    • Demonstrated design patterns using fully interactive prototypes that were used to get stakeholder buy-in and user feedback.
    • Liaised regularly with devs and other design team members to ensure alignment across the entire product.
    Technologies: Web App Design, Fintech, Web App UX, Web App UI, Design Systems, B2B, Responsive Web Design (RWD), Wireframing, High-fidelity Mockups, Prototyping, UX Mentoring, Agile, Process Optimization

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