Publication
Jobs to Be Done: Turn Customer Needs Into Product Solutions
https://www.toptal.com/designers/product-design/jobs-to-be-done
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Daniel Lee
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since April 4, 2018
Bio
Dan is an outcome-driven designer with experience in increasing customer adoption and satisfaction. His experience has taught him the different skills needed to launch an MVP product versus an existing product's ongoing development process. Apple has featured products he has worked on and are top in category downloads and used by millions of users. Dan is guaranteed to be a designer who can hit the ground running to help achieve your daily needs and long-view product goals.
Experience
- Mobile App Design - 10 years
- UX Design - 10 years
- UI Design - 10 years
- Product Design - 7 years
- Web - 7 years
- UX Audits - 7 years
- User Retention - 7 years
- JavaScript - 2 years
Portfolio
Work Experience
Product Design Manager
2022 - 2024
Immerse: Language Learning
- Collaborated with cross-functional teams to define growth strategy and design experiments.
- Oversaw web, PC game controls, virtual reality, and mobile app designs.
- Managed team through research to design process. Planned, implemented, and analyzed research, including A/B tests, experiments, data, and user interviews. Worked directly from concept to ship on designs grounded in user research.
Technologies: Figma, Loom, VRML, Adobe CC, UX Sketching, UX Process, Web UX, Web UI, Mobile UI, Mobile Game UX, Mobile App Design, Design Leadership, MVP Design
Design Mentor
2023 - 2023
Avocademy
- Mentored over 300+ junior and aspiring designers on the best practices of user experience and user interface design.
- Provided one-on-one feedback tailored to the specific needs of mentees.
- Led and mentored designers on visual direction, branding, and professional market-ready design deliverables.
Technologies: Figma, Loom, Slack, Adobe CC, Mobile App Design, Design Leadership
Product Design Expert
2021 - 2022
Clearstep Inc.
- Redesigned the client's primary responsive web triage product.
- Utilized analytics to discover pain points and areas of improvement.
- Maintained and updated the design systems langauge based on new requirements.
Technologies: Figma, User Interface (UI), Responsive Web Design (RWD), Product Design, IT, User Experience (UX), Visual Design
Principal Product Designer
2021 - 2022
Momentum Design Lab
- Conducted a large-scale research effort that included over 60+ user interviews, multiple on-site observations, and dozens of stakeholder interviews to provide the client with a new directional strategy.
- Designed multiple new products and design systems for clients across mobile, desktop, and dashboards. Led one to two designers in the process of design.
- Held on-site workshops with stakeholders and subject matter experts on product and design strategy.
Technologies: Figma, Adobe CC, Mobile App Design, Design Leadership, MVP Design
Lead Designer
2021 - 2021
Endeavor Digital
- Worked directly with a newly formed growth team on a 100% online professional sports coaching program.
- Designed a mobile app for the aspiring athlete, a mobile app for the coach providing guidance, and a mobile app for the staff facilitating the matching of coaches to athletes.
- Worked directly with the chief growth officer, managers, and developers on MVP directions.
Technologies: Figma, UX Process, UX Prototyping, Mobile App Design, Design Leadership, MVP Design
Product Design Consultant and Creative Services
2019 - 2021
Illuminate Health
- Designed mobile products for health care services and addiction recovery.
- Led designs for consumer-facing mobile applications used by healthcare clinics.
- Led designs for a web application dashboard that is used by doctors and pharmacists around the nation.
- Performed creative direction for the company's marketing and branding.
- Worked on the product featured at healthcare and technology conferences such as the National Association of Addiction Treatment Providers and HLTH.
Technologies: Adobe After Effects, InVision, Sketch, User Needs, User Experience (UX), Information Architecture (IA), Usability, User Research, User Interface (UI), Mobile Apps, Web Design, Web UX Design, MVP Design, Healthcare Software, Healthcare
Senior User Experience Designer
2019 - 2020
DIRECTV
- Led user experience designs for DIRECTV's Chromecast product on mobile and web.
- Led designs for setting up flagship product AT&T TV.
- Updated processes and deliverables for modern design standards.
Technologies: Adobe Experience Design (XD), Jira, User Needs, Information Architecture (IA), Usability, TV UI, Chromecast, User Experience (UX), Mobile App Design, Design Leadership
Design Lead
2018 - 2019
Givelify
- Worked for Givelify, a company that aims to simplify online giving. Soon to hit a billion dollars in donations, Givelify aims to rethink its platform's brand and user experience.
- Oversaw and managed remote design work and processes.
- Drove research to obtain product-market fit insights and the best possible form.
- Redesigned their B2C and B2B platforms to adhere to modern standards.
- Managed a junior designer and processes for internal software, a B2B web application, and a consumer mobile app.
- Designed a full web and mobile UI design system to build upon the companies brand, simplify interactions, and improve development processes.
Technologies: User Research, InVision, Development, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Sketch, Mobile App Design, Design Leadership, MVP Design, Branding, Visual Design
Web Designer and Digital Designer Freelancer
2017 - 2018
The Career Report
- Worked on web design, branding, illustration, and layout design.
Technologies: Writing & Editing, Adobe Illustrator, Adobe Photoshop, Sketch
Interaction Designer
2016 - 2017
Sony PlayStation
- Designed a console and ten-foot interactions for gamers.
- Created the design strategy for PlayStation 4 and future console concepts.
- Prototyped the early design phase of user interfaces.
- Crafted creative brainstorming tools to help facilitate collaboration.
- Redesigned PlayStation Network's social features to improve users' ability to find and follow fellow gamers.
Technologies: JavaScript, Sketch, InVision, Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Interaction Designer
2016 - 2016
Yahoo
- Managed and was in charge of the user experience related to customer experience.
- Conducted researching and testing.
- Created the information architecture.
- Designed user interfaces.
- Created the project development process.
Technologies: JavaScript, CSS, HTML, InVision, Sketch
UI and UX Designer
2014 - 2015
Victorious, Inc.
- Victorious aimed to connect superfans to their favorite content creators via private social networks. Designed the main mobile product (iOS and Android).
- Led the design for the front-end web experience and content management system.
- Researched and designed R&D projects for future feature considerations.
- Initiated the user testing routines and surveys to better align design goals with product outcomes.
- Designed features to improve social networking and content creation.
Technologies: JavaScript, Sketch, InVision, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Mobile App Design
Digital Designer | UX Contractor
2014 - 2014
The Walt Disney Company
- Architected user flows for game experiences.
- Wireframed iterations of the game design concepts.
- Prototyped interactions.
- Rendered the final visual designs for the UI.
Technologies: JavaScript, Adobe Illustrator, Adobe Photoshop, Mobile App Design
Design Intern
2013 - 2013
Essential Design Consultancy
- Helped with the creation of materials and tools for UX research.
- Crafted UI designs for various clients.
- Communicated with clients concerning their expectations and deliverables.
Technologies: CSS, HTML, JavaScript, Sketch, InVision, Adobe After Effects, Adobe Illustrator, Adobe Photoshop
UX Designer | HCI Researcher
2013 - 2013
CMU Human-Computer Interaction Proto Lab
- Developed and designed a platform for creatives to crowdsource feedback from online participants.
- Created designs for an augmented whiteboard and a web application.
Technologies: Research, CSS, HTML, Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Other Experience
Education
2009 - 2013
2nd Major Human-Computer Interaction in Human-Computer Interaction
Carnegie Mellon University - Pittsburgh, PA
2009 - 2013
Bachelor of Fine Arts Degree in Media Art and Communication Design
Carnegie Mellon University - Pittsburgh, PA, USA
Certifications
JANUARY 2019 - PRESENT
Building a Culture of Excellence
Disney Institute
SEPTEMBER 2017 - PRESENT
Leading for Creativity
IDEO U
Skills
Tools
Adobe, Zeplin, Adobe CC, Sketch 2, Framer X, Jira, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Framer Prototyping, InVision, Sketch, InVision Studio, After Effects CC, Adobe Experience Design (XD), Slack
Platforms
Adobe Suite, Mobile, Figma, Web, iOS, Android, Desktop
Industry Expertise
Education, Healthcare
Languages
HTML, CSS, JavaScript
Other
User Research, UX Flows, UI Style Guides, Style Guides, Prototyping, TV UI, TV, Wireframing, UX Process, Mobile Design, Web Design, Design Systems, Responsive Web Design (RWD), Mobile UI Design, Web Layout, Web UX, Web App UX, Web UX Design, User Retention, User Interface (UI), User Experience (UX), Usability, Mobile Apps, Chromecast, Web UI, Web Portals, Dashboards, Dashboard Design, Web Dashboards, Design Patterns, Fintech, UX Audits, Portal Websites, Annotated Wireframes, Product Design, Android UI Design, iOS UI Design, Mobile App Design, Social Media Apps, Mobile UI, Mobile App UI, Web App Design, Mobile UX, Mobile UX Design, Over-the-top Content (OTT), Video Streaming, UX Design, Interaction Design (IxD), UI Design, Android Design Guidelines, MVP Design, Websites, Visual Design, UI Prototyping, UX Prototyping, Creative Direction, Financial Design, Tablet UI, Tablet UX, Presentations, Research, Design, SaaS, Software as a Service (SaaS), SaaS Design, Design Leadership, Healthcare Software, Development, Writing & Editing, Information Architecture (IA), HTML UI, Responsive Web Apps, Graphic Design, Typography, Colorist, Digital Art, Art, Layout, User Needs, Graphical User Interface (GUI), Branding, Presentation Boards, tvOS UI, Loom, VRML, UX Sketching, Mobile Game UX, Leadership, Organization, Strategy, Brainstorming, Workshops, Client Success, Desktop App Design, Fire TV, Streaming, On-demand, Gaming, App UX, UX Research, Observation, Virtual Reality (VR), UXM, IT
Collaboration That Works
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