Publication
AI in Design: Experts Discuss Practical Applications, Ethics, and What’s Coming Next
https://www.toptal.com/designers/artificial-intelligence/ai-ethics-in-design
Darrell is available for hire
Hire DarrellDarrell Estabrook
Verified Expert in Design
Designer
Location
Richmond, VA, United States
Toptal Member Since
January 5, 2019
Darrell has over 25 years of experience designing engaging and productive apps for customers and business employees. He's led the design for a mobile enterprise app that replaced a legacy, paper-based process for a national auto retailer. Darrell specializes in turning big-picture thinking into practical visual experiences. His creative, purpose-driven design approach helps business leaders realize their vision.
Portfolio
Work Experience
Principle UX Designer | Subcontractor with Guidea
2020 - 2022
IBM
- Reimagined the mobile experience for IBM Maximo, an app for field technicians and inspectors used globally in commercial, industrial, and remote settings. Worked with IBM's VP executives in product and design to establish a vision.
- Created an all-new IBM mobile design system making UX efficient and effective in rugged environments. Balanced technical data presented in an easy-to-read tablet and phone experience.
- Led various IBM designers working on multiple products through regular team and one-on-one critique sessions to strengthen individual skills and overall product suite usability.
- Won the 2021 Gold Spark Design Award for product design, with the app being recognized for its ability to provide workers with help or assistance, even in harsh environments.
Technologies: InVision, Sketch, Prototyping, UX Design, Design Systems, Enterprise, Complex Application User Interfaces (UI), UI Design, UX Strategy, Agile Software Development, Figma, Enterprise Application Design, Typography, Web Dashboards, Cross-platform UX, Internet of Things (IoT), Form Design, Visualization Design, Design Strategy, Responsive UX Design, SaaS, Communication, Data Visualization, Dashboards, Collaborative Design
Design Lead
1999 - 2018
SingleStone
- Designed an enterprise productivity app to replace a paper-based process for a national auto retailer's 150 locations. This removed data entry errors and increased the number of vehicles processed.
- Crafted a mobile experience for state-wide energy customers to monitor their home energy usage and lower energy production loads.
- Created an enterprise dashboard design for the executives of a national insurance company. This increased the timeliness of reporting and increased the visibility of critical metrics.
- Designed a dashboard and research tool for financial brokers for a national financial modeling company. This increased visibility in new content and decreased time to find relevant content.
- Crafted a content management system of templates to support a 600-page website for a regional North Carolina hospital network. This reduced broken links and increased speed for patients to find content.
- Designed a grade-entry system for statewide elementary teachers. This reduced data entry errors and teacher time to input data.
- Grew, managed, and developed the experience design team for four years.
Technologies: Adobe Creative Suite, JavaScript, CSS, HTML, Flinto, InVision, Sketch, Agile UX, Portal Design, Design Thinking, Enterprise Application Design, Product Design, Complex Application User Interfaces (UI), UI Design, UX Strategy, Prototyping, Agile Software Development, Presentation Design, Web, Enterprise, Typography, Web Dashboards, Cross-platform UX, Internet of Things (IoT), Form Design, Visualization Design, Design Strategy, Responsive UX Design, SaaS, Communication, UX Design, Data Visualization, Dashboards, Collaborative Design
Web Design Specialist
1998 - 1999
CSX Corporation
- Redesigned the main corporate website for CSX.com and served as a primary means of press release information for corporate communications.
- Designed several custom websites for the company's specialty lines of business, including intermodal and Alaskan pipeline.
- Contributed to corporate communications pieces such as press releases, annual reports, and time-sensitive web pages.
Technologies: HTML, Complex Application User Interfaces (UI), UI Design, Web, Communication, UX Design, Collaborative Design
Web Designer
1996 - 1997
Vanguard Information Group
- Designed a regional monthly coupon service website. My efforts included UX design, interface design, and development using Microsoft Active Server Pages and monthly content updates.
- Designed animated banner advertisements for small businesses.
- Designed all company branding and promotional material.
Technologies: HTML, UI Design, Web, Communication, UX Design, Collaborative Design
Other Experience
Education
1992 - 1996
Bachelor's Degree in Management Information Systems
Ambassador University - Big Sandy, TX, USA