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David Holifield

David Holifield

Designer
Ventura, CA, United States
Member since January 11, 2018
David is an award-winning user experience and product designer with over 15 years of experience creating the best-in-class user-centric products for a wide range of end users. He's worked with world-class companies in a variety of industries such as the Walt Disney Company, CBS, Ticketmaster, and the Orlando Magic.
David is now available for hire
Portfolio
  • Disney Annual Passholder App
  • Walt Disney World Home Page
  • Stephen Colbert App
  • Hungry Girl Diet Book App
  • Orlando Magic Product Strategy
  • CBS All Access Android TV App
Employment
  • Director, Product Design Strategy
    LiveNation | Ticketmaster
    2017 - 2018
    • Launched and ran the insight innovation practice that provides strategic direction for increased fan engagement for Ticketmaster clients.
    • Accelerated product innovation by utilizing design thinking methodologies and workshop facilitation.
    • Employed an arsenal of qualitative and design research methodologies to uncover user pain points, business needs, and identify new opportunities.
    • Employed visual storytelling techniques to deliver a compelling vision of solutions that entail comps, demos, and prototypes.
    • Directed a team of senior UX designers to design and build out solutions that meet business needs and client expectations.
    • Worked across segments and teams to define product roadmaps based on engagement and research outcomes.
    • Developed a framework of design thinking tools for internal brainstorming and ideation sessions.
    Technologies: InVision, Principle, Sketch, Adobe Photoshop
  • UX Lead
    The Walt Disney Company
    2015 - 2017
    • Joined the Walt Disney Company to provide UX leadership over all commerce projects from estimation through execution.
    • Led the approach and experience design for all web and mobile commerce-related products.
    • Oversaw and strategized for commerce projects from estimation through completion.
    • Coordinated and directed the efforts of senior interaction designers, writers, content strategists, visual designers, and usability teams.
    • Led the vision, approach, and experience design for all web and mobile commerce-related products.
    • Brought the business strategy to life through guest-centric solutions in interaction design while also providing scoping and estimation of projects accurately and efficiently.
    • Created and directed the creation of detailed navigation flows, site maps, user stories, wireframes, and interactions that are guest-centered and proactively solve for the more complex experiences.
    • Created a comprehensive annual passholder experience map.
    • Developed personas for annual passholders.
    • Designed an innovative progressive reveal shopping cart.
    • Worked on a passion project, the Disney UX Toolbox, a proprietary suite of UX tools that I created using various user experience fundamentals. It was established to guide the UX team to create meaningful and guest-centric experiences using the power of storytelling as a framework.
    Technologies: Sketch, InVision, Adobe Photoshop
Education
  • Master's degree in User Experience Design
    Kent State University - Kent, OH, USA
    2016 - 2019
Experience
  • UI Design15 years
  • Web UI Design15 years
  • Web UX15 years
  • UX Design15 years
  • UX Direction15 years
  • UX Flows15 years
  • UX Prototyping15 years
  • iOS App Design10 years
Ventura, CA, United States
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