David is available for hire

David Holifield

Verified Expert in Design

Designer

Ventura, CA, United States

Toptal member since February 28, 2018

Expertise

Usability Testing Wireframing Mobile App Design UX Wireflows UX Strategy Web Design Web UX UX Prototyping

Bio

David is an award-winning user experience and product designer with over 15 years of experience creating the best-in-class user-centered products for a wide range of end users. He's worked with world-class companies in a variety of industries, such as the Walt Disney Company, Amazon, IBM, CBS, Ticketmaster, and the NBA.

Work Experience

Manager | UX Design, Global App Experience

2022 - 2024

Amazon Prime Video

Oversaw a team of high-performing UX designers responsible for core product experiences on web, mobile, and OTT for 200+ million worldwide users, including a rebrand of Prime Video.
Led strategic discussions with stakeholders to uncover priorities and opportunities and define scope.
Collaborated across product, research, design, tech, and business teams to synthesize the customer needs and business opportunities that define our roadmap.

Technologies: Figma, Adobe Photoshop, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, Web UX, UX Design, UX Prototyping, UI Design, OmniGraffle, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, Mobile UI Design, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Accessibility, eCommerce, User Flows, User Journeys, Complex Web Systems, Web Applications, Android App Design, Marketing, User Personas, User Stories, Healthcare, Voice User Interfaces (VUI), Mental Model, UI Prototyping, Remote User Testing, Machine Learning, HTML, Interactive Design, Data, Design Strategy, UX Strategy, CX Strategy, Mobile Apps, Web Portals, Sports, Sports & Athletics, Sports Websites, TV Sports, Google Slides, Presentation Design, Executive Presentations, MVP Design, Mockups, Rapid Prototyping

Senior Manager | Design and Business Strategy

2021 - 2022

IBM

Managed a cross-functional team of 14 designers, architects, consultants, engineers, and data scientists.
Employed Enterprise Design Thinking to map ideas, opportunities, and critical needs for top-tier clients.
Drove multiple user-centered design initiatives successfully for highly-complex use cases.

Technologies: Figma, Adobe Photoshop, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, Web UX, UX Design, UX Prototyping, UI Design, OmniGraffle, Mobile App Design, Mobile App UI, UX Wireflows, Mobile UI Design, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Data Visualization, Web App Design, Web App UI, Jira, UX Tools, Graphic Design, UX Writing, Content Writing, Writing & Editing, Healthcare, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Accessibility, eCommerce, User Flows, User Journeys, Salesforce, Complex Web Systems, Stakeholder Management, Web Applications, Android App Design, B2B, Marketing, User Personas, User Stories, Mental Model, UI Prototyping, Remote User Testing, Software as a Service (SaaS), Machine Learning, HTML, Interactive Design, Data, Design Strategy, Service Design, Finance, Fintech, UX Strategy, CX Strategy, Mobile Apps, Web Portals, Google Slides, Presentation Design, Executive Presentations, MVP Design, Mockups, Rapid Prototyping

Head of User Experience | Community Associations

2018 - 2021

AppFolio

Created a five-year UX vision and strategy including usability KPIs tied to product and business outcomes.
Owned the direction of holistic product experiences across several teams and designers.
Increased contact center response times by over 240% by leading the research and design of an internal app.

Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, Web UX, UX Design, UX Prototyping, UI Design, OmniGraffle, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, Mobile UI Design, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Data Visualization, Web App Design, Web App UI, UX Tools, Graphic Design, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Accessibility, User Flows, User Journeys, Banking & Finance, Salesforce, Complex Web Systems, Stakeholder Management, Usertesting.com, Web Applications, Android App Design, B2B, Dashboard Design, User Personas, User Stories, Mental Model, UI Prototyping, Remote User Testing, Software as a Service (SaaS), Landing Pages, Machine Learning, HTML, Interactive Design, Data, Design Strategy, Finance, Fintech, UX Strategy, CX Strategy, Mobile Apps, Web Portals, Google Slides, Presentation Design, Executive Presentations, MVP Design, Mockups, Rapid Prototyping

Director of Product Design Strategy

2017 - 2018

LiveNation | Ticketmaster

Launched and ran the insight innovation practice that provides strategic direction for increased fan engagement for Ticketmaster clients.
Accelerated product innovation by utilizing Design Thinking methodologies and workshop facilitation.
Employed an arsenal of qualitative and design research methodologies to uncover user pain points, business needs, and identify new opportunities.
Employed visual storytelling techniques to deliver a compelling vision of solutions that entail comps, demos, and prototypes.
Directed a team of senior UX designers to design and build out solutions that meet business needs and client expectations.
Worked across segments and teams to define product roadmaps based on engagement and research outcomes.
Developed a framework of Design Thinking tools for internal brainstorming and ideation sessions.

Technologies: Adobe Photoshop, Sketch, Principle, InVision, User Interface (UI), Web Design, Visual Design, Information Architecture (IA), UX Wireframes, Interactive Prototypes, Web UX, UX Prototyping, Journey Mapping, Product Design, Mobile UI Design, Mobile UX Design, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Wireframing, Workshops, Figma, Design Systems, Responsive Web Design (RWD), User Testing, iOS, Mobile Design, Android, App Design, Web UX Design, User Experience (UX), Web UI, UX Direction, UX Flows, UX Design, UI Design, OmniGraffle, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, Jira, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Branding, Usability Testing, User-centered Design (UCD), Accessibility, eCommerce, User Flows, User Journeys, Complex Web Systems, Stakeholder Management, Usertesting.com, Web Applications, Android App Design, B2B, Marketing, User Personas, User Stories, Mental Model, UI Prototyping, Remote User Testing, Software as a Service (SaaS), Landing Pages, HTML, Interactive Design, Data, Design Strategy, Service Design, Finance, UX Strategy, CX Strategy, Mobile Apps, Web Portals, Sports, Sports & Athletics, Sports Websites, Google Slides, Presentation Design, Executive Presentations, MVP Design, Mockups, Rapid Prototyping

UX Lead

2015 - 2017

The Walt Disney Company

Provided UX leadership for all eCommerce projects from estimation through execution.
Led the approach and experience design for all web and mobile eCommerce-related products.
Oversaw and strategized for commerce projects from estimation through completion.
Coordinated and directed the efforts of senior interaction designers, writers, content strategists, visual designers, and usability teams.
Led the vision, approach, and experience design for all web and mobile commerce-related products.
Brought the business strategy to life through guest-centric solutions in interaction design while also accurately and efficiently scoping and estimating projects.
Created and directed the creation of detailed navigation flows, site maps, user stories, wireframes, and interactions that are guest-centered and proactively solve the more complex experiences.
Created a comprehensive annual passholder experience map and personas.
Designed an innovative progressive reveal shopping cart.
Developed the Disney UX Toolbox, a proprietary suite of UX tools using various user experience fundamentals. It was established to guide the UX team to create meaningful and guest-centric experiences using the power of storytelling as a framework.

Technologies: Adobe Photoshop, InVision, Sketch, User Interface (UI), Web Design, Visual Design, Information Architecture (IA), UX Wireframes, Interactive Prototypes, Web UX, UX Prototyping, Journey Mapping, Gamification, Product Design, Mobile UI Design, Mobile UX Design, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Wireframing, Workshops, Figma, Design Systems, Responsive Web Design (RWD), User Testing, iOS, Mobile Design, Android, App Design, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, UX Design, UI Design, OmniGraffle, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, Jira, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Accessibility, eCommerce, User Flows, User Journeys, Complex Web Systems, Usertesting.com, Web Applications, Android App Design, Marketing, User Personas, User Stories, Mental Model, UI Prototyping, Remote User Testing, HTML, Interactive Design, Data, Design Strategy, Service Design, UX Strategy, CX Strategy, Mobile Apps, Web Portals, Google Slides, Presentation Design, Executive Presentations, MVP Design, Mockups, Rapid Prototyping

Senior UX Architect

2014 - 2015

CBS Interactive

Brought aboard to establish and build the UX team and serve as a UX lead.
Provided management and UX strategic thought leadership to the UI/UX team.
Championed user-centered design principles within the product and creative teams.
Established comprehensive UX processes and lifecycle for all internal projects.
Spearheaded first-ever comprehensive user research, including data collection, persona development, guerrilla research, and formal usability studies.
Developed detailed UX documentation for various desktop, mobile web, mobile applications, including Android and iOS, along with Apple TV and other emerging platforms.
Conducted and was instrumental to the user experience design of the highly successful CBS All Access subscription service.

Technologies: OmniGraffle, Adobe Photoshop, InVision, User Interface (UI), Web Design, Visual Design, Information Architecture (IA), UX Wireframes, Interactive Prototypes, Web UX, UX Prototyping, Journey Mapping, Product Design, Mobile UI Design, Mobile UX Design, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Wireframing, Figma, Design Systems, Responsive Web Design (RWD), User Testing, iOS, Mobile Design, Android, App Design, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, UX Design, UI Design, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, iOS UI Design, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Complex Application User Interfaces (UI), User-centered Design (UCD), Accessibility, User Flows, User Journeys, Complex Web Systems, Usertesting.com, Web Applications, Android App Design, Marketing, User Personas, User Stories, Mental Model, UI Prototyping, Remote User Testing, Landing Pages, HTML, Interactive Design, Data, Design Strategy, UX Strategy, CX Strategy, Mobile Apps, Web Portals, Sports & Athletics, Sports Websites, TV Sports, Google Slides, Presentation Design, Executive Presentations, MVP Design, Mockups, Rapid Prototyping

Managing Director | Product Design and User Experience

2003 - 2015

Interfuel

Provided expert user experience, web and mobile design, and product design to industry leaders.
Grew the business by developing strong relationships with many Fortune 500 clients and delivering projects which exceeded expectations.
Developed comprehensive internal processes for all project management, UI/UX design, client retention, and sales functions.
Supervised designers, developers, and other staff members and led the design conceptualization and execution functions.
Provided services to clients that covered the user experience and creative design process, including user and market research, personas, usability tests, wireframes, site maps, visual design, and development.

Technologies: InVision, OmniGraffle, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Web Design, Visual Design, Information Architecture (IA), UX Wireframes, Interactive Prototypes, Web UX, UX Prototyping, Journey Mapping, Gamification, Product Design, Mobile UI Design, Mobile UX Design, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Wireframing, Figma, Design Systems, Responsive Web Design (RWD), User Testing, iOS, Mobile Design, Android, App Design, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, UX Design, UI Design, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, iOS UI Design, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Branding, Edtech Design, Usability Testing, User-centered Design (UCD), Accessibility, eCommerce, User Flows, User Journeys, Banking & Finance, Salesforce, Complex Web Systems, Stakeholder Management, Usertesting.com, Web Applications, Android App Design, B2B, Marketing, User Personas, User Stories, Mental Model, UI Prototyping, Remote User Testing, Software as a Service (SaaS), Landing Pages, WordPress, HTML, Interactive Design, Data, Design Strategy, Finance, UX Strategy, CX Strategy, Mobile Apps, Web Portals, Google Slides, Presentation Design, Executive Presentations, MVP Design, Mockups, Rapid Prototyping

Education

2016 - 2019

Master's Degree in User Experience Design

Kent State University - Kent, OH, USA

Certifications

JUNE 2009 - PRESENT

Certified Usability Analyst

Human Factors International

Skills

Tools

Apple Keynote, Photoshop 2018, Adobe Illustrator, InVision, Sketch, Figma, UX Tools, Usertesting.com, Google Slides, OmniGraffle, Principle, Jira, Confluence, Adobe Photoshop, ScreenFlow

Platforms

Android, iOS, Salesforce, WordPress, Mobile, Android TV, Apple TV, Shopify

Industry Expertise

Marketing, Education, Games, Healthcare, Banking & Finance, Entertainment & Leisure, Film & Television, Sports

Languages

HTML

Other

Wireframing, Mobile App Design, Mobile App UI, UX Wireflows, Mobile UI Design, Mobile UX, iOS UI Design, Mobile UX Design, Workshops, UX Strategy, Web Design, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, iOS App Design, iOS UX Design, UX Flows, Web UI Design, Web UX, UX Design, UX Prototyping, UI Design, Prototyping, Mobile Design, Product Design, User Interface (UI), App Design, Mobile UI, Design Systems, Software as a Service (SaaS), eCommerce, B2B, SaaS Design, SaaS, User Flows, Journey Mapping, Responsive Web Design (RWD), User Journeys, UX Testing, Visual Design, User Testing, Information Architecture (IA), UX Wireframes, Interactive Prototypes, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Data Visualization, Web App Design, Web App UI, Graphic Design, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Complex Web Systems, Stakeholder Management, Web Applications, Android App Design, User Personas, User Stories, UI Prototyping, Remote User Testing, Landing Pages, Interactive Design, Design Strategy, CX Strategy, Mobile Apps, Web Portals, Sports & Athletics, Sports Websites, TV Sports, Presentation Design, Executive Presentations, MVP Design, Mockups, Rapid Prototyping, Gamification, Graphics, Multimedia, Branding, Edtech Design, Accessibility, Voice User Interfaces (VUI), Artificial Intelligence (AI), AI Design, Mental Model, Data, Service Design, Finance, Fintech, Android UI Design, Task Flows, Mobile App Testing, Design, Mobile eCommerce, TV Shows, Core Banking Solutions (CBS), App UX, Innovation, Design Thinking, Virtual Reality App Design, Chatbots, Digital Innovation, Workshop Facilitation, UX Workshops, Strategy, Product Strategy, Digital Strategy, Digital Product Design, Basketball, Teams, Video Streaming, Smart TV, TV App Design, Digital TV, iOS TV, Apple TV UI, TV, Streaming, Android Design Guidelines, Financial UX, Online Banking, Digital Banking, Dashboard Design, Machine Learning

Experience

Web UX - 15 years UX Design - 15 years UX Prototyping - 15 years User Experience (UX) - 15 years App Design - 15 years Mobile UI - 10 years Mobile UX - 10 years Gamification - 8 years

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