David is available for hire
Hire DavidDavid Holifield
Verified Expert in Design
Designer
Location
Ventura, CA, United States
Toptal Member Since
February 28, 2018
David is an award-winning user experience and product designer with over 15 years of experience creating the best-in-class user-centered products for a wide range of end users. He's worked with world-class companies in a variety of industries, such as the Walt Disney Company, Amazon, IBM, CBS, Ticketmaster, and the NBA.
Work Experience
Manager | UX Design, Global App Experience
2022 - 2023
Amazon Prime Video
- Oversaw a team of high-performing UX designers responsible for core product experiences on web, mobile, and OTT for 200+ million worldwide users, including a rebrand of Prime Video.
- Led strategic discussions with stakeholders to uncover priorities and opportunities and define scope.
- Collaborated across product, research, design, tech, and business teams to synthesize the customer needs and business opportunities that define our roadmap.
Technologies: Figma, Adobe Photoshop, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, Web UX, UX Design, UX Prototyping, UI Design, OmniGraffle, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, Mobile UI Design, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Accessibility, eCommerce
Senior Manager | Design and Business Strategy
2021 - 2022
IBM
- Managed a cross-functional team of 14 designers, architects, consultants, engineers, and data scientists.
- Employed Enterprise Design Thinking to map ideas, opportunities, and critical needs for top-tier clients.
- Drove multiple user-centered design initiatives successfully for highly-complex use cases.
Technologies: Figma, Adobe Photoshop, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, Web UX, UX Design, UX Prototyping, UI Design, OmniGraffle, Mobile App Design, Mobile App UI, UX Wireflows, Mobile UI Design, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Data Visualization, Web App Design, Web App UI, Jira, UX Tools, Graphic Design, UX Writing, Content Writing, Writing & Editing, Healthcare, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Accessibility, eCommerce
Head of User Experience | Community Associations
2018 - 2021
AppFolio
- Created a five-year UX vision and strategy including usability KPIs tied to product and business outcomes.
- Owned the direction of holistic product experiences across several teams and designers.
- Increased contact center response times by over 240% by leading the research and design of an internal app.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, Web UX, UX Design, UX Prototyping, UI Design, OmniGraffle, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, Mobile UI Design, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Data Visualization, Web App Design, Web App UI, UX Tools, Graphic Design, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Accessibility
Director of Product Design Strategy
2017 - 2018
LiveNation | Ticketmaster
- Launched and ran the insight innovation practice that provides strategic direction for increased fan engagement for Ticketmaster clients.
- Accelerated product innovation by utilizing Design Thinking methodologies and workshop facilitation.
- Employed an arsenal of qualitative and design research methodologies to uncover user pain points, business needs, and identify new opportunities.
- Employed visual storytelling techniques to deliver a compelling vision of solutions that entail comps, demos, and prototypes.
- Directed a team of senior UX designers to design and build out solutions that meet business needs and client expectations.
- Worked across segments and teams to define product roadmaps based on engagement and research outcomes.
- Developed a framework of Design Thinking tools for internal brainstorming and ideation sessions.
Technologies: Adobe Photoshop, Sketch, Principle, InVision, User Interface (UI), Web Design, Visual Design, Information Architecture (IA), UX Wireframes, Interactive Prototypes, Web UX, UX Prototyping, Journey Mapping, Product Design, Mobile UI Design, Mobile UX Design, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Wireframing, Workshops, Figma, Design Systems, Responsive Web Design (RWD), User Testing, iOS, Mobile Design, Android, App Design, Web UX Design, User Experience (UX), Web UI, UX Direction, UX Flows, UX Design, UI Design, OmniGraffle, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, Jira, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Branding, Usability Testing, User-centered Design (UCD), Accessibility, eCommerce
UX Lead
2015 - 2017
The Walt Disney Company
- Provided UX leadership for all eCommerce projects from estimation through execution.
- Led the approach and experience design for all web and mobile eCommerce-related products.
- Oversaw and strategized for commerce projects from estimation through completion.
- Coordinated and directed the efforts of senior interaction designers, writers, content strategists, visual designers, and usability teams.
- Led the vision, approach, and experience design for all web and mobile commerce-related products.
- Brought the business strategy to life through guest-centric solutions in interaction design while also accurately and efficiently scoping and estimating projects.
- Created and directed the creation of detailed navigation flows, site maps, user stories, wireframes, and interactions that are guest-centered and proactively solve the more complex experiences.
- Created a comprehensive annual passholder experience map and personas.
- Designed an innovative progressive reveal shopping cart.
- Developed the Disney UX Toolbox, a proprietary suite of UX tools using various user experience fundamentals. It was established to guide the UX team to create meaningful and guest-centric experiences using the power of storytelling as a framework.
Technologies: Adobe Photoshop, InVision, Sketch, User Interface (UI), Web Design, Visual Design, Information Architecture (IA), UX Wireframes, Interactive Prototypes, Web UX, UX Prototyping, Journey Mapping, Gamification, Product Design, Mobile UI Design, Mobile UX Design, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Wireframing, Workshops, Figma, Design Systems, Responsive Web Design (RWD), User Testing, iOS, Mobile Design, Android, App Design, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, UX Design, UI Design, OmniGraffle, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, iOS UI Design, UX Workshops, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, Jira, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Accessibility, eCommerce
Senior UX Architect
2014 - 2015
CBS Interactive
- Brought aboard to establish and build the UX team and serve as a UX lead.
- Provided management and UX strategic thought leadership to the UI/UX team.
- Championed user-centered design principles within the product and creative teams.
- Established comprehensive UX processes and lifecycle for all internal projects.
- Spearheaded first-ever comprehensive user research, including data collection, persona development, guerrilla research, and formal usability studies.
- Developed detailed UX documentation for various desktop, mobile web, mobile applications, including Android and iOS, along with Apple TV and other emerging platforms.
- Conducted and was instrumental to the user experience design of the highly successful CBS All Access subscription service.
Technologies: OmniGraffle, Adobe Photoshop, InVision, User Interface (UI), Web Design, Visual Design, Information Architecture (IA), UX Wireframes, Interactive Prototypes, Web UX, UX Prototyping, Journey Mapping, Product Design, Mobile UI Design, Mobile UX Design, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Wireframing, Figma, Design Systems, Responsive Web Design (RWD), User Testing, iOS, Mobile Design, Android, App Design, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, UX Design, UI Design, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, iOS UI Design, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Complex Application User Interfaces (UI), User-centered Design (UCD), Accessibility
Managing Director | Product Design and User Experience
2003 - 2015
Interfuel
- Provided expert user experience, web and mobile design, and product design to industry leaders.
- Grew the business by developing strong relationships with many Fortune 500 clients and delivering projects which exceeded expectations.
- Developed comprehensive internal processes for all project management, UI/UX design, client retention, and sales functions.
- Supervised designers, developers, and other staff members and led the design conceptualization and execution functions.
- Provided services to clients that covered the user experience and creative design process, including user and market research, personas, usability tests, wireframes, site maps, visual design, and development.
Technologies: InVision, OmniGraffle, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Web Design, Visual Design, Information Architecture (IA), UX Wireframes, Interactive Prototypes, Web UX, UX Prototyping, Journey Mapping, Gamification, Product Design, Mobile UI Design, Mobile UX Design, User Interviews, Research, Mobile App Development, Mobile Applications, UX Research, Wireframing, Figma, Design Systems, Responsive Web Design (RWD), User Testing, iOS, Mobile Design, Android, App Design, Web UX Design, Web App UX, User Experience (UX), Web UI, UX Direction, UX Flows, UX Design, UI Design, Android Design Guidelines, Mobile App Design, Mobile App UI, UX Wireflows, iOS UI Design, Responsive Web Apps, User Research, User Journey Maps, Component Libraries, Cross-functional Design, Agile, Design Workshops, Discovery Workshops, Ideation Workshops, Human-centered Design (HCD), Web App Design, Web App UI, UX Tools, Graphic Design, Confluence, UX Writing, Content Writing, Writing & Editing, Leadership, App UI, UX Leadership, Hands-on Implementation, Pitch Presentations, Interdisciplinary Collaboration, Design Leadership, Enterprise SaaS, Complex Application User Interfaces (UI), Branding, Edtech, Usability Testing, User-centered Design (UCD), Accessibility, eCommerce
Education
2016 - 2019
Master's Degree in User Experience Design
Kent State University - Kent, OH, USA
Certifications
JUNE 2009 - PRESENT
Certified Usability Analyst
Human Factors International