David is an award-winning user experience and product designer with over 15 years of experience creating the best-in-class user-centric products for a wide range of end users. He's worked with world-class companies in a variety of industries such as the Walt Disney Company, CBS, Ticketmaster, and the Orlando Magic.
Joined the Walt Disney Company to provide UX leadership over all commerce projects from estimation through execution.
Led the approach and experience design for all web and mobile commerce-related products.
Oversaw and strategized for commerce projects from estimation through completion.
Coordinated and directed the efforts of senior interaction designers, writers, content strategists, visual designers, and usability teams.
Led the vision, approach, and experience design for all web and mobile commerce-related products.
Brought the business strategy to life through guest-centric solutions in interaction design while also providing scoping and estimation of projects accurately and efficiently.
Created and directed the creation of detailed navigation flows, site maps, user stories, wireframes, and interactions that are guest-centered and proactively solve for the more complex experiences.
Created a comprehensive annual passholder experience map.
Developed personas for annual passholders.
Designed an innovative progressive reveal shopping cart.
Worked on a passion project, the Disney UX Toolbox, a proprietary suite of UX tools that I created using various user experience fundamentals. It was established to guide the UX team to create meaningful and guest-centric experiences using the power of storytelling as a framework.
Technologies: Sketch, InVision, Adobe Photoshop
Senior UX Architect
2014 - 2015
Brought aboard to establish and build the UX team and serve as a UX lead.
Provided management and UX strategic thought leadership to UX/UI team.
Championed user-centered design principles within product and creative teams.
Established comprehensive UX processes and life cycle for all internal projects.
Spearheaded first-ever comprehensive user research including data collection, persona development, guerrilla research, and formal usability studies.
Developed detailed UX documentation for a variety desktop, mobile web, mobile applications (Android and iOS), Apple TV, and other emerging platforms.
Was instrumental in the user experience design of the highly successful CBS All Access subscription service.
Managing Director, Product Design and User Experience
2003 - 2015
Provided expert user experience, web and mobile design, and product design to industry leaders.
Grew business by developing strong relationships with many Fortune 500 clients and delivering projects which exceeded expectations.
Developed comprehensive internal processes for all project management, UX/UI design, client retention, and sales functions.
Supervised designers, developers, and other staff members and led the design conceptualization and execution functions.
Provided services to clients that covered the user experience and creative design process, including user and market research, personas, usability tests, wireframes, site maps, visual design, and development.