Lead UX Researcher and Designer
2019 - 2020
Fortune 50 Heavy Equipment Manufacturer (via Toptal)
- Conducted in-person meetings with a team to understand the brand and project history; created a UX research plan and design proposal, developed a baseline current state of product task analysis flow, and performed a competitive analysis.
- Performed 14 user interviews (five were on-site, one at a client site in Canada, and the others were remote Skype interviews with five global clients, including some located in Australia and the US) and created a baseline customer journey map.
- Identified a clear list of patterns based on our user research by using the value proposition canvas methodology to help understand our customers' needs and classifying our user research findings into user goals, user pains points, and user tasks.
- Conducted analysis and rapid ideation, synthesized our user research, and refined an actionable point of view (POV) or problem statement.
- Determined the app layout, structure, and navigation in conjunction with heuristics and UX design patterns.
- Handed-off wireframes to the UI team, created high-fidelity mockups and responsive design patterns, iterated mockups, and validated mockups with user testing.
Technologies: Adobe Creative Suite, Figma, Sketch, SaaS Design, User Interviews, User Research, User Journey Maps, Product Design, User Experience (UX), User Flows, Wireframing, Enterprise SaaS, Strategy, Customer Interviews, Internet of Things (IoT), Software as a Service (SaaS), Mobile App Design, UX Research, Interaction Design (IxD), Agile, Discovery, Product Discovery, UX Wireframes, Market Research, Data Analysis, UX Design, User Interface (UI), UI Design, Data Visualization, B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, High-fidelity Prototypes, Web Applications, UX, Dashboard Design, Software Design, Desktop App Design, Web Design, Responsive Web Design (RWD), Enterprise Systems, Mobile UI, UX Testing, Quantitative User Research, Quantitative Research, Qualitative Research, User Surveys, Surveys, Design Workshops, Mobile App UI, Mobile Design, UX Flows, UX Prototyping, UI, Mobile Apps, UI Prototyping, Product Strategy, Design, Jira, Product Roadmaps, Scrum, Adobe Suite, Redesign, Design Systems, Dashboards, User Roles, Design Leadership, Mobile UX Design, Web, Apps, Mobile UI Design, System Design, Motivation, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Product Benchmarking, Workshop Facilitation, Research, Competitive Analysis, Dovetail, Usertesting.com, Market Research & Analysis, Workflow, Information Architecture (IA), Onboarding, Ideation, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior