Deborah Dennis, Designer in Oakland, CA, United States
Deborah Dennis

Designer in Oakland, CA, United States

Member since September 27, 2016
Deborah is a UX/UI expert in crafting creative and engaging interaction designs. She is well versed in making complex products into simple easy to use interfaces. She has designed mobile, web and SaaS apps for Visa, Apple, Intel, Autodesk, Symantec, and multiple startups. She is a collaborative leader skilled in building relationships, influencing, and presenting as well as setting priorities, strategy and design direction.
Deborah is now available for hire


Digital Design


  • UX Designer

    2018 - 2019
    SterlingNow (via Toptal)
    • Created a UX research plan.
    • Conduct UX research and competitive analysis in order to identify a clear list of patterns based on our user research.
    • Implemented the value proposition Canvas methodology to help understand our customers' needs in a structured and reflective way.
    • Delivered personas and customer journey map.
    • Defined and clarified at least one actionable point of view (POV) or problem statement. A POV statement can be defined as a user/persona, need, and insight.
    • Synthesized our user research and delivered a POV statement, product road map, and feature matrix.
    • Determined the site layout, structure, and navigation in conjunction with heuristics and UX design patterns (information architecture and interaction design).
    • Delivered the site map, tasks and user flows, wireframes, and high-fidelity mockups.
    • Created the UI design, responsive design, and validation.
    • Worked on the iteration and implemented the user testing.
    Technologies: UX Research, UX Design, Sketch, InVision
  • In-house Mentor and Coach for Aspiring UX Designers

    2016 - 2019
    • Critiqued UX Designlab students (mostly young women) on their creative exercises in UX Academy.
    • Helped them prepare and understand the challenges, rewards and nuances of the everyday life as a designer.
    • Shared my real life insights, gave guidance and stories from my 25+ years of having successfully navigated being a woman, a designer, and an entrepreneur in the tech world of Silicon Valley.
    • Coached, motivated, and inspired them to find their strengths and understand their weaknesses.
    • Instilled in them to "think like a designer" by having empathy for a user's problems so that they start to understand where the solutions will be applied.
    Technologies: Strategy, Coaching, Motivation, Leadership


  • Bachelor of Arts degree in Product Design
    1984 - 1988
    Southern Illinois University, Carbondale - Carbondale, IL, USA



Oakland, CA, United States

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