Deborah Dennis, Designer in Oakland, CA, United States
Deborah Dennis

Designer in Oakland, CA, United States

Member since December 6, 2016
Deborah is a UX design and research expert, analyzing users' needs and crafting creative and engaging interaction designs for over 20 years. Well-versed in transforming complex products into simple, easy-to-use interfaces, Deborah's worked for 11 companies via Toptal in the last eight years. She's been a design lead for Colgate's SaaS, Silicon Valley Bank, Caterpillar IoT, ASU Pocket, Dermalogica Face Mapping, SterlingNOW, and OUTFRONT Media's digital ads app.
Deborah is now available for hire


Digital Design


  • Product Designer

    2022 - 2022
    • Advised and supported the UX and product teams within Fluke manufacturing to design a smooth digital customer experience to remain competitive in the constantly evolving world of B2B sales.
    • Explored current thermal imaging camera product workflows, provided an analysis based on user research, and created a UX strategy and UX deliverables.
    • Completed UX research on Fluke customers, beta users, and the thermal camera product team. Enabled expert analysis of the current and future user journey.
    • Delivered several B2B customer journey maps that the Fluke product team needed as essential tools to visualize the buyer journey. Identified touch and pain points and recognized where UX could improve.
    • Provided the Fluke teams with vital UX deliverables in the product design process for the company.
    Technologies: Product Design, Figma, Internet of Things (IoT), Design Workshops, Enterprise SaaS, UX Design, UI Design, System Design, Ideation, Enterprise, Journey Mapping, User Journey Maps, Behavioral Design, UX Principles, Illustration, White Papers, Presentation Design, Collateral Design, Collaborative Design, Presentations, Data Analytics, B2B2C, Design Consultation, Collaboration, Web 3.0
  • Senior UX Researcher

    2022 - 2022
    Mo Studios
    • Collaborated on a UX research project for VA Health. Ran a moderated tree test for the website. Our goal was to help modernize the digital health experience for the largest health care system in the nation.
    • Conducted ethnographic research, Zoom user interviews, and used Optimal Workshop to capture user data on the tree test tasks.
    • Analyzed and synthesized observations and distilled the findings into insights and themes. Developed key opportunity areas based on research insights.
    • Created a PPT deliverable presentation that documented and brought our insights to life in an engaging and inspiring way.
    Technologies: Optimal Workshop, Miro, Information Architecture (IA), Healthcare IT, Medtech, User Research, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, Remote User Testing, Research Reports, Human-centered Design (HCD), User Stories, Journey Mapping, User Journey Maps, Behavioral Design, UX Principles, Illustration, White Papers, PowerPoint Design, Collaborative Design, UX Leadership, B2B2C, Healthcare, Design Consultation, Collaboration, Web 3.0


  • Bachelor of Arts Degree in Product Design
    1984 - 1988
    Southern Illinois University, Carbondale - Carbondale, IL, USA



Oakland, CA, United States

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