Deborah Dennis

Designer

Oakland, CA, United States

Member since September 27, 2016

Deborah is a veteran UX/UI/IA designer, web designer, and mentor at DesignLab. She's designed mobile, web, and SaaS applications for Visa, Apple, Intel, Autodesk, Symantec, and several startups. She is expert at crafting creative product design solutions and delivering engaging interaction designs. She is a collaborative leader who's skilled in building relationships and influencing strategy and design direction.

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Portfolio

Web App | Wearables Device Data Analytics Platform
- Web UX
- Web App UX
- User Experience (UX)
- Wearable Technology
- Wellness
- Data Analytics
- Dashboard Design
- Data Visualization
- Health
Goodwill | Mobile Fashion App Design Concept
- Mobile
- Apps
- Mobile UX
- User Experience (UX)
- Complex Application User Interfaces (UI)
- User Interface (UI)
- User Requirements
- User Research
- User-centered Design (UCD)
- Design Thinking
mVISA Mobile Push Payments App
- Apps
- Mobile UX
- User Experience (UX)
- Fintech
- iOS
- Android
- Financial UX
- User Interface (UI)
- Design Thinking
- Strategic Design
B2B2C SaaS Web Application
- SaaS
- SaaS Design
- Apps
- Web UX
- Visual Design
- Interactive Media Design
- Product Design
- UX Strategy
- Strategic Design
- Design Thinking
- Web Design
- WordPress Adobe Visual Design
- WordPress Design
SaaS Web Application for Vacation Rental Management
- Apps
- Web App UX
- Web App UI
- SaaS
- SaaS Design
- Dashboard Design
- Design Thinking
- Complex Application User Interfaces (UI)
- User Interface (UI)
- WordPress Adobe Visual Design
Autodesk PLM 360 Mobile and iPad App
- Mobile
- Mobile UX
- Apps
- Enterprise
- App UX

Employment

In-House Mentor and Coach for Aspiring UX Designers
Designlab
2016 - PRESENT
- Critiqued UX Designlab students (mostly young women) on their creative exercises in UX Academy.
- Helped them prepare and understand the challenges, rewards and nuances of the everyday life as a designer.
- Shared my real life insights, gave guidance and stories from my 25+ years of having successfully navigated being a woman, a designer, and an entrepreneur in the tech world of Silicon Valley.
- Coached, motivated, and inspired them to find their strengths and understand their weaknesses.
- Instilled in them to "think like a designer" by having empathy for a user's problems so that they start to understand where the solutions will be applied.
Technologies: Strategy, Coaching, Motivation, Leadership
UI/UIX Designer for an Online and App Dashboard
NetFronts (via Toptal)
2017 - 2017
- Designed a platform for SEO and reputation management.
- Developed a high level roadmap and product strategy.
- Created wireframes for key user stories.
- Designed a dashboard for a SaaS app.
- Worked directly with the CEO to brainstorm and clarify his products ideas and create an MVP.
Technologies: Sketch, Adobe Photoshop
User Experience Review Expert
GobySavvy UX Reviews
2016 - 2017
- Wrote expert UX reviews for websites, apps, and software.
Technologies: Adobe Creative Suite
Lead User Experience Design Consultant
Basis, an Intel Company
2016 - 2017
- Acted as a designer, innovator, and technologist for the wrist wearables space with Basis Peak: a sensor-laden 24/7 health tracker.
- Delivered exceptional enterprise and a commercial-based app product design for the Analytics platform.
- Collaborated on the next generation of Biometric Security Products for wearables and IoT.
- Implemented industry best practice in mobile-first design, usability, user trends, user research, technology, and mobile product development trends.
- Created design interfaces to help users navigate their health and wellness experiences across mobile, web, and wearables.
Technologies: Sketch, InVision, Adobe Creative Suite
Lead User Experience (UX) Consultant
Visa Design Studio
2014 - 2015
- Managed the entire UX design process and implementation of mVisa: a mobile push payment solution.
- Worked directly with global development and product teams to deliver a world-class design solution for the U.S. and international emerging markets.
- Collaborated daily with the product and development teams to execute the strategic road map.
- Translated concepts, ideas, and visions into compelling and functional designs, interactive wireframes, visual design, and product specs for new features and user flows.
- Crafted a mobile app design for iOS and Android.
Technologies: Mobile App Design for iOS and Android
Principal User Experience Designer
Autodesk
2012 - 2014
- Influenced, engaged, and inspired others in design thinking principles.
- Managed and led the holistic user experience based on user research, business needs, clients, and stakeholders.
- Conceived, built, and presented high-quality interactive web-based experiences that engage users and drive usability.
- Developed compelling high-fidelity mocks, specs, and prototypes which visually articulate UX strategies.
- Collaborated with cross-functional research, product, and business teams via Agile and Lean methodologies.
Technologies: Adobe Creative Suite
Co-Founder | COO
World Village
2009 - 2014
- Designed a robust B2B SaaS application from the ground up for a vacation rental property eCommerce management platform.
- Developed our business model, our booking and reservations process, and the affiliate monetization plans; I created the entire suite of deliverables.
- Created the information architecture, product features, wireframes, interactive high fidelity mockups, and conducted visual design & usability testing with clients.
- Managed the engineering team in an agile environment using rapid prototyping methods led by user-centered design methodologies.
- Crafted SaaS web application designs.
Technologies: SaaS Web Application Design
Sr. User Experience Consultant
Visa
2011 - 2012
- Developed a corporate UX strategy roadmap for the executive team.
- Identified the best customer engagement with visual design, use cases, personas, and UX methodologies.
- Determined the UX best practices for consumer payment, loyalty, and shopping cart websites.
Technologies: Adobe Creative Suite
Senior User Experience Manager
LikeList, Inc.
2009 - 2011
- Interfaced directly with senior management on UX objectives, clarifying strategic requirements, explaining complex ideas clearly, and managing user expectations.
- Effectively communicated and made decisions with product teams; working in an iterative agile environment to deliver the best designs on schedule and within budget.
- Led the way in user testing, developing personas, and design strategies; foremost keeping a user-centered design in mind.
- Developed processes to streamline and improve workload commitments, roadblocks, and schedule expectations.
Technologies: Adobe Creative Suite
Senior Visual Design Consultant
Symantec
2007 - 2008
- Collaborated, as the design lead, with cross-functional teams to translate strategic and customer experience objectives into design solutions and products.
- Created visual systems, templates, photography across multiple websites, mobile products, promotions, and marketing systems.
Technologies: Adobe Creative Suite
Web Content and Marketing Manager
CSU East Bay
2005 - 2006
- Publicized the use of CSUEB web tools for branding, recruitment, and marketing.
- Led and managed the development of web content and standards on all university sites.
- Acted as the lead designer in mapping the web navigation, template look and feel, and user experience.
- Created and delivered training sessions for a team of 30 university web coordinators.
- Developed key parts for web traffic, user metrics, SEO, and reporting.
- Photographed people and events for custom web content.
Technologies: Adobe Creative Suite
Web Design Manager
GetThere.com
1999 - 2002
- Acted in the roles of design lead and manager of a team of 7 in designing the first-ever online travel eCommerce experience.
- Gave presentations, as a design consultant, to clients including United Airlines, British Airways, American Express Travel, and more.
- Created co-branded interface products.
- Developed new features, design specs, and working prototypes.
- Collaborated with product marketing, QA, and engineering to define strategic product requirements.
Technologies: Adobe Creative Suite
Senior Web and Graphic Designer
Apple Computer
1988 - 1997
- Acted as the design lead for a team of 9.
- Headed the art-direction for numerous print collateral, websites, graphics, and branding—including the Open Me First packaging innovation and the original Macintosh Human Interface Guidelines.
Technologies: Adobe Creative Suite

Education

Bachelor of Arts in Product Design
Southern Illinois University, Carbondale - Carbondale, IL, USA
1984 - 1988

Experience

User Experience (UX)20 years
Complex Application User Interfaces (UI)15 years
User Interface (UI)15 years
UX Wireframes12 years
User-centered Design (UCD)12 years
Web App UX12 years
SaaS Design12 years
Design Strategy10 years

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