Deborah Dennis

Designer in Oakland, CA, United States

Member since December 6, 2016

Deborah is a UX design and research expert, analyzing users' needs and crafting creative and engaging interaction designs for over 20 years. Well-versed in transforming complex products into simple, easy-to-use interfaces, Deborah's worked for 11 companies via Toptal in the last eight years. She's been a design lead for Colgate's SaaS, Silicon Valley Bank, Caterpillar IoT, ASU Pocket, Dermalogica Face Mapping, SterlingNOW, and OUTFRONT Media's digital ads app.

User Experience (UX)Visual Design Illustration Digital Design Product Design UX Design Mockups User Research User Interviews UX Research UX Strategy High-fidelity Mockups UX Flows Web App UI User Interface (UI)Show more

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Portfolio

Digital Design

SaaS Enterprise IoT Data Visualization Web App
- Web Applications
- UX Design
- Holistic UX Design
- Design Systems
- User Research
- UX Strategy
- UI Design
- SaaS Design
- Product Design
- User Experience (UX)
- User Flows
- Wireframing
- Enterprise SaaS
- Customer Interviews
- UX Mentoring
- Internet of Things (IoT)
- Software as a Service (SaaS)
- UX Research
- Interaction Design (IxD)
- Discovery
- Product Discovery
- User Interface (UI)
- Data Visualization
- Figma
- B2B
- Web App UX
- User Testing
- User Validation
- Software Design
- Desktop App Design
- Enterprise Systems
- Mobile UI
- UX Testing
- User Interviews
- Quantitative User Research
- Quantitative Research
- Qualitative Research
- Surveys
- Design Workshops
- UX Flows
- UI Prototyping
- Product Strategy
- Design
- Jira
- Product Roadmaps
- Scrum
- Redesign
- Dashboards
- User Roles
- Design Leadership
- Mobile UX Design
- Web
- Mobile UI Design
- System Design
- Coaching
- Strategic Planning & Execution
- Usability Analysis
- Annotated Wireframes
- UX Audits
- Design Strategy
- Product Benchmarking
- Workshop Facilitation
- Ideation
- Workshops
- Stakeholder Interviews
- User Behavior
- User Personas
- Remote User Testing
- Research Reports
- Human-centered Design (HCD)
- Accessibility
- User Stories
- Journey Mapping
- User Journey Maps
- Analytical Dashboards
- Behavioral Design
- Mockups
- Interactive Prototypes
- Design Guidelines
- UX Principles
- Collaborative Design
- Web UX
- Presentations
- Web Dashboards
- Component Libraries
- Data Analytics
- UX Leadership
- High-fidelity Mockups
- Low-fidelity Mockups
- Design Consultation
- Collaboration
- UX Architecture
Product Design | mVISA Mobile Push Payments App
- Apps
- Mobile UX
- User Experience (UX)
- Fintech
- iOS
- Android
- Financial UX
- User Interface (UI)
- Design Thinking
- UI Design
- Product Design
- User Flows
- Wireframing
- Strategy
- Customer Interviews
- Prototyping
- Mobile App Design
- UX Research
- Interaction Design (IxD)
- Discovery
- Product Discovery
- B2B
- Web App UX
- User Testing
- Adobe CC
- User Validation
- Software Design
- Desktop App Design
- Responsive Web Design (RWD)
- Enterprise Systems
- Mobile UI
- UX Testing
- User Interviews
- Quantitative User Research
- Quantitative Research
- Qualitative Research
- Mobile App UI
- Mobile Design
- UX Flows
- UX Prototyping
- Mobile Apps
- UI Prototyping
- Design
- Jira
- Product Roadmaps
- Scrum
- Adobe Suite
- Redesign
- eCommerce
- Design Systems
- Dashboards
- User Roles
- Design Leadership
- Mobile UX Design
- Mobile UI Design
- Coaching
- Usability Analysis
- Annotated Wireframes
- UX Audits
- Design Strategy
- Workshop Facilitation
- Ideation
- Workshops
- UX Strategy
- Stakeholder Interviews
- User Behavior
- User Personas
- Remote User Testing
- Human-centered Design (HCD)
- User Stories
- Journey Mapping
- User Journey Maps
- Behavioral Design
- Mockups
- Interactive Prototypes
- Design Guidelines
- UX Principles
- Digital Design
- Collaborative Design
- App UX
- Presentations
- Presentation Design
- UX Leadership
- B2B2C
- High-fidelity Mockups
- Low-fidelity Mockups
- Collaboration
- UX Architecture
Dermalogica Face-mapping AI Tool
- B2C
- UX Flows
- User Experience (UX)
- User Testing
- User Research
- Artificial Intelligence (AI)
- UI Design
- SaaS Design
- Product Design
- Wireframing
- Enterprise SaaS
- Strategy
- Health
- Customer Interviews
- Mobile UX
- UX Mentoring
- Internet of Things (IoT)
- Software as a Service (SaaS)
- Mobile App Design
- UX Research
- Interaction Design (IxD)
- Discovery
- Product Discovery
- User Interface (UI)
- B2B
- Web App UX
- Adobe CC
- User Validation
- Software Design
- Desktop App Design
- Web Design
- Responsive Web Design (RWD)
- Enterprise Systems
- Mobile UI
- UX Testing
- A/B Testing
- User Interviews
- Quantitative User Research
- Quantitative Research
- Qualitative Research
- User Surveys
- Surveys
- Design Workshops
- Mobile App UI
- Mobile Design
- UX Prototyping
- Mobile Apps
- UI Prototyping
- Product Strategy
- Design
- Jira
- Product Roadmaps
- Adobe Suite
- Redesign
- Dashboards
- User Roles
- Design Leadership
- Mobile UX Design
- Mobile UI Design
- System Design
- Coaching
- Strategic Planning & Execution
- Usability Analysis
- Annotated Wireframes
- UX Audits
- Design Strategy
- Product Benchmarking
- Workshop Facilitation
- Healthcare IT
- Medtech
- Ideation
- Workshops
- UX Strategy
- Stakeholder Interviews
- User Behavior
- User Personas
- Remote User Testing
- Research Reports
- Human-centered Design (HCD)
- Accessibility
- User Stories
- Journey Mapping
- User Journey Maps
- Game Design
- Behavioral Design
- Gamification
- Mockups
- Interactive Prototypes
- Design Guidelines
- UX Principles
- Visual Design
- Collaborative Design
- Web UX
- App UX
- Presentations
- Web Dashboards
- Component Libraries
- Data Analytics
- B2B2C
- High-fidelity Mockups
- Low-fidelity Mockups
- Healthcare
- Design Consultation
- Collaboration
A User Experience Review: B2B Web App
- User Experience (UX)
- User Needs
- User Requirements
- User Research
- Quantitative Research
- User Testing
- Product Design
- Customer Interviews
- UX Mentoring
- Software as a Service (SaaS)
- UX Research
- Discovery
- Product Discovery
- User Interface (UI)
- B2B
- Web App UX
- Adobe CC
- User Validation
- Software Design
- Desktop App Design
- Enterprise Systems
- UX Testing
- A/B Testing
- User Interviews
- Quantitative User Research
- Qualitative Research
- User Surveys
- Surveys
- UX Flows
- Mobile Apps
- UI Prototyping
- Product Strategy
- Design
- Product Roadmaps
- Adobe Suite
- Redesign
- Dashboards
- User Roles
- Design Leadership
- Web
- Mobile UI Design
- Strategic Planning & Execution
- Usability Analysis
- Annotated Wireframes
- UX Audits
- Design Strategy
- Workshop Facilitation
- UX Strategy
- Stakeholder Interviews
- Research Reports
- Human-centered Design (HCD)
- User Stories
- Journey Mapping
- User Journey Maps
- Behavioral Design
- Mockups
- Design Guidelines
- UX Principles
- Digital Design
- Collaborative Design
- Web UX
- Teaching
- Presentations
- Training & Training Content Development
- Photoshop CC
- Web Dashboards
- Component Libraries
- Data Analytics
- Design Consultation
- Education
- Edtech
- Collaboration
Usability Testing Sessions with Skincare Therapists
- Usability
- Usability Testing
- Usability Heuristics
- User Testing
- User Experience (UX)
- Contextual Design
- iPad
- User Research
- Quantitative User Research
- Health
- Customer Interviews
- UX Research
- User Interface (UI)
- B2B
- Web App UX
- User Validation
- Software Design
- Desktop App Design
- Responsive Web Design (RWD)
- Enterprise Systems
- Mobile UI
- UX Testing
- User Interviews
- Quantitative Research
- Qualitative Research
- User Surveys
- Surveys
- Design Workshops
- Mobile App UI
- Mobile Design
- UX Flows
- Mobile Apps
- UI Prototyping
- Design
- Redesign
- User Roles
- Design Leadership
- Mobile UI Design
- Strategic Planning & Execution
- Annotated Wireframes
- UX Audits
- Design Strategy
- Product Benchmarking
- Workshop Facilitation
- Workshops
- UX Strategy
- Stakeholder Interviews
- User Behavior
- User Personas
- Research Reports
- Human-centered Design (HCD)
- User Stories
- Journey Mapping
- User Journey Maps
- Game Design
- Behavioral Design
- Gamification
- Design Guidelines
- UX Principles
- Adobe
- Illustration
- Digital Design
- Collaborative Design
- App UX
- Adobe CC
- Teaching
- Presentations
- Web Dashboards
- Healthcare
- Design Consultation
- Education
- Edtech
- Collaboration
UX Design of a Web App Wearables Analytics Platform
- Web UX
- Web App UX
- User Experience (UX)
- Wearable Technology
- Wellness
- Data Analytics
- Dashboard Design
- Data Visualization
- Health
- SaaS Design
- Product Design
- User Flows
- Wireframing
- Enterprise SaaS
- Customer Interviews
- UX Mentoring
- Internet of Things (IoT)
- Software as a Service (SaaS)
- UX Research
- Interaction Design (IxD)
- Discovery
- Product Discovery
- User Interface (UI)
- UI Design
- B2B
- User Testing
- Adobe CC
- User Validation
- Software Design
- Desktop App Design
- Enterprise Systems
- Mobile UI
- UX Testing
- A/B Testing
- User Interviews
- Quantitative User Research
- Quantitative Research
- Qualitative Research
- Surveys
- UX Flows
- UX Prototyping
- Mobile Apps
- UI Prototyping
- Product Strategy
- Design
- Jira
- Product Roadmaps
- Adobe Suite
- Redesign
- eCommerce
- Design Systems
- Dashboards
- User Roles
- Design Leadership
- Mobile UX Design
- Web
- Mobile UI Design
- System Design
- Strategic Planning & Execution
- Usability Analysis
- Annotated Wireframes
- UX Audits
- Design Strategy
- Product Benchmarking
- Workshop Facilitation
- Wearables
- Healthcare IT
- Medtech
- Ideation
- Workshops
- UX Strategy
- Stakeholder Interviews
- User Behavior
- User Personas
- Remote User Testing
- Research Reports
- Human-centered Design (HCD)
- Accessibility
- User Stories
- Journey Mapping
- Analytical Dashboards
- Game Design
- Behavioral Design
- Gamification
- Mockups
- Interactive Prototypes
- UX Principles
- Visual Design
- Adobe
- Illustration
- Digital Design
- Social Media Design
- Marketing Collateral Development
- Collateral Design
- Collaborative Design
- App UX
- Teaching
- Presentations
- Photoshop CC
- Web Dashboards
- Component Libraries
- UX Leadership
- B2B2C
- High-fidelity Mockups
- Low-fidelity Mockups
- Design Consultation
- Collaboration
- UX Architecture
Web Portal for a Digital Asset Traffic System
- Dashboard Design
- Web UX
- Web UI
- Responsive UX Design
- Web UX Design
- Design
- SaaS Design
- Product Design
- User Experience (UX)
- Enterprise SaaS
- Internet of Things (IoT)
- UX Research
- Discovery
- UI Design
- B2B
- Web App UX
- User Testing
- Software Design
- Desktop App Design
- Web Design
- Responsive Web Design (RWD)
- Enterprise Systems
- UX Testing
- A/B Testing
- Quantitative User Research
- Quantitative Research
- Qualitative Research
- Mobile App UI
- Mobile Design
- UX Flows
- UX Prototyping
- User Interface (UI)
- UI Prototyping
- Jira
- Product Roadmaps
- Adobe Suite
- eCommerce
- Design Systems
- Dashboards
- Web
- Mobile UI Design
- System Design
- Strategic Planning & Execution
- Usability Analysis
- UX Audits
- Design Strategy
- Ideation
- UX Strategy
- Stakeholder Interviews
- User Behavior
- Remote User Testing
- User Stories
- Analytical Dashboards
- Mockups
- Visual Design
- Graphic Design
- Adobe
- Illustration
- Social Media Design
- Marketing Collateral Development
- Collateral Design
- Collaborative Design
- Adobe CC
- Presentations
- Photoshop CC
- Web Dashboards
- Component Libraries
- Data Analytics
- High-fidelity Mockups
- Low-fidelity Mockups
- Design Consultation
- Collaboration
UX Design for Goodwill | Mobile Fashion App Design
- Mobile
- Apps
- Mobile UX
- User Experience (UX)
- Complex Application User Interfaces (UI)
- User Interface (UI)
- User Requirements
- User Research
- User-centered Design (UCD)
- Design Thinking
- Product Design
- Mobile App Design
- UX Research
- UI Design
- User Testing
- Adobe CC
- Software Design
- Desktop App Design
- Web Design
- Enterprise Systems
- Mobile UI
- UX Testing
- Quantitative Research
- Qualitative Research
- User Surveys
- Mobile App UI
- Mobile Design
- UX Flows
- UX Prototyping
- Mobile Apps
- UI Prototyping
- Design
- Adobe Suite
- eCommerce
- Mobile UX Design
- Mobile UI Design
- Strategic Planning & Execution
- Usability Analysis
- Annotated Wireframes
- UX Audits
- Design Strategy
- User Personas
- Behavioral Design
- Mockups
- Branding
- Visual Design
- Graphic Design
- Illustration
- Digital Design
- Social Media Design
- Marketing Collateral Development
- Collateral Design
- Ad Design
- App UX
- Teaching
- B2B2C
Product Design | B2B SaaS Web Application
- SaaS
- Apps
- Web UX
- Visual Design
- Interactive Media Design
- Product Design
- UX Strategy
- Design Thinking
- Web Design
- WordPress
- WordPress Design
- Adobe Creative Suite
- User Experience (UX)
- User Flows
- Wireframing
- Enterprise SaaS
- Customer Interviews
- UX Research
- UI Design
- B2B
- Web App UX
- User Testing
- Adobe CC
- Software Design
- Desktop App Design
- Enterprise Systems
- UX Testing
- Quantitative User Research
- Quantitative Research
- Qualitative Research
- UX Flows
- UX Prototyping
- User Interface (UI)
- UI Prototyping
- Product Strategy
- Design
- Jira
- Product Roadmaps
- Adobe Suite
- Design Systems
- Dashboards
- Web
- Mobile UI Design
- System Design
- Usability Analysis
- Annotated Wireframes
- UX Audits
- Design Strategy
- Analytical Dashboards
- Graphic Design
- Illustration
- Digital Design
- Marketing Collateral Development
- Ad Design
- Component Libraries
- Data Analytics
- UX Leadership

Employment

Product Designer
2022 - 2022
Fluke
- Advised and supported the UX and product teams within Fluke manufacturing to design a smooth digital customer experience to remain competitive in the constantly evolving world of B2B sales.
- Explored current thermal imaging camera product workflows, provided an analysis based on user research, and created a UX strategy and UX deliverables.
- Completed UX research on Fluke customers, beta users, and the thermal camera product team. Enabled expert analysis of the current and future user journey.
- Delivered several B2B customer journey maps that the Fluke product team needed as essential tools to visualize the buyer journey. Identified touch and pain points and recognized where UX could improve.
- Provided the Fluke teams with vital UX deliverables in the product design process for the company.
Technologies: Product Design, Figma, Internet of Things (IoT), Design Workshops, Enterprise SaaS, UX Design, UI Design, System Design, Ideation, Enterprise, Journey Mapping, User Journey Maps, Behavioral Design, UX Principles, Illustration, White Papers, Presentation Design, Collateral Design, Collaborative Design, Presentations, Data Analytics, B2B2C, Design Consultation, Collaboration, Web 3.0
Senior UX Researcher
2022 - 2022
Mo Studios
- Collaborated on a UX research project for VA Health. Ran a moderated tree test for the va.gov website. Our goal was to help modernize the digital health experience for the largest health care system in the nation.
- Conducted ethnographic research, Zoom user interviews, and used Optimal Workshop to capture user data on the tree test tasks.
- Analyzed and synthesized observations and distilled the findings into insights and themes. Developed key opportunity areas based on research insights.
- Created a PPT deliverable presentation that documented and brought our insights to life in an engaging and inspiring way.
Technologies: Optimal Workshop, Miro, Information Architecture (IA), Healthcare IT, Medtech, User Research, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, Remote User Testing, Research Reports, Human-centered Design (HCD), User Stories, Journey Mapping, User Journey Maps, Behavioral Design, UX Principles, Illustration, White Papers, PowerPoint Design, Collaborative Design, UX Leadership, B2B2C, Healthcare, Design Consultation, Collaboration, Web 3.0
Senior Product Designer
2022 - 2022
Teladoc Health - Freelance
- Acted as a product designer for the Command Center web app for Teladoc Health, a major online health services provider based in NYC. I used my systems thinking and UX design skills to solve complex problems connecting doctors with patients online in real-time.
- Collaborated daily with the product, engineering, and development teams, in continuous Agile Scrum development cycles.
- Designed new features in Figma. Provided wireframes, flows, user stories, and high-fidelity files to the developers.
- Brainstormed new features with the design team and participated in design critiques.
- Used the Pulse design system to add consistent features and functionality to my design work.
Technologies: Figma, Miro, Jira, FigJam, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, High-fidelity Prototypes, Web Applications, User Experience (UX), Dashboard Design, Software Design, Desktop App Design, Web Design, Responsive Web Design (RWD), Enterprise Systems, UX Testing, Quantitative User Research, Quantitative Research, Qualitative Research, Design Workshops, UX Flows, User Interface (UI), UI Prototyping, Product Strategy, Design, Product Roadmaps, Scrum, Redesign, Design Systems, Dashboards, User Roles, Design Leadership, Mobile UX Design, Mobile UI Design, System Design, Motivation, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Product Benchmarking, Workshop Facilitation, Research, Competitive Analysis, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Healthcare IT, Medtech, Onboarding, Ideation, User Research, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, User Personas, Remote User Testing, Human-centered Design (HCD), Accessibility, User Stories, Journey Mapping, User Journey Maps, Analytical Dashboards, SaaS, Mockups, Design Guidelines, UX Principles, Team Management, Visual Design, PowerPoint Design, Ad Design, Collaborative Design, Web UX, Adobe CC, Presentations, Photoshop CC, Web Dashboards, Component Libraries, Data Analytics, UX Leadership, B2B2C, High-fidelity Mockups, Low-fidelity Mockups, Responsive Web Apps, Healthcare, Design Consultation, Collaboration, Web 3.0, Landing Pages
University UX researcher
2021 - 2021
ASU Pocket - University Technology Office
- Served as a UX researcher on the Pocket team, leveraging research insights to ensure the decisions we make address business opportunities and are grounded in what matters to people in their everyday lives.
- Collaborated directly with the UX designer on this new wallet-type solution based on blockchain encryption that students can use to hold personal (courses, degree info, etc.) and financial information to interact and pay for services.
- Worked closely with internal teams to determine research needs and the best methodologies to gather meaningful results. Scoped out and planned user research projects in collaboration with UI/UX designers.
- Identified and screened participants for user research activities. Conducted user research remotely for ongoing and new initiatives.
- Collected, organized, and analyzed qualitative data into meaningful design ideas. Synthesized research into engaging outputs.
Technologies: UX Research, Design Consultation, UX Audits, User Interviews, Remote UX, Research Synthesis, Qualitative Research, UX Review, Edtech, Instructional Design, Collaboration, Asana
Lead User Researcher for the Lending Experience Team
2020 - 2021
Silicon Valley Bank - Freelance
- Created a UX research plan and strategy for a new MVP design concept for their clients' digital lending experience.
- Conducted eight in-person interviews with early-stage startup founders to understand the current process of getting a loan through SVB.
- Performed competitive analysis of the current commercial lending space.
- Performed six additional user interviews of a conceptual lending experience and created a UX roadmap and customer journey map for a proposed new design.
- Worked closely with the product team's UX designers and engineers to understand the product requirements, budget constraints, and engineering limitations.
- Created a value proposition matrix to illustrate our customers' needs and highlighted our user research findings with user goals, pain points, and user tasks based on our user research.
Technologies: Figma, Software as a Service (SaaS), UX Research, Interaction Design (IxD), Agile, Discovery, Product Discovery, UX Wireframes, Market Research, Data Analysis, UX Design, User Interface (UI), UI Design, Data Visualization, B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, Web Applications, User Experience (UX), Dashboard Design, Software Design, Desktop App Design, Web Design, Enterprise Systems, UX Testing, User Interviews, Quantitative User Research, Quantitative Research, Qualitative Research, User Surveys, Surveys, Design Workshops, UX Flows, UI Prototyping, Design, Jira, Product Roadmaps, Scrum, Adobe Suite, Redesign, Design Systems, Dashboards, User Roles, Design Leadership, Mobile UX Design, Apps, Mobile UI Design, System Design, Motivation, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, Holistic UX Design, Design Strategy, Product Benchmarking, Workshop Facilitation, Research, Competitive Analysis, Dovetail, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Onboarding, Ideation, User Research, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, User Personas, Remote User Testing, Research Reports, Human-centered Design (HCD), Accessibility, User Stories, Journey Mapping, User Journey Maps, Behavioral Design, SaaS, Design Guidelines, UX Principles, Team Management, Graphic Design, Adobe, Illustration, Digital Design, Social Media Design, White Papers, PowerPoint Design, Ad Design, Collaborative Design, Web UX, App UX, Presentations, Web Dashboards, Component Libraries, Data Analytics, UX Leadership, High-fidelity Mockups, Low-fidelity Mockups, Design Consultation, Collaboration
Lead UX Researcher and Designer
2019 - 2020
Fortune 50 Heavy Equipment Manufacturer (via Toptal)
- Conducted in-person meetings with a team to understand the brand and project history; created a UX research plan and design proposal, developed a baseline current state of product task analysis flow, and performed a competitive analysis.
- Performed 14 user interviews (five were on-site, one at a client site in Canada, and the others were remote Skype interviews with five global clients, including some located in Australia and the US) and created a baseline customer journey map.
- Identified a clear list of patterns based on our user research by using the value proposition canvas methodology to help understand our customers' needs and classifying our user research findings into user goals, user pains points, and user tasks.
- Conducted analysis and rapid ideation, synthesized our user research, and refined an actionable point of view (POV) or problem statement.
- Determined the app layout, structure, and navigation in conjunction with heuristics and UX design patterns.
- Handed-off wireframes to the UI team, created high-fidelity mockups and responsive design patterns, iterated mockups, and validated mockups with user testing.
Technologies: Adobe Creative Suite, Figma, Sketch, SaaS Design, User Interviews, User Research, Product Design, User Experience (UX), User Flows, Wireframing, Enterprise SaaS, Strategy, Customer Interviews, Internet of Things (IoT), Software as a Service (SaaS), Mobile App Design, UX Research, Interaction Design (IxD), Agile, Discovery, Product Discovery, UX Wireframes, Market Research, Data Analysis, UX Design, User Interface (UI), UI Design, Data Visualization, B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, High-fidelity Prototypes, Web Applications, Dashboard Design, Software Design, Desktop App Design, Web Design, Responsive Web Design (RWD), Enterprise Systems, Mobile UI, UX Testing, Quantitative User Research, Quantitative Research, Qualitative Research, User Surveys, Surveys, Design Workshops, Mobile App UI, Mobile Design, UX Flows, UX Prototyping, Mobile Apps, UI Prototyping, Product Strategy, Design, Jira, Product Roadmaps, Scrum, Adobe Suite, Redesign, Design Systems, Dashboards, User Roles, Design Leadership, Mobile UX Design, Web, Apps, Mobile UI Design, System Design, Motivation, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Product Benchmarking, Workshop Facilitation, Research, Competitive Analysis, Dovetail, Usertesting.com, Market Research & Analysis, Workflow, Information Architecture (IA), Onboarding, Ideation, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, User Personas, Remote User Testing, Research Reports, Human-centered Design (HCD), Accessibility, User Stories, Journey Mapping, User Journey Maps, Analytical Dashboards, Behavioral Design, SaaS, Mockups, Interactive Prototypes, Design Guidelines, UX Principles, Team Management, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Social Media Design, PowerPoint Design, Collaborative Design, Web UX, App UX, Adobe CC, Teaching, Presentations, Training & Training Content Development, Photoshop CC, Web Dashboards, Component Libraries, Data Analytics, Presentation Design, Adobe Experience Design (XD), UX Leadership, Artificial Intelligence (AI), Machine Learning, High-fidelity Mockups, Low-fidelity Mockups, Responsive Web Apps, Design Consultation, Collaboration, Landing Pages, UX Architecture
UX Designer and Researcher
2018 - 2019
SterlingNow (via Toptal)
- Created a comprehensive UX design and research plan.
- Conducted UX research and competitive analysis to identify a clear list of patterns based on our user research.
- Implemented the value proposition Canvas methodology to help understand our customers' needs in a structured and reflective way.
- Delivered main and secondary personas and customer journey maps.
- Defined and clarified at least one actionable point of view (POV) or problem statement. A POV statement can be defined as a user or persona, need, and insight.
- Synthesized our user research and delivered a POV statement, product roadmap, and feature matrix.
- Determined the site layout, structure, and navigation in conjunction with heuristics and UX design patterns, including information architecture and interaction design.
- Delivered the sitemap, tasks and user flows, wireframes, and high-fidelity mockups.
- Created the UI design, responsive design, and validation.
- Worked on the iteration and implemented the user testing.
Technologies: InVision, Sketch, UX Design, UX Research, User Interviews, User Research, Product Design, User Experience (UX), User Flows, Wireframing, Enterprise SaaS, Financial UX, Customer Interviews, Software as a Service (SaaS), Prototyping, Interaction Design (IxD), Agile, Discovery, Product Discovery, UX Wireframes, Market Research, Data Analysis, User Interface (UI), UI Design, Figma, B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, High-fidelity Prototypes, Web Applications, Dashboard Design, Software Design, Desktop App Design, Web Design, Enterprise Systems, Mobile UI, UX Testing, A/B Testing, Quantitative User Research, Quantitative Research, Qualitative Research, User Surveys, Surveys, UX Flows, UX Prototyping, UI Prototyping, Design, Jira, Product Roadmaps, Scrum, Adobe Suite, Redesign, eCommerce, Design Systems, Dashboards, User Roles, Design Leadership, Mobile UX Design, Web, Apps, Mobile UI Design, System Design, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Product Benchmarking, Workshop Facilitation, Research, Competitive Analysis, Dovetail, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Onboarding, Ideation, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, Remote User Testing, Research Reports, Human-centered Design (HCD), Accessibility, User Stories, Analytical Dashboards, SaaS, Mockups, Interactive Prototypes, Design Guidelines, UX Principles, Team Management, Visual Design, Graphic Design, Adobe, Digital Design, PowerPoint Design, Collateral Design, Collaborative Design, App UX, Adobe CC, Presentations, Photoshop CC, Web Dashboards, Component Libraries, Data Analytics, Presentation Design, High-fidelity Mockups, Low-fidelity Mockups, Responsive Web Apps, Design Consultation, Collaboration, Landing Pages
In-house Mentor and Coach for Aspiring UX Designers
2016 - 2019
Designlab
- Critiqued UX Designlab students (mostly young women) on their creative exercises in UX Academy.
- Helped them prepare and understand the challenges, rewards and nuances of the everyday life as a designer.
- Shared my real life insights, gave guidance and stories from my 25+ years of having successfully navigated being a woman, a designer, and an entrepreneur in the tech world of Silicon Valley.
- Coached, motivated, and inspired them to find their strengths and understand their weaknesses.
- Instilled in them to "think like a designer" by having empathy for a user's problems so that they start to understand where the solutions will be applied.
Technologies: Leadership, Coaching, Strategy, Product Design, User Experience (UX), UX Mentoring, Internet of Things (IoT), Software as a Service (SaaS), Prototyping, Mobile App Design, UX Research, Interaction Design (IxD), Discovery, Product Discovery, User Interface (UI), UI Design, Figma, Web App UX, Web App Design, Enterprise Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, Software Design, Desktop App Design, Web Design, Responsive Web Design (RWD), Enterprise Systems, User Interviews, Qualitative Research, User Surveys, Surveys, Mobile App UI, Mobile Design, UX Flows, UX Prototyping, Mobile Apps, UI Prototyping, Product Strategy, Design, Product Roadmaps, Adobe Suite, Redesign, User Roles, Design Leadership, Mobile UX Design, Web, Apps, Mobile UI Design, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Research, Competitive Analysis, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Onboarding, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, Research Reports, Human-centered Design (HCD), User Stories, Journey Mapping, Game Design, Behavioral Design, Gamification, Branding, Interactive Prototypes, Design Guidelines, Team Management, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Social Media Design, White Papers, PowerPoint Design, Collateral Design, Collaborative Design, App UX, Adobe CC, Teaching, Presentations, Training & Training Content Development, Photoshop CC, Illustrator CC, Adobe Experience Design (XD), UX Leadership, B2B2C, Material Design, Responsive Web Apps, Design Consultation, Education, Edtech, Collaboration, WordPress, Landing Pages, UX Architecture
Lead UX Designer
2018 - 2018
OutFront Media - Freelance
- Worked with OutFront Media in NYC, redesigning their complex web application dashboard and other screens for managing their extensive digital advertising media assets.
- Provided mockups for built-in Sketch UI designs; based on Google Material Design standards and interactive prototypes in InVision.
- Collaborated closely with the product and engineering teams, tracking progress in their two-week engineering sprints, attending daily virtual standups.
- Contributed to the control panel dashboard of the ON Smart Media platform for the NYC MTA's subway stations.
- Worked on OutFront's ON Smart Media's cloud-based app ecosystem, where retailers and advertising partners can deliver compelling, contextual messages in real-time to enhance the customer experience.
Technologies: InVision, Sketch, SaaS Design, Product Design, User Experience (UX), Enterprise SaaS, Customer Interviews, Mobile UX, Software as a Service (SaaS), Mobile App Design, UX Research, Agile, Product Discovery, UX Wireframes, Data Analysis, UX Design, User Interface (UI), UI Design, B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, High-fidelity Prototypes, iPad, Web Applications, Dashboard Design, Software Design, Desktop App Design, Responsive Web Design (RWD), Enterprise Systems, Mobile UI, UX Testing, A/B Testing, User Interviews, Quantitative Research, Qualitative Research, User Surveys, Surveys, Mobile App UI, UX Flows, UX Prototyping, Mobile Apps, UI Prototyping, Design, Jira, Scrum, Adobe Suite, Redesign, eCommerce, Dashboards, User Roles, Design Leadership, Mobile UX Design, Mobile UI Design, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Workshop Facilitation, Research, Competitive Analysis, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Onboarding, Ideation, User Testing, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, Remote User Testing, Research Reports, Human-centered Design (HCD), User Stories, Analytical Dashboards, SaaS, Mockups, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Ad Design, Collaborative Design, Web UX, Adobe CC, Presentations, Photoshop CC, Web Dashboards, Component Libraries, Data Analytics, Adobe Experience Design (XD), High-fidelity Mockups, Low-fidelity Mockups, Responsive Web Apps, Design Consultation, Collaboration, Landing Pages
UX Designer and Researcher
2018 - 2018
Dermalogica (via Toptal)
- Redesigned Dermalogica's artificial intelligence-driven face mapping tool. This tool is used on an iPad Pro by skincare therapists.
- Delivered high-fidelity responsive web mockups and UI to the development team for real-time user testing.
- Conducted on-site user research at their skincare lab to get direct user feedback from their skincare professionals.
- Led two successful in-house hackathons in LA at the Dermalogica headquarters to provide UX strategy and product design concepts for the in-house teams.
- Collaborated with the product and marketing teams to provide product discovery, design strategy, and user journey mapping.
Technologies: UX Design, InVision, Sketch, UI Design, SaaS Design, User Interviews, User Research, User Journey Maps, Product Design, User Experience (UX), User Flows, Enterprise SaaS, Health, Customer Interviews, Mobile UX, UX Mentoring, Software as a Service (SaaS), Prototyping, Mobile App Design, UX Research, Discovery, Product Discovery, UX Wireframes, Market Research, Data Analysis, User Interface (UI), B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, High-fidelity Prototypes, iPad, Web Applications, Dashboard Design, Software Design, Desktop App Design, Responsive Web Design (RWD), Enterprise Systems, Mobile UI, UX Testing, A/B Testing, Quantitative User Research, Quantitative Research, Qualitative Research, User Surveys, Surveys, Design Workshops, Mobile App UI, Mobile Design, UX Flows, UX Prototyping, Mobile Apps, UI Prototyping, Design, Product Roadmaps, Scrum, Adobe Suite, Redesign, eCommerce, Dashboards, User Roles, Design Leadership, Mobile UX Design, Apps, Mobile UI Design, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Workshop Facilitation, Research, Competitive Analysis, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Healthcare IT, Medtech, Onboarding, Ideation, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, User Personas, Remote User Testing, Research Reports, Human-centered Design (HCD), Accessibility, User Stories, Behavioral Design, Gamification, SaaS, Mockups, Graphic Design, Adobe, Illustration, Digital Design, Ad Design, Collaborative Design, Web UX, App UX, Adobe CC, Teaching, Presentations, Training & Training Content Development, Photoshop CC, Illustrator CC, Web Dashboards, Component Libraries, UX Leadership, B2B2C, Artificial Intelligence (AI), Machine Learning, High-fidelity Mockups, Low-fidelity Mockups, Responsive Web Apps, Healthcare, Design Consultation, Education, Collaboration, Landing Pages
UI/UX Designer for an Online and App Dashboard
2017 - 2017
NetFronts (via Toptal)
- Designed a platform for SEO and reputation management. Created a dashboard for a SaaS app.
- Developed a high-level roadmap and product strategy. Created the wireframes for key user stories.
- Collaborated directly with the CEO to brainstorm and clarify his products ideas and create an MVP.
Technologies: Adobe Photoshop, Sketch, UI Design, SaaS Design, Product Design, User Experience (UX), Enterprise SaaS, Customer Interviews, Software as a Service (SaaS), UX Research, Agile, Product Discovery, UX Wireframes, Data Analysis, UX Design, User Interface (UI), B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, Web Applications, Dashboard Design, Software Design, Desktop App Design, Responsive Web Design (RWD), Enterprise Systems, UX Testing, User Interviews, Quantitative Research, Qualitative Research, Surveys, UX Flows, UX Prototyping, UI Prototyping, Design, Jira, Product Roadmaps, Scrum, Adobe Suite, Redesign, Dashboards, Design Leadership, Mobile UX Design, Apps, Mobile UI Design, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Research, Competitive Analysis, Dovetail, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Onboarding, Workshops, UX Strategy, Stakeholder Interviews, User Behavior, Research Reports, Accessibility, User Stories, Game Design, SaaS, Mockups, Visual Design, Graphic Design, Adobe, Illustration, Collaborative Design, Photoshop CC, Web Dashboards, Component Libraries, Data Analytics, High-fidelity Mockups, Low-fidelity Mockups, Responsive Web Apps, Collaboration, Landing Pages
User Experience Review Expert
2016 - 2017
GobySavvy UX Reviews
- Wrote expert UX reviews to fix user experience (UX) issues for websites, apps, and software.
- Applied psychology research, design principles, and interaction trends to help create a best-in-class experience that achieves business goals and matches user expectations.
- Improved conversions and brand perception by optimizing usability, ease of use, navigation, user onboarding, social aspects, calls to action, branding, layout, and more—reducing user frustration and/or abandonment.
Technologies: Adobe Creative Suite, Product Design, User Experience (UX), Customer Interviews, UX Mentoring, Mobile App Design, UX Research, UX Design, User Interface (UI), B2B, Web App UX, Web App Design, Enterprise Design, Enterprise Application Design, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, Web Applications, Software Design, Desktop App Design, Web Design, Responsive Web Design (RWD), Enterprise Systems, UX Testing, A/B Testing, User Interviews, Quantitative User Research, Quantitative Research, Qualitative Research, User Surveys, Surveys, Mobile App UI, Mobile Design, UX Flows, UI Prototyping, Design, Adobe Suite, Redesign, Design Leadership, Web, Apps, Mobile UI Design, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Research, Competitive Analysis, Dovetail, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Onboarding, Workshops, UX Strategy, User Behavior, Research Reports, Illustration, Digital Design, PowerPoint Design, Collateral Design, Ad Design, App UX, Adobe CC, Teaching, Presentations, Training & Training Content Development, Photoshop CC, Web Dashboards, Low-fidelity Mockups, Material Design, Design Consultation, Education, Edtech, WordPress, Landing Pages
Lead User Experience Design Consultant
2016 - 2017
Basis (an Intel Company)
- Acted as a designer, innovator, and technologist for the wrist wearables space with Basis Peak, a sensor-laden 24/7 health tracker.
- Delivered exceptional enterprise and a commercial-based app product design for the analytics platform.
- Collaborated on the next generation of biometric security products for wearables and IoT.
- Implemented industry best practices in mobile-first design, usability, user trends, user research, technology, and mobile product development trends.
- Created design interfaces to help users navigate their health and wellness experiences across mobile, web, and wearables.
Technologies: Adobe Creative Suite, InVision, Sketch, User Interviews, User Research, User Journey Maps, Product Design, User Experience (UX), Wireframing, Enterprise SaaS, Leadership, Strategy, Health, Customer Interviews, Mobile UX, UX Mentoring, Internet of Things (IoT), Mobile App Design, UX Research, Agile, UX Wireframes, Market Research, Data Analysis, UX Design, User Interface (UI), B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, User Validation, High-fidelity Prototypes, Web Applications, Dashboard Design, Software Design, Desktop App Design, Responsive Web Design (RWD), Enterprise Systems, Mobile UI, UX Testing, A/B Testing, Quantitative User Research, Quantitative Research, Qualitative Research, Surveys, Mobile App UI, Mobile Design, UX Flows, UX Prototyping, Mobile Apps, UI Prototyping, Design, Jira, Product Roadmaps, Scrum, Adobe Suite, Redesign, Dashboards, Design Leadership, Mobile UX Design, Apps, Mobile UI Design, Strategic Planning & Execution, Usability Analysis, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Research, Competitive Analysis, Dovetail, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Wearables, Onboarding, Ideation, UX Strategy, User Behavior, Research Reports, Analytical Dashboards, Behavioral Design, Gamification, SaaS, Mockups, Interactive Prototypes, Team Management, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Social Media Design, Ad Design, Web UX, App UX, Adobe CC, Presentations, Training & Training Content Development, Photoshop CC, Illustrator CC, Web Dashboards, Component Libraries, Data Analytics, UX Leadership, B2B2C, Machine Learning, High-fidelity Mockups, Low-fidelity Mockups, Responsive Web Apps, WordPress
Lead User Experience (UX) Consultant
2014 - 2015
Visa Design Studio
- Managed the entire UX design process and implementation of mVisa, a mobile push payment solution. Crafted a mobile app design for iOS and Android.
- Worked directly with global development and product teams to deliver a world-class design solution for the US and international emerging markets.
- Collaborated daily with the product and development teams to execute the strategic road map.
- Translated concepts, ideas, and visions into compelling and functional designs, interactive wireframes, visual design, and product specs for new features and user flows.
Technologies: UI Design, User Interviews, User Research, User Journey Maps, Product Design, User Experience (UX), User Flows, Wireframing, Enterprise SaaS, Leadership, Strategy, Financial UX, Customer Interviews, Mobile UX, UX Mentoring, Software as a Service (SaaS), Mobile App Design, UX Research, Agile, UX Wireframes, Market Research, Data Analysis, UX Design, User Interface (UI), B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Enterprise Application Design, Usability Testing, Mobile, Design Thinking, User Journeys, Enterprise, Responsive Design, Communication, Desktop, High-fidelity Prototypes, Web Applications, Software Design, Desktop App Design, Web Design, Responsive Web Design (RWD), Enterprise Systems, Mobile UI, UX Testing, A/B Testing, Quantitative User Research, Quantitative Research, Qualitative Research, Mobile App UI, Mobile Design, UX Flows, UX Prototyping, Mobile Apps, UI Prototyping, Design, Jira, Product Roadmaps, Scrum, Adobe Suite, Redesign, eCommerce, Dashboards, Design Leadership, Mobile UX Design, Apps, Mobile UI Design, Strategic Planning & Execution, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Research, Competitive Analysis, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Ideation, User Behavior, Research Reports, Behavioral Design, Mockups, Interactive Prototypes, Team Management, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Social Media Design, Marketing Collateral Development, Collateral Design, App UX, Adobe CC, Presentations, Photoshop CC, Illustrator CC, InDesign CC, Component Libraries, Data Analytics, UX Leadership, B2B2C, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps
Principal User Experience Designer
2012 - 2014
Autodesk
- Influenced, engaged, and inspired others in design thinking principles.
- Managed and led the holistic user experience based on user research, business needs, clients, and stakeholders.
- Conceived, developed, and presented high-quality interactive web-based experiences that engage users and drive usability.
- Developed compelling high-fidelity mocks, specs, and prototypes that visually articulate UX strategies.
- Collaborated with cross-functional research, product, and business teams via Agile and Lean methodologies.
Technologies: Adobe Creative Suite, SaaS Design, User Interviews, User Research, User Journey Maps, Product Design, User Experience (UX), User Flows, Wireframing, Enterprise SaaS, Leadership, Strategy, Customer Interviews, UX Mentoring, Internet of Things (IoT), Software as a Service (SaaS), UX Research, Agile, UX Wireframes, UX Design, User Interface (UI), B2B, Web App UX, Web App Design, Web App UI, Enterprise Design, Usability Testing, Mobile, User Journeys, Enterprise, Responsive Design, Communication, Desktop, Web Applications, Dashboard Design, Software Design, Desktop App Design, Responsive Web Design (RWD), Enterprise Systems, UX Testing, Quantitative Research, Qualitative Research, Mobile Design, UX Flows, UX Prototyping, UI Prototyping, Design, Jira, Product Roadmaps, Adobe Suite, Redesign, Design Leadership, Web, Apps, Mobile UI Design, Strategic Planning & Execution, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Research, Competitive Analysis, Usertesting.com, Market Research Analyst, Market Research & Analysis, Workflow, Information Architecture (IA), Ideation, User Behavior, Research Reports, Analytical Dashboards, Game Design, Behavioral Design, Gamification, SaaS, Mockups, Team Management, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Marketing Collateral Development, PowerPoint Design, Collateral Design, Ad Design, Web UX, App UX, Teaching, Presentations, Training & Training Content Development, Photoshop CC, Illustrator CC, InDesign CC, Web Dashboards, Data Analytics, UX Leadership, High-fidelity Mockups, Low-fidelity Mockups, Responsive Web Apps, WordPress
Co-founder | COO
2009 - 2014
World Village
- Designed a robust B2B SaaS application for a vacation rental property eCommerce management platform from the ground up.
- Developed our business model, booking and reservations process, and the affiliate monetization plans. Created the entire suite of deliverables.
- Created the information architecture, product features, wireframes, and interactive high fidelity mockups and worked on the visual design and usability testing with clients.
- Managed the engineering team in an agile environment using rapid prototyping methods led by user-centered design methodologies. Crafted SaaS web application designs.
Technologies: eCommerce, B2B, Agile, Web Applications, SaaS, Product Design, User Experience (UX), Leadership, Strategy, Customer Interviews, Travel, UX Research, UX Wireframes, UX Design, User Interface (UI), Web App UX, Web App Design, Web App UI, Enterprise Design, Usability Testing, User Journeys, Enterprise, Responsive Design, Communication, Desktop, Software Design, Desktop App Design, Web Design, Responsive Web Design (RWD), Enterprise Systems, UX Testing, User Interviews, Quantitative User Research, Qualitative Research, User Surveys, UX Prototyping, UI Prototyping, Design, Adobe Suite, Redesign, Design Leadership, Web, Mobile UI Design, Strategic Planning & Execution, Annotated Wireframes, UX Audits, Holistic UX Design, Design Strategy, Research, Competitive Analysis, Usertesting.com, Market Research Analyst, Workflow, Ideation, User Behavior, Behavioral Design, Mockups, Branding, Interactive Prototypes, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Social Media Design, Marketing Collateral Development, Pitch Decks, PowerPoint Design, Collateral Design, Ad Design, Web UX, Adobe CC, Photoshop CC, Illustrator CC, InDesign CC, Web Dashboards, UX Leadership, B2B2C, High-fidelity Mockups, WordPress
Senior User Experience Consultant
2011 - 2012
Visa
- Developed a corporate UX strategy roadmap for the executive team.
- Identified the best customer engagement with visual design, use cases, personas, and UX methodologies.
- Determined the UX best practices for consumer payment, loyalty, and shopping cart websites.
Technologies: Adobe Creative Suite, User Interviews, Product Design, User Experience (UX), Enterprise SaaS, Financial UX, Customer Interviews, UX Research, Agile, UX Wireframes, UX Design, B2B, Web App UX, Web App Design, Usability Testing, Enterprise, Communication, Desktop, Web Applications, Software Design, Desktop App Design, Web Design, Enterprise Systems, Quantitative User Research, User Surveys, User Interface (UI), UI Prototyping, Design, Adobe Suite, Redesign, Design Leadership, Annotated Wireframes, Holistic UX Design, Design Strategy, Research, Workflow, User Behavior, Research Reports, Mockups, Visual Design, Adobe, Illustration, Marketing Collateral Development, Pitch Decks, Collateral Design, Web UX, App UX, Adobe CC, Photoshop CC, InDesign CC, High-fidelity Mockups, Responsive Web Apps
Senior User Experience Manager
2009 - 2011
LikeList, Inc.
- Interfaced directly with senior management on UX objectives, clarifying strategic requirements, explaining complex ideas clearly, and managing user expectations.
- Communicated and made decisions with product teams; working in an iterative agile environment to deliver the best designs on schedule and within budget.
- Led the way in user testing, developing personas, and design strategies; foremost keeping a user-centered design in mind.
- Developed processes to streamline and improve workload commitments, roadblocks, and schedule expectations.
Technologies: Adobe Creative Suite, Product Design, User Experience (UX), Wireframing, Leadership, Customer Interviews, UX Mentoring, UX Research, Agile, UX Wireframes, UX Design, Web App Design, Usability Testing, Communication, Desktop, Web Applications, Software Design, Desktop App Design, Web Design, Enterprise Systems, User Interviews, User Surveys, User Interface (UI), UI Prototyping, Adobe Suite, eCommerce, Competitive Analysis, Workflow, Game Design, Behavioral Design, Gamification, Mockups, Branding, Visual Design, Graphic Design, Adobe, Digital Design, Social Media Design, Marketing Collateral Development, Pitch Decks, PowerPoint Design, Collateral Design, Ad Design, App UX, Adobe CC, Photoshop CC, InDesign CC, Web Dashboards, UX Leadership, B2B2C, Responsive Web Apps
Senior Visual Design Consultant
2007 - 2008
Symantec
- Collaborated, as the design lead, with cross-functional teams to translate strategic and customer experience objectives into design solutions and products.
- Created visual systems, templates, photography across multiple websites, mobile products, promotions, and marketing systems.
Technologies: Adobe Creative Suite, SaaS Design, Product Design, User Experience (UX), Customer Interviews, UX Research, UX Wireframes, Communication, Desktop, Web Design, User Interviews, UI Prototyping, Adobe Suite, Competitive Analysis, Analytical Dashboards, Mockups, Branding, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Marketing Collateral Development, Collateral Design, Ad Design, Photoshop CC, InDesign CC, Web Dashboards
Web Design Manager
1999 - 2002
GetThere.com
- Acted in the roles of design lead and manager of a team of seven in designing the first-ever online travel eCommerce experience.
- Gave presentations, as a design consultant, to clients including United Airlines, British Airways, American Express Travel, and more.
- Created co-branded interface products.
- Developed new features, design specs, and working prototypes.
- Collaborated with product marketing, QA, and engineering to define strategic product requirements.
Technologies: Adobe Creative Suite, UX Design, Enterprise, Communication, Desktop, User Experience (UX), Software Design, Desktop App Design, Web Design, Enterprise Systems, User Interviews, Adobe Suite, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Social Media Design, Marketing Collateral Development, Pitch Decks, PowerPoint Design, Collateral Design, Ad Design, Adobe CC, Teaching, Presentations, Training & Training Content Development, Photoshop CC, Illustrator CC, InDesign CC, Web Dashboards, UX Leadership, B2B2C, WordPress
Senior Web and Graphic Designer
1988 - 1997
Apple Computer
- Acted as the design lead for a team of nine.
- Headed the art-direction for numerous print collateral, websites, graphics, and branding—including the Open Me First packaging innovation and the original Macintosh Human Interface Guidelines.
Technologies: Adobe Creative Suite, UX Design, Communication, Web Design, Adobe Suite, Visual Design, Graphic Design, Adobe, Illustration, Digital Design, Marketing Collateral Development, Collateral Design, Ad Design, Adobe CC, Teaching, Presentations, Photoshop CC, Illustrator CC, InDesign CC

Education

Bachelor of Arts Degree in Product Design
1984 - 1988
Southern Illinois University, Carbondale - Carbondale, IL, USA

Experience

User Experience (UX)20 years
Product Design17 years
User Research15 years
User Interviews15 years
User Journey Maps15 years
Holistic UX Design13 years
Design Strategy12 years
Enterprise SaaS10 years

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Designer in Oakland, CA, United States

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Co-founder | COO

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Senior Web and Graphic Designer

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