Diego is an art director, digital and product designer, and UX/UI specialist with more than 13 years of experience building digital products, websites, web apps, and applications. He brings a strong sense of quality, oriented to business objectives, and conversion from a user-centric perspective. Diego has worked for industries such as education, entertainment, fashion, banking, virtual reality, and B2B/B2C. He has mentored junior designers and taught design at the masters' level as a professor.
Designed an application for franchise management aimed to ease the daily operations of companies, from SOPs and routine tasks to managing compliance and audits.
Designed and built a design system for the desktop app and the native apps for Android and iOS.
Defined design guidelines for multiple devices to create a seamless experience across the product.
Technologies: Figma, Notion
Lead Product Designer - Virtual Reality
2018 - 2020
Designed and maintained a virtual reality network of six products simultaneously, supported by a design system of hundreds of components.
Introduced and developed a user-centered approach to defining and developing products within the team and the company, through workshops, workflows, and tools aimed at creating a user-centered culture.
Defined guidelines for brands and offered art direction for content production to improve the visual quality and consistency of the content.
Mapped the user experience and user flows for the entire network of products.
Migrated the design files to a unified design system powered by Sketch and Abstract.
Mentored junior designers and defined the main workflows and tools for the design team.