Diego Beltrán
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since March 9, 2021
Diego is an art director, digital and product designer, and UX/UI specialist with more than 13 years of experience building digital products, websites, web apps, and applications. He brings a strong sense of quality, oriented to business objectives, and conversion from a user-centric perspective. Diego has worked for industries such as education, entertainment, fashion, banking, virtual reality, and B2B/B2C. He has mentored junior designers and taught design at the masters' level as a professor.
Portfolio
Work Experience
Senior Experience Designer | UX and UI
Abreeze Technology LLC
- Transformed initial mockups into high-definition (HD) wireframes for both mobile and tablet formats, ensuring a clean, consistent user flow across devices.
- Collaborated closely with the client’s design and development teams to understand the key user needs and business goals, ensuring that the final product met both user expectations and technical requirements.
- Conducted thorough analysis of user needs and pain points in the current application, leveraging insights to inform design decisions that would streamline the ordering process and improve usability.
- Designed intuitive, user-friendly interfaces that reduced the average order placement time by 25%, enhancing efficiency for both staff and customers in hospitality settings.
- Incorporated user feedback through iterative design cycles, using prototyping tools to quickly test and validate design decisions before final implementation.
- Optimized navigation and UI elements to reduce friction in the order placement process, resulting in a 30% increase in successful first-time user interactions during beta testing.
- Presented high-fidelity wireframes and prototypes optimized for tablet devices to the client in a series of milestone meetings, incorporating feedback in real time and delivering final wireframes that were fully aligned with client expectations.
- Contributed to the documentation outlining design rationale, usability considerations, and guidelines for future updates.
- Worked on clickable prototypes for key user journeys, allowing stakeholders to test the app experience.
- Focused on the design handoff to the development team with detailed specifications, ensuring a smooth transition from design to development.
Senior Experience Designer | UX and UI
Digital Storm Inc
- Transformed the client’s vision into pixel-perfect designs by delivering a clean, minimalist, and high-impact interface that used large visuals and text to emphasize product quality and brand prestige.
- Collaborated with stakeholders to brainstorm and refine the visual strategy, ensuring the design not only aligned with the brand’s premium positioning but also supported business goals like increased customer engagement and higher conversion rates.
- Crafted a highly visual landing page that used a grid-based layout with large, bold imagery and ample white space to create a sense of luxury while guiding users naturally toward product discovery and purchase.
- Designed and optimized UI elements with user experience in mind, creating clean, intuitive navigation, simple user flows, and strategically placed call-to-action buttons, which resulted in a 20% increase in conversion rates.
- Ensured the design was built on Bootstrap, making it responsive across all screen sizes and devices. This included optimizing images and UI elements to ensure fast load times without sacrificing quality.
- Created a suite of branding materials for use on social media platforms, merchandising, and digital ads, ensuring a consistent visual identity across all touchpoints and increasing brand awareness by 15% based on social media engagement data.
- Collaborated with developers to ensure a smooth handoff, providing detailed design specifications, assets, and guidelines to ensure that the final build matched the design vision.
Senior UI/UX Designer
Delightree
- Designed an application for franchise management aimed to ease the daily operations of companies, from SOPs and routine tasks to managing compliance and audits.
- Designed and built a design system for the desktop app and the native apps for Android and iOS.
- Defined design guidelines for multiple devices to create a seamless experience across the product.
Lead Product Designer | Virtual Reality
Team CMP
- Designed and maintained a virtual reality network of six products simultaneously, supported by a design system of hundreds of components.
- Introduced and developed a user-centered approach to defining and developing products within the team and the company through workshops, workflows, and tools aimed at creating a user-centered culture.
- Defined guidelines for brands and offered art direction for content production to improve the visual quality and consistency of the content.
- Mapped the user experience and user flows for the entire network of products.
- Migrated the design files to a unified design system powered by Sketch and Abstract.
- Mentored junior designers and defined the main workflows and tools for the design team.
User Interface/User Experience Professor
BAU · Design College of Barcelona
- Taught user interface design and user experience design classes for five years.
- Mentored, assisted, and supervised the final master's projects for five years.
- Participated in the creation of the masters-level study program.
Lead/Senior UI and UX Designer | Web Art Director
Runroom
- Designed multiple types of projects for different types of clients and sectors, from corporate websites, eCommerce, and web apps to landing pages and newsletters.
- Designed projects for sectors such as education, fashion, game and leisure, publishing, retail, food, multimedia, B2B, and B2C.
- Developed the UX culture and roles within the company and development teams.
- Guided art direction and designed the visual concepts for multiple projects.
- Assisted in the definition and planning of new projects.
- Drove the growth of the design team from two to eight.
- Participated in the Interviewing and hiring of new designers.
- Mentored junior designers and helped them grow into senior roles.
Education
Master's Degree in Design and Management of Web Projects
Elisava University School - Barcelona, Spain
Bachelor's Degree in Graphic Design
Jorge Tadeo Lozano University - Bogotá, Colombia
Certifications
UX Certified
Nielsen Norman Group
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, InVision App, Adobe CC, InVision, Hotjar, Google Analytics, Microsoft Office, Adobe Creative Suite, Zeplin, Balsamiq
Platforms
Figma, MacOS, WordPress, Windows, Azure, Desktop, Mobile, Android
Languages
HTML, CSS, JavaScript
Industry Expertise
Entertainment & Leisure, Casinos & Gaming, Education, Fashion, Restaurants & Dining, Events, Music, Fashion & Beauty, Apparel & Accessories, Architecture, Telecommunications
Other
User Experience (UX), UI Design, UX Design, Product Design, Visual Design, Responsive Design, Corporate Websites, Web Design, App UI, App UX, Websites, User Interface (UI), Navigation Design, Google Drive, Graphic Design, Responsive Web Design (RWD), Mobile Design, Iconography, Icon Design, Mobile UI, Design Systems, UX Prototyping, UI Patterns, Prototyping, Style Guides, Landing Pages, Wireframing, Web UX, Web UI, Mobile UX, Web App UX, Web UI Design, Web UX Design, B2C, UI Prototyping, Web Platforms, Abstracts, Project Management, User Research, Intranets, WebApp, Catalog Design, Apps, eCommerce Design, eCommerce UI, Corporate Design, Agile, Tracking, Profile Design, Management, Brand Design, User Personas, Microsoft Teams, Marketing Design, Web App UI, Dashboard Design, Web App Design, Branding, Startups, Poker, Textiles, eCommerce, eCommerce UX, Energy, Learning, University, School, Pedagogy, Training, Reports, Student Engagement, Gaming, Casino Games, Online Gaming, Recreation, Gambling, Online Games, Gastronomy, Clothing, Beauty Products, Luxury, Jewelry, Data Aggregation, Teaching, University Teaching, Instructional Design, Colleges & Universities, Feature Roadmaps, Front-end, Training & Training Content Development, Notion, Business to Business (B2B), App Design, Cosmetics, Mobile App Design, Design, Tablet Design, Merchandising, Merchandise, Social Media
Experience
- Visual Design - 13 years
- UI Design - 13 years
- Responsive Web Design (RWD) - 10 years
- Websites - 10 years
- User Experience (UX) - 8 years
- UX Design - 8 years
- Product Design - 5 years
- Apps - 3 years
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