Diego is available for hire
Hire DiegoDiego Pinna
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since November 26, 2015
Bio
As an experienced UX, UI, and interaction designer, Diego is always seeking new challenges to advance his career and build excellent products. A self-starter with an eye for detail and a passion for creating high-quality software, he can easily identify business needs and determine innovative, user-centered solutions.
Portfolio
LSE - London School of Economics
ResponsiveInformation Architecture (IA)SitemapsContent Management Systems (CMS)Template DesignVisual Design+ 16 more
NHS Sleepsuite - iOS Pediatric Sleep Diary
iOSMobile UXMobile App DesignMobile DesignHuman-computer Interaction (HCI)Medical Applications+ 3 more
HSBC US - Customer Portal
UX AnalysisDashboard DesignWeb UXUX Design
Experience
- User Experience (UX) - 12 years
- Axure RP Pro - 6 years
- Android - 6 years
- Web - 6 years
- Interactive Prototypes - 6 years
- iOS - 6 years
- Mobile - 6 years
- Design Strategy - 5 years
Tools
- Axure RP Pro
Work Experience
Senior Product Designer
2024 - 2026
Point72
- Owned end-to-end design for an AI-powered discovery and exploration platform, setting strategy and vision for how analysts find, browse, and act on relevant information across large datasets.
- Designed AI-powered discovery instruments — clustering, classification, and semantic search — that surfaced relevant results with clarity and felt personalized rather than a generic content catalog.
- Built a 75+ component design system from scratch with front-end engineers, establishing WCAG 2.1 AA accessible patterns, interaction standards, and documentation that scaled across new feature areas.
- Designed trust and decision-making patterns, including transparent confidence signals, reasoning chains, and progressive disclosure, that helped users evaluate options and make informed choices.
- Raised the craft bar through hands-on contributions to key flows, structured critique, and strong design direction, setting a high standard for interaction quality and visual polish across all surfaces.
- Integrated AI-assisted design workflows (Cursor, Claude, Copilot) into daily prototyping practice, accelerating exploration and validation of key flows from days to hours.
Technologies: Figma, Claude, Cursor AI, Accessibility, User Experience (UX), Artificial Intelligence (AI), User Interface (UI), User Onboarding, Web Applications, Complex Web Systems, AI Tools, System Design, Web App Design, UX Testing, UI Testing, Design Validation, UX Research, Qualitative Research, Qualitative User Research, Big Data, Executive Communication, Product Strategy, Stakeholder Management, Web App UX, Product Owner, AI Chatbots, Large Language Models (LLMs), HTML, Prototyping, Dashboard Design, Enterprise SaaS, Design Systems, Wireframing, Web Application Design, Web UI Design, AI-powered Product Design, Fintech, Fintech Design, User Journeys, Journey Mapping, Design Workshops, Customer Journey, UI Prototyping, UX Prototyping, User Flows, Visual Design, UI Design, Research, Research Synthesis, React, Enterprise Software, Onboarding, User Journey Maps, Workflow Design, AI Design, Agentic AI, Claude Design, Generative Artificial Intelligence (GenAI), Front-end Development, Design, User Experience Design, Design Thinking, Systems Thinking, Systems, Service Design, Design Leadership, Competitive Analysis, Market Research, Market Research & Analysis, Figma Component Library, Responsive UI, Web App UI, MVP Design
Product Design Manager
2021 - 2024
NerdWallet
- Designed and iterated on consumer discovery and browsing experiences across web and mobile, optimizing for engagement, comprehension, and conversion against quarterly growth OKRs.
- Drove adoption of user research and experimentation practices across the product organization, grounding design decisions in real user insights rather than reactive problem solving.
- Shipped high-craft, accessible product features across SMB marketplace flows, partnering closely with engineering to maintain visual polish and interaction quality at scale.
- Ran 7+ validation tests per week at peak exploration, accelerating the team's ability to validate hypotheses and de-risk new product directions before full investment.
- Contributed reusable patterns and accessibility standards (WCAG 2.1 AA) to the design system, ensuring consistency across consumer marketplace surfaces.
- Owned end-to-end product design for NerdWallet's SMB marketplace platform, contributing $100 million in revenue in 2023 through personalized discovery and product-matching experiences.
- Achieved 72% onboarding conversion through data-driven design iteration, A/B experimentation, and close partnership with Product, Engineering, and Data across critical activation flows.
- Managed and mentored 3 product designers as a player/coach, staying hands-on with critical flows while raising the team's craft bar through direction, critique, and structured feedback.
- Defined design strategy and vision for a personalized, content-heavy marketplace, shaping recommendation surfaces and matching experiences for small business owners across the funnel.
- Scaled the product into new verticals — lending, insurance, and business tools — by designing a flexible IA that accommodated new product types without full redesigns.
Technologies: Figma, FigJam, Usertesting.com, Storybook, Mixpanel, Design Systems, UX Design, Responsive, Accessibility, A/B Testing, User Interface (UI), User Onboarding, Web Applications, Complex Web Systems, AI Tools, System Design, Web App Design, User Testing, User Research, UX Testing, UI Testing, Remote User Testing, Design Validation, UX Research, Qualitative Research, Qualitative User Research, Big Data, Consumer Insights, Executive Communication, Product Strategy, Stakeholder Management, B2B, B2C, Conversational UX, Web App UX, Marketplace Design, Product Owner, Project Management, AI Chatbots, HTML, Prototyping, Dashboard Design, CRM, Personas, Wireframing, Web Application Design, Mobile UI Design, Web UI Design, Artificial Intelligence (AI), AI-powered Product Design, Fintech, Fintech Design, User Journeys, Journey Mapping, Design Workshops, Customer Journey, UI Prototyping, UX Prototyping, User Flows, Visual Design, UI Design, Claude, User Interviews, Research, User Behavior, Research Synthesis, React, Onboarding, User Journey Maps, Workflow Design, AI Design, Front-end Development, Design, User Experience Design, Design Thinking, Systems Thinking, Systems, Service Design, Design Leadership, Competitive Analysis, Market Research, Market Research & Analysis, Figma Component Library, Responsive UI, Web App UI, MVP Design
Senior Product Designer
2019 - 2021
Clear Street
- Designed the Clear Street customer portal and marketing website from zero — a multi-user platform where traders, operations, and compliance audiences access financial products through role-based experiences.
- Launched MVP customer portal in 2019, shipping a complex prime brokerage product experience with high-quality interaction design and visual craft from the ground up.
- Designed for trust and clarity in a high-stakes financial environment — contextualizing every data point, versioning compliance documents, and building for real-world credibility constraints.
- Operated with high ownership: set design strategy, aligned C-suite, product, engineering, and compliance stakeholders, and shipped quality work without waiting for perfect requirements.
- Shaped the design team by identifying skill gaps, supporting hiring, and establishing the first design operating rhythm — research, design, critique, and engineering handoff.
- Built role-based experiences for distinct user audiences (traders, operations, compliance), tailoring discovery and decision-making flows to each persona's workflow.
Technologies: Figma, Sketch, Zeplin, HTML, CSS, JavaScript, Accessibility, User Interface (UI), User Onboarding, Web Applications, Complex Web Systems, AI Tools, System Design, Web App Design, User Testing, User Research, UX Testing, UI Testing, Design Validation, UX Research, Qualitative User Research, Big Data, Executive Communication, Product Strategy, Stakeholder Management, Consumer Insights, B2B, Conversational UX, Web App UX, Product Owner, Project Management, Prototyping, Dashboard Design, Enterprise SaaS, Design Systems, SaaS, Personas, Wireframing, Web Application Design, Storybook, Web UI Design, Fintech, Fintech Design, User Journeys, Journey Mapping, Design Workshops, Customer Journey, UI Prototyping, UX Prototyping, User Flows, Visual Design, UI Design, User Interviews, Research, Early-stage Startups, Onboarding, User Journey Maps, Workflow Design, Front-end Development, Design, User Experience Design, Design Thinking, Systems Thinking, Systems, Service Design, Design Leadership, Competitive Analysis, Market Research, Figma Component Library, Responsive UI, Web App UI, MVP Design
UX Director
2017 - 2018
Golin
- Designed a complex content marketplace for Unilever, supporting discovery, browsing, and publishing workflows for global brand teams across 190+ markets.
- Led UX direction on a multi-market platform that scaled into new verticals and content categories while keeping the experience coherent across hundreds of brand stakeholders.
- Partnered with content strategists, brand stakeholders, and engineering to translate complex Unilever brand operations into clear, usable workflows for global marketing teams.
- Defined IA, interaction patterns, and publishing workflows that powered a marketplace-style content discovery experience at enterprise scale across diverse regional markets.
- Established UX research and validation practices to ground design decisions in feedback from regional brand teams operating in diverse markets and use cases.
Technologies: Sketch, InVision, Adobe Photoshop, Adobe Experience Design (XD), Zeplin, Principle, Axure, User Interface (UI), Web Applications, Complex Web Systems, System Design, Web App Design, User Testing, User Research, UX Testing, UI Testing, Design Validation, UX Research, Qualitative User Research, Executive Communication, Product Strategy, Stakeholder Management, Consumer Insights, Web App UX, Product Owner, Project Management, HTML, Prototyping, Dashboard Design, Enterprise SaaS, Design Systems, SaaS, Personas, Wireframing, Web Application Design, Web UI Design, User Journeys, Journey Mapping, Design Workshops, Customer Journey, UX Prototyping, User Flows, Visual Design, UI Design, User Interviews, User Behavior, Research Synthesis, Enterprise Software, Onboarding, User Journey Maps, Workflow Design, Front-end Development, Design, User Experience Design, Design Thinking, Systems Thinking, Systems, Service Design, Design Leadership, Competitive Analysis, Market Research, Market Research & Analysis, Figma Component Library, Responsive UI, Web App UI
Senior Product Designer
2017 - 2017
Steeleye
- Designed the first MVP iteration for Steeleye, a fintech-seeded startup.
- Defined their design guidelines and worked with the development team using Agile methodologies to deliver features and iteratively add improvements.
- Helped prioritize the main feature flows and map them. Internal stakeholders could visualize feature development and understand the crossing points.
- Designed data visualization and feature dashboards to allow quick overviews of the platform usage and to ensure legal compliance with new regulatory requirements.
- Created a design system to ensure future development and product expansion.
Technologies: JavaScript, CSS, HTML, Bootstrap, Sketch, Dashboards, Finance, Software as a Service (SaaS), Interaction Design (IxD), Data Visualization, Product Design, User Interface (UI), Web Applications, Complex Web Systems, Web App Design, Design Validation, Stakeholder Management, B2B, Web App UX, Product Owner, Prototyping, Dashboard Design, Enterprise SaaS, Design Systems, SaaS, CRM, Personas, Wireframing, Web Application Design, Web UI Design, Fintech, Fintech Design, User Journeys, Journey Mapping, Design Workshops, Customer Journey, UI Prototyping, UX Prototyping, User Flows, Visual Design, UI Design, Early-stage Startups, Front-end Development, User Experience Design, Design Thinking, Systems Thinking, Systems, Service Design, Competitive Analysis, Market Research, Market Research & Analysis, Responsive UI, Web App UI, MVP Design
Senior UX Designer
2016 - 2016
London School of Economics (LSE)
- Worked with the LSE (www.lse.ac.uk) to structure the redesign of their public careers website and web app for LSE students, alumni, and current staff.
- Collaborated with internal stakeholders to define the project KPIs, map the content currently available online, and create a content strategy to structure their online communication.
- Prioritized and mocked up the information included in the page with wireframes.
- Created an interactive prototype to interview real users and gain enough feedback to optimize CTAs and information included in the page.
Technologies: Visual Design, Information Architecture (IA), Sketch, Axure, Interaction Design (IxD), Product Design, HTML, Prototyping, Personas, Wireframing, Web UI Design, User Journeys, UI Prototyping, User Flows, User Interviews, Research, User Behavior, Research Synthesis, Competitive Analysis, Responsive UI
Senior UX Architect
2016 - 2016
RAPP
- Helped identify and prioritize business problems that were raised by user satisfaction surveys for the Virgin Media UX team, improving the understanding users had about their current offering and helping them compare their premium packages.
- Reviewed post-sales customer experience for Mercedes-Benz together with the launch of new test drive services aimed at their most loyal customers. I identified the most important touch points and how to improve their communication across media.
- Parallelized multiple projects, delivering updates and managing timelines in close collaboration with account managers, product managers, and engineers.
Technologies: Usability Analysis, Design Strategy, User Flows, Customer Experience, Interaction Design (IxD), Product Design, Complex Web Systems, Web App Design, Wireframing, User Journeys
Senior UX Architect
2016 - 2016
Spark44
- Helped deliver the new Jaguar Formula E website, working within the UX team at Spark44, to celebrate the return of Jaguar to the racing world.
- Contributed to the design strategy for the online platforms for Jaguar (www.jaguar.com) and Land Rover (www.landrover.com).
- Collaborated with a larger team of UX architects and visual designers.
- Coordinated closely with another visual designer, splitting each feature to be able to speed up the UX effort and quickly develop our designs for client feedback.
- Utilized the brand's strong design frameworks, enabling me to integrate and extend the current capabilities.
Technologies: Apple Keynote, Pen & Paper, Axure, OmniGraffle, Product Design, Wireframing
Lead UX Designer
2015 - 2016
Kukun
- Reviewed some of the existing features and identified quick wins to improve the user experience.
- Designed new features and flows, integrating with the existing platform. Every design was structured so that future development would be easy to support.
- Reviewed the information architecture and proposed a new naming convention that would improve internal communication and ease of adoption with users.
- Crafted interactive and responsive prototypes to indicate to developers and stakeholders what my vision of the platform was.
Technologies: Interactive Prototypes, Apple Keynote, Axure, Software as a Service (SaaS), Product Design, Wireframing, Early-stage Startups
Senior UX Designer
2015 - 2015
H-ART
- Served as the UX evangelist for the H-ART team, presenting best practices and innovative solutions for different ongoing projects and pitches.
- Worked directly and in close collaboration with the clients, allowing myself to deeply understand the business problems and challenges.
- Set up an end-to-end UCD UX process and proposed new designs for a variety of projects.
- Handled a project with Maserati, an Italian car manufacturer (www.maserati.com). Worked to re-design the global website and create the framework for 61 national websites in preparation for a new car model launch and marketing campaign in Winter 2015.
- Worked with Maxus Global (maxusglobal.com). Analyzed with the client stakeholder how to update their website's functionalities and how to make it accessible from different devices (launched in July 2015). .
Technologies: JavaScript, CSS, HTML, Apple Keynote, Axure, Product Design, B2C, Wireframing, Competitive Analysis, Market Research, Market Research & Analysis
Senior UX Designer
2015 - 2015
Analogfolk
- Joined the team of UX designers at Analogfolk to help them achieve the best UX practices in two different projects.
- Completed a web redesign project for a new marketing campaign for Lucozade (lucozade.com), to be delivered on a tight schedule.
- Worked with the internal stakeholders of HSBC USA based in New York. Helped to define the UX concepts for a user's registration flow to allow them to open a new account and to request new services from the bank’s website.
- Collaborated with a team of UX designers, which allowed me to lead junior members and give feedback on their work.
- Took the opportunity to receive honest feedback on my designs and present more mature solutions to the client.
Technologies: Apple Keynote, Axure, OmniGraffle, Finance, Interaction Design (IxD), Data Visualization, Product Design, Wireframing
Senior UX Designer
2015 - 2015
Hogarth
- Worked with Hogarth (www.hogarthww.com) to help them deliver two of their most important projects.
- Handled a project for Santander (www.santander.co.uk) that included a redesign for their personal banking calculators to be responsive and to be used on every device.
- Designed a solo project for Apple (www.apple.com) and improved the UX in specific internal-only security resources.
- Collaborated closely with clients to define their requirements and obtained feedback on my designs.
- Quickly created multiple design iterations to present different designs and options to the client.
Technologies: Apple Keynote, Axure, Finance, Interaction Design (IxD), Product Design, Web Applications, Wireframing, Responsive UI
Interaction Designer
2014 - 2015
RMA Consulting
- Contributed to a broad range of interaction design and UX projects within RMA Consulting (www.rma-consulting.com).
- Designed the NHS Kids Sleep Disorders Analysis iOS application (St Thomas' Hospital Trust). Worked on the initial ‘finger-painting’ concept and designed the iOS application. (http://kidssleepdr.com/).
- Handled designs for HSBC Online Business Banking. Redesigned different features for the “HSBCnet” product to support different national versions and localizations. Developed multiple interactive prototypes for user research and stakeholder reviews.
- Designed the HSBC Business Banking mobile application. Helped deliver the first HSBCnet mobile application (iOS and Android) for Saudi Arabia (Arabic and English localization) and Hong Kong.
- Worked closely with the client, allowing me to create custom solutions and gain a deeper understanding of their banking challenges (HSBC) and communication issues with patients (NHS).
Technologies: Apple Keynote, JavaScript, CSS, HTML, Axure, OmniGraffle, Dashboards, Finance, Interaction Design (IxD), Data Visualization, Web Design, Mobile Design, Product Design, Web Applications, User Testing, User Research, UX Research, Executive Communication, Wireframing, Web UI Design, User Journeys, Journey Mapping, Design Workshops, Customer Journey, User Flows, User Interviews, Research, Research Synthesis, Enterprise Software, Market Research, Market Research & Analysis, Responsive UI
Interaction Designer | UX Architect
2014 - 2014
The Frameworks
- Worked with The Frameworks (www.theframeworks.com) on different UX/IA projects.
- Designed the D’Assault Systems commercial contract pitch, including IA/UX proposals to redesign the client's websites.
- Worked with Kreston Reeves Consultants, creating UX designs to update the client's brand and content for their international group.
- Worked with Polaris Insurance Policy Brokers, creating UX designs for their client's website and support website, including a policy search engine.
- Made use of access to rich analytics on all projects, helping me to understand the current behavior of users within the systems in production.
Technologies: Axure, Product Design, UX Testing, Wireframing
Interaction Designer
2012 - 2014
Workshare
- Collaborated with three Agile teams. Managed the suite of Workshare desktop applications (£20 million annual revenue).
- Redesigned the iOS app (iPhone/iPad) that registered an increase in user engagement from 3% to 42%.
- Designed and wrote new software features (described by using acceptance criteria), working with clients and the agile team.
- Gathered feedback from clients to design new features and improve existing ones.
Technologies: jQuery, JavaScript, CSS, HTML, Axure, Web Design, Mobile Design, Product Design, Desktop App Design, Web Applications, Executive Communication, Wireframing, User Journeys, Journey Mapping, Design Workshops, Customer Journey, User Flows, Competitive Analysis, Market Research, Market Research & Analysis, Responsive UI
Education
2018 - 2020
Master's Degree in UX Design
New York University - New York, NY, USA
Certifications
MARCH 2024 - PRESENT
Being a UX Leader: Essential Skills for Any UX Practitioner
Nielsen Norman Group
Skills
Tools
Sketch 3, Adobe InDesign, Balsamiq, Balsamiq Mockups, Adobe Illustrator, Marvel, Axure RP Pro, InVision, UXPin, Sketch, OmniGraffle, Apple Keynote, Adobe Photoshop, Claude, AI Tools, Figma Component Library, Adobe, Zeplin, Adobe Experience Design (XD), Principle, FigJam, Usertesting.com
Languages
HTML, CSS, JavaScript, Swift
Platforms
Android, Web, Mobile (Tablet), Mobile, iOS, Figma, Axure, Mixpanel
Industry Expertise
Healthcare
Other
User Flows, Visual Design, Mobile UX, Prototyping, UX Design, Wireframing, Web Design, Responsive Web Design (RWD), Dashboard Design, UI Design, Enterprise SaaS, User Experience (UX), iPad, Mobile App Design, Mockups, AVFoundation, Angular Bootstrap, User Requirements, Design Strategy, Interactive Prototypes, A/B Testing, Pen & Paper, Conceptual Design, Persona Design, User Stories, Dashboards, Finance, Software as a Service (SaaS), Interaction Design (IxD), Data Visualization, Mobile Design, Product Design, Design Systems, Storybook, Artificial Intelligence (AI), User Interface (UI), User Onboarding, Desktop App Design, Web Applications, Complex Web Systems, System Design, Web App Design, AI Design, AI-powered Product Design, MVP Design, User Testing, User Research, UX Testing, UI Testing, Remote User Testing, Design Validation, UX Research, Qualitative Research, Qualitative User Research, Big Data, Consumer Insights, Executive Communication, Product Strategy, Stakeholder Management, Responsive UI, UX Wireframes, B2B, B2C, Conversational UX, Web App UX, Marketplace Design, Product Owner, Project Management, AI Chatbots, Large Language Models (LLMs), SaaS, CRM, Personas, Web Application Design, Mobile UI Design, Web UI Design, Fintech, Fintech Design, User Journeys, Journey Mapping, Design Workshops, Customer Journey, UI Prototyping, UX Prototyping, User Interviews, Research, Early-stage Startups, User Behavior, Research Synthesis, React, Enterprise Software, Onboarding, User Journey Maps, Workflow Design, Agentic AI, Claude Design, Generative Artificial Intelligence (GenAI), Front-end Development, Design, User Experience Design, Design Thinking, Systems Thinking, Systems, Service Design, Design Leadership, Competitive Analysis, Market Research, Market Research & Analysis, Web App UI, jQuery, Customer Experience, Usability Analysis, Information Architecture (IA), Bootstrap, Responsive, Sitemaps, Content Management Systems (CMS), Template Design, Mobile UI, Apps, UX Analysis, Web UX, WebApp, Sprints, SaaS Design, Intellectual Property Law, Creative Coding, 3D Art, ARKit, AI Agents, Cursor AI, Accessibility, Money Transfers, Investment Funds, Trade Finance, Hedge Funds, Design Management, Revenue Strategy, Content Design, Web Content, Career Coaching, Colleges & Universities, Audience Segmentation, Human-computer Interaction (HCI), Medical Applications, Compliance, Search, Location Services, Health Insurance, Enterprise UX, Enterprise, Provisioning Engines, Web Marketing, Intranets, General Data Protection Regulation (GDPR), User Self-service
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