As an experienced UX, UI and interaction designer, Diego is always looking for new challenges to advance his career and help him build great products. He is a self-starter with an eye for detail and a passion for high-quality software creation, and he can easily identify business needs and determine innovative, user-centered solutions.
Designed the first MVP iteration for Steeleye, a fintech seeded startup.
Defined their design guidelines and work with the development team with Agile methodologies to deliver features and iteratively add improvements.
Helped prioritize the main feature flows and map them. Internal stakeholders could visualize feature development and understand crossing points.
Designed data visualization and feature dashboards to allow quick overviews of the platform usage and allow legal compliance for new regulatory requirements.
Created a design system to ensure future development and product expansion.
Technologies: Sketch, Bootstrap, HTML, CSS, JS
Senior UX Designer
2016 - 2016
London School of Economics (LSE)
Worked with the LSE (www.lse.ac.uk) to structure the redesign of their public careers website and web app for LSE students, alumni, and current staff. Worked with internal stakeholders to define the project KPIs, to map the content currently available online, and to create a content strategy to structure their online communication.
Analyzed the current content publicly available.
Categorized the content and validated a template framework.
Prioritized and mocked up the information included in the page with wireframes.
Created an interactive prototype to interview real users and gain enough feedback to optimize CTAs and information included in the page.
Technologies: Axure, Sketch, Information Architecture, Visual Design
Senior UX Architect
2016 - 2016
Helped identify and prioritize business problems that were raised by the annual user satisfaction survey while working for the Virgin Media UX team. The VM stakeholders wanted to improve the understanding users had about their current offering and help them compare their premium packages.
Reviewed post-sales customer experience for Mercedes Benz together with the launch of new test drive services aimed to their most loyal customers. Working with the MB stakeholders, I identified the most important touch points and how to deliver effective communication across multiple mediums (text, mobile app, email, and dealer).
Reviewed usability and optimized performance for Entyvio Healthcare's app to help patients to review their health while under treatment. The challenge for this app is the consideration of the separate experience users can have while in countries that limit the marketing activity of healthcare providers.
Technologies: Customer experience, User flow, Design strategy, Usability analysis
Senior UX Architect
2016 - 2016
Helped deliver the new Jaguar Formula E website, working within the UX team at Spark44, to celebrate the return of Jaguar to the racing world.
Worked on the design strategy for the online platforms for Jaguar (www.jaguar.com) and Land Rover (www.landrover.com).
Collaborated with a larger team of UX architects and visual designers.
Coordinated closely with another visual designer, splitting each feature to be able to speed up the UX effort and quickly develop our designs for client feedback.
Utilized the brands strong design frameworks, enabling me to integrate and extend the current capabilities.
Worked as the UX evangelist for the H-ART team, presenting them best practices and innovative solutions for different on-going projects and pitches.
Worked directly and in close collaboration with the clients, allowing myself to deeply understand the business problems and challenges.
Set up an end-to-end UCD UX process and proposed new designs for a variety of projects.
Handled a project with Maserati, the Italian car manufacturer (www.maserati.com). Worked to re-design the global website and create the framework for 61 national websites in preparation for a new car model launch and marketing campaign in Winter 2015.
Worked with Maxus Global (maxusglobal.com). Analyzed with the client stakeholder how to update their website's functionalities and how to be accessible from different devices (launched in July 2015). .
Joined the team of UX designers at Analogfolk to help them achieve the best UX practices in two different projects.
Completed a web redesign project for a new marketing campaign for Lucozade (lucozade.com), to be delivered on a tight schedule.
Worked with the internal stakeholders of HSBC USA based in New York. Helped to define the UX concepts for a user's registration flow to allow them to open a new account and to request new services from the bank’s website.
Collaborated with a team of UX designers that allowed me to lead junior members and give feedback on their work.
Took the opportunity to receive honest feedback on my designs and present more mature solutions to the client.
Technologies: Omnigraffle, Axure, Keynote
Senior UX Designer
2015 - 2015
Worked with Hogarth (www.hogarthww.com) to help them deliver two of their most important projects.
Worked on a project for Santander (www.santander.co.uk) that included a redesign for their personal banking calculators to be responsive and to be used in every device.
Designed a solo project for Apple (www.apple.com) and improved the UX in specific internal-only security resources.
Collaborated closely with clients to define their requirements and obtained feedback on my designs.
Quickly created multiple design iterations to present different designs and options to the client.
Technologies: Axure, Keynote
2014 - 2015
Worked on a broad range of interaction design and UX projects within RMA Consulting (www.rma-consulting.com).
Designed the NHS Kids Sleep Disorders Analysis iOS application (St Thomas' Hospital Trust). Worked on the initial ‘finger-painting’ concept and designed the iOS application. (http://kidssleepdr.com/).
Worked on designs for HSBC Online Business Banking. Redesigned different features for the “HSBCnet” product to support different national versions and localizations. Developed multiple interactive prototypes, either for user research interviews or for stakeholder steering meetings.
Designed the HSBC Business Banking mobile application. Helped deliver the first HSBCnet mobile application (iOS and Android) for Saudi Arabia (Arabic and English localization) and Hong Kong.
Worked closely with the client, allowing me to create custom-made solutions and to have a deeper understanding of their banking challenges (HSBC) and their communication issues with patients (NHS).