Djebril AJ M. Laorden
Verified Expert in Design
Designer
Cebu City, Central Visayas, Philippines
Toptal member since December 2, 2022
Djebril is a brand designer and art director with 4+ years of experience in page layout development, product packaging, digital art manipulation, and brand identity design systems. His distinctive style has impacted global and local businesses in the marketing, newspaper, and graphic design industries. Djebril uses Adobe's creative tools to provide strategic design solutions that help clients stand out and is committed to elevating ideas and transforming them into tangible brands.
Experience
- Art - 6 years
- Graphic Design - 4 years
- Page Template Design - 4 years
- Logo Design - 2 years
- Digital Art - 2 years
- Brand Identity - 2 years
- Image Manipulation - 2 years
- Product Packaging - 2 years
Portfolio
Work Experience
Senior Art Director
Marque Media
- Worked with a team that developed comprehensive design solutions for a diverse array of prominent clients, including Netflix, American Express, Scoutible, Sephora, Scentbox, Honor MD, Skinney, Jimmy Choo, and other well-known individuals.
- Achieved success in executing a comprehensive rebranding initiative for a highly esteemed, multi-million-dollar floral wholesale business located in Las Vegas, resulting in a notable boost in brand recognition and customer retention.
- Expertly executed a brand revitalization strategy for DRYKI, a leading provider of innovative and superior sweat-absorbent handkerchiefs, resulting in heightened brand awareness and customer loyalty within a two-month period.
Senior Art Director (Self-employed)
VIBRA Design Studio
- Rebranded a legacy publishing company with 37 years of history, resulting in a 35% increase in brand awareness within the first six months after launch.
- Developed a logo and packaging design for a French milk startup, which resulted in a 43% increase in revenue during the first year of launch.
- Established brand identity for the first medical equipment company in the province, which was part of the Piedad Group. It led to a 12% increase in brand recognition and a 10% sales increase every month for six months.
Art Director (Self-employed)
Djebril Design
- Created visually compelling graphic templates for the content marketing efforts of subsidiary brands and partners associated with prominent basketball league entities, ensuring a unique and consistent brand appearance.
- Developed comprehensive brand identity guidelines, including color palettes, textures, typography, logos, messaging, and positioning for various major basketball league organizations, ensuring a consistent and cohesive brand image.
- Provided expert consultation and hands-on training to a design team in the creation of high-quality sports-themed digital artwork for both web and physical advertising materials.
Layout Artist and Editor-in-chief
Ang Kawayan
- Won consecutive championships in the Division Level Press Conference and was recognized as the Best Layout Artist for the 2018-2019 and 2021-2022 seasons.
- Created a comprehensive brand identity system, including color schemes, typography, graphic elements, voice, tone, messaging, and positioning, while ensuring adherence to the company's established and historical branding guidelines.
- Authored and published a tabloid that was entered into a national-level competition.
- Instructed and delivered presentations in a student-focused journalism workshop.
- Guided and trained aspiring journalists to participate and excel in school-level journalism competitions.
Certifications
Advanced Adobe Photoshop
Domestika
Introduction to Adobe Photoshop
Domestika
Typography and Branding: Design an Iconic Logo
Domestika
Doodle-Style Vector Illustration
Domestika
Adobe Illustrator for Typography, Lettering, and Calligraphy
Domestika
Color Theory: How to Apply it on your Images
Domestika
Introduction to Adobe Illustrator
Domestika
Developing a Creative Concept For Branding Projects
Domestika
Design a Graphic Elements to Boost your Brand
Domestika
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe CC, Photoshop CC, Illustrator CC, Adobe Lightroom
Industry Expertise
Sports
Other
Page Template Design, Desktop Publishing (DTP), Image Manipulation, Graphic Design, Branding, Logo Design, Art Direction, Brand Guidelines, Brand Identity, Digital Brand Identity, Photo Collages, Collage Design, Ad Banners, Graphics, Brand Design, Creative Direction, Design Thinking, Print, Social Media, Print Design, Newspapers, Layout Design, Visual Design, Color Palettes, Typography, Startups, Tone of Voice, Design, Style Guides, Mockups, Package Design, Digital Art, Color Theory, Visual Identity, Logotype, Color Schemes, Brand Books, Brand Logos, Printing Materials, B2B, Presentation Design, Adobe Acrobat Pro, Writing & Editing, Art, Advertising Design, Product Packaging, Digital Advertising, Poster Design, Billboard Design, Brand Analysis, AssetsLibrary, Social Media Design, Label Design, Brand Strategy, Iconography, Packaging, 3D Logos, Product Branding
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