Eido Gat
Verified Expert in Design
Designer
San Francisco, CA, United States
Toptal member since August 21, 2019
Eido is a staff-level product designer with 17+ years working with startups and companies of all sizes, from ideation and research to vibe-coded features and design handoffs. His experience spans both enterprise and consumer companies: MarTech (Pepsi, Shutterstock), fintech and AI (Sift, Blackray), productivity (Bynder, Webdam), edtech (CodePath, CAC), and others (Hank Social, Gifnic, etc.). Eido also helps with branding, web design, marketing, and more. He's in the top 5% of Toptalers.
Portfolio
Experience
- Product Design - 16 years
- User Interface (UI) - 16 years
- Web Design - 16 years
- UX Design - 16 years
- iOS - 11 years
- App Design - 11 years
- Web - 9 years
- Sketch - 4 years
Tools
- Sketch
Work Experience
Owner and Principal Designer
Eido Gat Design Inc
- Worked with a variety of clients including Pepsi, Sift, Webdam, Bynder, Zero Networks, True Accord, Blackray, DynamicYield and more.
- Designed a unique onboarding UX for Omgate (a connected device for garage gates) with a button that helps users understand behavioral quirks of the device. This button became the staple feature for the company, that was profitable since month six.
- Worked with multiple clients that had an exit event with products that I designed including Wiser, Webdam, Dynamic Yield, Hesta Home, and Rollout.io.
Product Designer
Lumen AI
- Simplified complex workflows into an elegant, straightforward interface to help pharma companies QA their software using Lumen AI, a "QA-agent" system that cuts weeks of QA validation work into hours.
- Delivered updated workflows with elegant UI (framework chosen by client). Updated it to their new brand and moved quickly with their prototypes.
- Helped founders prioritize features and elements we worked on to meet a rushed deadline, focusing on value-first features and triaging the rest of the platform to post-MVP launch.
Product Designer
CodePath.org 501(c)(3) nonprofit
- Gamified CodePath's student progression system and added a dashboard and an AI-based coaching system.
- Created a brand and component system for Anthropic x CodePath collaboration.
- Built an admin system for schools to manage their courses done with CodePath, as well as linking student progression with actual career readiness systems for job placements.
Designer
Gifnic
- Designed a unique, one/continuous click camera interface for fast, intuitive GIF-shooting.
- Developed and prioritized a roadmap for the iOS/Android apps, including deployment to over 12 countries, leading to a booming increase in downloads to over 250,000 within eight months.
- Added multiple improvements to the app, such as a MEME editor and filters, gradually increasing our DAU to 16,000, around 2.8 million GIFs shared, over 50 million GIFs created with the app, and profitable in-app purchases.
- Tested multiple monetization directions, including ads and in-app purchases, leading to a successful strategy and becoming profitable within 18 months.
Staff/Lead Product Designer
Sift
- Led a team of five senior designers across nine product teams, partnering with Product, R&D, and CSM leadership to shape Sift’s product ecosystem and long-term design strategy, contributing to Sift’s growth from $30 million to over $90 million ARR.
- Managed high-impact initiatives, including the Identity differentiator tool, new fraud products, AI-assisted fraud investigation and workflows, and dispute management integration, delivering scalable solutions for complex enterprise use cases.
- Led Sift’s platform redesign, enabling fast expansion into new and regulated verticals. Key features launched: persona-based dashboards, numerous quality-of-life improvements, and a new design system that reduced per-vertical dev time by around 35%.
Senior UX Designer
Bynder (Webdam, acquired 2018)
- Acted as principal designer for Workstream, a task management tool for creative professionals with a comprehensive multi-step approval tool built-in.
- Led two of the largest initiatives for Workstream, including next-generation approvals and a comprehensive vision project that utilizes machine learning within task management.
- Served as the interim project manager for the core platform, managing a team of ten for the full SDLC of our base platform (2017-2018).
- Delivered a new cross-product asset viewer resulting in a ~600% speed increase and 70% fewer clicks for most actions.
- Created and delivered multiple features from inception to beta and release, including customer communication and company-wide training.
- Worked as the principal designer for Webdam’s core product (digital asset management system), which is the foundation platform for Workstream and Brand Connect.
- Implemented a unified design system and shared components which improved team productivity by 40% and established a faster design workflow within the product team.
Head of Design
Wiser (Acquired Sep 2016)
- Led a team of ten on the third iteration of the Wiser product suite, which included a unified UI framework for five different products.
- Delivered a scalable and actionable insight system that increased engagement by over 32%; optimized major flows to reduce clicks by 75%.
- Acted as product owner for WiseMatch (product enrichment) and WiseMapper (MAP enforcement tool), including research, ideation, prototyping, and design up to its launch in 2015, increasing company revenue by ~13%.
- Designed and implemented the Wiser Glance Bar: a customizable and actionable analytics hot bar, becoming the most used feature with 90% engagement in every session.
- Acted as a principal designer for WisePricer, Wiser’s flagship product.
- Delivered a notable launch feature: touchless syncing with retailers’ cart solutions which dramatically reduced onboarding time to less than two minutes.
Product Lead
Rollout.io (Acquired by Cloudbees)
- Designed rollout's core product and a feature flagging solution for mobile developers.
- Optimized the onboarding flow—which included an SDK installation—to increase conversion by over 35%.
- Conducted onsite user interviews that fine-tuned product vision, resulting in a fully working proof of concept (POC) and multimillion-dollar funding round within two months.
Product Mentor
Elevator Fund
- Mentored participating startups in the program (3 cohorts).
- Assisted in the planning, architecture, and UX for over 20 MVPs of participating startups in the program, resulting in ~80% of them securing multimillion-dollar funding.
Education
Bachelor's Degree in Design
Shenkar College of Engineering, Design, and Art - Tel Aviv, Israel
Skills
Tools
Sketch, Adobe Illustrator, Adobe Experience Design (XD), Adobe Photoshop, Adobe InDesign, InVision, Zeplin, FigJam, Miro
Platforms
iOS, Android, Web, MacOS, Windows, Figma
Industry Expertise
Product Ideation, Education
Other
Wireframing, Prototyping, Enterprise, Brand Design, Responsive UI, Interface Testing, On-demand Services, Mobile Apps, Interaction Design (IxD), UX Design, User Interviews, User Interface (UI), Product Design, Responsive Design, Branding, UX Branding, UI Branding, Web Design, Web UX, App UX, App Design, Apple Watch Design, User Experience (UX), UI Design, Fintech, Productivity, Tablet Design, Style Guides, User Journeys, User Flows, UX Wireframes, Layout Design, UX Research, MVP Design, Project Management, Task Management, Artificial Intelligence (AI), Web Marketing, Visual Design, Web App UI, Web UX Design, Web UI Design, User Testing, Responsive Web Apps, Stakeholder Management, Journey Mapping, Consumer-facing Product Design, Discovery Workshops, Responsive Web Design (RWD), Human-centered Design (HCD), UI Audits, Auditing, Audits, AI-powered Product Design, Cross-functional Collaboration, Dashboards, Design Systems, Translation, Usability, User-centered Design (UCD), Web App UX, Web Applications, Web Dashboards, Web App Design, AI Design, Artificial Intelligence as a Service (AIaaS), Business to Business (B2B), SaaS Design, Mobile App UI, Mobile App Design, Interactive UI, ChatGPT, Graphic Design, Presentation Design, Print Design, Print Marketing Design, Printing Materials, Design, Front-end Design, Color Schemes, Typography, Mobile Design, Collateral Design, Marketing Design, Component Libraries, Information Architecture (IA), User Workflows, User Journey Maps, Landing Page Design, Accessibility, Agile, Cross-functional Team Collaboration, Customer Journey, Data Visualization, High-fidelity Prototypes, Low-fidelity Prototypes, Scrum, Usability Testing, User Research, WCAG 2, WCAG 3, Web Content Accessibility Guidelines (WCAG), Workshop Facilitation, Storybook, B2B, SaaS, UX Audits, User Personas, Dashboard Design, Marketplace Design, Marketplaces, Behavioral Design, Strategy, Agentic AI, People Management, Conversational AI, Design Leadership, Experience Design, Design Strategy, Design Thinking, Product Leadership, Product Strategy, Brainstorming, Ideation, Rapid Prototyping, Customer Experience (CX) Design, Customer Experience Management, Product Research, Qualitative Research, Qualitative User Research, Quantitative Research, Quantitative User Research, Statistics, Survey Development & Analysis, Surveys, Data Synthesis, CX Strategy, Iconography, Mobile UX Design, Illustration, Gamification, Teaching
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