Eido is a product designer with more than nine years of experience, focused on delivering exceptional user experiences via user-centric design, data, and collaboration. In his career, Eido also has founded a startup, worked as a PM for a couple of ten-person product teams, and successfully filled product leadership positions during three acquisitions.
Acted as the principal designer for Workstream, a task management tool for creative professionals with a comprehensive multi-step approval tool built-in.
Led two of the largest initiatives for Workstream, including next-generation approvals and a comprehensive vision project that utilizes machine learning within task management.
Served as the interim PM for the core platform, managing a team of ten for the full SDLC of our base platform (2017-2018).
Delivered a new cross-product asset viewer resulting in a ~600% speed increase and 70% fewer clicks for most actions.
Created and delivered multiple features from inception to beta and release, including customer communication and company-wide training.
Worked as the principal designer for Webdam’s core product (digital asset management system), which is the foundation platform for Workstream and Brand Connect.
Implemented a unified design system and shared components which improved team productivity by 40% and established a faster design workflow within the product team.
Technologies: Sketch, InVision
Product Designer | UX Consultant
2010 - PRESENT
Worked with a variety of clients including DynamicYield, Powtoon, Zent, Peterson’s, Sodastream, Omgate, Hesta Home, Regroup, Cloudshare, Keemple, Soomla, and more.
Created a research plan and user interview process for Hesta Home (acquired in 2016), a real estate broker companion app, resulting in an accurate PoC that predicted their personas and respective needs for three different apps.
Designed a unique onboarding UX for Omgate (a connected device for garage gates) with a button that helps users understand behavioral quirks of the device. This button became the staple feature for the company, that was profitable since month six.
Worked with multiple clients that had an exit event with products that I designed including Wiser, Webdam, Dynamic Yield, Hesta Home, and Rollout.io.
Technologies: Sketch, InVision, iOS
Head of Design
2012 - 2016
Led a team of ten on the third iteration of the Wiser product suite, which included a unified UI framework for five different products.
Delivered a notable launch improvement: a scalable and actionable insight system that increased engagement by over 32%; optimized major flows to reduce clicks by 75%.
Served as the principal owner for WiseMatch (product enrichment) and WiseMapper (MAP enforcement tool), including research, ideation, prototyping, and design up to its launch in 2015, increasing company revenue by ~13%.
Designed and implemented the Wiser Glance Bar: a customizable and actionable analytics hot bar, becoming the most used feature with 90% engagement in every session.
Acted as the principal designer for WisePricer, Wiser’s flagship product.
Delivered a notable launch feature: touchless syncing with retailers’ cart solutions which dramatically reduced onboarding time to less than two minutes.
Designed Rollout's core product: a feature flagging solution for mobile developers.
Optimized the onboarding flow—which included an SDK installation—to increase conversion by over 35%.
Conducted onsite user interviews that fine-tuned product vision, resulting in a fully working proof of concept (PoC) and a multimillion-dollar-funding round within two months.
Technologies: Illustrator, InVision
2013 - 2015
Designed a unique one/continuous click camera interface for fast, intuitive GIF-shooting.
Developed and prioritized a roadmap for the iOS app, including deployment to over 12 countries, leading to a booming increase in downloads to over 250K within 8 months.
Added multiple improvements to the app, such as a MEME editor and filters, gradually increasing our DAU to 16,000, ~2.8-million GIFs shared, Over 50 million GIFs created with the app and profitable (in-app purchases).
Tested multiple monetization directions including ads and in-app purchases, leading to a successful strategy and becoming profitable within 18 months.
Tracked all improvements and analytical data of the app, creating KPIs that we shattered within the year.
Technologies: Illustrator, InVision, iOS
2012 - 2014
Mentored participating startups in the program.
Assisted in the planning, architecture, and UX for over 20 MVPs of participating startups in the program, resulting in ~80% of them securing multimillion-dollar funding.