Ekaterina is available for hire
Hire EkaterinaEkaterina Semeshina
Verified Expert in Design
Designer
Location
Novi Sad, Vojvodina, Serbia
Toptal Member Since
August 22, 2017
Ekaterina is a product designer with a background in enterprise applications, financial and medtech services, and global consumer sites. She loves simplifying the complex, working on big problems, and collaborating with tightly-knit teams. Ekaterina leverages her knowledge and prior experience to bring empathy and attention to detail critical in creating intuitive user experiences.
Portfolio
Work Experience
Senior UX Designer via Toptal
2022 - 2024
Berry Appleman & Leiden - Main
- Designed an ML and AI app to scan and detect legal documents, teaching the algorithm how to classify the documents.
- Integrated the ML/AI app into the main software, speeding up the typical process by several days and decreasing the level of human mistakes.
- Created an entire design system used by the whole company and redesigned the current UX/CX for the legal team and customers.
Technologies: MVP Design, UX Design, UI Design, Prototyping, User Experience (UX), Minimum Viable Product (MVP), User Interface (UI), Product Management, Wireframing, User Flows, User Journeys
UX Specialist
2022 - 2023
The Kraft Heinz Company
- Worked as a skilled UX designer and played a pivotal role in the development of an internal tool that revolutionized the management of supply chains.
- Collaborated closely with internal stakeholders to identify and document user needs and prototyped mid-fidelity user flows for dashboards and reporting screens within the limits of the Tableau analytics platform.
- Leveraged my exceptional Figma prototyping skills and experience with the Tableau analytics platform and conducted user research to inform my design decisions.
- Helped the sales teams better manage supply chains, highlighting risks and capacity throughout all supply chain stages. The tool was a success; my expertise and academic foundation in UX proved invaluable.
Technologies: Figma, Wireframing, Prototyping, Tableau, UX Design, User Research, UX Research
Product Designer
2022 - 2022
GfK - Growth from Knowledge
- Handled heavy data design processes. Simplified complex processes into easy and clear representations for the users.
- Contributed to tables with heavy interfaces and interactions within them.
- Participated, conducted, and analyzed user interviews.
Technologies: Figma, Dovetail, Jira
UX Product Designer
2021 - 2022
Zentist
- Built the entire web app UI kit from the ground up. Added special UI components to the specific UI kits for particular app features. Made the entire UI fully responsive.
- Reworked the existing "developers" design into a user-friendly and simple interface by simplifying the data displays concentrating on the key aspects of each app section, and providing a clear and guided interface for the users.
- Reduced the onboarding time for new users by four times. Previously, users had to be coached by senior users for about 4-6 weeks before the newcomers could start their proper work. With the changes, it came down to 1-1.5 weeks.
Technologies: Figma, AI Design, Big Data, Dashboard Design, Web App UX, User Flows, User Paths, AR Interfaces, User Interface (UI), User Journeys, Interface Design, Interface Testing
SaaS Enterprise Product Designer
2021 - 2022
PepsiCo Global - Main
- Worked on complex parts of the product related to shipping management.
- Created interactive tables that allow users to filter and update their POs.
- Worked on creating the UI kit for a cross-functional teams' use.
Technologies: UX Design, Enterprise SaaS, UX Research, Dashboard Design, Figma, UI Design, Data Visualization
UX Designer
2021 - 2021
United Nations
- Worked on a heavy data project. Analyzed many Excel models based on which the application was to be built.
- Created the branding of the application based on the UI kit from the UN.
- Transformed a complex predication algorithm into a simple step-by-step user journey.
Technologies: Figma, Data Analysis
Product Designer
2020 - 2021
WeShop
- Redesigned the UI components and structure. Brought the branding to a new level.
- Built guided user flows and journeys, that simplified the user testing done on usertesting.com.
- Worked closely with the stakeholder to gather requirements and incorporate their ideas into the current app. Wrote user stories.
Technologies: Figma
Product Designer
2019 - 2021
Waymark Tech
- Conducted user research with three groups: commercial users, government users, and users with disabilities.
- Created the app branding, UI kit, and overall structure. Worked on the application's architecture and user journeys.
- Handled prototyping and complex problem solving based on the technology used in the application, namely machine learning and AI.
Technologies: Adobe Creative Suite, Figma, AI Design, Machine Learning
UX Product Designer
2017 - 2020
Tercio LTD
- Worked as a UX product designer in a dev team for a medtech product.
- Built the entire design team and development team's communication process and set their workflow.
- Established the product guidelines and created the fundamental design, development, and business documentation.
- Conducted UX research and analytics. Classified the information for over 12 different user roles involved in the project.
- Created the design system and documentation. (As part of a large team where cross-work happens all the time it is important to keep everything tidy and systemized).
- Launched the product successfully on several markets besides the US.
Technologies: Product Design, Prototyping, Wireframing, Adobe Creative Suite, Sketch, InVision, UX Design, UI Design, Mobile App Design, Web App Design
Lead UI/UX Designer
2015 - 2017
Axiom Information LLC
- Designed multiple web and mobile applications in finance, information security, and social interaction.
- Built the UI kit, product architecture, user journeys, responsive layouts, web applications, and cross-platform mobile applications.
- Conducted the user research within projects I worked on.
Technologies: Adobe Creative Suite, InVision, Mobile App Design, Web App Design, Prototyping, Wireframing, UX Design, User Interface (UI), Accessibility, iOS App Design, Fintech, Medtech
Art Director
2015 - 2016
Trend Technologies
- Oversaw and managed a team of eight designers and coached and educated them.
- Carried through the products to deployment while working closely with the product owners, development, and analytics team.
- Produced stories and the UX behind various products. Tested those on real users and observed user behavior in real life.
Technologies: Proto.io, Axure, Sketch, Adobe Creative Suite, InVision, Art Direction, Team Management, Talent Management, Team Building, Career Coaching
Education
2019 - 2023
Master's Degree in Metaphysical Science
University of Sedona - Sedona, Arizona, USA
2019 - 2022
Bachelor's Degree in Cognitive Psychology
UniDistance - Brig, Switzerland
2015 - 2022
Expert Certificate in User Experience Design
Interaction Design Foundation - Online
2011 - 2014
Bachelor of Arts Degree in Business Administration
Swiss Management Center - Zug, Switzerland
2004 - 2008
Swiss Federal Matura (Technical Diploma) in Physics and Applied Mathematics
Collège Champittet - Lausanne, Switzerland
Certifications
DECEMBER 2022 - PRESENT
CBT for Anxiety
Beck Institute
NOVEMBER 2015 - PRESENT
Perception and Visual Design
Interaction Design Foundation
NOVEMBER 2015 - PRESENT
Mobile User Experience Design
Interaction Design Foundation
NOVEMBER 2015 - PRESENT
Dynamic User Experience : Ajax Design & Usability
Interaction Design Foundation
NOVEMBER 2015 - PRESENT
Gestalt Psychology & Web Design
Interaction Design Foundation
NOVEMBER 2015 - PRESENT
Conducting Usability Testing
Interaction Design Foundation (IDF)
OCTOBER 2015 - PRESENT
User Centred Design M1 - M3
Interaction Design Foundation
Experience
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring