Ekaterina Semeshina, Designer in Novi Sad, Vojvodina, Serbia
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Ekaterina Semeshina

Verified Expert  in Design


Novi Sad, Vojvodina, Serbia
Toptal Member Since
August 22, 2017

Ekaterina is a product designer with a background in enterprise applications, financial and medtech services, and global consumer sites. She loves simplifying the complex, working on big problems, and collaborating with tightly-knit teams. Ekaterina leverages her knowledge and prior experience to bring empathy and attention to detail critical in creating intuitive user experiences.


Work Experience

UX Specialist

2022 - 2023
The Kraft Heinz Company
  • Worked as a skilled UX designer and played a pivotal role in the development of an internal tool that revolutionized the management of supply chains.
  • Collaborated closely with internal stakeholders to identify and document user needs and prototyped mid-fidelity user flows for dashboards and reporting screens within the limits of the Tableau analytics platform.
  • Leveraged my exceptional Figma prototyping skills and experience with the Tableau analytics platform and conducted user research to inform my design decisions.
  • Helped the sales teams better manage supply chains, highlighting risks and capacity throughout all supply chain stages. The tool was a success; my expertise and academic foundation in UX proved invaluable.
Technologies: Figma, Wireframing, Prototyping, Tableau, UX Design, User Research, UX Research

Product Designer

2022 - 2022
GfK - Growth from Knowledge
  • Handled heavy data design processes. Simplified complex processes into easy and clear representations for the users.
  • Worked on tables with heavy interfaces and interactions within them.
  • Participated, conducted, and analyzed user interviews.
Technologies: Figma, Dovetail, Jira

UX Product Designer

2021 - 2022
  • Built the entire web app UI kit from the ground up. Added special UI components to the specific UI kits for particular app features. Made the entire UI fully responsive.
  • Reworked the existing "developers" design into a user-friendly and simple interface by simplifying the data displays concentrating on the key aspects of each app section, and providing a clear and guided interface for the users.
  • Reduced the onboarding time for new users by four times. Previously, users had to be coached by senior users for about 4-6 weeks before the newcomers could start their proper work. With the changes, it came down to 1-1.5 weeks.
Technologies: Figma, AI Design, Big Data, Dashboard Design, Web App UX, User Flows, User Paths, AR Interfaces, User Interface (UI), User Journeys, Interface Design, Interface Testing

SaaS Enterprise Product Designer

2021 - 2022
PepsiCo Global - Main
  • Worked on complex parts of the product related to shipping management.
  • Created interactive tables that allow users to filter and update their POs.
  • Worked on creating the UI kit for a cross-functional teams' use.
Technologies: UX Design, Enterprise SaaS, UX Research, Dashboard Design, Figma, UI Design, Data Visualization

UX Designer

2021 - 2021
United Nations
  • Worked on a heavy data project. Analyzed many Excel models based on which the application was to be built.
  • Created the branding of the application based on the UI kit from the UN.
  • Transformed a complex predication algorithm into a simple step-by-step user journey.
Technologies: Figma, Data Analysis

Product Designer

2020 - 2021
  • Redesigned the UI components and structure. Brought the branding to a new level.
  • Built guided user flows and journeys, that simplified the user testing done on usertesting.com.
  • Worked closely with the stakeholder to gather requirements and incorporate their ideas into the current app. Wrote user stories.
Technologies: Figma

Product Designer

2019 - 2021
Waymark Tech
  • Conducted user research with three groups: commercial users, government users, and users with disabilities.
  • Created the app branding, UI kit, and overall structure. Worked on the application's architecture and user journeys.
  • Handled prototyping and complex problem solving based on the technology used in the application, namely machine learning and AI.
Technologies: Adobe Creative Suite, Figma, AI Design, Machine Learning

UX Product Designer

2017 - 2020
Tercio LTD
  • Worked as a UX product designer in a dev team for a medtech product.
  • Built the entire design team and development team's communication process and set their workflow.
  • Established the product guidelines and created the fundamental design, development, and business documentation.
  • Conducted UX research and analytics. Classified the information for over 12 different user roles involved in the project.
  • Created the design system and documentation. (As part of a large team where cross-work happens all the time it is important to keep everything tidy and systemized).
  • Launched the product successfully on several markets besides the US.
Technologies: Product Design, Prototyping, Wireframing, Adobe Creative Suite, Sketch, InVision, UX Design, UI Design, Mobile App Design, Web App Design

Lead UI/UX Designer

2015 - 2017
Axiom Information LLC
  • Designed multiple web and mobile applications in finance, information security, and social interaction.
  • Built the UI kit, product architecture, user journeys, responsive layouts, web applications, and cross-platform mobile applications.
  • Conducted the user research within projects I worked on.
Technologies: Adobe Creative Suite, InVision, Mobile App Design, Web App Design, Prototyping, Wireframing, UX Design, User Interface (UI), Accessibility, iOS App Design, Fintech, Medtech

Art Director

2015 - 2016
Trend Technologies
  • Oversaw and managed a team of eight designers and coached and educated them.
  • Carried through the products to deployment while working closely with the product owners, development, and analytics team.
  • Produced stories and the UX behind various products. Tested those on real users and observed user behavior in real life.
Technologies: Proto.io, Axure, Sketch, Adobe Creative Suite, InVision, Art Direction, Team Management, Talent Management, Team Building, Career Coaching
2019 - 2023

Master's Degree in Metaphysical Science

University of Sedona - Sedona, Arizona, USA

2019 - 2022

Bachelor's Degree in Cognitive Psychology

UniDistance - Brig, Switzerland

2015 - 2022

Expert Certificate in User Experience Design

Interaction Design Foundation - Online

2011 - 2014

Bachelor of Arts Degree in Business Administration

Swiss Management Center - Zug, Switzerland

2004 - 2008

Swiss Federal Matura (Technical Diploma) in Physics and Applied Mathematics

Collège Champittet - Lausanne, Switzerland


CBT for Anxiety

Beck Institute


Perception and Visual Design

Interaction Design Foundation


Mobile User Experience Design

Interaction Design Foundation


Dynamic User Experience : Ajax Design & Usability

Interaction Design Foundation


Gestalt Psychology & Web Design

Interaction Design Foundation


Conducting Usability Testing

Interaction Design Foundation (IDF)


User Centred Design M1 - M3

Interaction Design Foundation