Elena is a UI/UX designer with more than 10 years of experience, proven ability to define and build products. She specializes in the fields of product design, web design, information design and branding. Elena is detail-oriented with a preference for crafting pixel-perfect UI and loves designing elegant and engaging product experiences for humans.
Designed compelling graphic and interactive experiences for digital marketing campaigns, website, mobile, and social media with minimal supervision.
Managed a team of three to complete various projects, including branding, sales and marketing materials, presentations, training materials, advertising campaigns, printed and offline collateral, and packaging experience.
Led and designed the advertising campaign The Future of Commerce, which was launched in the San Jose Airport from September 2021 until December 2021.
Directed and designed the campaign for NRF and Shoptalk, the most popular retail shows in the US. Drove awareness of fabric's presence at the events and got people into our funnel.
Prioritized work and multi-tasking to complete requests on time, with the same care and quality regardless of the size and visibility of the request.
Technologies: Figma, Illustration, Photoshop CC
2014 - PRESENT
Created rapid iterations in the development of prototypes based on input from user testing findings and created functional prototypes for popular apps like Audi, Uber, Blue Cross Blue Shield Association, Aetna, Facebook, Comcast, and Experian.
Identified design problems and devised elegant and functional solutions for Experian, Northwestern Mutual, and Humana.
Translated concepts into user flows, wireframes, mockups, and prototypes that led to intuitive user experiences.
Designed more than 15 complex websites and digital products from the initial stage in the scope of European and national public and private sector projects like Europol, EIGE, ECHA, EIT, EEA Grants, and more.
Created conceptual, processing, and implementation of high-quality digital graphic design layouts. Designed branding, corporate identities, books, leaflets, brochures, posters, banners, folders, and business cards.
Built simple design solutions to complex and content-heavy web and mobile applications, including information architecture, wireframes, flowcharts, prototypes, design systems, and detailed visual mockups.
Developed website redesign and rebranding and improved conversions. Presented prototypes, concepts, and designs using tools like Figma, Invision, and Axure.
Created the popular data visualization tool for EIGE index, infographics, and data information design.
Brought mock-ups to life using HTML and CSS and collaborated with back-end developers.