Elena is available for hire
Hire ElenaElena Liakou
Verified Expert in Design
Designer
Location
Los Angeles, CA, United States
Toptal Member Since
August 17, 2022
Elena is a UI/UX designer with more than 10 years of experience, proven ability to define and build products. She specializes in the fields of product design, web design, information design and branding. Elena is detail-oriented with a preference for crafting pixel-perfect UI and loves designing elegant and engaging product experiences for humans.
Work Experience
Lead Visual and UI/UX Designer
2021 - PRESENT
Fabric's
- Designed compelling graphic and interactive experiences for digital marketing campaigns, website, mobile, and social media with minimal supervision.
- Managed a team of three to complete various projects, including branding, sales and marketing materials, presentations, training materials, advertising campaigns, printed and offline collateral, and packaging experience.
- Led and designed the advertising campaign The Future of Commerce, which was launched in the San Jose Airport from September 2021 until December 2021.
- Directed and designed the campaign for NRF and Shoptalk, the most popular retail shows in the US. Drove awareness of fabric's presence at the events and got people into our funnel.
- Prioritized work and multi-tasking to complete requests on time, with the same care and quality regardless of the size and visibility of the request.
Technologies: Figma, Illustration, Photoshop CC, Brand Guidelines, Color Palettes, Mockups, Journey Mapping
Prototype Designer
2014 - PRESENT
Feedback Loop
- Created rapid iterations in the development of prototypes based on input from user testing findings and created functional prototypes for popular apps like Audi, Uber, Blue Cross Blue Shield Association, Aetna, Facebook, Comcast, and Experian.
- Identified design problems and devised elegant and functional solutions for Experian, Northwestern Mutual, and Humana.
- Translated concepts into user flows, wireframes, mockups, and prototypes that led to intuitive user experiences.
Technologies: Wireframing, Usability Testing, Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, Adobe Experience Design (XD), Balsamiq, InVision, Proto.io, Miro, Adobe Illustrator, Figma, A/B Testing, Mockups, Journey Mapping
Senior UI/UX Designer
2011 - 2021
EWORX
- Designed more than 15 complex websites and digital products from the initial stage in the scope of European and national public and private sector projects like Europol, EIGE, ECHA, EIT, EEA Grants, and more.
- Created conceptual, processing, and implementation of high-quality digital graphic design layouts. Designed branding, corporate identities, books, leaflets, brochures, posters, banners, folders, and business cards.
- Built simple design solutions to complex and content-heavy web and mobile applications, including information architecture, wireframes, flowcharts, prototypes, design systems, and detailed visual mockups.
- Developed website redesign and rebranding and improved conversions. Presented prototypes, concepts, and designs using tools like Figma, Invision, and Axure.
- Created the popular data visualization tool for EIGE index, infographics, and data information design.
- Brought mock-ups to life using HTML and CSS and collaborated with back-end developers.
Technologies: InVision, HTML, SCSS, CSS, Adobe Illustrator, Figma, Brand Guidelines, Color Palettes, Mockups
Lead Product Designer
2018 - 2020
EXPERLY
- Conducted market research to determine gaps in the market.
- Collaborated with the management and development team and provided helpful feedback on processes.
- Created and implemented a graphic interface, including the design system, icons, buttons, and menus.
- Translated research into feasible ideas and designs that will satisfy users.
- Created user stories, user surveys, personas, and storyboards.
- Communicated design ideas and prototypes to developers, designers, and leadership.
- Conducted research, rapidly testing and iterating, sketching, and prototyping.
- Performed usability testing and gathered feedback.
Technologies: Adobe Illustrator, A/B Testing, High-fidelity Mockups, Sketching, Flow-mapping, User Interface (UI), Mobile Design, Prototyping, Wireframing, UI Design, UX Design, Color Palettes, Mockups
Freelance Web and Graphic Designer
2009 - 2018
Freelance
- Designed interfaces and digital assets for a variety of clients.
- Provided digital design services for startups and enterprises.
- Delivered comprehensive digital solutions focusing on identity, websites, blogs, videos, and mobile applications.
Technologies: Adobe Suite, Adobe Premiere Pro, Adobe InDesign, Adobe Photoshop, Figma, Adobe Illustrator, Brand Guidelines, Color Palettes, Mockups
Education
2015 - 2016
Specialization in User Experience
General Assemply - Los Angeles
2007 - 2011
Bachelor's Degree in Faculty of Graphic Arts and Design
Technological Educational Institute (TEI) of Athens - Athens, Greece
Certifications
FEBRUARY 2019 - MAY 2019
Emotional Design | How to Make Products People Will Love
Interaction Design Foundation
JANUARY 2018 - APRIL 2018
Psychology of Interaction Design
Interaction Design Foundation
MAY 2016 - AUGUST 2016
Information Visualization | Getting Dashboards Right
Interaction Design Foundation
JUNE 2015 - OCTOBER 2015
Accessibility | How to Design for All
Interaction Design Foundation
Experience
Tools
Collaboration That Works
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