Liz Young

Designer in Edinburgh, United Kingdom

Member since March 26, 2018

Elizabeth has 19 years in the creative industry, specializing in branding, campaign, digital design and UX/UI environments for the likes of Universal Records, PUMA, Miler Running NYC and numerous SMEs to deliver enterprise-level creative solutions from experiential design through to eCommerce and SaaS. Her work has a natural lean towards the arts, culture, slow fashion and emerging tech sectors, with a bias for minimal and functional design that is intuitive, holistic and rooted in concept.

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Portfolio

Digital Design

Universal Records
- Minimalism
- Clean Design
- Artwork
- Creative Design
- Creative Direction
- Art Direction
- Digital Design
- Digital Experience Design
- Web UI
- Branding
- Personal Branding
- Enterprise
- Music Industry
Yxterix
- Social
- Content Marketing
- Content Creation
- Branding
- Art Direction
- Creative Design
- Creative Direction
- Digital
- Marketing
- Platforms
- Presentation Design
- Graphic Design
- UIKit
Plantlings
- Branding
- User Interface (UI)
- Food
- Online Delivery
- Web Design
- Fast Food
- Gig Economy
- Nutrition & Supplements
- Digital Design
- Social Media
- Information Architecture (IA)
- Wireframing
- Responsive Design
- Writing & Editing
Anova Precision Cooker Re-brand
- B2C
- Apps
- Web App UI
- App Design
- Branding
- Art Direction
- Digital Design
- Tone of Voice
- Brand Guidelines
- Analysis of Variance (ANOVA)
- Food & Beverage
- Food
- Process Economics
- eCommerce
- iOS UX Design
- Smart Homes
- Appliances
- Recipes & Cooking
- Food Packaging
- Social Engagement
- Restaurants & Dining
Mercavus
- B2B
- Web UX Design
- UI Design
- Web Design
- Branding
- Brand Identity
- Visual Design
- Lifestyle
- Shopify
- Art Direction
- Home Goods
- Luxury Goods
- eCommerce
- eCommerce UI
Andrew Hamilton
- Branding
- Brand Activation
- Brand Design
- Brand Identity
- Digital Brand Identity
- Minimalism
- Digital Design
- Art Direction
- Photography
- eCommerce
- UIKit
- Editorial Design
- Layout Design
Woodhouse Clothing Co.
- eCommerce Design
- eCommerce UI
- Luxury Goods
- Design
- Brand Guidelines
- Global Strategy
- Branding
- Web Design
- UX Design
- Digital Design
- Fashion
- Brand Books
- Menswear
- Product Management
- Strategy
- Apparel & Accessories
- Beauty Products
- Clothing
- Brand Design
- Footwear
- Multi-brand Design
- Retail & Wholesale
- WP eCommerce
- Mobile Apps
- UI Toolkits
Acnefree Skincare
- Digital Design
- Web Design
- Social
- Campaign Design
- Art Direction
- UX Design
- Digital Campaigns
- Graphic Design
- Cosmetics
- Skincare
- Global Strategy
CarbonMADE App
- App Design
- UX Design
- Digital
- Visual Design
- Lifestyle

Employment

Founder and Creative Director
2019 - PRESENT
House of Folk
- Developed numerous startup brands from scratch which included establishing their visual aesthetic and providing them with future-proofed solutions for digital, web, and mobile platforms.
- Made creative web solutions using custom-coded websites, briefing developers, and overseeing projects from start to live-state completion. Worked with Shopify templates (and its extensions), WooCommerce, and Squarespace for numerous clients.
- Designed MVP market-ready digital products for clients needing to bring their ideas to life.
- Created an effective UX/UI design for eCommerce clients.
- Worked closely with our clients to establish and evolve their creative direction.
Technologies: Slack, Apple Keynote, Sketch, InVision, Adobe Experience Design (XD), Figma, Adobe Creative Suite
Senior Design and Art Director
2018 - 2019
Loaf Creative Advertising Agency
- Created, pitched, and implemented the full rollout of multiple creative campaigns for industry leaders such as Bruntwood and LiverpoolONE.
- Contributed directly to the creative pitch for branding and art-directed projects.
- Provided various services include art direction, creative campaigns, concept roll-out, photography styling, graphic design, and multi-platform design.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Creative Suite, App Design
Design and Art Director
2018 - 2019
Studio Concrete
- Served as a specialist in art direction and brand identity.
- Delivered integrated creative for digital, creative, commercial, and retail sectors.
- Collaborated with various clients and agencies to develop creative solutions for their specific needs.
- Collaborated with photographers to produce creative imagery for commercial use.
- Designed and developed creative pitch work under tight timeframes while working with both predetermined specs and open briefs.
Technologies: InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Head of Design
2012 - 2018
JD Sports Ltd
- Designed an eCommerce website for both mobile-first and desktop digital platforms, including the UX journey for both.
- Designed and developed the core brand guidelines and led the global implementation strategy.
- Art directed all in-house and location photoshoots, including model casting and post-production.
- Directed and filmed a campaign video while working closely with videographers and after-effects programs.
- Managed a team of four creatives and oversaw the social roll-out of all brand communications ensuring consistency at every touchpoint.
Technologies: Magento, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, InVision
Senior Designer
2008 - 2012
Pixel8 Multi-service Creative Agency
- Contributed to the global rebranding of Hotel Indigo (a part of the Intercontinental Group).
- Designed numerous rebranding projects specializing in brand marks and typography.
- Art directed holistic creative campaigns, detailing out design requirements, photography briefs, social media creative, and marketing materials.
- Collaborated with web developers and social media teams on several rollout campaigns.
- Utilized web design skills to create integrated web solutions for a variety of different clients.
- Communicated directly with clients on a daily basis, keeping them up to date and working closely with them to reach creative goals whilst maintaining ongoing relationships.
Technologies: Magento, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Education

Master's degree in Design and Art Direction
2006 - 2007
Manchester Metropolitan University - Manchester, England
Bachelor's degree in Graphic Design
2003 - 2006
Lancaster University - England

Experience

Brand Identity18 years
Art Direction17 years
Web Design16 years
Brand Positioning15 years
Web UI Design10 years
UX Design5 years
Shopify3 years
Figma1 year

Tools

Figma

Location

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Designer in Edinburgh, United Kingdom

Portfolio

Employment

Founder and Creative Director

Senior Design and Art Director

Design and Art Director

Head of Design

Senior Designer

Education

Experience

Tools

Location