Elizabeth is a seasoned creative director with 17+ years specializing in branding, digital and UX/UI design. She has worked with the likes of Universal Records, PUMA, and numerous SMEs to deliver high-level creative solutions that suit their specific needs. An intrinsically curious collaborator, problem solver, and lover of tech; she keeps a keen eye on industry trends and is highly experienced in eCommerce and human-centered design thinking.
House of Folk has worked with international clients, ranging from B2B multi-brand retailers through to emerging running brands. We are well versed in brand identity, with 15 years experience in brand strategy, identity design, and art direction. We've worked in collaboration with developers, photographers, and illustrators to create engaging creative solutions for each client. We've fostered ongoing relationships with clients in the luxury fragrance, eCommerce, sports and lifestyle sectors.
Developed numerous start-up brands from grassroots, establishing their visual aesthetic and providing them with future-proofed solutions for digital, web and mobile platforms.
Developed creative web solutions using Shopify (and it's extensions) for numerous clients.
Designed MVP products for clients needing to bring to market their ideas.
Created an effective UX/UI design for eCommerce clients.
Worked closely with our clients to establish and evolve their art direction.