Liz Young

Designer in Edinburgh, United Kingdom

Member since September 21, 2018

Elizabeth is a highly experienced creative director who has defined experiences for global brands like Universal Records and PUMA while transforming many more in between. With expertise in branding, ATL campaigns, digital design, and UI/UX, she has helped launch startups in Silicon Valley and create integrated brand and website designs for well-established DTC, new tech, and premium sportswear brands. Elizabeth takes a holistic approach, considering every interaction users may have with a brand.

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Portfolio

Digital Design

Espresso Displays
- eCommerce UI
- B2C
- Digital
- Engineering
- WordPress
- Responsive Design
- Responsive UI
- Design Systems
Anova Precision Cooker Re-brand
- B2C
- Apps
- Web App UI
- App Design
- Branding
- Art Direction
- Digital Design
- Tone of Voice
- Brand Guidelines
- Analysis of Variance (ANOVA)
- Food & Beverage
- Food
- Process Economics
- eCommerce
- iOS UX Design
- Smart Homes
- Appliances
- Recipes & Cooking
- Food Packaging
- Social Engagement
- Restaurants & Dining
Universal Records
- Minimalism
- Clean Design
- Artwork
- Creative Design
- Creative Direction
- Art Direction
- Digital Design
- Digital Experience Design
- Web UI
- Branding
- Personal Branding
- Enterprise
- Music Industry
Plantlings
- Branding
- User Interface (UI)
- Food
- Online Delivery
- Web Design
- Fast Food
- Gig Economy
- Nutrition & Supplements
- Digital Design
- Social Media
- Information Architecture (IA)
- Wireframing
- Responsive Design
- Writing & Editing
Woodhouse Clothing Co.
- eCommerce Design
- eCommerce UI
- Luxury Goods
- Design
- Brand Guidelines
- Global Strategy
- Branding
- Web Design
- UX Design
- Digital Design
- Fashion
- Brand Books
- Menswear
- Product Management
- Strategy
- Apparel & Accessories
- Beauty Products
- Clothing
- Brand Design
- Footwear
- Multi-brand Design
- Retail & Wholesale
- WP eCommerce
- Mobile Apps
- UI Toolkits
Yxterix
- Social
- Content Marketing
- Content Creation
- Branding
- Art Direction
- Creative Design
- Creative Direction
- Digital
- Marketing
- Platforms
- Presentation Design
- Graphic Design
- UIKit
Mercavus
- B2B
- Web UX Design
- UI Design
- Web Design
- Branding
- Brand Identity
- Visual Design
- Lifestyle
- Shopify
- Art Direction
- Home Goods
- Luxury Goods
- eCommerce
- eCommerce UI
Acnefree Skincare
- Digital Design
- Web Design
- Social
- Campaign Design
- Art Direction
- UX Design
- Digital Campaigns
- Graphic Design
- Cosmetics
- Skincare
- Global Strategy
CarbonMADE App
- App Design
- UX Design
- Digital
- Visual Design
- Lifestyle

Employment

Founder and Creative Director
2019 - PRESENT
House of Folk
- Developed numerous startup brands from scratch which included establishing their visual aesthetic and providing them with future-proofed solutions for digital, web, and mobile platforms.
- Made creative web solutions using custom-coded websites, briefing developers, and overseeing projects from start to live-state completion. Worked with Shopify templates (and its extensions), WooCommerce, and Squarespace for numerous clients.
- Designed MVP market-ready digital products for clients needing to bring their ideas to life.
- Created an effective UX/UI design for eCommerce clients.
- Worked closely with our clients to establish and evolve their creative direction.
Technologies: Slack, Apple Keynote, Sketch, InVision, Adobe Experience Design (XD), Figma, Adobe Creative Suite
Senior Design and Art Director
2018 - 2019
Loaf Creative Advertising Agency
- Created, pitched, and implemented the full rollout of multiple creative campaigns for industry leaders such as Bruntwood and LiverpoolONE.
- Contributed directly to the creative pitch for branding and art-directed projects.
- Provided various services include art direction, creative campaigns, concept roll-out, photography styling, graphic design, and multi-platform design.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Creative Suite, App Design
Design and Art Director
2018 - 2019
Studio Concrete
- Served as a specialist in art direction and brand identity.
- Delivered integrated creative for digital, creative, commercial, and retail sectors.
- Collaborated with various clients and agencies to develop creative solutions for their specific needs.
- Collaborated with photographers to produce creative imagery for commercial use.
- Designed and developed creative pitch work under tight timeframes while working with predetermined specs and open briefs.
Technologies: InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Head of Design
2012 - 2018
JD Sports Ltd
- Designed an eCommerce website for both mobile-first and desktop digital platforms, including the UX journey for both.
- Designed and developed the core brand guidelines and led the global implementation strategy.
- Art directed all in-house and location photoshoots, including model casting and post-production.
- Directed and filmed a campaign video while working closely with videographers and after-effects programs.
- Managed a team of four creatives and oversaw the social roll-out of all brand communications ensuring consistency at every touchpoint.
Technologies: Magento, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, InVision
Senior Designer
2008 - 2012
Pixel8 Multi-service Creative Agency
- Contributed to the global rebranding of Hotel Indigo (a part of the Intercontinental Group).
- Designed numerous rebranding projects specializing in brand marks and typography.
- Art directed holistic creative campaigns, detailing out design requirements, photography briefs, social media creative, and marketing materials.
- Collaborated with web developers and social media teams on several rollout campaigns.
- Utilized web design skills to create integrated web solutions for a variety of different clients.
- Communicated directly with clients on a daily basis, keeping them up to date and working closely with them to reach creative goals whilst maintaining ongoing relationships.
Technologies: Magento, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Education

Master's Degree in Design and Art Direction
2006 - 2007
Manchester Metropolitan University - Manchester, England
Bachelor's Degree in Graphic Design
2003 - 2006
Lancaster University - England

Experience

Brand Identity18 years
Art Direction17 years
Web Design16 years
Brand Positioning15 years
Web UI Design10 years
UX Design5 years
Shopify3 years
Figma1 year

Tools

Figma

Location

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Designer in Edinburgh, United Kingdom

Portfolio

Employment

Founder and Creative Director

Senior Design and Art Director

Design and Art Director

Head of Design

Senior Designer

Education

Experience

Tools

Location