Liz Young

Designer in Edinburgh, United Kingdom

Member since March 26, 2018

Elizabeth is a seasoned creative director with 18+ years specializing in branding, digital, and UX/UI design. She has worked with the likes of Universal Records, PUMA, and numerous SMEs to deliver high-level creative solutions that suit their specific needs. An intrinsically curious collaborator, problem solver, and lover of tech; she is experienced in eCommerce, SaaS, human-centered design thinking, and future-proofing for all environments.

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Portfolio

Digital Design

Universal Records
- Minimalism
- Clean Design
- Artwork
- Creative Design
- Creative Direction
- Art Direction
- Digital Design
- Digital Experience Design
- Web UI
- Branding
- Personal Branding
- Enterprise
- Music Industry
Yxterix
- Social
- Content Marketing
- Content Creation
- Branding
- Art Direction
- Creative Design
- Creative Direction
- Digital
- Platforms
- Presentation Design
- Graphic Design
- UIKit
Plantlings
- Branding
- User Interface (UI)
- Online Delivery
- Web Design
- Fast Food
- Gig Economy
- Nutrition & Supplements
- Digital Design
- Social Media
- Information Architecture (IA)
- Wireframing
- Responsive Design
- Writing & Editing
Anova Precision Cooker Re-brand
- B2C
- Apps
- Web App UI
- App Design
- Branding
- Art Direction
- Digital Design
- Tone of Voice
- Brand Guidelines
- Analysis of Variance (ANOVA)
- Process Economics
- eCommerce
- iOS UX Design
- Smart Homes
- Appliances
- Recipes & Cooking
- Food Packaging
- Social Engagement
Mercavus
- B2B
- Web UX Design
- UI Design
- Web Design
- Branding
- Brand Identity
- Visual Design
- Lifestyle
- Shopify
- Art Direction
- Home Goods
- eCommerce
- eCommerce UI
Andrew Hamilton
- Branding
- Brand Activation
- Brand Design
- Brand Identity
- Digital Brand Identity
- Minimalism
- Digital Design
- Art Direction
- Photography
- eCommerce
- UIKit
- Editorial Design
- Layout Design
Woodhouse Clothing Co.
- eCommerce Design
- eCommerce UI
- Design
- Brand Guidelines
- Global Strategy
- Branding
- Web Design
- UX Design
- Digital Design
- Brand Books
- Menswear
- Product Management
- Strategy
- Beauty Products
- Clothing
- Brand Design
- Footwear
- Multi-brand Design
- WP eCommerce
- Mobile Apps
- UI Toolkits
Acnefree Skincare
- Digital Design
- Web Design
- Social
- Campaign Design
- Art Direction
- UX Design
- Digital Campaigns
- Graphic Design
- Cosmetics
- Skincare
- Global Strategy
CarbonMADE App
- App Design
- UX Design
- Digital
- Visual Design
- Lifestyle

Employment

Co-founder and Creative Director
2019 - PRESENT
House of—Folk
- Developed numerous start-up brands from grassroots, establishing their visual aesthetic and providing them with future-proofed solutions for digital, web and mobile platforms.
- Developed creative web solutions using Shopify (and it's extensions) for numerous clients.
- Designed MVP market ready products for clients needing to bring their ideas to life.
- Created an effective UX/UI design for eCommerce clients.
- Worked closely with our clients to establish and evolve their art direction.
Technologies: Slack, Apple Keynote, Sketch, InVision, Adobe Experience Design (XD), Figma, Adobe Creative Suite
Senior Design and Art Director
2018 - PRESENT
Loaf Creative Advertising Agency
- Created, pitched, and implemented the full rollout of multiple creative campaigns for industry leaders such as Bruntwood and LiverpoolONE.
- Contributed directly to the creative pitch for branding and art directed projects.
- Provided services include art direction, creative campaigns, concept roll-out, photography styling, graphic design, and multi-platform design.
Technologies: Art Direction, Photography, Apple Keynote, Adobe Photoshop, Adobe Illustrator
Design and Art Director
2018 - PRESENT
Studio Concrete
- Served as a specialist in art direction and brand identity.
- Delivered integrated creative for digital, creative, commercial, and retail sectors.
- Collaborated with various clients and agencies to develop creative solutions for their specific needs.
- Collaborated with photographers to produce creative imagery for commercial use.
- Designed and developed creative pitch work under tight timeframes, working with both pre-determined specs and open briefs.
Technologies: InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Head of Design
2012 - 2018
JD Sports Ltd
- Designed an eCommerce website for both mobile first and desktop digital platforms, including the UX journey for both.
- Designed and developed the core brand guidelines and led the global implementation strategy.
- Art directed all in-house and location photography shoots, including model casting and post-production.
- Directed and filmed campaign video, working closely with videographers and after effects programmes.
- Managed a team of four creatives and oversaw the social roll-out of all brand communications ensuring consistency at every touchpoint.
Technologies: Magento, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, InVision
Senior Designer
2008 - 2012
Pixel8 Multi-Service Creative Agency
- Contributed to the global re-brand for Hotel Indigo (part of the Intercontinental Group).
- Designed numerous re-brand projects specializing in brand marks and typography.
- Art directed creative campaigns.
- Collaborated with web developers and social media teams on several rollout campaigns.
- Utilized web design skills to create integrated web solutions for a variety of different clients.
- Communicated directly with clients on a daily basis, keeping them up to date and working closely with them to reach creative goals whilst maintaining ongoing relationships.
Technologies: Magento, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Education

Master's degree in Design and Art Direction
2006 - 2007
Manchester Metropolitan University - Manchester, England
Bachelor's degree in Graphic Design
2003 - 2006
Lancaster University - England

Experience

Brand Identity18 years
Art Direction17 years
Web Design16 years
Brand Positioning15 years
Web UI Design10 years
UX Design5 years
Shopify3 years
Figma1 year

Tools

Figma

Location

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Designer in Edinburgh, United Kingdom

Portfolio

Employment

Co-founder and Creative Director

Senior Design and Art Director

Design and Art Director

Head of Design

Senior Designer

Education

Experience

Tools

Location