Liz Young, Designer in Edinburgh, United Kingdom
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Liz Young

Verified Expert  in Design

Bio

Elizabeth is a highly experienced creative director who has defined experiences for global brands like Universal Records and PUMA while transforming many more. With expertise in branding, social media content, digital design, and UI/UX, she has helped launch startups in Silicon Valley and create integrated brand and website designs for well-established DTC, new tech, and premium sportswear brands. Elizabeth takes a holistic and reductive approach, balancing design strategy with functionality.

Portfolio

Work Experience

Founder and Creative Director

2019 - PRESENT
House of Folk
  • Developed numerous startup brands from scratch which included establishing their visual aesthetic and providing them with future-proofed solutions for digital, web, and mobile platforms.
  • Made creative web solutions using custom-coded websites, briefing developers, and overseeing projects from start to live-state completion. Worked with Shopify templates (and its extensions), WooCommerce, and Squarespace for numerous clients.
  • Designed MVP market-ready digital products for clients needing to bring their ideas to life.
  • Created an effective UX/UI design for eCommerce clients.
  • Worked closely with our clients to establish and evolve their creative direction.
Technologies: Slack, Apple Keynote, Sketch, InVision, Adobe Experience Design (XD), Figma, Adobe Creative Suite, Brand Identity, Pitch Decks, Web App UI, Creative Strategy, Web UI Design, Photography, Lifestyle, Tone of Voice, iOS UX Design, Digital Campaigns, Content Creation, Digital Brand Identity, Editorial Design, Layout Design, User Interface (UI), Brand Development, Concept Development, Luxury, Digital Creative Direction, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Fashion, Retail & Wholesale, Personal Branding, Digital Experience Design, Clean Design, Minimalism, UIKit, Platforms, Cosmetics, Skincare, UI Toolkits, Multi-brand Design, Design, Apps, Brand Books, eCommerce Design, Creative Direction, Branding, UI Design, Presentation Design, Pitch Presentations, Conversion Rate Optimization (CRO), Conversion Rate, Landing Page Optimization, User Flows, Product Design, Color Palettes, Marketing Design, Data Visualization, Hospitality, Style Guides, Typography, Media, Events, B2B, Social Media Design

Senior Design and Art Director

2018 - 2019
Loaf Creative Advertising Agency
  • Created, pitched, and implemented the full rollout of multiple creative campaigns for industry leaders such as Bruntwood and LiverpoolONE.
  • Contributed directly to the creative pitch for branding and art-directed projects.
  • Provided various services include art direction, creative campaigns, concept roll-out, photography styling, graphic design, and multi-platform design.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Creative Suite, App Design, Brand Identity, Pitch Decks, Web App UI, Creative Strategy, Web UI Design, Photography, Lifestyle, Tone of Voice, iOS UX Design, Digital Campaigns, Content Creation, Digital Brand Identity, Editorial Design, Layout Design, User Interface (UI), Brand Development, Concept Development, Luxury, Digital Creative Direction, Fintech, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Retail & Wholesale, Personal Branding, Digital Experience Design, Clean Design, Minimalism, UIKit, Platforms, Cosmetics, Skincare, UI Toolkits, Multi-brand Design, Design, Apps, Brand Books, eCommerce Design, Creative Direction, Branding, UI Design, Presentation Design, Pitch Presentations, Color Palettes, Marketing Design, Data Visualization, Style Guides, Typography, Entertainment & Leisure, B2B, Social Media Design

Design and Art Director

2018 - 2019
Studio Concrete
  • Served as a specialist in art direction and brand identity.
  • Delivered integrated creative for digital, creative, commercial, and retail sectors.
  • Collaborated with various clients and agencies to develop creative solutions for their specific needs.
  • Collaborated with photographers to produce creative imagery for commercial use.
  • Designed and developed creative pitch work under tight timeframes while working with predetermined specs and open briefs.
Technologies: InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Brand Identity, Web App UI, iOS UX Design, Editorial Design, User Interface (UI), Brand Development, Concept Development, Luxury, Digital Creative Direction, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Personal Branding, UI Toolkits, Design, Brand Books, eCommerce Design, Creative Direction, Branding, Presentation Design, Pitch Presentations, Conversion Rate Optimization (CRO), Marketing Design, Social Media Design

Head of Design

2012 - 2018
JD Sports Ltd
  • Designed an eCommerce website for both mobile-first and desktop digital platforms, including the UX journey for both.
  • Designed and developed the core brand guidelines and led the global implementation strategy.
  • Art directed all in-house and location photoshoots, including model casting and post-production.
  • Directed and filmed a campaign video while working closely with videographers and after-effects programs.
  • Managed a team of four creatives and oversaw the social roll-out of all brand communications ensuring consistency at every touchpoint.
Technologies: Magento, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, InVision, Brand Identity, Pitch Decks, Web App UI, iOS UX Design, Editorial Design, Fashion, Design, Brand Books, eCommerce Design, Branding, Conversion Rate, Landing Page Optimization, User Flows, Color Palettes, Marketing Design, Data Visualization, Style Guides, Typography, Entertainment & Leisure, Media, Events, B2B, Social Media Design

Senior Designer

2008 - 2012
Pixel8 Multi-service Creative Agency
  • Contributed to the global rebranding of Hotel Indigo (a part of the Intercontinental Group).
  • Designed numerous rebranding projects specializing in brand marks and typography.
  • Art directed holistic creative campaigns, detailing out design requirements, photography briefs, social media creative, and marketing materials.
  • Collaborated with web developers and social media teams on several rollout campaigns.
  • Utilized web design skills to create integrated web solutions for a variety of different clients.
  • Communicated directly with clients on a daily basis, keeping them up to date and working closely with them to reach creative goals whilst maintaining ongoing relationships.
Technologies: Magento, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Brand Identity, Design, Brand Books, Branding, User Flows, Color Palettes, Marketing Design, Style Guides, Typography, B2B

Education

2006 - 2007

Master's Degree in Design and Art Direction

Manchester Metropolitan University - Manchester, England

2003 - 2006

Bachelor's Degree in Graphic Design

Lancaster University - England

Skills

Tools

Adobe Illustrator, Adobe Creative Suite, Apple Keynote, Adobe Experience Design (XD), InVision, Adobe Photoshop, Adobe After Effects, Adobe InDesign, Slack, WP eCommerce, Sketch

Industry Expertise

Fashion, Apparel & Accessories, Retail & Wholesale, Marketing, Consumer Products, Hospitality, Events, Luxury Goods, Entertainment & Leisure, Media, Banking & Finance, Investments, Food & Beverage, Food, Restaurants & Dining, Health

Platforms

Shopify, iOS, Magento, Figma, WooCommerce, WordPress

Other

Digital, Visual Design, Lifestyle, B2C, eCommerce, eCommerce Design, eCommerce UI, Design, Brand Books, Menswear, Clothing, Brand Design, Multi-brand Design, B2B, UI Design, Content Marketing, Content Creation, Creative Direction, Presentation Design, Brand Activation, Digital Brand Identity, Minimalism, Editorial Design, Layout Design, Clean Design, Digital Experience Design, Personal Branding, Information Architecture (IA), Digital Design, Brand Identity, Web Design, Art Direction, Brand Positioning, Brand Guidelines, Web UI, Web UI Design, Creative Strategy, Creative Design, Pitch Decks, Corporate Branding, Branding, User Interface (UI), Luxury Industry, Responsive Web Design (RWD), User Experience (UX), Responsive UI, Design Systems, User Journey Maps, User Personas, Digital Creative Direction, SaaS Design, High-end Design, Luxury, Concept Development, User Experience Design, Brand Development, Logotype, Logo Design, Conversion Rate Optimization (CRO), Pitch Presentations, Direct to Consumer (D2C), Landing Page Optimization, Design Reviews, Design Direction, iOS UI Design, User Flows, Marketing Design, Entrepreneurship, Style Guides, Running, Sportswear, Social Media Design, App Design, Web App UI, iOS UX Design, Social Engagement, Mobile Apps, UI Toolkits, Digital Campaigns, Graphic Design, Skincare, Web UX Design, Home Goods, UIKit, Music Industry, Gig Economy, Nutrition & Supplements, Wireframing, Responsive Design, Photography, UX Design, Rapid Prototyping, Mobile UI, Fintech, Enterprise SaaS, High Net Worth Individuals (HNWI), Software, Hardware, Finance, Law, Investment Funds, Biotechnology, Product Design, Color Palettes, Mentorship & Coaching, Print, Data Visualization, Typography, Apps, Tone of Voice, Smart Homes, Appliances, Recipes & Cooking, Food Packaging, Global Strategy, Product Management, Strategy, Beauty Products, Footwear, Social, Campaign Design, Cosmetics, Platforms, Artwork, Enterprise, Online Delivery, Fast Food, Social Media, Writing & Editing, Engineering, Cryptocurrency, Concepting, Product Branding, Digital Branding, Online Payments, Payment Gateways, Web Forms, Sustainability, Dogs, B Corps, Vegan & Vegetarian Products, Climate Change, Conversion Rate, SVG Animation, Landing Page Design, Storytelling, Podcast Marketing, Corporate Sustainability

Experience

  • Brand Identity - 18 years
  • Brand Positioning - 15 years
  • eCommerce - 15 years
  • Creative Direction - 10 years
  • Digital Design - 10 years
  • Web UI Design - 10 years
  • UX Design - 8 years
  • Shopify - 5 years
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