Elsa is available for hire
Hire ElsaElsa Lee
Verified Expert in Design
Designer
Location
New York, NY, United States
Toptal Member Since
December 2, 2020
Elsa is a Brooklyn-based UI/UX designer with over 14 years of digital and visual design experience. She has worked with clients spanning from finance, beauty, media, and wellness to education industries worldwide. She has technical experience designing digital products such as mobile native apps, web applications, and responsive websites. Her design work has won Gold for Achievement in User Interface Design in the 2020 American Business Awards.
Work Experience
Contract UI Designer
2020 - 2020
Scholastic
- Created shared components, such as Q&A, quiz, and article toolbar, that suit 20+ websites under the brand.
- Enhanced visual language through iconography and animation.
- Optimized flows for both teachers' and students' views.
- Collaborated with UX designers, editors, and developers.
Technologies: After Effects CC, Adobe Illustrator, Photoshop CC, Sketch, InVision, Zeplin
Senior UI/UX Designer
2019 - 2020
Ticker Tocker
- Led the redesign of the social trading web app and mobile native app, including enhancing the homepage, landing page, profile, live broadcast, wallet, registration, and subscribe flows.
- Designed onboarding flows for new users for both web and mobile native apps.
- Created design systems for both web and mobile native apps.
- Worked on a distributed international product team in an Agile environment.
Technologies: Slack, Confluence, Jira, Photoshop CC, Figma
Senior Designer
2016 - 2019
EFF Creative Group
- Led the design of the mobile native app and eCommerce site for a beauty retailer in India.
- Designed and enhanced features like chat, filters, search, trading, orders, strategies, and performance tracker for a web and a mobile app of a trading platform.
- Designed a responsive social platform for music lovers to create, share, and vote on music videos.
- Designed responsive eCommerce sites for clients in the wellness, luxury, and art industries.
- Designed video chat browser extension for players of fantasy football.
- Created branding systems for clients in the beauty, luxury, and sports industries.
- Worked seamlessly with the team across time zones in a fast-paced environment.
Technologies: Trello, Confluence, Jira, After Effects CC, Proto.io, Adobe Illustrator, Photoshop CC, Sketch, Figma
UI, Digital, and Graphic Designer
2009 - 2015
Freelance
- Created visual designs for a trading mobile native app.
- Designed websites, e-cards, digital invitations, and advertisements for diverse clients.
- Developed visual identity systems, posters, brochures, and packaging for different brands.
Technologies: Adobe Photoshop, Adobe Illustrator
Visual Designer
2011 - 2014
Think Visual Communication Design
- Delivered integrated brand communications and designed point-of-sale materials for clients, such as LUX, Lipton, NESCAFÉ, Neutrogena, and Johnson & Johnson.
- Devised packaging designs for a variety of consumer products for Skippy, Bayer, and Pregaine.
- Designed print advertisements and storyboards for television commercials.
Technologies: Adobe Photoshop, Adobe Illustrator
Graphic Design Intern
2010 - 2010
Total Brand + Total Design
- Conducted market research for a tea company in China.
- Designed the brand identity for a tea company in China.
- Created and retouched visual assets for diverse clients.
Technologies: PowerPoint Design, Adobe Photoshop, Adobe Illustrator
Education
2015 - 2017
Master's Degree in Communications Design
Pratt institue - New York
2007 - 2011
Bachelor's Degree in Commercial Design
National Taiwan University of Science and Tech - Taiwan