Elsa Lee

Designer in New York, NY, United States

Member since December 2, 2020

Elsa is a Brooklyn-based UI/UX designer with over 14 years of digital and visual design experience. She has worked with clients spanning from finance, beauty, media, and wellness to education industries worldwide. She has technical experience designing digital products such as mobile native apps, web applications, and responsive websites. Her design work has won Gold for Achievement in User Interface Design in the 2020 American Business Awards.

Visual Design eCommerce Web App UX UI Motion Icon Design Interface Design UI Research Web UI Mobile UI Mobile Web Responsive Web Design (RWD)Responsive UI Responsive Layout Web Design UI Design Show more

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Portfolio

Digital Design

Boddess Website
- eCommerce
- User Interface (UI)
- User Experience (UX)
- Sitemaps
- Wireframe.cc
- Product Design
- Sketch
- Interface Design
- India
- Beauty Products
- Fashion & Beauty
- Rewards Programs
- B2C
- Research Analysis
- UI Research
- Visual Research
- UX Research
- Remote Work
- Web UI
- Web UX
- Cosmetics
Ticker Tocker Web App
- Trading
- Fintech
- Social
- User Interface (UI)
- User Experience (UX)
- Product Design
- Design Systems
- Iconography
- User Journeys
- Interface Design
- Web Applications
- B2C
- Investments
- Information Architecture (IA)
- Landing Pages
- Onboarding
- Figma
- Web UI
- Web UX
- Landing Page Design
Ticker Tocker Mobile App
- Trading
- Fintech
- User Interface (UI)
- User Experience (UX)
- Product Design
- Mobile Apps
- iOS
- Android
- Wireframing
- Investments
- Mobile UI Design
- Mobile UX Design
- LiveStream
- Social
- Interface Design
- Native Mobile Apps
- Figma
- Mobile UI
- Mobile UX
Wesearch Watches
- eCommerce
- Responsive Design
- User Interface (UI)
- User Experience (UX)
- UI Motion
- Icon Design
- Sitemaps
- Wireframing
- Sketch
- Zeplin
- Watch Industry
- Luxury Goods
- Luxury Industry
- Animated Prototypes
- User Flows
- Iconography
- B2C
- Information Architecture (IA)
- Interface Design
- Branding
- Web UI
- Web UX
Fueltime
- Mobile Apps
- Online Ordering
- User Interface (UI)
- User Experience (UX)
- User Flows
- Animated Prototypes
- Personas
- Empathy Mapping
- Mobile UI Design
- Mobile UX Design
- Workshops
- Wireframing
- Prototyping
- Figma
- Mobile UI
- Mobile UX
Parrotty
- Entertainment & Leisure
- Responsive Design
- Web Applications
- User Interface (UI)
- Photoshop CC
- Interface Design
- Music
- Social
- Wireframing
- Web UI
- Web UX

Employment

Contract UI Designer
2020 - 2020
Scholastic
- Created shared components, such as Q&A, quiz, and article toolbar, that suit 20+ websites under the brand.
- Enhanced visual language through iconography and animation.
- Optimized flows for both teachers' and students' views.
- Collaborated with UX designers, editors, and developers.
Technologies: After Effects CC, Adobe Illustrator, Photoshop CC, Sketch, InVision, Zeplin
Senior UI/UX Designer
2019 - 2020
Ticker Tocker
- Led the redesign of the social trading web app and mobile native app, including enhancing the homepage, landing page, profile, live broadcast, wallet, registration, and subscribe flows.
- Designed onboarding flows for new users for both web and mobile native apps.
- Created design systems for both web and mobile native apps.
- Worked on a distributed international product team in an Agile environment.
Technologies: Slack, Confluence, Jira, Photoshop CC, Figma
Senior Designer
2016 - 2019
EFF Creative Group
- Led the design of the mobile native app and eCommerce site for a beauty retailer in India.
- Designed and enhanced features like chat, filters, search, trading, orders, strategies, and performance tracker for a web and a mobile app of a trading platform.
- Designed a responsive social platform for music lovers to create, share, and vote on music videos.
- Designed responsive eCommerce sites for clients in the wellness, luxury, and art industries.
- Designed video chat browser extension for players of fantasy football.
- Created branding systems for clients in the beauty, luxury, and sports industries.
- Worked seamlessly with the team across time zones in a fast-paced environment.
Technologies: Adobe InDesign, Trello, Confluence, Jira, After Effects CC, Proto.io, Adobe Illustrator, Photoshop CC, Sketch, Figma
UI, Digital, and Graphic Designer
2009 - 2015
Freelance
- Created visual designs for a trading mobile native app.
- Designed websites, e-cards, digital invitations, and advertisements for diverse clients.
- Developed visual identity systems, posters, brochures, and packaging for different brands.
Technologies: Adobe Photoshop, Adobe Illustrator
Visual Designer
2011 - 2014
Think Visual Communication Design
- Delivered integrated brand communications and designed point-of-sale materials for clients, such as LUX, Lipton, NESCAFÉ, Neutrogena, and Johnson & Johnson.
- Devised packaging designs for a variety of consumer products for Skippy, Bayer, and Pregaine.
- Designed print advertisements and storyboards for television commercials.
Technologies: Adobe Photoshop, Adobe Illustrator
Graphic Design Intern
2010 - 2010
Total Brand + Total Design
- Conducted market research for a tea company in China.
- Designed the brand identity for a tea company in China.
- Created and retouched visual assets for diverse clients.
Technologies: PowerPoint Design, Adobe Photoshop, Adobe Illustrator

Education

Master's Degree in Communications Design
2015 - 2017
Pratt institue - New York
Bachelor's Degree in Commercial Design
2007 - 2011
National Taiwan University of Science and Tech - Taiwan

Experience

Visual Design10 years
eCommerce4 years
Mobile Apps4 years
Responsive Design4 years
Product Design4 years
UI Motion3 years

Location

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Designer in New York, NY, United States

Portfolio

Employment

Contract UI Designer

Senior UI/UX Designer

Senior Designer

UI, Digital, and Graphic Designer

Visual Designer

Graphic Design Intern

Education

Experience

Location