Federico Fernández
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since July 7, 2020
Federico is a versatile UX designer with nearly a decade of experience working on high-profile accounts for key clients in the financial and automotive industries. He specializes in business design strategy, user investigation, and research-based product design, developing balanced products that result from a thorough strategy and process. Federico has global experience working for startups and large advertising agencies, and as a freelancer between the USA, Switzerland, Italy, and Spain.
Experience
- Product Design - 9 years
- UX Design - 9 years
- iOS App Design - 9 years
- Prototyping - 8 years
- Figma - 6 years
- Business Design - 5 years
- Design Consultation - 5 years
- AI Consulting - 4 years
Portfolio
CaixaBank - Online Subscription
Work Experience
Senior UX Designer
DOOR3
- Designed an application that helps to understand the impacts of physical climate risk on real asset investment, coupled with realistic and actionable mitigation strategies.
- Built a design system to support the team to work more efficiently with current clients.
- Led several projects applying several user experience methods.
Senior UX Designer
DDB/C14torce
- Carried out design research for future developments in the automobile world.
- Participated in investigations regarding how to present new automobile products within the area of electric vehicles.
- Maintained and updated the current website for an automobile client.
Senior UX Designer
Movetia
- Redesigned the Bank Sabadell website in Mexico. Improved the SEO and positioning of the brand in a new market.
- Worked with the team to develop Bank Sabadell's design system and integrated the new and current components of the online platform.
- Redesigned the product page for Stradivarius and performed intensive user research.
- Carried out user research for Alhambra beer in order to create the new website.
Senior UI/UX Designer
Squirro
- Created the company website using WordPress and improved their online branding, which increased visits and helped to introduce the startup to different clients.
- Implemented a design system for the company's dashboard tool software.
- Developed a design sprint workshop structure for current clients to implement the company's dashboard tool in their system.
- Participated in intensive workshops and hackathons with other team members to create new ideas for the product.
- Designed the platform and improved functionality on both the website and within the application.
Web Designer
ClassEditori - Milan, IT
- Completed the re-design and adaptation of the Milano Finanza website to make sure it was responsive on different devices.
- Designed direct marketing communication for certain initiatives within the editorial house.
- Improved and proposed new digital ideas for the Comitato Grandi Cru d'Italia.
Web Designer
Karisma Hotels
- Designed the new Exotic Travelers website that increased the number of visitors from 2011 to 2012 by 25% in the highest season.
- Designed the direct marketing strategy, increasing the sales and memberships to Exotic Travelers.
- Reduced the number of calls from Europe at the call center by improving the usability of the new website.
Education
Master's Degree in Advertising Account Management
Universitat Autònoma de Barcelona - Barcelona, SP
Master's Degree in Business Design
Domus Academy - Milan, IT
Bachelor's Degree in Interaction Design
Art Institute of Fort Lauderdale - Fort Lauderdale, USA
Certifications
Technical Course in WordPress
Seeway - Barcelona, SP
Editorial Design
NABA - Milan, IT
Skills
Tools
Sketch, Zeplin, Adobe Photoshop, Adobe Illustrator, Miro, Adobe Dreamweaver, InVision, Lookback, Principle, Flinto, Adobe InDesign, Jira, Figma Make
Platforms
WordPress, Figma
Languages
HTML
Industry Expertise
Fashion, Retail & Wholesale, Banking & Finance, Cybersecurity
Other
UX Design, Prototyping, Product Design, AI Consulting, iOS App Design, Design Thinking, Design Consultation, User Research, Design Strategy, Branding, Web Design Strategy, Business Design, eCommerce, User Testing, eCommerce UX, Wireframing, User Personas, Clothing, Womenswear, Purchase Management, Presentations, Results-focused Design, Website Redesign, UX Branding, Law, Web Consulting, Logo Design, Logotype, UI Branding, Images, Boutique, Law Enforcement, Taxation, Consulting, Squarespace, Web UI, Google SEO, Corporate Finance, User Flows, Interactive Prototypes, Mobile UI Design, Desktop Web Design, Sitemaps, Personal Finance, Charts, Mobile Banking, Online Banking, UI Design, Search Engine Optimization (SEO), App UI, Web App Design, Brand Guidelines, Digital Branding, App Design, Chrome Extensions, Web App Security, Web Design, Extensions, Web UX Design, Finance, Subscription Processing, App UX, Dashboard Design, Big Data, Call Centers, IT Service Management (ITSM), Design Sprints, Workshops, Service Design, Data, Dashboard Development, Service Blueprints, Digital Services, Elasticsearch, Adobe UX, Cursor AI
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