For over thirteen years, Felipe has been managing the creative process as a professional designer within the advertising, digital, graphics, and service design industries. Specializing in UI/UX, branding, and art direction, he is driven by a passion for clean and functional design.
Worked as part of the creative team that is currently designing the world-wide website for a top motorcycle company.
Served as the lead designer, responsible for consistency across a series of workstreams.
Developed with the visual design team a digital visual language that adheres and elevates the brand's new look within the digital space.
Designed key pages and components, including the site's main navigation and checkout flows across five breakpoints.
Worked with developers to ensure proper execution of the design experience.
Technologies: Sketch, Adobe CC, Principle
Lead Visual Designer
2018 - 2019
Created concepts according to business and customer requirements.
Visualized and conceptualized user experiences and visual prototypes.
Worked interactively with different design teams on delivering projects for different platforms and devices.
Conducted workshops and brainstorming sessions with internal design teams and clients to define visual design direction, present visual concepts and elaborate on design decisions made.
Developed style guides that could be utilized and followed by other design team members.
Technologies: Sketch, InVision, Adobe CC, Slack, Google Drive
Visual Design Lead
2014 - 2018
Conveyed service design methodologies and outcomes into visually engaging and strategic experiences.
Helped design a future vision platform concept of the employee experience for a major human capital management company.
Established a visual style and tone for communicating insights and concepts for a major audio technology and product company.
Designed the brand, visual language, and UI/UX of a startup concept app for a major insurance company focused around the freelancer community.
Worked as part of the line management and mentor team directly responsible for four people.
Technologies: Sketch, InVision, Adobe CC, Microsoft Office
Senior Art Director
2012 - 2014
Created mobile and desktop visual design experiences for clients including Destination XL, Kipling, C Wonder, Mayflower Van Lines, Payless, and others.
Collaborated with various members of the organization, including project managers, interaction designers, digital strategists, copywriters, client partners, front-end developers, and development teams.
Presented work at various stages of the project timeline to internal teams and key client stakeholders.
Facilitated co-design sessions with clients.
Technologies: Adobe CC, Microsoft Office
Senior Art Director
2006 - 2012
The Vidal Partnership
Worked with various clients including national brands Johnnie Walker, Buchanan’s, Heineken, Heineken Premium Light, Sprint, Wendy’s, Johnson & Johnson, Kraft Foods, and Home Depot.
Advised on the production of below-the-line digital and direct marketing.
Facilitated and directed brainstorming, concept creation, art direction, and client presentations.
Guided clients with English and Spanish presentations.
Coordinated with internal production teams and vendors to execute campaign/brand strategies including sponsorship programs, motion graphics, animated and live TV spots, microsite/web/banner design, packaging, and logos.