Felipe Villarreal

Felipe Villarreal

Designer
Bloomfield, NJ, United States
Member since May 3, 2018
For over thirteen years, Felipe has been managing the creative process as a professional designer within the advertising, digital, graphics, and service design industries. Specializing in UI/UX, branding, and art direction, he is driven by a passion for clean and functional design.
Felipe is now available for hire
Portfolio
Digital Design
  • Small Business Insurance Branding and App
    Small Business Insurance Branding and App
  • The Future of Talent Platform
    The Future of Talent Platform
  • Future Customer Experience Vision
    Future Customer Experience Vision
  • Workflow Optimization Platform
    Workflow Optimization Platform
  • Noivas em New York Rebrand and Site Design
    Noivas em New York Rebrand and Site Design
  • Payless eCommerce Website
    Payless eCommerce Website
Employment
  • Freelance Senior Visual Designer
    2019 - PRESENT
    Droga 5
    • Worked as part of the creative team that is currently designing the world-wide website for a top motorcycle company.
    • Served as the lead designer, responsible for consistency across a series of workstreams.
    • Developed with the visual design team a digital visual language that adheres and elevates the brand's new look within the digital space.
    • Designed key pages and components, including the site's main navigation and checkout flows across five breakpoints.
    • Worked with developers to ensure proper execution of the design experience.
    Technologies: Sketch, Adobe CC, Principle
  • Lead Visual Designer
    2018 - 2019
    Idean
    • Created concepts according to business and customer requirements.
    • Visualized and conceptualized user experiences and visual prototypes.
    • Worked interactively with different design teams on delivering projects for different platforms and devices.
    • Conducted workshops and brainstorming sessions with internal design teams and clients to define visual design direction, present visual concepts and elaborate on design decisions made.
    • Developed style guides that could be utilized and followed by other design team members.
    Technologies: Sketch, InVision, Adobe CC, Slack, Google Drive
Education
  • Bachelor of Fine Arts degree in Graphic Design
    2000 - 2005
    Rutgers University, Mason Gross School of the Arts - New Brunswick, NJ, USA
Certifications
  • Building Brands with Purpose: Gold Standard Level
    JUNE 2018 - PRESENT
    New York University
Experience
  • Digital Illustration13 years
  • Art Direction11 years
  • Visual Design Language10 years
  • UI Design7 years
  • User Experience (UX)7 years
  • Strategic Design7 years
  • Branding6 years
  • Journey Mapping6 years

Location

Bloomfield, NJ, United States

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