FIetcher BoIand, Designer in Boston, MA, United States
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FIetcher BoIand

Verified Expert  in Design


Boston, MA, United States
Toptal Member Since
December 2, 2015

FIetcher helps companies embrace UX and design as a competitive advantage. Leveraging a user-centered design process, he provides a strategic vision for design, integrates UX seamlessly within teams, and executes effective user experiences. Whether you need to create a digital product, a website to market it, or improve the usability of an existing app, he has the expertise to realize a successful design solution.


Work Experience

User Experience Designer

2014 - PRESENT
Freelance Work
  • Performed user experience assessments and usability analysis for a CRM and financial research app. Designed the complementary iOS app.
  • Worked as the user experience designer on a team of 8 who were developing a custom medical research workflow app for an ivy league university.
  • Worked as the user experience designer for a startup building a custom time-tracking, case management, and billing web application for law firms.
  • Did the complete web redesign for an engineering firm including user experience design and visual design.
  • Created the UX/UI design for an enterprise labor law compliance app featuring a dashboard and management tools used by Fortune 500 clients.
  • Designed the user experience for a large animal rescue non-profit website and a pet-finder tool.
Technologies: Web App UI, Websites, Bootstrap, Drupal, Adobe Photoshop, Axure RP Pro

UI/UX Designer

2018 - 2019
Instructure, Inc.
  • Completed the user experience design of a new marketing website dedicated to Instructure's flagship SaaS product suite, Canvas Learning Management System.
  • Implemented UX design process in the marketing department encompassing user and stakeholder interviews, competitive analysis, personas, and integration of team members into the iterative process.
  • Consulted with the marketing, visual design, and development teams to develop requirements, conduct user research and implement the product's website.
Technologies: UX Flows, UX Architecture, Rapid Prototyping, User Research, Usability Testing

Interactive Producer

2010 - 2014
Boston Interactive
  • Managed $75,000 to $250,000 website redesign projects.
  • Guided clients through the website design process and was responsible for client project satisfaction.
  • Defined therequirements through stakeholder and user interviews.
  • Developed user stories, content inventories, and created wireframes.
  • Managed an eye-tracking usability lab and implemented best practices for agency use.
Technologies: Drupal, Google Analytics, Axure RP Pro, Adobe Photoshop

Designer | Developer

2006 - 2010
BartIett Interactive
  • Built an eCommerce site with B2B and B2C capabilities for a test-prep company selling courses and test prep materials.
  • Created the visual design for a luxury consumer eCommerce site featuring gifts for dog lovers.
  • Worked on the website development for a social/user community around Better Homes and Garden's partnership with Walmart.
  • Designed the website app for a managing residential solar panel installation.
  • Developed the website for the largest publisher of business book summaries. An eCommerce subscription allowing users to find and read executive summaries of business publications.
Technologies: Drupal, CSS, HTML, Adobe Photoshop
2001 - 2005

Bachelor's Degree in Art History, Studio Art, Photography, Sculpture

Wheaton College - Norton, MA, USA

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