Florence Dairo, Designer in Lagos, Nigeria
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Florence Dairo

Verified Expert  in Design


Lagos, Nigeria
Toptal Member Since
January 22, 2020

Florence is a senior digital product designer with over seven years of experience in UI/UX design, building design systems, and crafting design strategies. Specializing in innovative companies, she's an excellent collaborator who can work independently. Currently helping Shop-Ware streamline shop operations, Florence is passionate about delivering exceptional work and helping businesses achieve their goals through user-centric design.


Work Experience

Senior Product Designer

2020 - PRESENT
  • Developed a comprehensive design system that resulted in a 20% increase in design efficiency and consistency across all products.
  • Solved complex design problems for responsive web and mobile applications, resulting in a 15% increase in shop and customer engagement and satisfaction.
  • Streamlined the final design production process, reducing the time-to-market by 25% and saving in design costs.
  • Established a smooth design/engineering handoff process, resulting in a 30% reduction in development time and a 50% decrease in design-related bugs.
  • Collaborated with cross-functional teams, including PMs, engineers, and designers, to deliver successful products on time and within budget, resulting in a 95% on-time delivery rate.
Technologies: Zeplin, Figma, Design Systems, UX Design, Product Design, Interaction Design (IxD), UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping

Product Designer

2020 - 2020
  • Designed for both web app and mobile web, ensuring a seamless experience across all platforms.
  • Specialized in Agile methodology, resulting in a more streamlined design process and the ability to adapt to changing project needs.
  • Managed end-to-end product design, completing tasks efficiently and effectively while meeting project timelines.
  • Designed a modern, minimal, and clean style for the B2C product ensuring brand consistency.
  • Created wireframes and high-fidelity UI designs for a mobile-first B2C network platform using Figma, delivering on time and within the project scope.
Technologies: Figma, Mobile App UI, UI Design, Design Systems, UX Design, Product Design, Interaction Design (IxD), Lottie, Web App Design, Rapid Prototyping

Product Designer

2019 - 2020
  • Collaborated with finance and banking experts to creatively solve complex problems related to financial transactions and banking regulations, resulting in a secure and efficient user experience that increased user trust and satisfaction.
  • Developed a comprehensive style guide for a finance and banking app, resulting in a cohesive and consistent design system that improved user experience and reduced design inconsistencies.
  • Creatively solved complex design problems related to the Android app redesign, resulting in an increase in user engagement and an increase in user retention.
  • Optimized the final design production process, streamlining design-to-development handoff and reducing delivery time.
  • Designed the iOS app from scratch, producing a user-friendly interface that improved user acquisition and user retention.
  • Ensured a smooth design/engineering handoff, collaborating with PMs and engineers to align product goals and identify potential design and development roadblocks, resulting in an increase in delivery efficiency.
Technologies: Mobile UX, Sketch, Figma, UI Design, UX Design, Product Design, Interaction Design (IxD), Lottie, Mobile App Design, Rapid Prototyping, Design Systems, Design Documentation, iOS App Design, Android App Design, Human Interface Design, Material Design, UI Style Guides, UX Research, Lean Research

Product Designer

2016 - 2019
Amplified Payments
  • Created and maintained a comprehensive style guide for a payment app, resulting in a consistent and cohesive visual design language across our customer's platforms and features.
  • Solely designed and delivered mTransfers from scratch, resulting in a successful launch with positive feedback from both internal stakeholders and external users.
  • Streamlined the design-to-engineering handoff process by implementing a component-based design system and collaborating closely with developers, resulting in a decrease in design-related development issues.
  • Facilitated cross-functional collaboration between PMs and engineers to creatively solve complex problems in the finance, payment, and banking industries, resulting in innovative and user-friendly solutions that met business goals and user needs.
  • Consistently delivered fast and high-quality final designs, meeting project deadlines and exceeding stakeholder expectations.
Technologies: Mobile UX, InVision, Adobe Suite, Sketch, Mobile App UI, UI Design, UX Design, Product Design, Interaction Design (IxD), Lottie, Figma, Presentations, Responsive Design, UI Style Guides, Business to Business to Consumer (B2B2C), B2B2C, B2B, B2C

Freelance Product Designer

2017 - 2017
  • Designed a tourism mobile app from concept to launch.
  • Created a comprehensive style guide for the tourism company, resulting in a more cohesive and consistent brand image across all apps (iOS and Android).
  • Collaborated with the founder and product owner to creatively solve design problems.
  • Utilized rapid prototyping to iterate on mobile app designs, resulting in a more user-friendly experience.
Technologies: Sketch, Figma, Mobile App UI, UI Design, UX Design, Product Design, Interaction Design (IxD), Rapid Prototyping, Adobe Experience Design (XD), Agile

Freelance Product Designer

2017 - 2017
Wardrobe Africa
  • Designed an intuitive web application for those in the diaspora.
  • Collaborated with major stakeholders such as web developers, the product owner, and the marketing team.
  • Created the information architecture schema, content strategy, low-fidelity sketches, flow diagrams, usability tested wireframes, prototypes, and mockups.
  • Executed all the visual design stages from concept to final hand-off to engineering.
  • Created a minimal and easy user experience and interface screens for Once N’ Out’s web app: the Wardrobe Africa (Thewardrobe.africa).
Technologies: Sketch, Adobe Suite, Mobile App UI, UI Design, UX Design, Product Design, Interaction Design (IxD)

Brand Designer

2016 - 2016
Brand Et Al
  • Created visual designs and designed print layouts for various publications.
  • Collaborated closely with designers, art directors, and copywriters.
  • Designed campaigns, including print ads, in-store merchandising, and packaging.
Technologies: Adobe Illustrator, CorelDRAW, Adobe Photoshop, Adobe Suite
2011 - 2015

Bachelor's Degree in Economics

University of Lagos - Lagos, Nigeria


Human Computer Interaction

Interaction Design Foundation