Publication
Advance Your Organization’s UX Maturity With User Personas
https://www.toptal.com/designers/ux/ux-maturity
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Florence Dairo
Verified Expert in Design
Designer
Porto, Portugal
Toptal member since January 22, 2020
Bio
Florence is an experienced designer who uses a user-focused approach informed by data. Her designs provide a great user experience, address social and user issues, and meet business objectives. Florence has successfully designed a fintech app used by over one million users in Nigeria, helping them manage and grow their finances. Her approach has led to a 35% increase in the company's user base and ROI. Florence also shares her knowledge through speaking engagements, mentoring, and consulting.
Experience
- Figma - 10 years
- User-centered Design (UCD) - 9 years
- Design Systems - 9 years
- Product Management - 9 years
- Product Owner - 9 years
- Design Documentation - 9 years
- Design Sprints - 8 years
- Design Leadership - 7 years
Portfolio
Hyper | Enhancing User Engagement and Retention at Nestcoin
UX DesignUI DesignResponsive Web AppsResponsive Web Design (RWD)Product DesignUser Experience (UX)+ 179 more
Work Experience
Lead Product Designer
2020 - PRESENT
ShopWare
- Achieved a 90% satisfaction rate among vehicle owners by implementing DVX, delivering responsive support, and consistently incorporating user feedback that seamlessly aligns with the auto repair shop's objectives.
- Developed a comprehensive design system that enhanced design efficiency and consistency across all products by 30%. Reduced development time by 30% using innovative solutions.
- Reduced the average appointment lead time from 48 to 24 hours, increased shop throughput, and achieved higher revenue by streamlining the appointment scheduling process.
- Decreased data input errors by 25% and ensured data accuracy for service orders and inventory management by designing and implementing a validation system.
- Reduced administrative overhead by 20% and saved time and money by implementing automated invoice generation and financial reporting systems.
- Used market analysis and collaboration to align product development with market demand through cross-functional collaboration with development and sales teams, resulting in a 15% increase in new customer acquisition.
Technologies: Zeplin, Figma, Design Systems, UX Design, Product Design, Interaction Design (IxD), UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping, Ant Design, Design, Themes, Mobile Design, Flutter, GitHub, Bootstrap, Hotjar, Jira, Productboard, Google Analytics, iOS Design Guidelines, Apple Human Interface, Material Design, Web UX Design, Information Architecture (IA), UI Prototyping, App Design, Software as a Service (SaaS), User Flows, Layout, Style Guides, Web, Leadership, Service Design, Responsive Web Apps, User Journeys, Operational Efficiency Improvement, Data Analysis, Data Validation, Business Process Automation, Mobile App UI, Mobile App Design, Android Material Design, iOS App Design, Digital Product Design, Web Design, eCommerce, Microinteractions, Prototyping, Agile, User Experience (UX), User Interface (UI), Web App Design, iOS, User-centered Design (UCD), Design Sprints, Design Strategy, Product Strategy, Keyboards, Human-centered Design (HCD), APIs, Hybrid Apps, Responsive Design, Web UX, Web UI, Mobile UX, Mobile UI, Agile UX, Lottie, Android App Design, Human Interface Design, UI Style Guides, UX Research, Lean Research, Presentations, B2C, Antd, FigJam, Human-computer Interaction (HCI), Human Cognition, Mobile, Desktop, Devices, User Testing, Design Evaluation, Desktop Web Design, User Behavioral Analytics (UBA), Behavioral Design, Regulatory Compliance, App Redesign, UX Process, Conversion Rate, Analysis, Notion, User Research, UI Design, Business to Business to Consumer (B2B2C), B2B2C, Design Guidelines, Accessibility, Accessible Design, User Interviews, Wireframing, Slack, User Personas, Journey Mapping, A/B Testing, Product Research, Responsive Web Design (RWD), UX Roadmaps, Usability, Web UI Design, Websites, User Experience Strategy, Web Design Principles, Design Thinking, UX Consulting, Remote Usability Testing, Lean Product Development, Community, Collaboration, Thought Leadership, Public Speaking, Communication, Apps, Design Collaboration, Rapid Interactive Prototyping, Inventory Management, Inventory, Order Management, Web Security, HTML, CSS, Front-end, Automotive, Software Development, Digital Solutions, Customer Satisfaction, Scheduling, Design Workshops, Digital Vehicle Experience, Project Leadership, Cross-functional Collaboration, Visual Design, Collaborative Design, Project Management, User Engagement, Recommendation Systems, User Onboarding, Optimization, Marketing Research & Analysis, User Feedback, Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, Dashboard Design, Dashboards, Design Leadership, Mobile Apps, SaaS Design, SaaS, Data Visualization, Web Applications, Design Reviews, User Stories, UX Audits, Commerce, Software Design, Usability Testing, Atomic Design, Customer Journey, Enterprise Design, Web Application Design, Android, Web Platforms, Component Design, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Design Management, Innovation, Workflow, User Validation, Figma Component Library, Marketing, Motion Graphics, Web App UI, Web App UX, WCAG 2, Confluence, Mobile Prototypes, Mockups, UX Wireframes, User Empathy, Learning, Empathy, Consumer Applications, Google Analytics 4 (GA4), Business to Business (B2B), Stakeholder Engagement, Complex Application User Interfaces (UI), Conversion Rate Optimization (CRO), Discovery, Enterprise, Usability Analysis, Product Owner, Product Management
Senior Product Designer
2022 - 2022
Nestcoin
- Reduced bounce rates by 25% and increased user retention by 15% by successfully revamping the UI/UX of the MVM gaming platform.
- Achieved a 30% increase in user engagement and a 20% growth in daily active users through my work as the sole designer on a user-centric game design project.
- Enhanced user satisfaction by 20% and reduced support requests by 10% by contributing to user interviews and data-driven iteration.
- Redesigned a user onboarding process, reducing a drop-off rate by 25% and increasing user onboarding completion by 30%.
- Collaborated closely with developers to ensure seamless implementation of design concepts, resulting in a 35% reduction in development-to-launch times for new game features.
- Promoted cross-functional collaboration with product, brand, and marketing teams to align design with regulatory requirements, technical feasibility, and marketing objectives.
- Ensured 100% compliance with regulatory requirements in emerging African markets by working on regulatory compliance for UI/UX designs.
Technologies: Figma, User Research, User Interviews, Google Analytics, Blockchain, Cryptocurrency, Esports, Gaming Platforms, Online Gaming, Social Games, Play-to-Earn (P2E), User-centered Design (UCD), Blockchain Game Development, User Experience (UX), Prototyping, UI Design, Games, Mobile Games, Gaming, Web3, Cryptocurrency Wallets, App Design, UI Prototyping, Software as a Service (SaaS), User Flows, Layout, Style Guides, Web, Leadership, Responsive Web Apps, User Journeys, UX Design, Data Analysis, Game Design, Collaborative Design, Project Management, Mobile App UI, Mobile App Design, Android Material Design, iOS App Design, Digital Product Design, Web Design, Microinteractions, Agile, User Interface (UI), Web App Design, iOS, Design Systems, Design Sprints, Design Strategy, Product Strategy, Keyboards, Human-centered Design (HCD), APIs, Hybrid Apps, Zeplin, Fintech, Banking & Finance, Responsive Design, Web UX, Web UI, Mobile UX, Mobile UI, Agile UX, Interaction Design (IxD), Lottie, UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping, Android App Design, Human Interface Design, Material Design, UI Style Guides, UX Research, Lean Research, Presentations, B2C, Themes, Design, Mobile Design, FigJam, Jira, GitHub, Human-computer Interaction (HCI), Human Cognition, Mobile, Desktop, Devices, User Testing, Design Evaluation, Desktop Web Design, iOS Design Guidelines, Apple Human Interface, User Behavioral Analytics (UBA), Online Banking, Digital Banking, Mobile Banking, Bank Transactions, Behavioral Design, Regulatory Compliance, Fintech Consultant, App Redesign, UX Process, Conversion Rate, Analysis, Data Validation, Notion, Operational Efficiency Improvement, Product Design, Business to Business to Consumer (B2B2C), B2B2C, Hotjar, Design Guidelines, Accessibility, Accessible Design, Content Management Systems (CMS), Wireframing, Slack, User Personas, Journey Mapping, A/B Testing, Product Research, Responsive Web Design (RWD), UX Roadmaps, Usability, Financial Transactions, Web UX Design, Web UI Design, Information Architecture (IA), AI Design, Websites, User Experience Strategy, Web Design Principles, Design Thinking, UX Consulting, Remote Usability Testing, Lean Product Development, Community, Collaboration, Thought Leadership, Public Speaking, Communication, Apps, Design Collaboration, Rapid Interactive Prototyping, Web Security, Software Development, Digital Solutions, Design Workshops, Project Leadership, Cross-functional Collaboration, Visual Design, User Engagement, Recommendation Systems, User Onboarding, User Feedback, Crypto, Lean UX, Competitive Analysis, Competitive Strategy, Decentralized Applications, Decentralized Finance (DeFi), Cross-functional Design, Gamification, Skinning, Dashboard Design, Dashboards, Design Leadership, Mobile Apps, SaaS Design, SaaS, Data Visualization, Design Reviews, User Stories, UX Audits, Software Design, Usability Testing, Atomic Design, Customer Journey, Component Design, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Design Management, Innovation, Workflow, Figma Component Library, Marketing, WordPress, Motion Graphics, Web App UI, Web App UX, Fintech Design, Loyalty Applications, WCAG 2, Confluence, Blockchain & Cryptocurrency, Mobile Prototypes, Mockups, UX Wireframes, Logo Design, User Empathy, Learning, Empathy, Consumer Applications, Mobile Game Design, 2D Games, 3D Games, AR Games, Business to Business (B2B), Stakeholder Engagement, Usability Analysis, Product Owner, Product Management
Product and Design Lead
2021 - 2021
ToNote
- Achieved a 20% increase in user engagement and a 15% decrease in bounce rates by crafting a user interface.
- Utilized data analytics tools to make informed design decisions, resulting in a 15% increase in user satisfaction and a 10% reduction in user support requests.
- Headed the redesign of the onboarding process, successfully reducing the drop-off rate by 20% and increasing user onboarding completion by 30%.
- Implemented a collaborative design system that streamlined design processes, reduced design iterations by 25%, and ensured design consistency across digital channels.
- Conducted regular user research and integrated feedback into design iterations, achieving a 95% satisfaction rate among active users.
- Collaborated with legal, compliance, and technology teams to align design with regulatory requirements, legal standards, and technical feasibility, ensuring product success.
- Ensured that all designs met industry-specific notarization and legal compliance requirements, achieving a 100% compliance rate during audits.
- Promoted environmental sustainability by communicating and promoting eco-friendly practices, emphasizing the benefits of saving paper and embracing digital notarization.
Technologies: Figma, Slack, Jira, Product Research, User Research, Google Analytics, User Personas, Journey Mapping, Responsive Web Design (RWD), Blockchain, Legal Technology (Legaltech), Legal Research, Compliance, Notary, Electronic Notary (eNotary), Management, Product Roadmaps, UX Roadmaps, Web UX Design, Information Architecture (IA), Websites, UI Prototyping, App Design, Software as a Service (SaaS), User Flows, Layout, Style Guides, Web, Customer Experience, Leadership, Responsive Web Apps, User Journeys, Communication, Mobile App UI, Mobile App Design, Android Material Design, iOS App Design, Digital Product Design, Web Design, UX Design, Microinteractions, Prototyping, Agile, User Experience (UX), User Interface (UI), Web App Design, iOS, User-centered Design (UCD), Design Systems, Design Sprints, Design Strategy, Product Strategy, Keyboards, Human-centered Design (HCD), APIs, Hybrid Apps, Zeplin, Fintech, Banking & Finance, Responsive Design, Web UX, Web UI, Mobile UX, Mobile UI, Agile UX, Interaction Design (IxD), Lottie, UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping, Android App Design, Human Interface Design, Material Design, UI Style Guides, UX Research, Lean Research, Presentations, Business to Business to Consumer (B2B2C), B2C, Themes, Design, Mobile Design, FigJam, GitHub, Human-computer Interaction (HCI), Human Cognition, Mobile, Desktop, Devices, User Testing, Design Evaluation, Desktop Web Design, Apple Human Interface, iOS Design Guidelines, User Behavioral Analytics (UBA), Behavioral Design, Regulatory Compliance, UX Process, Conversion Rate, Analysis, Data Analysis, Data Validation, Notion, Operational Efficiency Improvement, UI Design, Product Design, B2B2C, B2B, Hotjar, Design Guidelines, Accessibility, Accessible Design, Wireframing, A/B Testing, Usability, Web UI Design, AI Design, User Experience Strategy, Web Design Principles, Design Thinking, UX Consulting, Remote Usability Testing, Lean Product Development, Community, Collaboration, Thought Leadership, Public Speaking, Apps, Design Collaboration, Rapid Interactive Prototyping, Web Security, Web3, Software Development, Digital Solutions, Project Leadership, Cross-functional Collaboration, Visual Design, Collaborative Design, Project Management, User Engagement, User Onboarding, User Feedback, App Redesign, Lean UX, Competitive Analysis, Competitive Strategy, Decentralized Applications, Decentralized Finance (DeFi), Cross-functional Design, Gamification, Dashboard Design, Dashboards, Design Leadership, SaaS Design, SaaS, Data Visualization, User Interviews, Web Applications, Design Reviews, Product Requirements Documentation (PRD), UX Audits, Software Design, Usability Testing, Customer Journey, Web Application Design, Android, Web Platforms, Component Design, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Design Management, Innovation, Workflow, Figma Component Library, Marketing, WordPress, Motion Graphics, Web App UI, Web App UX, WCAG 2, Confluence, Mobile Prototypes, Mockups, UX Wireframes, Logo Design, User Empathy, Learning, Empathy, Consumer Applications, Business to Business (B2B), Stakeholder Engagement, Usability Analysis, Product Owner, Product Management
UX Consultant
2020 - 2020
TEDxYaba
- Achieved a 40% increase in online registrations and a 25% reduction in support inquiries by designing a user-friendly website.
- Implemented an online ticketing solution, leading to a 30% increase in ticket sales and a 20% reduction in administrative workload.
- Improved the overall attendee experience by integrating interactive features and real-time event updates, contributing to a 35% growth in attendee satisfaction.
- Utilized engagement analytics to monitor user interactions, resulting in a 20% increase in audience engagement and content sharing.
- Reduced registration time by 40% and increased registration completion rates by 30% through the redesign of the registration process.
- Ensured a mobile-responsive design, contributing to a 25% increase in mobile ticket sales and a seamless mobile user experience.
- Achieved a 50% increase in organic traffic and visibility by optimizing the website for search engines.
- Created an intuitive content management system for easy updates, reducing content publishing time by 50% and improving content management.
- Decreased the workload of event staff by 30% and improved efficiency by automating administrative tasks.
Technologies: UX Design, User Experience (UX), User Experience Strategy, Human-centered Design (HCD), Usability, Information Architecture (IA), Interaction Design (IxD), Wireframing, Prototyping, User Testing, UI Design, Web UI Design, UX Strategy, Design Thinking, UX Consulting, Remote Usability Testing, User Interface (UI), Lean Product Development, Community, Networking, Collaboration, Event Management, Event Management Platforms, Social, Nonprofits, Thought Leadership, Public Speaking, Figma, UI Prototyping, App Design, Software as a Service (SaaS), User Flows, Layout, Style Guides, Customer Experience, Education, Responsive Web Apps, Mobile App UI, Mobile App Design, Android Material Design, iOS App Design, Digital Product Design, Web Design, eCommerce, Microinteractions, Agile, Web App Design, iOS, User-centered Design (UCD), Design Systems, Design Sprints, Design Strategy, Product Strategy, Keyboards, APIs, Hybrid Apps, Zeplin, Responsive Design, Web UX, Web UI, Mobile UI, Agile UX, Lottie, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping, Android App Design, Human Interface Design, Material Design, UI Style Guides, UX Research, Lean Research, B2C, Themes, Design, Mobile Design, FigJam, Jira, Human-computer Interaction (HCI), Human Cognition, Mobile, Desktop, Devices, Design Evaluation, Desktop Web Design, User Behavioral Analytics (UBA), Behavioral Design, Regulatory Compliance, App Redesign, UX Process, Conversion Rate, Analysis, Data Analysis, Data Validation, Notion, Operational Efficiency Improvement, User Research, Product Design, Business to Business to Consumer (B2B2C), B2B2C, Hotjar, Google Analytics, Remote User Testing, Design Guidelines, Accessibility, Accessible Design, Content Management Systems (CMS), User Interviews, Slack, User Personas, Journey Mapping, A/B Testing, Product Research, Responsive Web Design (RWD), UX Roadmaps, Web UX Design, Websites, Web Design Principles, Communication, Design Collaboration, Rapid Interactive Prototyping, Web Security, HTML, Digital Solutions, Project Leadership, Cross-functional Collaboration, Visual Design, Web, Leadership, User Journeys, Collaborative Design, User Engagement, Optimization, User Feedback, Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, Gamification, Non-governmental Organizations (NGOs), Charity, Incentive Events, Ticketing, Eventbrite, Event Ticketing, Digital Tickets, Online Ticketing, Community Outreach, Community Management, TED, TEDx Initiatives, Event Organization, User Registration, Videos, Interface Design, User Experience Design, Engagement Analytics, Content Management, Responsive UI, Responsive Layout, Design Leadership, SaaS Design, SaaS, Design Reviews, Software Design, Usability Testing, Customer Journey, Edtech Design, Education Technology (Edtech), Android, Web Platforms, Component Design, Adobe, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Innovation, User Validation, Business to Consumer (B2C), Figma Component Library, Marketing, WordPress, Motion Graphics, Web App UI, Web App UX, Data Aggregation, WCAG 2, Confluence, Mobile Prototypes, Mockups, UX Wireframes, E-learning, User Empathy, Learning, Empathy, Consumer Applications, Stakeholder Engagement, Usability Analysis, No-code Development
Product Designer
2020 - 2020
Polywork
- Boosted user engagement by 40% by implementing a personalized recommendation system, resulting in longer session durations and increased connections.
- Implemented a user-friendly onboarding flow to reduce onboarding time by 30% and increase new user signups by 25%.
- Developed a content strategy that led to a 35% increase in user-generated content, enhancing the overall platform experience.
- Ensured a consistent and responsive design across all devices, ensuring cross-device compatibility and increasing mobile app usage by 45%.
- Conducted A/B tests that improved the click-through rate of key call-to-action buttons by 25%, increasing user interaction.
- Integrated user feedback into the product development cycle, resulting in a 95% satisfaction rate among active users.
- Promoted cross-functional collaboration and aligned product design with technical feasibility, leading to the successful rollout of new features and updates.
Technologies: Figma, Mobile App UI, UI Design, Design Systems, UX Design, Product Design, Interaction Design (IxD), Lottie, Web App Design, Rapid Prototyping, Mobile Design, Flutter, Material Design, User Research, Remote User Testing, Asana, Design Guidelines, Accessibility, Accessible Design, API Integration, Content Management Systems (CMS), Web UX Design, Information Architecture (IA), AI Design, UI Prototyping, App Design, Software as a Service (SaaS), User Flows, Layout, Style Guides, Web, Service Design, Responsive Web Apps, User Journeys, User Engagement, Recommendation Systems, User Onboarding, Optimization, Process Flow Design, Content Strategy, Mobile App Design, Android Material Design, iOS App Design, Digital Product Design, Web Design, Microinteractions, Prototyping, Agile, User Experience (UX), User Interface (UI), iOS, User-centered Design (UCD), Design Sprints, Design Strategy, Product Strategy, Keyboards, Human-centered Design (HCD), APIs, Hybrid Apps, Zeplin, Responsive Design, Web UX, Web UI, Mobile UI, Agile UX, UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Android App Design, Human Interface Design, UI Style Guides, UX Research, Lean Research, Presentations, B2C, Themes, Design, FigJam, Jira, Human-computer Interaction (HCI), Human Cognition, Mobile, Desktop, Devices, User Testing, Design Evaluation, Desktop Web Design, User Behavioral Analytics (UBA), Behavioral Design, Regulatory Compliance, UX Process, Conversion Rate, Analysis, Data Analysis, Data Validation, Notion, Operational Efficiency Improvement, Networks, Mobile UX, B2B2C, Hotjar, Google Analytics, User Interviews, Wireframing, Slack, User Personas, Journey Mapping, A/B Testing, Product Research, Responsive Web Design (RWD), Usability, Web UI Design, Websites, User Experience Strategy, Web Design Principles, Design Thinking, UX Consulting, Remote Usability Testing, Lean Product Development, Networking, Collaboration, Social, Thought Leadership, Communication, Design Collaboration, Rapid Interactive Prototyping, Web Security, HTML, Digital Solutions, Cross-functional Collaboration, Visual Design, Leadership, Collaborative Design, Project Management, Implementation, Compatibility Testing, User Feedback, App Redesign, Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, Gamification, Social Networks, SaaS Design, SaaS, Web Applications, Design Reviews, User Stories, UX Audits, Commerce, Software Design, Usability Testing, Customer Journey, Web Application Design, Android, Web Platforms, Component Design, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Innovation, Figma Component Library, Motion Graphics, Web App UI, Web App UX, WCAG 2, Confluence, Mobile Prototypes, Mockups, UX Wireframes, User Empathy, Learning, Empathy, Consumer Applications, Usability Analysis
User Experience Designer
2019 - 2020
Carbon
- Improved the user interface of Carbon's native Android mobile app using user-centric interface optimization, resulting in a 25% increase in mobile app downloads and a 15% boost in user engagement.
- Increased conversion rates for loan application submissions and account creation by 30% through conducting A/B tests and redesigning the user journey.
- Reduced a dropoff rate by 20% and increased user onboarding completion by 30% through the redefinition and optimization of the onboarding process.
- Streamlined design processes, reducing design iterations by 25% and ensuring design consistency across digital channels through the implementation of a collaborative design system.
- Conducted regular user research and integrated feedback into design iterations, achieving a 95% satisfaction rate among active users.
- Redesigned the banking feature, resulting in a 40% increase in fund transfer transactions and a 20% boost in mobile app engagement.
- Collaborated with development, marketing, and compliance teams to align design with technical feasibility, regulatory requirements, and marketing goals, promoting cross-functional collaboration.
- Achieved a 100% regulatory compliance rate during audits by ensuring all designs met industry-specific regulatory requirements.
- Enabled in-depth user behavior tracking and provided insights for continuous UX improvements by integrating behavioral analytics tools.
- Revamped the mobile banking features, leading to a 20% increase in successful financial transactions.
Technologies: Mobile UX, Figma, UX Design, Product Design, Interaction Design (IxD), Lottie, Mobile App Design, Rapid Prototyping, Design Systems, Design Documentation, iOS App Design, Android App Design, Human Interface Design, Material Design, UI Style Guides, UX Research, Lean Research, Flutter, Mobile Design, Banking & Finance, Lending, Credit/Debt, Financial Software, User Testing, User Interviews, Wireframing, Slack, Jira, Google Analytics, User Personas, Journey Mapping, A/B Testing, User Research, Information Architecture (IA), UI Prototyping, App Design, Software as a Service (SaaS), User Flows, Layout, Style Guides, Customer Experience, Service Design, User Journeys, Android Material Design, User Behavioral Analytics (UBA), Mobile App UI, Digital Product Design, Web Design, Microinteractions, Prototyping, Agile, Sketch, User Experience (UX), User Interface (UI), Web App Design, Adobe Illustrator, Sketch 4, iOS, User-centered Design (UCD), Design Sprints, Design Strategy, Loans & Lending, Product Strategy, Keyboards, Human-centered Design (HCD), APIs, Zeplin, InVision, Miro, Fintech, Responsive Design, Web UX, Web UI, Mobile UI, Agile UX, UX Strategy, Complex Problem Solving, Creative Problem Solving, Presentations, B2B2C, B2B, B2C, Themes, Design, FigJam, Hotjar, FullStory, Human-computer Interaction (HCI), Human Cognition, Mobile, Devices, Design Evaluation, Desktop Web Design, iOS Design Guidelines, Apple Human Interface, Online Banking, Digital Banking, Mobile Banking, Bank Transactions, Behavioral Design, Regulatory Compliance, Fintech Consultant, App Redesign, UX Process, Conversion Rate, Analysis, Data Analysis, Data Validation, Notion, Operational Efficiency Improvement, UI Design, Bootstrap, Remote User Testing, Design Guidelines, Accessibility, Accessible Design, API Integration, Product Research, Responsive Web Design (RWD), Usability, Financial Transactions, Web UX Design, Web UI Design, Websites, User Experience Strategy, Web Design Principles, Design Thinking, Remote Usability Testing, Lean Product Development, Community, Collaboration, Thought Leadership, Communication, Apps, Design Collaboration, Rapid Interactive Prototyping, Pencil Sketches, Web Security, Software Development, Digital Solutions, Project Leadership, Cross-functional Collaboration, Visual Design, Web, Leadership, Collaborative Design, User Engagement, User Onboarding, User Feedback, Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, Dashboard Design, Dashboards, Mobile Apps, POS, Point of Sale, SaaS Design, Data Visualization, Web Applications, Design Reviews, UX Audits, Software Design, Usability Testing, Atomic Design, Customer Journey, Web Application Design, Android, Web Platforms, Component Design, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Innovation, Figma Component Library, WordPress, Motion Graphics, Web App UI, Web App UX, Fintech Design, Data Aggregation, Loyalty Applications, WCAG 2, Confluence, Mobile Prototypes, Mockups, UX Wireframes, Logo Design, User Empathy, Learning, Empathy, Consumer Applications, 2D Games, 3D Games, AR Games, Google Analytics 4 (GA4), Business to Business (B2B), Usability Analysis, Product Owner, Product Management
Product Designer
2016 - 2019
Amplified Payments
- Headed a user-centric redesign of the payment platform, resulting in a 25% increase in user engagement and a 20% decrease in bounce rates.
- Increased successful recurring payment transactions by 30% through A/B testing and optimization of the payment flow.
- Enhanced user satisfaction by 15% and reduced user support requests by 10% through the utilization of data analytics tools to make informed design decisions.
- Revamped the user onboarding process, reducing the drop-off rate by 20% and increasing user onboarding completion by 30%.
- Achieved a 25% decrease in design iterations and achieved uniform design consistency across all product interfaces through the introduction of a comprehensive design system.
- Conducted regular user research and integrated feedback into design iterations, achieving a 95% satisfaction rate among active users.
- Collaborated with technical, marketing, and compliance teams to align design with regulatory requirements, technical feasibility, and marketing goals.
- Secured a 100% compliance rate during audits by ensuring that all designs met industry-specific regulatory requirements.
- Promoted eco-friendly practices that align with the company's mission by emphasizing how digital payments reduce paper waste and carbon emissions.
Technologies: Mobile UX, Sketch, UI Design, UX Design, Product Design, Interaction Design (IxD), Figma, Presentations, Responsive Design, UI Style Guides, B2B2C, Business to Business to Consumer (B2B2C), B2B, B2C, Flutter, Mobile Design, GitHub, Zeplin, Usability, User Testing, Google Analytics, Content Management Systems (CMS), Responsive Web Design (RWD), Card Payments, Digital Payments, Payment Processing, Payment Gateways, Recurring Payments, Financial Transactions, Mobile App Design, Adobe UX, Web UX Design, Information Architecture (IA), UI Prototyping, App Design, Software as a Service (SaaS), User Flows, Layout, Style Guides, Service Design, Android Material Design, iOS App Design, Digital Product Design, Web Design, Microinteractions, Prototyping, Agile, User Experience (UX), User Interface (UI), Web App Design, Adobe Illustrator, Sketch 4, Adobe Experience Design (XD), iOS, User-centered Design (UCD), Design Systems, Design Sprints, InVision App, Design Strategy, Loans & Lending, Product Strategy, Keyboards, Human-centered Design (HCD), APIs, InVision, Miro, Banking & Finance, Web UX, Web UI, Mobile UI, Agile UX, Lottie, UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping, Android App Design, Human Interface Design, Material Design, UX Research, Lean Research, Themes, Design, FigJam, Human-computer Interaction (HCI), Human Cognition, Mobile, Devices, Design Evaluation, Desktop Web Design, iOS Design Guidelines, Apple Human Interface, User Behavioral Analytics (UBA), Behavioral Design, Regulatory Compliance, Fintech Consultant, App Redesign, UX Process, Conversion Rate, Analysis, Data Analysis, Data Validation, Notion, Operational Efficiency Improvement, User Research, Mobile App UI, Hybrid Apps, Fintech, Jira, API Integration, Wireframing, Slack, User Personas, Journey Mapping, A/B Testing, Product Research, Web UI Design, Websites, User Experience Strategy, Web Design Principles, Design Thinking, Collaboration, Communication, Apps, Design Collaboration, Rapid Interactive Prototyping, Pencil Sketches, Web Security, Software Development, Digital Solutions, Cross-functional Collaboration, Visual Design, Web, Responsive Web Apps, Collaborative Design, User Engagement, User Onboarding, User Feedback, Digital Banking, Online Banking, Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, Mobile Apps, SaaS Design, Data Visualization, Software Design, Usability Testing, Customer Journey, Web Application Design, Component Design, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Innovation, Figma Component Library, Web App UI, Web App UX, Data Aggregation, WCAG 2, Confluence, Mobile Prototypes, Mockups, UX Wireframes, Logo Design, User Empathy, Learning, Empathy, Consumer Applications, Google Analytics 4 (GA4), Business to Business (B2B), Usability Analysis, Product Management
Product Design Consultant
2017 - 2017
vLight
- Conceptualized a user-centric design approach for the vLight app, enhancing user engagement and interaction.
- Crafted an intuitive and visually appealing mobile app interface for vLight, leading to a 25% increase in user satisfaction. Applied skills in mobile app interface design and visual design.
- Established a comprehensive style guide for vLight, ensuring brand consistency and improved recognition across iOS and Android platforms.
- Collaborated closely with stakeholders, including the founder and product owner, to address design challenges and align design with business goals for vLight.
- Achieved a 15% reduction in user onboarding time for vLight by applying rapid prototyping techniques in the iterative design process.
- Implemented design enhancements for vLight that contributed to a 30% increase in user retention rates.
- Conducted usability testing for vLight to fine-tune app features, resulting in a 20% improvement in overall usability.
Technologies: Sketch, Figma, Mobile App UI, UI Design, UX Design, Product Design, Interaction Design (IxD), Rapid Prototyping, Adobe Experience Design (XD), Agile, Information Architecture (IA), Tourism, Travel Design, Apps, Travel, Creative Problem Solving, Design Thinking, InVision App, Design Collaboration, Rapid Interactive Prototyping, Pencil Sketches, Wireframing, App Design, Software as a Service (SaaS), User Flows, Layout, Style Guides, Android Material Design, Mobile App Design, iOS App Design, Digital Product Design, Web Design, Microinteractions, Prototyping, User Experience (UX), User Interface (UI), Web App Design, Adobe Suite, Sketch 4, iOS, User-centered Design (UCD), Design Systems, Design Strategy, Product Strategy, Human-centered Design (HCD), APIs, Hybrid Apps, Zeplin, InVision, Web UX, Web UI, Mobile UI, Agile UX, Lottie, UX Strategy, Complex Problem Solving, Design Documentation, Android App Design, Human Interface Design, UI Style Guides, UX Research, Lean Research, B2C, Themes, Design, Mobile Design, Human-computer Interaction (HCI), Human Cognition, Mobile, Devices, User Testing, Design Evaluation, Desktop Web Design, Behavioral Design, Regulatory Compliance, UX Process, Conversion Rate, Analysis, Data Analysis, Data Validation, Notion, Operational Efficiency Improvement, User Research, Design Sprints, Jira, Slack, User Personas, Journey Mapping, A/B Testing, Product Research, Websites, User Experience Strategy, Web Design Principles, Collaboration, Communication, UI Prototyping, Digital Solutions, Visual Design, Collaborative Design, User Feedback, App Redesign, User Behavioral Analytics (UBA), Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, Mobile Apps, SaaS Design, Software Design, Usability Testing, Customer Journey, Component Design, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Innovation, Figma Component Library, WCAG 2, Confluence, Mobile Prototypes, Mockups, UX Wireframes, Logo Design, Empathy, Consumer Applications, Usability Analysis
Product Design Consultant
2017 - 2017
Wardrobe Africa
- Improved website UI, resulting in a boost in user engagement and conversion rates.
- Analyzed and optimized SEO strategies, leading to increased organic traffic and higher search rankings.
- Employed expertise in payment gateway integration and transaction security to seamlessly integrate secure payment gateways, thereby enhancing trust and facilitating smooth transactions.
- Enhanced the user experience through data-driven decision-making by leveraging data analysis and UX optimization skills.
- Collaborated effectively with cross-functional teams to meet project goals, promoting collaboration and teamwork.
- Redesigned the user interface, resulting in a 25% improvement in user engagement and a 20% increase in conversion rates.
Technologies: Sketch, Adobe Suite, Mobile App UI, UI Design, UX Design, Product Design, Interaction Design (IxD), Flutter, Mobile Design, Web UX Design, Information Architecture (IA), Websites, Figma, eCommerce Platforms, eCommerce UX, eCommerce UI, Content Management Systems (CMS), Payment Processing, Payment Gateways, Online Payments, Inventory Management, Web UX, Web UI, Search Engine Optimization (SEO), eCommerce, Inventory, Order Management, Web Security, Responsive Web Design (RWD), UI Prototyping, App Design, Software as a Service (SaaS), User Flows, Layout, Style Guides, Web, Responsive Web Apps, Android Material Design, Mobile App Design, iOS App Design, Digital Product Design, Web Design, Microinteractions, Prototyping, Agile, User Experience (UX), User Interface (UI), Web App Design, Adobe Illustrator, Sketch 4, Adobe Experience Design (XD), iOS, User-centered Design (UCD), Design Systems, InVision App, Design Strategy, Product Strategy, Human-centered Design (HCD), APIs, Hybrid Apps, Zeplin, Responsive Design, Mobile UI, Agile UX, Lottie, UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping, Android App Design, Human Interface Design, UI Style Guides, UX Research, Lean Research, B2C, Themes, Design, Human-computer Interaction (HCI), Human Cognition, Mobile, Desktop, Devices, User Testing, Design Evaluation, Desktop Web Design, Behavioral Design, Regulatory Compliance, App Redesign, UX Process, Conversion Rate, Analysis, Data Analysis, Data Validation, Notion, Operational Efficiency Improvement, User Research, Design Sprints, Keyboards, Jira, Wireframing, Slack, User Personas, Journey Mapping, A/B Testing, Product Research, User Experience Strategy, Web Design Principles, Design Thinking, Collaboration, Communication, Design Collaboration, Rapid Interactive Prototyping, Digital Solutions, Visual Design, Collaborative Design, User Engagement, Optimization, User Feedback, User Behavioral Analytics (UBA), Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, SaaS Design, Commerce, Software Design, Usability Testing, Customer Journey, Web Platforms, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Innovation, Figma Component Library, WCAG 2, Mobile Prototypes, Mockups, UX Wireframes, Consumer Applications, Usability Analysis, Product Owner, Product Management, No-code Development
Brand Designer
2016 - 2016
Brand Et Al
- Contributed to the rebranding efforts, resulting in a 15% increase in brand recognition.
- Established and maintained brand consistency through the development and upkeep of design guidelines, contributing to a cohesive and professional brand image.
- Enhanced the effectiveness of print materials by 20% through skillful print material design, optimizing the visual and communicative elements for maximum impact.
- Elevated client satisfaction by 25% through effective collaboration, engaging with clients to comprehensively understand their design requirements.
- Contributed to the redesign of client logos, yielding a substantial 30% increase in logo effectiveness and recognition.
- Demonstrated expertise in typography choices, enhancing readability and elevating brand aesthetics.
- Utilized creative problem-solving techniques to address design challenges, leading to a 15% reduction in design errors.
- Prepared and delivered design presentations to clients, achieving a 25% increase in client buy-in.
- Assisted in quality assurance processes, reducing design-related issues by 20%.
Technologies: Adobe Illustrator, CorelDRAW, Adobe Photoshop, Adobe Suite, Figma, Branding, User Flows, Layout, Style Guides, UX Design, Microinteractions, Prototyping, Agile, User Experience (UX), User Interface (UI), Web App Design, Adobe Experience Design (XD), iOS, User-centered Design (UCD), Design Systems, Design Strategy, Product Strategy, Human-centered Design (HCD), Zeplin, Mobile UI, Agile UX, Interaction Design (IxD), Lottie, UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping, UI Style Guides, UX Research, Themes, Design, Human-computer Interaction (HCI), Human Cognition, Mobile, Devices, User Testing, Design Evaluation, Desktop Web Design, Behavioral Design, Regulatory Compliance, UX Process, Conversion Rate, Analysis, Data Analysis, Data Validation, Notion, Operational Efficiency Improvement, User Research, Digital Product Design, UI Design, Mobile App UI, Mobile App Design, Android Material Design, iOS App Design, Web Design, Product Design, Android App Design, Jira, Slack, User Personas, Journey Mapping, A/B Testing, Product Research, Websites, User Experience Strategy, Web Design Principles, Design Thinking, Communication, Design Collaboration, Rapid Interactive Prototyping, UI Prototyping, Visual Design, Collaborative Design, User Feedback, App Redesign, User Behavioral Analytics (UBA), Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, SaaS Design, Software Design, Usability Testing, Customer Journey, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Innovation, WCAG 2, Mockups, UX Wireframes, Consumer Applications, Usability Analysis
Other Experience
Education
2011 - 2015
Bachelor's Degree in Economics
University of Lagos - Lagos, Nigeria
Certifications
MARCH 2020 - PRESENT
Human-Computer Interaction - HCI
Interaction Design Foundation
Skills
Tools
Zeplin, Miro, Keyboards, FigJam, Jira, Asana, Slack, Figma Component Library, Confluence, Hotjar, FullStory, Google Analytics, Adobe, InVision, Adobe Photoshop, CorelDRAW, Adobe Illustrator, Sketch 4, Adobe Experience Design (XD), Sketch, InVision App, GitHub
Languages
CSS, HTML, Charity
Industry Expertise
Banking & Finance, Education, App Redesign, Education Technology (Edtech), Health & Wellness, Games, Automotive, Marketing
Platforms
iOS, Figma, Mobile, Desktop, Web, Android, WordPress, Webflow, Productboard, TED, TEDx Initiatives, Adobe Suite
Other
Mobile App UI, Mobile App Design, Android Material Design, iOS App Design, User Experience (UX), Design Strategy, User Interface (UI), Fintech, Loans & Lending, Product Strategy, Human-centered Design (HCD), Web App Design, Hybrid Apps, Networks, Responsive Design, Web UX, Web UI, Mobile UX, Mobile UI, Agile UX, Product Design, Digital Product Design, Web Design, UI Design, UX Design, User-centered Design (UCD), Agile, Prototyping, Design Systems, Design Sprints, Interaction Design (IxD), Lottie, UX Strategy, Complex Problem Solving, Creative Problem Solving, Design Documentation, Rapid Prototyping, Android App Design, Human Interface Design, Material Design, UI Style Guides, UX Research, Lean Research, B2B, B2C, Design, Mobile Design, Human-computer Interaction (HCI), Human Cognition, Devices, User Testing, Design Evaluation, Desktop Web Design, Bootstrap, iOS Design Guidelines, Apple Human Interface, User Research, Design Guidelines, Accessibility, API Integration, Content Management Systems (CMS), Lending, Financial Software, User Interviews, Wireframing, User Personas, Journey Mapping, A/B Testing, Product Research, Responsive Web Design (RWD), Management, Product Roadmaps, Usability, Payment Processing, Payment Gateways, Financial Transactions, Web UI Design, Web UX Design, Information Architecture (IA), Websites, AI Design, User Experience Strategy, Web Design Principles, Design Thinking, UX Consulting, Remote Usability Testing, Lean Product Development, Collaboration, Thought Leadership, Communication, Apps, Design Collaboration, Rapid Interactive Prototyping, Pencil Sketches, eCommerce Platforms, eCommerce UX, eCommerce UI, Online Payments, Search Engine Optimization (SEO), App Design, UI Prototyping, Public Speaking, Credit/Debt, React Native, Front-end, Software Development, Digital Solutions, Visual Design, Branding, Software as a Service (SaaS), User Flows, Layout, Style Guides, Customer Experience, Leadership, Responsive Web Apps, User Journeys, Game Design, Collaborative Design, User Engagement, User Onboarding, Process Flow Design, UX Process, Regulatory Compliance, Lean UX, Competitive Analysis, Competitive Strategy, Cross-functional Design, User Experience Design, Content Management, Responsive UI, Responsive Layout, Interface Design, User Registration, Dashboard Design, Dashboards, Design Leadership, Mobile Apps, SaaS Design, SaaS, Data Visualization, Web Applications, Artificial Intelligence (AI), Design Reviews, User Stories, Product Requirements Documentation (PRD), UX Audits, Commerce, Software Design, Usability Testing, Atomic Design, Customer Journey, Enterprise Design, Web Application Design, Generative Artificial Intelligence (GenAI), Web Platforms, Component Design, Mentorship & Coaching, Brand Guidelines, Component Libraries, Consumer-facing Product Design, Design Management, Innovation, Workflow, User Validation, Business to Consumer (B2C), Motion Graphics, Web App UI, Web App UX, Fintech Design, Data Aggregation, Loyalty Applications, Cursor AI, Relume, WCAG 2, Blockchain & Cryptocurrency, Mobile Prototypes, Mockups, UX Wireframes, Logo Design, E-learning, User Empathy, Learning, Empathy, Framer, No-code Development, Consumer Applications, Wellness, Mobile Game Design, 2D Games, 3D Games, AR Games, Google Analytics 4 (GA4), Business to Business (B2B), UX Prototyping, Client Interviews, Stakeholder Engagement, UX Review, Complex Application User Interfaces (UI), Dating Apps, Online Dating, Shopify Design, eCommerce Design, Interactive Prototypes, Discovery, Enterprise, Usability Analysis, Product Owner, Product Management, Microinteractions, eCommerce, B2B2C, Business to Business to Consumer (B2B2C), Antd, Ant Design, Flutter, Remote User Testing, Accessible Design, Blockchain, Legal Technology (Legaltech), Legal Research, Compliance, Notary, UX Roadmaps, Card Payments, Digital Payments, Recurring Payments, Themes, Cryptocurrency, Esports, Gaming Platforms, Online Gaming, Social Games, Play-to-Earn (P2E), Blockchain Game Development, Mobile Games, Gaming, Community, Event Management, Event Management Platforms, Social, Tourism, Travel Design, Travel, Inventory Management, Order Management, Web Security, Web3, Cryptocurrency Wallets, Networking, Inventory, Nonprofits, Customer Satisfaction, Scheduling, Design Workshops, Digital Vehicle Experience, Project Leadership, Cross-functional Collaboration, Service Design, Notion, Data Analysis, Data Validation, Project Management, Recommendation Systems, Optimization, Content Strategy, Marketing Research & Analysis, Implementation, Compatibility Testing, User Feedback, Analysis, Conversion Rate, Fintech Consultant, Behavioral Design, Bank Transactions, Mobile Banking, Digital Banking, Online Banking, User Behavioral Analytics (UBA), Crypto, Gamification, Skinning, Social Networks, Non-governmental Organizations (NGOs), Incentive Events, Ticketing, Eventbrite, Event Ticketing, Digital Tickets, Online Ticketing, Community Outreach, Community Management, Event Organization, Videos, Engagement Analytics, Electronic Notary (eNotary), POS, Point of Sale, Edtech Design, Conversion Rate Optimization (CRO), APIs, Economics, Presentations, Adobe UX, Customer Success, Operational Efficiency Improvement, Business Process Automation, Decentralized Applications, Decentralized Finance (DeFi), ClickUp
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