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Francis Otuogbai
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since May 9, 2019
Bio
Since 2013, Francis has led teams and designed product experiences for fintech and eCommerce companies across Africa and the Middle East, including Talabat, Interswitch, RAKEZ, and more. He specializes in turning complex, high-volume flows (payments, licensing, onboarding, etc.) into clear, usable products, and brings deep information architecture and design system thinking to enterprise-scale work.
Experience
- Web Design - 15 years
- User Interface (UI) - 12 years
- Product Design - 12 years
- SaaS Design - 12 years
- Mobile App Design - 12 years
- User Experience (UX) - 10 years
- Design Systems - 9 years
- Information Architecture (IA) - 9 years
Portfolio
9Pay Web Platform
Money TransfersMobile WalletCryptocurrencyInformation Architecture (IA)Banking & FinanceMobile Banking+ 40 more
Work Experience
Manager, Product Design
2023 - PRESENT
Ras Al Khaimah Economic Zone
- Led the redesign of the enterprise agent portal used across the organization to process licensing requests, streamlining case-handling workflows that reduced manual steps and shortened average request turnaround for service staff.
- Built and standardized a shared enterprise component system spanning the customer and agent portals, unifying patterns and accessibility standards to keep both experiences consistent as new government services were added.
- Partnered with product, engineering, and government stakeholders to ship phased portal improvements at enterprise scale, balancing regulatory compliance with usability across customer-facing and back-office experiences.
Technologies: Figma, Claude, Web Design, User Interface (UI), Information Architecture (IA), Product Design, SaaS Design, Mobile App Design, Data Visualization, Mobile, UX Design, Product Owner, Project Management, Large Language Models (LLMs), AI Chatbots, Artificial Intelligence (AI), Image Manipulation, Generative Artificial Intelligence (GenAI), Netlify, Interactive Prototypes, User Journeys, Mobile Design, Salesforce
Lead, Product Design
2022 - 2023
Invygo Tech FZ
- Empowered the Invygo design team to advocate for Invygo customers, champion human-centric approaches, and embrace design thinking to maximize their potential.
- Ensured the Invygo design team delivered a compelling value proposition, addressed real user problems, facilitated ease of use, and improved user attachment over time.
- Ensured product quality, creativity, and delivery, translating stakeholder, team, and customer satisfaction into business value.
Technologies: Figma, Product Design, App UI, App UX, Web UI, Web UX, UX Strategy, Jira, Web Design, User Interface (UI), iOS, Android, App Design, iOS UI Design, Android UI Design, Financial UX, Finance, UI Design, Graphic Design, Design Systems, Visual Design, Minimalism, Web App UI, Layout Design, User Flows, UX Design, Typography, MVP Design, Wireframing, User Experience (UX), Web App Design, Mobile App Design, Prototyping, UX Prototyping, User Testing, Mockups, Responsive Web Design (RWD), Information Architecture (IA), SaaS Design, Data Visualization, Mobile, Product Owner, Project Management, Claude, Large Language Models (LLMs), AI Chatbots, Artificial Intelligence (AI), Image Manipulation, Generative Artificial Intelligence (GenAI), Netlify, Interactive Prototypes, User Journeys, Mobile Design
Senior Product Designer
2020 - 2022
Talabat
- Supported the post-order experience squad to create the world's most transparent and frictionless post-order experience by minimizing customer contact rate to 1% and increasing POE NPS to +55.
- Assisted the new food verticals (NFV) squad to create a seamless, multi-vertical experience that simplifies daily routines by using data to influence business strategies and introducing multi-verticals that create and simplify experiences.
- Maintained and improved design standards across all platforms by regularly keeping up with new trends to stay ahead in the market and using a design thinking approach to achieve the company's shared vision.
Technologies: Figma, Sketch, Android, App UI, iOS, Product Design, App Design, Product Strategy, Web, Web Design, User Interface (UI), App UX, iOS UI Design, Android UI Design, UI Design, Jira, Graphic Design, Design Systems, Visual Design, Minimalism, Web App UI, Layout Design, User Flows, UX Design, Typography, Logo Design, MVP Design, Wireframing, User Experience (UX), Web App Design, Mobile App Design, Prototyping, UX Prototyping, User Testing, Mockups, Responsive Web Design (RWD), Information Architecture (IA), SaaS Design, Data Visualization, Mobile, Product Owner, Project Management, Large Language Models (LLMs), AI Chatbots, Artificial Intelligence (AI), Image Manipulation, Netlify, Interactive Prototypes, User Journeys, Mobile Design
Lead, Product Design
2019 - 2019
Kudi.ai
- Developed design solutions for the underbanked and unbanked.
- Redesigned the business admin portal for the easy reporting and analysis of relevant data.
- Redesigned an app for merchant transactions to solve user pain points (Android and iOS).
- Redesigned companies' websites for ease of access to important information.
- Redeveloped the business transactional portal to meet business objectives and for it to lead in its space.
Technologies: Adobe Photoshop, Zeplin, InVision, Marvel App, Figma, Sketch, FullStory, Product Design, App UI, App UX, Strategy, Web UX, Web UI, Web Design, User Interface (UI), iOS, Android, App Design, iOS UI Design, Android UI Design, UI Design, Jira, Graphic Design, Design Systems, Visual Design, Minimalism, Web App UI, Layout Design, User Flows, UX Design, Typography, Logo Design, MVP Design, Wireframing, User Experience (UX), Web App Design, Mobile App Design, Prototyping, UX Prototyping, User Testing, Mockups, Responsive Web Design (RWD), Information Architecture (IA), SaaS Design, Data Visualization, Mobile, Product Owner, Project Management, Image Manipulation, Netlify, Interactive Prototypes, User Journeys, Mobile Design
Lead, Product Design
2017 - 2019
Konga Limited
- Led the UI team in redesigning the company's product, Konga.com.
- Worked on the design direction and interface of the company's travel portal.
- Developed and managed the design system for the business brand.
- Spearheaded the redesign of the company's merchant admin system to solve a mobility design flaw.
- Made daily decisions to enhance user experience and align with business goals.
Technologies: Adobe Photoshop, Zeplin, InVision, Marvel App, Figma, Sketch, App UI, Web UI, Web UX, App UX, UX Strategy, Web, Product Design, Web Design, User Interface (UI), iOS, Android, App Design, iOS UI Design, Android UI Design, UI Design, Jira, Graphic Design, Design Systems, Visual Design, Minimalism, Web App UI, Zeppelin, Layout Design, User Flows, UX Design, Typography, Logo Design, MVP Design, Wireframing, User Experience (UX), Web App Design, Mobile App Design, Prototyping, UX Prototyping, User Testing, Mockups, Responsive Web Design (RWD), Information Architecture (IA), SaaS Design, Data Visualization, Mobile, Product Owner, Project Management, Healthcare, AI Chatbots, Artificial Intelligence (AI), Image Manipulation, Netlify, Interactive Prototypes, User Journeys, Mobile Design
Senior UI Designer
2015 - 2017
Interswitch Group
- Designed a responsive web platform for a credit card system in an emerging market.
- Developed the experience and design for an ATM management system to deploy images on ATMs across the country remotely.
- Redesigned a loyalty portal for a bank to reward its customers via the redemption of points.
- Redesigned a platform for financial transactions (Android app and web platform).
- Developed a design system for an Enterprise internet banking portal for a merchant bank.
Technologies: InVision, Adobe Photoshop, Sketch, App Design, Android, iOS, App UI, Web UI, App UX, Web UX, Web, Web Design, Product Design, User Interface (UI), iOS UI Design, Android UI Design, UI Design, Jira, Graphic Design, Design Systems, Visual Design, Minimalism, Web App UI, Zeppelin, Layout Design, User Flows, UX Design, Typography, Logo Design, MVP Design, Wireframing, User Experience (UX), Web App Design, Mobile App Design, Prototyping, Software as a Service (SaaS), UX Prototyping, User Testing, Mockups, Responsive Web Design (RWD), Information Architecture (IA), SaaS Design, Data Visualization, Mobile, Product Owner, Project Management, Healthcare, AI Chatbots, Artificial Intelligence (AI), Image Manipulation, Netlify, Interactive Prototypes, User Journeys, Mobile Design
Lead Designer | CRM Analyst
2013 - 2014
Africa Internet Group | AIG (Rocket Internet)
- Oversaw the newsletter campaign design and tracked the metrics.
- Designed patterns and the style guide for the brand.
- Managed a team of nine offering services across 10 countries.
Technologies: Adobe Photoshop, UX Branding, Vector Graphics, Graphic Design, Design Systems, Visual Design, Minimalism, Web App UI, Typography, Logo Design, MVP Design, Wireframing, UX Prototyping, Web Design, Information Architecture (IA), Product Design, Data Visualization, Image Manipulation
Certifications
SEPTEMBER 2017 - PRESENT
Digital Product Design
Deloitte Digital
Skills
Tools
Sketch, InVision, Marvel App, Zeplin, Jira, Claude, Adobe Photoshop, FullStory, Figma Make, FigJam
Industry Expertise
Healthcare, Health & Wellness, Banking & Finance, Hotels & Lodging, Travel & Leisure
Platforms
Figma, Web, Mobile, iOS, Android, Zeppelin, Salesforce, MacOS, Microsoft
Other
Web Design, Product Design, App UI, App UX, Web App Design, User Experience (UX), User Interface (UI), Data Visualization, Information Architecture (IA), App Design, iOS UI Design, Android UI Design, UI Design, Graphic Design, Design Systems, Visual Design, Minimalism, Web App UI, Layout Design, User Flows, UX Design, Typography, Logo Design, MVP Design, Wireframing, Mobile App Design, Prototyping, Healthcare IT, Software as a Service (SaaS), UX Prototyping, User Testing, Mockups, Artificial Intelligence (AI), Responsive Web Design (RWD), SaaS Design, Product Owner, Project Management, Large Language Models (LLMs), AI Chatbots, Image Manipulation, Generative Artificial Intelligence (GenAI), Interactive Prototypes, User Journeys, Mobile Design, Netlify, Energy, Devices, Electricity, Business, Strategy, Web UI, Lean UX, Content Management Systems (CMS), Subscriptions, Web UX, Design, Mobile Payments, Financial Transactions, Mobile Banking, History, Card Payments, Money Transfers, Barcode Reader, Mobile Wallet, Cryptocurrency, Credit Card Processing, Loans & Lending, Fintech, Money, Questionnaires, Customer Management Applications, Responsive Design, Mobile Apps, Lifestyle, Medical Software, Hospitals, Healthcare Management Systems, Product Strategy, UX Strategy, UX Branding, Vector Graphics, Financial UX, Finance, Claude Design
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