Georgia Quaddy
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since August 12, 2022
Georgia is a lead product designer with eight years of experience in multi-platform TV streaming services, smart home, fitness, gaming, health, and telecommunications. She is skilled in product design, user interface design, visual design, design management, and user experience design. A strong arts, visual, and design professional, Georgia has a 1st-class degree in graphic design from the University of Portsmouth.
Portfolio
Lead UI Designer for TV Video streaming App
Work Experience
Senior Product Designer | Contract
MyFitnessPal
- Redesigned the search experience on the MyFitnessPal website to help users quickly and easily find results that best match their needs across multiple pages.
- Redefined multiple web templates to create a scalable, engaging, and clean user interface. Collaborated with the brand team to implement the new MyFitnessPal branding across core website journeys.
- Created new content cards for the MyFitnessPal mobile app to upsell customers to the premium package. Worked with localization teams to ensure the design would work for multiple countries and languages.
Lead Product Designer
Sky UK
- Oversaw the UI execution and strategy across new fitness, smart home, gaming, and co-viewing products at Sky.
- Mentored, coached, and led a team of junior, mid-weight, and senior UI designers. Ran one-on-ones, created development plans, recruited designers, and performed management admin tasks.
- Led design reviews and management for third-party agencies launching TV apps on the Sky platform, such as Fruit Ninja, Paw Patrol, Monopoly, and Zoom.
- Managed a team that ran national design meetings for over 120 designers. Focused on improving design culture, sharing knowledge, and upskilling individuals to present.
Senior Product Designer
NOW TV
- Owned and delivered the UI execution for the major redesign of the NOW product, which spanned multiple brands, languages, and devices, including TV, web, and mobile.
- Ran meetings with tech squads, product owners, and business stakeholders to present design concepts, give and receive feedback, and communicate design ideas and challenges.
- Participated heavily and actively in design critiques, ran team standups, supported junior and mid-weight designers, and helped with interviews.
Product Designer
NOW TV
- Worked as a creative pair with UX designers to design new features and UI improvements across mobile, TV, and web for international audiences.
- Created UI concepts and refined ideas into routes to present to the broader design and engineering teams.
- Implemented data and insights through involvement in the research process and conducted user research.
- Rapidly built video prototypes in Adobe After Effects to present in senior executive showreels.
UI Designer
3G
- Designed and launched new features across purchase journeys on an eCommerce website for desktop, tablet, and mobile.
- Worked within cross-functional commercially-led teams that aimed to make the user journeys accessible, engaging, and profitable.
- Headed the online implementation of our company-wide brand refresh from a design perspective. Produced and oversaw all new creative material for core digital journeys.
- Developed general brand assets to meet user needs on the website. Presented ideas to agencies and managing stakeholders from the wider shareholder group.
Digital Designer
3G
- Developed homepage banners and imagery for three.co.uk as a digital designer within an Agile cross-functional team.
- Liaised with marketing to ensure their campaign banners were the best they could be.
- Created device assets from vendors, who often had to work within strict parameters.
Visual Designer
Ben
- Supported a senior graphic designer and collaborated closely with the marketing team to deliver campaigns.
- Solved a wide variety of challenges from within the marketing department.
- Researched subject areas and competitors, collated my ideas, and presented concepts.
Education
Bachelor's Degree in Graphic Design
University of Portsmouth - Portsmouth, England, United Kingdom
Skills
Tools
Adobe CC, Asana, Miro, Slack, Sketch, Jira, Confluence
Platforms
Figma, iOS, Android, Web, Mobile
Other
Graphic Design, Visual Design, Graphic Communication, Product Design, Multi-platform Design, User Interface (UI), Relationship Building, Public Speaking, Visual Storytelling, Culture, Web UI, Pitch Decks, UI Design, Web Design, Art Direction, Design Leadership, Management, User Experience (UX), Branding, Mobile App UI, Mobile App Design, UX Research, UX Design, Brand Design, Research, Workshops, User Interviews, Consumer-facing Product Design, Digital Product Design, Design Documentation, Wireframing, Concepting, User Testing, Ideation, App UI, TV UI, TV, UX Process, Prototyping, Animation, Specs, Design, Mobile UI, UI Prototyping, Ideation Workshops, Storyboarding, IDEAS, Accessibility, Accessible Design, Empathy Mapping, User Empathy, UX Analysis, New Products, Responsive UI, Responsive, Tablet UI, Banner Design, Digital Design, UI Research, Engineering
Experience
- Visual Design - 10 years
- Adobe CC - 10 years
- Graphic Design - 10 years
- Product Design - 8 years
- Relationship Building - 8 years
- User Interface (UI) - 8 years
- Multi-platform Design - 5 years
- Figma - 5 years
Tools
- Adobe CC
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