Ghaith is available for hire
Hire GhaithGhaith Ayadi
Verified Expert in Design
Designer
Location
Porto, Portugal
Toptal Member Since
April 1, 2020
Ghaith is a senior product designer with a multidisciplinary background that also covers branding and strategy. As an entrepreneur and startup founder, he leads design projects from end to end and collaborates effectively with teams and team members from different specialties. Ghaith helps startups and corporations figure out their challenges and deliver software experiences to which their users can understand and relate.
Portfolio
Work Experience
Senior Product Designer
2022 - PRESENT
Independent
- Built a material-design based design system for the world's leading high-fidelity audio company.
- Migrated the design of an app with 2 million daily active users from Sketch to Figma. Built a state-of-the-art tokenized design system and ops.
- Designed a UI for the one of the world's leading social media companies based on the Apple Human Interface.
Technologies: Figma, Sketch, User Experience Design
Head of Design
2020 - 2021
Airfocus
- Designed the new website and brought it to live with the dev team. Made an over 35% increase in average session duration, 36% increase in pages per session, and a 4% better bounce rate.
- Redesigned the entire modular application from the ground up.
- Built and implemented a proprietary design system.
- Constructed a design process and hired a junior and a senior product designer to whom I handed over the project.
- Redesigned the entire brand identity system, including messaging and positioning.
- Consulted on multiple strategic topics ranging from fundraising to product and marketing.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, After Effects CC, Photoshop CC, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), SaaS, Design, Strategy, Web App UI, Web App UX, Design Systems, Research, Human-computer Interaction (HCI), Websites, Wireframing, Brand Design, System Design, User Experience Design
UX Designer
2019 - 2019
Mantu (Formerly Amaris)
- Served as the UX designer on the supply chain product, which included several apps such as inventory management, purchase orders, billing, and tech support.
- Collaborated with the PM on the product strategy to prioritize tasks in a live production environment.
- Designed the first complete version of the purchasing system and supplier management portal.
- Conducted extensive research with users across a dozen countries. The interviews ranged from simple discovery interviews to usability testing and feedback collection.
- Led the team to a successful product release that was the benchmark design project for all product teams.
- Created the case study: Ayadighaith.com/supply-chain.
Technologies: User Experience (UX), User Interface (UI), Design, Figma, Web App UI, Web App UX, Design Systems, Research, Enterprise, Human-computer Interaction (HCI), Wireframing, User Experience Design
Creative Director | Manager
2018 - 2018
Obistra
- Acted as the creative director and manager of the Tunis office. Initially joined Obistra for a two-month art direction contract, and I was rehired.
- Repositioned the agency from a digital agency into a brand strategy consultancy by rebuilding a small team from the ground up and revisiting the core mission and service offerings.
- Developed several eCommerce solutions for small businesses focusing on conversion from social media campaigns.
- Managed a team of ten people, including sales, social media, photography, content creation, development, and SEO. Provided management for both on location and remote.
- Contributed to the art direction of photoshoots for media spots and product photography.
Technologies: WordPress, Adobe Photoshop, Strategy, Photoshop CC, Bootstrap, Responsive Web Design (RWD), User Interface (UI), Design, User Experience (UX), Figma, Web App UI, Web App UX, Research, Human-computer Interaction (HCI), Websites, Wireframing, Brand Design
Co-founder | Product Designer
2016 - 2018
VatoTicket
- Co-founded the ticketing startup from my dorm room and worked on it with a remote team for three years and one year full-time.
- Took the product through all its stages from initial ideation and prototyping, MPV, alpha, beta, public release, and iterative improvements through three years.
- Designed everything from the UI/UX of the website and mobile app to branding, client, investor pitch decks, and all marketing collateral.
- Developed the front-end of the web application in Bootstrap, handled the REST API integration from a Node.js server, and led a team of three web and mobile developers through design, testing, and production.
- Focused on UX design by live user feedback collection and digitally through tools such as Google Analytics, Hotjar, and Fabric.
Technologies: CSS, Google Analytics, Hotjar, HTML, Adobe Photoshop, Photoshop CC, Bootstrap, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), SaaS, Design, Strategy, Figma, Web App UI, Web App UX, Design Systems, Research, Human-computer Interaction (HCI), Websites, Wireframing, Brand Design, System Design, User Experience Design
Lead UI/UX Designer
2016 - 2017
Mint IT
- Designed more than 15 native apps for iOS and Android, as well as websites for startups and corporates.
- Worked on end-to-end projects—taking everything from wireframes to high-fidelity assets to publishing.
- Collaborated in an agile development environment with two scrum teams: one for Android and one for iOS.
- Handled all the deliverables and accompanied the development process until testing and validation.
- Managed the client onboarding and ran feedback cycles until the final delivery.
Technologies: Adobe Photoshop, Sketch, Photoshop CC, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Design, SaaS, Strategy, Figma, Web App UI, Web App UX, Design Systems, Human-computer Interaction (HCI), User Experience Design
Education
2017 - 2018
Bachelor's Degree in Multimedia Computer Science
Higher Institute of Arts and Multimedia - Manouba, Tunisia
2014 - 2016
Completed Credits Toward a Bachelor's Degree in Mechanical Engineering
Tunisian Naval Academy - Bizerte, Tunisia
Experience
Tools
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring