Verified Expert in Design
Grace is a senior UI/UX designer based in Beirut. Curious, enthusiastic, and passionate about solving problems, she has users at the heart of her design process, striving to deliver usable and enjoyable products. Having 16 years of experience helps her understand different types of businesses and adapt quickly to any challenge, from B2B to B2C, industries ranging from hospitality, government, finance, and more. Being a computer engineer graduate allows her a smooth collaboration with tech leads.
Food Delivery Mobile App
Co-founder | UX/UI Designer
- Helped companies through their digital transformation journey. Worked for the private and public sectors, local and international.
- Designed UX/UI for mobile and web products, following the design thinking process.
- Assisted in delivering pixel-perfect designs (HTML/CSS) for some clients with urgent front-end developer needs.
- Worked with a variety of clients, including Livro.ca, the eGovernment of Ras Al Khaimah, the UAE, Reuters, and Virgin Megastore Tickets UAE.
Senior UX Designer
- Led the whole product UX lifecycle. Created the 2.0 version of the product for their GCC customers.
- Conducted workshop sessions to gather internal requirements from stakeholders and evaluate business requirements with product owners.
- Implemented user research techniques such as surveys, interviews, field studies, personas, user flows, and usability testing.
- Created prototypes for complex features and iterated based on data following moderated on-site usability testings.
- Presented new features to the development team and helped them through implementation.
- Led user-centered design activities related to news publishing on different digital platforms.
- Collaborated with project managers and development teams on creating digital solutions.
- Developed the front end for several web apps and features.
- Mentored a team of junior designers and front-end developers.
Web Designer | Front-end Developer
Tribal DDB - Beirut
- Designed websites, microsites, and pitches for multiple global brands like Les Echos, Pele, Cashstore, and ING.
- Delivered pixel-perfect HTML and CSS designs following web standards.
- Created newsletters and banners campaigns for a large number of clients.
Master's Degree in Computer Engineering
Université Antonine - Baabda, Lebanon
Nielsen Norman Group