Guillermo loves creating user experience interfaces that engage, inform, and inspire people. With experience working on teams at digital agencies and creative/design companies of various sizes, Guillermo excels at leading art and design projects while steadfastly improving user experience.
Responsible for design and creative direction, concept development, branding and visual identity, advertising, content development, UI and UX design, campaign development, digital experiences, product strategy, cross-platform storytelling, content strategy, concepting, new business pitches, 360º activation, typography, motion graphics, print production, and more.
Handled wireframing and prototyping.
Handled responsive website design.
Technologies: Adobe Photoshop, Illustrator, After Effects
Semi Senior Designer
2008 - 2009
In charge of branding.
Handled concept design for Warner Bros.
Generated creative, interesting, and on-strategy ideas for on/off-line tactics.
Created posters, booklets, print ads, and postcards for gallery exhibitions.
Designed and produced web collateral, email campaigns, and packaging for various products.
Designed announcements and forms promoting special events.
Guillermo is a mentor in the Toptal Global Mentor’s Program.
This program is a partnership between Toptal and General Assembly to provide high
quality mentorship for students from minority and low income backgrounds who are
looking to begin their careers as professional designers. Guillermo
shows commitment to diversity in tech by mentoring a General Assembly student every
week for a year, covering everything from design tips and tricks to advice on making
it in the industry.
Master's degree in Design & Business
Centro Metropolitano de Diseño - Buenos Aires, Argentina
2014 - 2015
Master's degree in Planning
Escuela de Creativos Publicitarios - Buenos Aires, Argentina