Guillermo is an expert in creating user experience interfaces that engage, inform, and inspire people. With experience on teams at digital agencies and creative and design companies of various sizes, Guillermo excels at leading product design projects while steadfastly improving user experience. He has a wealth of experience designing apps for all use cases for iOS and Android platforms, including companies related to medicine, banking, technology, gaming, security, and crypto, among others.
Led a team of five designers in their daily responsibilities, coaching and providing daily feedback to raise performance levels and prepare them to join top professional networks like Toptal.
Designed the entire UI/UX of more than 70 projects with a success rate of 98%.
Analyzed market trends and competitors, creating value proposals that improved overall design quality.
Involved in the company's user-centered design process, including research, experimentation, validation, and revision.
Executed strong visual design understanding and awareness of the impact of typography, layout, composition, and grid systems.
Built low to high fidelity sketches, flowcharts, and wireframes. Created user journeys and prototyping.
Contributed to high-level strategic decisions together with the product team.
Researched, hunted for cool functions, and gathered ideas.
Led projects in gaming, dating, banking, healthcare, security, sports, music, and many other industries. Worked for clients like Playboy, Galicia Bank, Carnegie Mellon University, and Google Labs, among other leading startups around the globe.
Designed a decentralized platform, website, and mining app for an asset token on the ERC20 blockchain. Valuit is a digital blockchain-based platform that helps businesses and individuals convert their assets into digital tokens.
Led the design team and created wireframes, mockups, final UI, illustrations, animations, and prototypes.
Conducted UX discovery and user flow mapping to facilitate planning and discovery. Produced wireframes to validate scope and high-fidelity mock-ups of key screens to validate design direction.
Supported the project manager in the design and estimation of user stories.
Guillermo is a mentor in the Toptal Global Mentor’s Program.
This program is a partnership between Toptal and General Assembly to provide high
quality mentorship for students from minority and low income backgrounds who are
looking to begin their careers as professional designers. Guillermo
shows commitment to diversity in tech by mentoring a General Assembly student every
week for a year, covering everything from design tips and tricks to advice on making
it in the industry.
Master's Degree in Design & Business
2014 - 2015
Centro Metropolitano de Diseño - Buenos Aires, Argentina
Master's Degree in Planning
2011 - 2013
Escuela de Creativos Publicitarios - Buenos Aires, Argentina