Hristo Kanchev
Verified Expert in Design
Designer
Boston, MA, United States
Toptal member since March 22, 2018
Hristo is a Senior Product Designer with 15+ years of experience shaping AI-enhanced user experiences across complex ecosystems. He specializes in defining and translating high-level strategy into scalable, data-informed solutions through rigorous research and systems thinking. From discovery to cross-team delivery, Hristo leverages his background in product, UX, UI, visual design, and front-end development to build intuitive products that align with business goals and elevate human experiences.
Portfolio
Timber Alert
Work Experience
Senior UX Designer
HubSpot
- Supported the acquisition goals as part of the web strategy team.
- Helped with ongoing improvements and optimization of user and customer experiences.
- Led a strategic redesign, optimized, and delivered the new company Academy site.
- Supported multiple marketing campaigns and product launches.
- Collaborated with the larger design, acquisition, SEO, analytics, and marketing teams.
- Drove the redesign of AI-assisted high-trafficked micro tools that support HubSpot's acquisition goals.
Product Designer
Shorelight Education
- Drove UX and UI improvements for a proprietary user management platform in higher education for licensed agents around the world who are serving international students with their needs to graduate and start a career in the US.
- Engaged with product, marketing, data, and engineering teams to create cohesive design strategies and assets.
- Oversaw multiple projects, navigating all stages of product definition and development to meet user needs effectively.
- Developed strong collaboration and project management skills while working in a dynamic, fast-paced environment.
Senior UI/UX Designer
Profitero
- Drove design for the proprietary eCommerce analytics platform focused on providing the world's leading CPG companies with live data from their online brands and product performance.
- Led UX and UI design as a part of the multi-disciplinary “Strategy and Insights” senior product development group.
- Developed comprehensive wireframes and layouts for Profitero's Digital Shelf 360 platform that streamlined the user journey and data visualization.
- Analyzed insights, defined direction, and executed usability and design improvements through conducting feedback interviews with Fortune 100 clients.
- Collaborated with cross-functional teams, including engineering, product, data analysts, and marketing teams spread across different continents and US time zones.
- Directed the redesign of the corporate website and rebranding efforts.
Senior Designer
InsureMyTrip.com
- Shaped user experiences across various platforms, catering to both B2C and B2B audiences.
- Managed user experience, interaction, and visual design.
- Collaborated on a ground-up redesign of a high-traffic eCommerce website, enhancing user engagement and driving a 15% increase in sales conversions.
- Pioneered the company’s brand redesign, establishing new visual guidelines that improved project delivery speed and consistency.
- Simplified the creative process, facilitating faster concept development and project delivery.
- Mentored other designers, overseeing high-volume marketing campaigns for major publications and clients.
UI Designer
Astonish Results LLC
- Managed the front-end performance of interactive websites in the mortgage/landing industry.
- Designed user interfaces for custom CRM/CMS platforms for mortgage agents using PHP, HTML, CSS, and JavaScript, improving user efficiency.
- Built SEO-focused, responsive templates that boosted landing page conversion rates.
- Created interactive Flash animations and tutorials to simplify complex mortgage concepts, enhancing user engagement.
- Crafted comprehensive brand identities and unique visual assets that increased brand recognition among target demographics.
Education
Associate Degree in Computer Science
Quincy College - Quincy, MA, USA
Bachelor's Degree in Engineering Design
Technical University of Sofia - Sofia, Bulgaria
Certifications
Accessibility Fundamentals – Disabilities, Guidelines, and Laws
Deque University
Skills
Tools
Sketch, Adobe Photoshop, InVision, Adobe Illustrator, Lucidchart, Adobe CC, InVision App, AI Tools, Claude, Jira, Zeplin, CodePen, FigJam, InVision Studio, Adobe InDesign, Dreamweaver CS5, Adobe Dreamweaver, UXPin, UX Tools, Coda 2, Flash, Adobe Flash
Languages
CSS, HTML, JavaScript, XML, HTML5, CSS3, Swift, PHP, ActionScript 2
Industry Expertise
Insurance, Travel & Leisure
Platforms
iOS, Figma, Dovetail, Android, WordPress, Drupal, Joomla, cPanel
Other
User Testing, User Experience (UX), User Interface (UI), Identity, Web Design, UI Design, Responsive UI, Mobile App UI, Mobile UX, Wireframing, Visual Design, Brand Identity, Conversion Rate Optimization (CRO), Prototyping, Mobile UI, Vector Illustration, User Flows, UX Design, UX Audits, Web Platforms, UX Strategy, UX Research, Product Design, Digital Product Design, HubSpot CRM, HubSpot, Mobile App Design, Information Architecture (IA), Organic SEO, Animation, User Research, OpenAI, Artificial Intelligence (AI), Brand Strategy, Rentals, Reservation Flow, Icon Design, Material UI, Web UX, Web UI Design, Information Design, Bootstrap, App UX, App UI, jQuery, CRM, Flash Video, Accessibility, Web Accessibility, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Paper AI, Pencil AI, Stitch Data, Design Production
Experience
- User Interface (UI) - 18 years
- Prototyping - 15 years
- User Experience (UX) - 13 years
- UX Research - 11 years
- UX Strategy - 11 years
- User Testing - 10 years
- Product Design - 10 years
- Digital Product Design - 10 years
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