Imre Guaglianone
Verified Expert in Design
Designer
Bologna, Metropolitan City of Bologna, Italy
Toptal member since February 24, 2021
Imre is a professional experience designer with extensive experience managing all stages of a product. He has been instrumental in the development of new ideas and technologies, delivering practical solutions to real-world problems. Imre has good research capabilities and outstanding competence in synthesizing user needs. His goal is to create elegant and intuitive experiences by incorporating user insights, business requirements, and technical constraints.
Portfolio
Work Experience
Founder
Fred The User Research Shepherd
- Founded Fred and set the product vision, positioning, and measurable success criteria (activation, retention, time to first insight, and report completion rate) to guide weekly roadmap decisions.
- Defined the end-to-end research workflow and designed the core information architecture so every feature mapped to a clear research outcome and a trackable funnel step.
- Shipped a multi-method research platform and standardized the experience across closed, open, and hybrid card sorting, first click, tree testing, unmoderated usability testing, surveys, preference testing, and 5-second testing.
- Designed and documented the v1.0 product roadmap and broke it into scoped deliverables (new Next.js app, report builder, insights, people, companion app, and agency shared signup) with release readiness checklists and acceptance criteria.
- Built a pricing and packaging strategy that included a Free Forever tier and a one-month free trial for paid plans, then defined the conversion metrics needed to evaluate the model over time.
- Instrumented product analytics events for key moments (project created, method launched, participant completed, insight created, report generated, and export shared) to support cohort and funnel analysis.
- Led customer discovery and structured interviews around specific hypotheses, then converted findings into prioritized backlog items tied to measurable usability and adoption goals.
- Produced synthetic sample datasets across supported research methods and used them to validate edge cases, demo flows, and reporting accuracy before releasing features.
- Coordinated cross functional execution by translating research and design intent into developer ready specs, including states, validations, empty cases, accessibility considerations, and analytics events.
- Managed risk and compliance tradeoffs by documenting data collection boundaries (video, audio, text, and gaze) and specifying retention, export, and deletion behaviors that could be verified.
Head of User Experience
Instacoins Group
- Revamped the sign-up workflow, resulting in a 32% increase in the conversion rate of new users to sign-ups and a 68% increase in the conversion from sign-up to active users with KYC completed.
- Made the platform accessible by meeting the latest Web Content Accessibility Guidelines (WCAG) standards, enhancing usability for all users.
- Implemented data visualization solutions to effectively communicate UX improvements and their impact to stakeholders and shareholders.
- Promoted and cultivated a strong UX culture within the organization, encouraging user-centered design thinking across all teams.
Head of User Experience
Tembeza International
- Maximized business profitability by preparing UX principles for the whole company.
- Reduced the time to go live for products by applying the design sprint process.
- Reduced development costs by about 30% by using design sprint.
- Enhanced operational efficiency by leading the front-end team in an agile environment.
- Applied Google Oxygen guidelines to set team goals to align efforts, communicate objectives, and measure processes.
- Empowered the team's members to grow and develop by making learning a part of everyone's job.
- Examined team effectiveness and how to foster psychological safety.
Lead UX Designer
Tembeza International
- Designed a design system to unify the product's design across all the distribution channels to achieve the best possible benefits.
- Increased business profitability by spearheading the design of a new UI for web and mobile products.
- Championed the fusion of the consumer experience through the development of a UX culture.
Product Manager
Genesis Global
- Collaborated with business development, research and prototyping, and product management to define the next generations of business concepts and solutions.
- Set the basics to allow user behavior tracking and analysis.
- Designed the performance dashboard able to track user metrics across 14 different brands.
Head of User Experience and Front-end Development
Legolasbet
- Produced the design for the 1st and 2nd product versions by leading Agile team design efforts.
- Supervised and guided Agile team development efforts, resulting in the successful launch of three verticals, including pool betting, sportsbook, and casino from scratch in one year.
- Reduced stress and workload by applying Google design sprints.
- Encouraged innovation by backing good employees who take smart risks.
- Applied Agile and Lean methodologies at occurrence to keep team members on task, on schedule, and on budget.
- Positioned team members to use their talents optimally.
Education
Diploma in Web Design
DIEFFE Academy of Professions—Job's Academy - Padova
Bachelor's Degree in Chemistry and Matter Chemistry
University of Bologna - Bologna
Certifications
Behavioral Economics Bootcamp
Irrational Labs
Data-driven Design: Quantitative Research for UX
Interaction Design Foundation
Google Analytics 360 Certification
Jellyfish Training
UX Management: Strategy and Tactics Certificate (Top 10%)
Interaction Design Foundation
Human-computer Interaction (HCI)
Interaction Design Foundation
Workshop Facilitator
AJ&Smart
UX Designer (Top 10%)
Interaction Design Foundation
Skills
Tools
Zeplin, Talebook, Hotjar, Google Analytics, Google Optimize, Miro, Oxygen, Sketch, Maze, Jira, Confluence, Claude
Platforms
Figma, UserZoom, Google Analytics 360, Webflow
Other
UX Strategy, Usability, Web Accessibility, Accessibility, Human-computer Interaction (HCI), UX Design, Analysis, Research, Project Management, UI Design, Data Analytics, Google Tag Manager, Google Data Studio, Google Design Sprints, Design Sprints, Workshop Facilitation, Usability Testing, User Flows, User Personas, User Interviews, Sitemaps, Task Analysis, User Research, Qualitative Research, Quantitative Research, App UI, App UX, UX Research, UX Analysis, Data Visualization, Information Architecture (IA), Gambling, UI Research, Accessible Design, Wireframing, B2B, B2C, Product Design, Prototyping, Leadership, UX Leadership, Responsive Design, User Experience (UX), Design Systems, Paper Prototyping, User Testing, Remote User Testing, Rapid Prototyping, Personas, Card Sorting, Distributed Team Management, Team Management, User Behavior, Annotated Wireframes, Google, DataViz, Data, Mobile App Design, Mobile App UI, User Interface (UI), Mobile Design, Mobile UI, Fred The UXR Shepherd, Data Analysis, Data Cleaning, Data Collection, Google Analytics 4 (GA4), Web App Design, Blockchain, Decentralized Finance (DeFi), Web3, Gaze Tracking, UX Prototyping, Multi-tenant SaaS, Enterprise SaaS, ResearchOps, Fred UXR, Web Design, Landing Page Design, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), CRM Design, SaaS, SaaS Design, User Journey Maps, eCommerce, Game Design, Internet of Things (IoT), Google Analytics Measurement API, Google BigQuery, Agentic AI, AI Agents, Generative Artificial Intelligence (GenAI), Language Learning, Large Language Models (LLMs), Notion, Advertisement Design, Task Flows, Wireframe to Product, Anti-money Laundering (AML), Behavioral Design, Behavior Analysis, Behavioral Testing, Behavior-driven Design, Behavioral Economics, Consumer Behavior, User Behavioral Analytics (UBA), Ergonomic Design, Workshops, Design Workshops, AI Product Strategy, AI Project Management, AI Prototyping
Experience
- UX Research - 12 years
- UX Design - 12 years
- UX Analysis - 12 years
- Usability Testing - 12 years
- Human-computer Interaction (HCI) - 6 years
- Accessibility - 6 years
- Usability - 6 years
- UX Strategy - 5 years
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