Iris Li, Designer in Irvine, CA, United States
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Iris Li

Bio

With 12 years of experience in designing complex products, including advertising systems, data dashboards, and web applications, Iris specializes in transforming complexity into clarity. Her focus is on creating intuitive solutions that enhance user experience and drive results, making challenging tasks more manageable and efficient.

Portfolio

Work Experience

Product Designer

2022 - 2026
Meta
  • Drove an end-to-end design strategy for monetization and ads surfaces, defining unified design frameworks that streamlined the advertiser journey and scaled experiences across Facebook's multi-surface ecosystem.
  • Architected cross-platform design templates and component libraries, empowering broader design teams to accelerate production while maintaining strict UX consistency and visual quality.
  • Led high-impact, cross-functional design sprints with Product Management, Engineering, and Data Science to rapidly scope ambiguous problem spaces, align on OKR-driven product strategy, and directly reduce advertiser friction.
  • Integrated Trust & Safety best practices into monetization frameworks, designing user controls, privacy guards, and system integrity measures to mitigate bad actors while protecting the ecosystem.
Technologies: Cursor AI, Claude Code, Xcode, Visual Studio Code (VS Code), Figma, manus, Figma Make, HTML, Rapid Prototyping, Artificial Intelligence (AI)

UI/UX Designer

2014 - 2022
Zillow
  • Designed a web application for Zillow to obtain listing data from competitors.
  • Created an internal tool for the sales department that integrated with Salesforce.
  • Owned end-to-end UX strategy and execution for data-driven dashboards and complex web tools, optimizing workflows for real estate agents, brokers, and internal operations.
  • Built and scaled a shared design system adopted across multiple product teams, significantly improving engineering delivery speed and visual consistency.
Technologies: Adobe Illustrator, Adobe Photoshop, Axure, Figma

Education

2007 - 2008

Professional Degree in Visual Communication and Graphic Design

University of California, Santa Barbara - Santa Barbara, CA, USA

2003 - 2007

Bachelor's Degree in English

Tsinghua University - Beijing, China

Certifications

DECEMBER 2015 - PRESENT

Certificate in User Experience

Nielsen Norman Group

Skills

Tools

Adobe Photoshop, Adobe Illustrator, Axure RP Pro, InVision, Xcode, Figma Make

Platforms

iOS, Figma, Android, Axure, OS X, Visual Studio Code (VS Code)

Languages

HTML

Industry Expertise

Real Estate

Other

Apps, User Interface (UI), Visual Design, Data Visualization, Dashboard Design, Rapid Prototyping, Artificial Intelligence (AI), Wireframing, Logo Design, User Experience (UX), Branding, Visual Communication, Graphic Design, Cursor AI, Claude Design, Claude Code, manus

Experience

  • User Experience (UX) - 12 years
  • Adobe Illustrator - 10 years
  • Adobe Photoshop - 10 years
  • User Interface (UI) - 10 years
  • Branding - 10 years
  • HTML - 4 years
  • Wireframing - 4 years
  • Axure RP Pro - 3 years

Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Axure RP Pro
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