Iris Li
Verified Expert in Design
Designer
Irvine, CA, United States
Toptal member since March 10, 2016
With 12 years of experience in designing complex products, including advertising systems, data dashboards, and web applications, Iris specializes in transforming complexity into clarity. Her focus is on creating intuitive solutions that enhance user experience and drive results, making challenging tasks more manageable and efficient.
Portfolio
Approv
Concierge Web App
Data Dashboard
Experience
- User Experience (UX) - 12 years
- Adobe Illustrator - 10 years
- Adobe Photoshop - 10 years
- User Interface (UI) - 10 years
- Branding - 10 years
- HTML - 4 years
- Wireframing - 4 years
- Axure RP Pro - 3 years
Tools
- Adobe Photoshop
- Adobe Illustrator
- Axure RP Pro
Work Experience
Product Designer
Meta
- Drove an end-to-end design strategy for monetization and ads surfaces, defining unified design frameworks that streamlined the advertiser journey and scaled experiences across Facebook's multi-surface ecosystem.
- Architected cross-platform design templates and component libraries, empowering broader design teams to accelerate production while maintaining strict UX consistency and visual quality.
- Led high-impact, cross-functional design sprints with Product Management, Engineering, and Data Science to rapidly scope ambiguous problem spaces, align on OKR-driven product strategy, and directly reduce advertiser friction.
- Integrated Trust & Safety best practices into monetization frameworks, designing user controls, privacy guards, and system integrity measures to mitigate bad actors while protecting the ecosystem.
UI/UX Designer
Zillow
- Designed a web application for Zillow to obtain listing data from competitors.
- Created an internal tool for the sales department that integrated with Salesforce.
- Owned end-to-end UX strategy and execution for data-driven dashboards and complex web tools, optimizing workflows for real estate agents, brokers, and internal operations.
- Built and scaled a shared design system adopted across multiple product teams, significantly improving engineering delivery speed and visual consistency.
Education
Professional Degree in Visual Communication and Graphic Design
University of California, Santa Barbara - Santa Barbara, CA, USA
Bachelor's Degree in English
Tsinghua University - Beijing, China
Certifications
Certificate in User Experience
Nielsen Norman Group
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Axure RP Pro, InVision, Xcode, Figma Make
Platforms
iOS, Figma, Android, Axure, OS X, Visual Studio Code (VS Code)
Languages
HTML
Industry Expertise
Real Estate
Other
Apps, User Interface (UI), Visual Design, Data Visualization, Dashboard Design, Rapid Prototyping, Artificial Intelligence (AI), Wireframing, Logo Design, User Experience (UX), Branding, Visual Communication, Graphic Design, Cursor AI, Claude Design, Claude Code, manus
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring